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FANTASITC FOURFANTASITC FOURfinal presentation of the IPyGO final presentation of the IPyGO
projectproject
PROJECT CONTENTSPROJECT CONTENTSWEB PAGE DEVELOPMENTWEB PAGE DEVELOPMENT• contents (classworks, project)contents (classworks, project)
NOKIA OPERATIONS ANALYSIS:NOKIA OPERATIONS ANALYSIS:
• general informationgeneral information
• history and missionhistory and mission
• products portfolioproducts portfolio
• 10 OM decisions10 OM decisions
• product designproduct design
WEB PAGE DEVELOPMENTWEB PAGE DEVELOPMENT
• technology usedtechnology used
THE FANTASITC WEB PAGETHE FANTASITC WEB PAGE
http://ipgo.webs.upv.es/fantastic%5Ffour/index.htm
GENERAL INFORMATIONMARKET POSITION
the world's largest manufacturer of mobile telephones and telecommunication solutions, One out of three mobile phones was made by Nokia.
LOCATION
•headquarters in Finland
•operates in more than 130 countries
•R&D centers in 11 countries
KEY FIGURES
•Over 68.000 employees
•Operating profit almost 6 billions euro
HISTORY AND MISSION1865 founded to become a major industrial force (paper mill)
1968-1991 pioneering role in the early evolution of mobile communications
1992 focus on telecommunication business
1992-2007 developing cutting edge tehnology (first satellite call, 3G phone, WAP handset)
•Connecting people – human approach to technology
•customers remain their top priority
•Investement in technology
PRODUCTS PORTFOLIOCASH COWS CASH COWS (over 30% market share, 60% of Nokia’s (over 30% market share, 60% of Nokia’s net profit)net profit)Mobile Phones and accessories (from car sets, Bluetooth kit sets to GPS and digital pens)
STARS STARS (60 % increase in opertional profit)(60 % increase in opertional profit)Multimedia (advanced mobile multimedia computers and applications)
QUESTION MARKS QUESTION MARKS
NETWORKSNETWORKS
•in development, decreasing operating profit, concentraion of resources
•infrastructure, communications and networks service platforms
PRODUCTS PORTFOLIO
ENTERPRISE SOLUTIONSENTERPRISE SOLUTIONS•in spite of 20% growth still results in negative operating profit)
•security products, mobile software (CRM applications, Mobile Commerce, Finance and Banking etc), phones for business
10 OM DECISIONSQUALITY MANAGEMENTQUALITY MANAGEMENT
- „the heart of Nokia’s brand promise”
- quality is managed from the top - holistic approach -TQM
- take it personally!!!!!
- customer feedback
SUPPLY CHAIN MANAGEMENTSUPPLY CHAIN MANAGEMENT
- Nokia Supplier Requirements (NSR) - ethical, environmental, managerial
- Giving support to the suppliers, training
- Monitoring – systemmatic assesment 5- 10 times per year
- Looking at supply chain issues from an industry perspective (Global e-sustainability Initiative Supply Chain)
- Substance management – tracking from the origin, Nokia Substance List
GENERAL INFORMATIONSERVICE AND PRODUCT DESIGN
- Technology - “Not only Research but Development”- Blending cutting edge technology with high fashion - “experience design” - Stages: Target group study Choosing the theme and developing the product Testing
“souvenir from the future” - design of the phone, on-screen icons and wallpapers, ringtones etc.
GENERAL INFORMATIONHUMAN RESOURCES, JOB DESIGN
• flexible working conditions
• ´Listening to You´ annual survey or conducted by intranet "Ask HR"
• the best working environment and growth opportunities
• incentive and bonus systems
Location - global, diversity and location policy
Process, capacity design - flexiblity demand
Scheduling - 2 years life cycles, several new products each year
Layout design - global manufacturing network
Inventory management – optimized levels thanks to close co operation woth suppliers, invetory in view of demand
Maintenance – training and large R&D investments
PRODUCT DESIGNPRODUCT: headphones
TARGET GROUP: young, dinamic people, seeking for product reflecting their lifestyle
CUSTOMER REQUIREMENTS: fashionable, weightless, durable, ergonomic, volume control, compatibilty, sound quality, portable, easy to re-pack, adequate
price, microphone
PRODUCT FEATURES: compatibilty with EU standards, long wire, weightless material, retraction system, plug ataptor, stronger buttons, volume control, low noice microphone, foam earpiece material, player controller,
closed type headphones.
PRODUCT DESIGN
THE FANTASITC WEB PAGETHE FANTASITC WEB PAGE
http://ipgo.webs.upv.es/fantastic%5Ffour/index.htm
THE FANTASITC WEB PAGETHE FANTASITC WEB PAGE
THANK YOU FOR YOUR ATTENTIONTHANK YOU FOR YOUR ATTENTIONQUESTIONS??QUESTIONS??
