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Facade is a web community that give the special effects makeup community the opportunity to interact. Users can give/get product recommendations, share makeup looks, & even test out looks with an interactive generator. This site is not only for those who are makeup savvy but also those who need a place to gain inspiration for Halloween or conventions.

While on the site, users have to option to browse through galleries, create a look using an avatar, & get product recommendations based on the tools/colors they used.

EXECUTIVE SUMMARY

There is currently not many opportunities

for those interested in makeup to

communicate and exchange ideas. With

Facade, makeup artist & enthusiasts have

a place to show off their skills, get

inspiration, & simply be creative together.

Often times artists are unable to find a

tangible & consistent place to come

together on the Internet. There are

inspiration sites such as Pinterest but

nothing specifically geared toward special

effects makeup. There are shows such as

Face Off where people can tune in to

appreciate intricate creations but nothing

that translates into a tangible source.

There are few places where users can get

recommendations and see tutorials all in

one place.

OPPORTUNITY/PROBLEM

Because there is currently no online community for

special effects artists, that makes this project

unprecedented. Facade will provide a community

of users. Those users will have the option to

browse through categorized galleries with photos

submitted by other users. Users will also have the

option to create a makeup look using a digital

avatar to make their ideas come to life. These

makeup looks will then determine what products or

tools an artist will need to accomplish. Finally the

user has the option to view any video tutorials

related to the look they have created. The site will

have photos & products sorted into several

categories such as SFX, Halloween, Fantasy, Sci-Fi,

Beauty, and more.

PROPOSED SOLUTION

Alexis is a Chicago native who has a major

passion for face & body painting. She started

face painting herself in high school to relieve

the stresses of bullying from her peers. Now

she is an award winning body painter and

aesthetician. She regularly does new makeup

looks and is always in need of more ideas.

TARGET AUDIENCE

Alexis Fleming

Corey is an amateur cosplayer who enjoys

conventions and dressing up for Halloween. He

finds the world of special effects makeup

fascinating and wants to learn how to execute it

better. Halloween is his favorite time of the year

because he gets to play dress up with his children.

Corey hopes for a community for people to share

ideas and learn tutorials.

TARGET AUDIENCE

Corey Dunn

Jewel is a student studying abroad in

Daegu Korea. She loves seeing the

street art and extreme makeup trends

in Daegu. Although she doesn’t do

makeup for a living herself, she loves

experiencing the creativity she sees in

Korea and the States alike.

TARGET AUDIENCE

Jewel Richardson

Discovering the target market for

Facade was accomplished mainly

through an online questionnaire and

individual interviews. Here is where

the resulting data was able to

determine the target audience,

important website features, and

consumer needs. The results

determined a need for tutorials and

possibly a forum where users can

discuss their opinions and

recommendations.

MARKET TESTING

MARKET TESTING

MARKET TESTING

MARKET TESTING

Google Questionnaire

COMPETITIVE ANALYSIS - COVERGIRL

COMPETITIVE ANALYSIS - MEHRON

OVERALL TONE & STYLE

PRELIMINARY DESIGN WORK

PRELIMINARY DESIGN WORK

PRELIMINARY DESIGN WORK

Interactive Wireframe

• HTML/CSS/JS

• ExpressionEngine

• HTML 5 Builder

PRODUCTION NOTES

WEEK 1 COURSE BLOG

http://fbeatogwdb333.blogspot.com/

WEEK 2 PORTFOLIO INVENTORY

http://fbeatogwdb333.blogspot.com/2015/01/assignment-1-portfolio-inventory-career.html

WEEK 3 CONCEPT PROPOSAL, SKETCHES

http://fbeatogwdb333.blogspot.com/2015/02/assignment-2-project-concept-proposal.html

WEEK 4 COMPETITIVE ANALYSIS

http://fbeatogwdb333.blogspot.com/2015/02/competitive-analysis.html

WEEK 5 QUESTIONNAIRE, TARGET AUDIENCE RESEARCH

http://fbeatogwdb333.blogspot.com/2015/02/questionnaire.html

WEEK 6 PERSONAS, SKETCHES

http://fbeatogwdb333.blogspot.com/2015/02/personas.html

WEEK 7 SITEMAP, TECHNOLOGY RESEARCH

http://fbeatogwdb333.blogspot.com/2015/02/sitemap.html

WEEK 8 WIREFRAMES, MOODBOARDS

http://fbeatogwdb333.blogspot.com/2015/03/wireframes.html

WEEK 9 DESIGN BRIEF

http://fbeatogwdb333.blogspot.com/2015/03/assignment-4-design-brief.html

WEEK 10 PRESENTATION

http://farhaanabeato.com/courses/gwdb_333/facade_presentation.pptx

COMPLETION SCHEDULE

Facade is the way for artists and

onlookers to express themselves.

It’s combining an ease of access

with inspiration, variety,

networking, and guidance. The

already applied features will give

the users the inspiration and

ability to improve the consumer

controlled portions of the site

such as the forum and galleries.

Facade will be the one-stop-shop

for everything related to special

effects makeup and more.

SUMMARY

http://moqups.com/

REFERENCES

http://mehron.com/

http://covergirl.com/