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FanCrayNikhil Jyothinagaram
Reynaldo Trevino
Problem
Customer Discovery
60%
40%
20%
17-23 24-30 31-64 65+
Age
0-1
2-5
6-10
10+
People are very active on SM at sporting events
Fans believe SM enhances sports
Ray, 25 aka: Dr. Death“I take selfies with Raiders Players every game and I also get great touchdown footage from the end zone.”
Katy, 47 “I love going to games with my husband. During the game he is constantly having me check sports updates for him.”
FanCray:
The collective fan experience all in one place.
Market Analysis Fancred Phanoto Fanzo FanCake FanCray
Photo sharing
Video sharing
Sources all SM outlets
Self broadcasting
Unique experience each game
Democratized content
Market Size- TAM (Total Addressable Market): 133,000,000
attendance per game
- SAM (Service Available Market): 46,683,000 attendance per game
- SOM (Serviceable Obtainable Market): 933,000attendance per game