By Mark Stamp 03/03/2015

Chosen Scenario:

Malaria

Malaria (Plasmodium) is a microbial

parasite that develops between the internal

anatomies of humans and female

mosquitoes of the genus Anopholes.

Malaria sporozoites enter the bloodstream

by being carried within mosquito saliva and

travel to the liver where one divides into

thousands of merozoites

Once in the bloodstream, merozoites enter

red blood cells where they develop into

trophozoites and then schitzons which grow

until the blood cell swells and bursts,

releasing thousands of merozoites to repeat

the cycle

Some schizons form one of two dimorphic

gamete cells that wait until they are drawn

by another mosquito and use the conditions

inside a mosquitos gut to combine and

develop into a zygote that grows into a

oocyst that divides into new sporozoites.

My chosen Demographic is:

Young students between 13 and 19 who

may be disinterested in science

Particularly the demographic who may

be disinterested in science

Market Research

Research gathered indicates that among students and young people, some of

the most popular games surveyed include Starcraft, Call of Duty and Halo.

(Phan, 2011)

Market Research Page 2

The greatest proportions of people identified as gamers in the UK are either

those under 24 (for how frequently they play) and the percentage of the UK

population who identify themselves as gamers (18-17 and 25-34 groups)

Out of these two factors, the 8-17 age range scores highest both in gaming

frequency and percentage who identify themselves as gamers.

For influences I looked into the

work of H. R. Giger and Syd

Mead, modern aesthetics (such

as smartphones and modern

tube stations), current

nanotechnology and designs

from war-based games such as

Call of Duty: Advanced Warfare.

I have considered a

biomichenical aesthetic for the

world of the animation, inspired

by the Xenomorph-like life cycle

and almost grey goo qualities of

the Malaria plasmodium.

The feel of the animations world

will be intentionally divided

between the clean Syd Mead

aesthetic of the body, and the

brutal Giger aesthetic of the

malaria parasites.

Concept Thumbnails Page 1

Concept Thumbnails Page 2

Concept Thumbnails Page 3

Creative Partnerships

Bibliography Allan, D., 2015; Call of Duty: Advanced Warfare Still Top Of UK Game Chart; ITProPortal; http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/ (last accessed 27th February 2015)

Blizzard, 2013; Blizzard Entertainment Statistics; Statistic Brain; available at http://www.statisticbrain.com/blizzard-entertainment-statistics/ (last accessed 3rd March 2015)

D'Angelo, W., 2012; Top 10 In Sales - First Person Shooters; VGChartz; available at http://www.vgchartz.com/article/250080/top-10-in-sales-first-person-shooters/ (last accessed 3rd March 2015)

Escaravage, E., 2015; 15 Reasons We're Exited To Be Geeks in 2015; Nerd Reactor; available at

http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/ (last accessed 3rd

March 2015)

IGN, 2015; Call of Duty: AW, GTA V Dominate US Sales Charts: IGN; available at http://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-charts (last accessed 27th February 2015)

King, D. 2011; GI Cells; Southern Illonois School of Medicine; available at http://www.siumed.edu/~dking2/erg/gicells.htm (last accessed 25th February 2015)

NIAID, 2012; Life Cycle of the Malaria Parasite; National Institute of Allergy and Infectious Diseases; available at http://www.niaid.nih.gov/topics/Malaria/Pages/lifecycle.aspx (last accessed 3rd May 2015)

Phan, M., 2011; Video Gaming Trends: Violent Action/Adventure Games Are Most Popular; Wichita State University; available at http://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/ (last accessed 3rd March 2015)

Stegner, B., 2014; Is Call of Duty: Advanced Warfare Worth Buying?; Make Use Of; available at http://www.makeuseof.com/tag/is-call-of-duty-advanced-warfare-worth-buying/ (last accessed 27th February 2015)

Stuart, K., 2014; UK Gamers: More Women Play Games then Men, Report Finds; The Guardian; available at http://www.theguardian.com/technology/2014/sep/17/women-video-games-iab (last accessed 3rd March 2015)

Tassi, P., 2014; Activision Smokescreens 'Call of Duty: Advanced Warfare' Sales, Continuing A Trend; Forbes; available at; http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/ (last accessed 27th January 2015)

Tim, 2013; Southwark Tube Station; Flickr; available at https://www.flickr.com/photos/locksmithtim/9135051356/ (last accessed 27th January 2015)

http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/http://www.itproportal.com/2015/02/09/call-duty-advanced-warfare-still-top-uk-game-chart/http://www.statisticbrain.com/blizzard-entertainment-statistics/http://www.statisticbrain.com/blizzard-entertainment-statistics/http://www.statisticbrain.com/blizzard-entertainment-statistics/http://www.statisticbrain.com/blizzard-entertainment-statistics/http://www.statisticbrain.com/blizzard-entertainment-statistics/http://www.vgchartz.com/article/250080/top-10-in-sales-first-person-shooters/http://www.vgchartz.com/article/250080/top-10-in-sales-first-person-shooters/http://www.vgchartz.com/article/250080/top-10-in-sales-first-person-shooters/http://www.vgchartz.com/article/250080/top-10-in-sales-first-person-shooters/http://www.vgchartz.com/article/250080/top-10-in-sales-first-person-shooters/http://www.vgchartz.com/article/250080/top-10-in-sales-first-person-shooters/http://www.vgchartz.com/article/250080/top-10-in-sales-first-person-shooters/http://www.vgchartz.com/article/250080/top-10-in-sales-first-person-shooters/http://www.vgchartz.com/article/250080/top-10-in-sales-first-person-shooters/http://www.vgchartz.com/article/250080/top-10-in-sales-first-person-shooters/http://www.vgchartz.com/article/250080/top-10-in-sales-first-person-shooters/http://www.vgchartz.com/article/250080/top-10-in-sales-first-person-shooters/http://www.vgchartz.com/article/250080/top-10-in-sales-first-person-shooters/http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/http://nerdreactor.com/2015/01/06/15-reasons-were-excited-to-be-geeks-in-2015/http://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://uk.ign.com/articles/2015/01/15/call-of-duty-aw-gta-v-dominate-us-sales-chartshttp://www.siumed.edu/~dking2/erg/gicells.htmhttp://www.siumed.edu/~dking2/erg/gicells.htmhttp://www.niaid.nih.gov/topics/Malaria/Pages/lifecycle.aspxhttp://www.niaid.nih.gov/topics/Malaria/Pages/lifecycle.aspxhttp://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/http://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/http://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/http://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/http://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/http://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/http://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/http://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/http://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/http://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/http://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/http://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/http://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/http://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/http://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/http://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/http://usabilitynews.org/video-gaming-trends-violent-actionadventure-games-are-most-popular/http://www.makeuseof.com/tag/is-call-of-duty-advanced-warfare-worth-buying/http://www.makeuseof.com/tag/is-call-of-duty-advanced-warfare-worth-buying/http://www.makeuseof.com/tag/is-call-of-duty-advanced-warfare-worth-buying/http://www.makeuseof.com/tag/is-call-of-duty-advanced-warfare-worth-buying/http://www.makeuseof.com/tag/is-call-of-duty-advanced-warfare-worth-buying/http://www.makeuseof.com/tag/is-call-of-duty-advanced-warfare-worth-buying/http://www.makeuseof.com/tag/is-call-of-duty-advanced-warfare-worth-buying/http://www.makeuseof.com/tag/is-call-of-duty-advanced-warfare-worth-buying/http://www.makeuseof.com/tag/is-call-of-duty-advanced-warfare-worth-buying/http://www.makeuseof.com/tag/is-call-of-duty-advanced-warfare-worth-buying/http://www.makeuseof.com/tag/is-call-of-duty-advanced-warfare-worth-buying/http://www.makeuseof.com/tag/is-call-of-duty-advanced-warfare-worth-buying/http://www.makeuseof.com/tag/is-call-of-duty-advanced-warfare-worth-buying/http://www.makeuseof.com/tag/is-call-of-duty-advanced-warfare-worth-buying/http://www.makeuseof.com/tag/is-call-of-duty-advanced-warfare-worth-buying/http://www.theguardian.com/technology/2014/sep/17/women-video-games-iabhttp://www.theguardian.com/technology/2014/sep/17/women-video-games-iabhttp://www.theguardian.com/technology/2014/sep/17/women-video-games-iabhttp://www.theguardian.com/technology/2014/sep/17/women-video-games-iabhttp://www.theguardian.com/technology/2014/sep/17/women-video-games-iabhttp://www.theguardian.com/technology/2014/sep/17/women-video-games-iabhttp://www.theguardian.com/technology/2014/sep/17/women-video-games-iabhttp://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/http://www.forbes.com/sites/insertcoin/2014/11/20/activision-smokescreens-call-of-duty-advanced-warfare-sales-continuing-a-trend/https://www.flickr.com/photos/locksmithtim/9135051356/