Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
family ENTERTAINMENT centre
Mall marketing and leasing strategy is
changing due to e-commerce, changing
shopping habits and over supply of retail
space.
Shopper’s behaviour around the world is
changing. Online shopping has become an
important concern for most traditional
shopping malls.
But malls are here to stay because people
can’t eat off the internet, people can't touch,
feel and experience off the internet...
Film, Gaming & Entertainment sector are expected to grow at a CAGR of 10% and 14.3% respectively
14.3% Currently entertainment market is valued at Rs 5,240 crore
2+Lac.CRORE The annual growth
in demand of gaming and entertainment for over the next five years is estimated at 200%
200% Top 10 best performing malls - have now leased more than 30% of the space to film theatres, entertainment spots and restaurants.
30%
FAMILY ENTERTAINMENTINDUSTRY
A BIG MARKET WITHPOTENTIAL GROWTH
Latest technology & international brands in entertainment sector are taking this sector to the next level
NEWTECHNOLOGY
FECs are effective in drawing younger families and encourage parents to seek out exciting yet safe, fun activities for their children along with teens & adults
GROWINGYOUNG POPULATION
FECs become a key driving factor to boost the required footfall for the other retail space
DRIVESFOOTFALL
FAMILY ENTERTAINMENTINDUSTRY
A BIG MARKET WITHPOTENTIAL GROWTH
THE IDEA
The idea of adding major Family Entertainment Centres (FECs) in malls
have been gaining popularity rapidly over the last few years.
Several new malls have been constructed around the country, with
substantial square footage allocated to FECs.
Consumers are spending heavily on F&B and entertainment, even as
retail spending is on the backburner.
1 THE FUTURE OFMALLS
Will be “more
entertainment-oriented than
the retail dominated centres
of the past.
2 THE TRADITIONALMODEL
80% of the space was retail
oriented when 20% was
dedicated to food, beverage and
mall entertainment, the last point
being optional in most cases.
3 REALLOCATIONOF MALL SPACE
Various market research studies
show that reallocation of the mall
space is in the process where over
50% is being dedicated to
entertainment, food and beverage.
Malls now-a-days in India houses large indoor entertainment zones. It’s
about non-stop fun – the zones occupy approx 30-50 per cent of total
mall space, promises to cater to all age groups with cutting edge
concepts like virtual indoor gaming, an indoor snow park and fun zones
(thematic amusement park equipped with fun rides).”
INDOOR ENTERTAINMENT ZONE:MALLS IN INDIA TODAY
DEDICATED ENTERTAINMENT MALL
S O I S T H E I D E A O F P O S I T I O N I N G O F
F L O R E A L T O W E R S M A L L A S A
P R E S E N T I N G
N H - 8 , S E C T O R - 8 3 , G U R G A O N
ENTERTAINLAND
ACTUAL PICTURE OF ENTERTAINLANDACTUAL PICTURE OF ENTERTAINLAND
ACTUAL PICTURE OF ENTERTAINLANDACTUAL PICTURE OF ENTERTAINLAND
DELHI NCR'S FIRST
DEDICATEDENTERTAINMENT MALL
1.54 LAC SQ.FT. DEDICATED TOENTERTAINMENT
a family entertainment centrethat E-commerce cannot
replace anytime in the future.
PRIME ENTERTAINMENT PLACES IN DELHI NCR
S.NO. ENTERTAINMENT DISTANCE FROM DISTANCE FROM
PLACES IFFCO CHOWK, ESSEX FARMS,
GURGAON SOUTH DELHI
2. Ambience Mall Blu-o, Fun city, I-skate, I-DIG, 9.5 kms 17 kms
NH-8, Gurgaon OK Play, Wakkao, X-trov Games
3. Select city Walk, South Delhi Hang Out 20.7 kms 4.2 kms
4. Moments Mall, Kirti Nagar FEC-Funky Kingdom, Playland, Cricket 27 kms 18.8 kms
5. DLF Mall of India, Noida SKI India, Smaaash, Kool Kids 36.6 kms 17.2 kms
6. Entertainment City A2, Noida Worlds of Wonder, Kidzania 36.9 kms 20.1 kms
7. Unitech Metro Walk Mall, Rohini Adventure Island 36.9 kms 28.6 kms
8. The Great India Place, Noida Extremeee 7D Experience 36.4 kms 18.1 kms
9. Garden Galleria, Noida Play Box 37.4 kms 18.5 kms
10. The Grand Venice Mall, Greater Noida Gondola Rides 63.1 kms 43 kms
LOCATION
1. ENTERTAINLAND MULTI-ACTIVITY KIDS ZONE, GAMING SPACES, TOY SHOPS, KIDS 16.4 KMS 34.8 KMS
NH-8, SECTOR-83, GURGAON STORES, MULTI-ACTIVITY ZONES, CONCEPT BASED
ACCESSORIES/SOUVENIR SHOPS, AUDITORIUM/CINEMA/
KIDS PARTY LOUNGE, KIDS LIBRARY, CONCEPT BASED
ZONE, FOOD COURT AREA, RESTAURANT SPACES, ETC.
RETAIL ADULT
GAMES,
THEATRE,
EDUCATION
JUST WALKING DISTANCE FROM ALREADY OPERATIONAL 5 STAR HOTELHYATT REGENCY
RIGHT AT THE EDGE WHERE GURGAON &NEW GURGAON MEET
33
TO JA
IPUR
36
37
10-A
36-A
RAJEEV CHOWK
NH-8
38
PROPOSEDISBT &
METRO HUB
TO FA
RIDABAD
HERO HONDA CHOWK
89
88
85
84
88A
86
81
IMTMANESARHSIDC
PATAUDI ROAD
NH 8
40
30
HUDA CITY
CENTRE
43
GOLF C
OURSE R
OAD
42
SOHNA R
OAD
74
35
54
53
64
60
66
50
51
75A 48
71
SPR &
SOHNA
ROAD
61 58
56
PATAUDI ROADPATAU
DI ROAD
TO PALW
AL
NH-8
82
83
81A
77
76
D.C DESIGNPVT. LTD
69
70
7572
SOHNA R
OAD
45
BHARAT RAM GLOBAL SCHOOL
DELHI PUBLIC SCHOOL
BROADWAYS INTERNATIONAL
SCHOOL
SARASWATI PUBLIC SCHOOL
HILTON GARDEN INN
SHRI SHIVAM HOSPITAL
FORTIS HOSPITAL
SHRI BALAJI HOSPITAL
MEDANTA THE MEDICITY
HYATT REGENCY
N
MAP NOT TO SCALE
MARKET CITYTHE BIG ADVANTAGE
GREENOPOLIS
ENTERTAINLAND
WOODVIEW RESIDENCES
ASTER COURT
CARNATION
ENTERTAINLANDN H - 8 , S E C T O R - 8 3 , G U R G A O N
ENTERTAINLANDNH-8, SECTOR – 83, GURGAON
METRO LINE
1 GURGAON'SPOPULATION
Total Population of Gurgaon is
2,615,963 in 2017 out of which
over 5,00,000 are residing in and
around Sohna Road.
2 SOHNA 2031PLAN
The final development plan of
Sohna:2031 has estimated a
total population of 6.4 Lakhs by
2031 living in this location.
3 NEW GURGAON
Almost 1,00,000 people are
living within 5 km radius and
approximately 2-3 lac housing
units are expected to come in
the next 5-7 years.
A PRIME RESIDENTIALBASE IN CLOSE VICINITY
A PRIME RESIDENTIALBASE IN CLOSE VICINITY
DEVELOPERS PROJECTS
VATIKA Tranquil Heights I Seven Elements
BESTECH Sanskriti I Altura I Park view Ananda
DLF Ultima I New town heights
VIPUL Lavanya
SARE HOMES Crescent ParC
A PRIME RESIDENTIALBASE IN CLOSE VICINITY
DEVELOPERS PROJECTS
ORRIS Carnation
MAPSKO Casa Bella
UMANG Monsoon Breeze
GODREJ Aria I Godrej 101 I Godrej Icon
TULIP Tulip Petals & Tulip Ace
CURRENT SCENERIOAFTER E-COMMERCE BOOM
32Entertainment has also
moved beyond just
movies, with play zones,
bowling alleys and much
more.
Entertainment, food and
beverages have been
identified as two
categories that draw
crowds to malls, apart
from shopping.
Malls are no longer just
shopping destinations but
are evolving as active
hangout places.
1
VENUE FOR ENTERTAINMENT EVENTS | FAMILY CENTRIC RESTAURANTS |
PLACES FOR KIDS DAY OUT | VENUES FOR KIDS BIRTHDAYS |
KIDS FASHION STORES | KIDS TOY STORES | MUSEUMS FOR CHILDREN |
THEATER FOR PERFORMANCES AND EVENTS | MOVIES | LIVE SHOWS
ENTERTAINLAND
BOWLIN
G
ALLEY
VIRTUAL
GAMING
PAINTBALL
ADVENTURE
HOUSE
for hang-out/fun areas
FUN & PLAY
for hang-out/fun areas
TOY
SHOP
GADGETS
STORE
GAMESPARLOR
TECHSTORE
BOOKSSTORE
SHOPS & STORES
for hang-out/fun areas
FOOD COURTS
ICE-CREAMPARLORS
CAFÉLOUNGES
THEME BASEDRESTAURANTS
ACCESSORIES& SOUVENIR
OUTLETS
FOOD & ENTERTAINMENT
MAGICSHOWS
THEATREPERFORMANCE
PUPPETSHOWS
MUSICALLIGHT SHOWS
CIRCUSACTS
4D/3DMOVIES
for hang-out/fun areas
MOVIES & LIVE PERFORMANCES
for hang-out/fun areas
CORPORATE PARTIES
BIRTHDAYCELEBRATIONS
SCHOOLEVENTS
FAMILYGATHERINGS
EVENTS & GATHERINGS
3 LEVELS OF DEDICATED SPACE CONSISTING OF ONLYFUN AND ENTERTAINMENT ACTIVITIES
DEDICATED ENTERTAINMENT MALL
THE CONCEPT
THE CONCEPT
Glass Structure & atrium
THE STRUCTURE AND ATRIUM OF THE MALL ARE DONE INGLASS WHICH PROVIDES A FEELING OF OPENNESS & FRESHNESS,
MAXIMUM VIEWS & NATURAL LIGHTNING IN THE MALL
ENTERTAINMENT zone
GROUND FLOOR VIEWACTUAL PICTURE OF ENTERTAINLAND
ENTERTAINMENT zone
GROUND FLOOR VIEWACTUAL PICTURE OF ENTERTAINLAND
ENTERTAINMENT zone
FIRST FLOOR VIEWACTUAL PICTURE OF ENTERTAINLAND
ENTERTAINMENT zone
SECOND FLOOR VIEWACTUAL PICTURE OF ENTERTAINLAND
THE CONCEPT
THE MIRRORED AND INTER-LINKED PASSAGE OFTHE MALL ENABLES MAXIMUM FLOW OF VISITORS
Easy Circulation
THE ZONING IS DONE IN SUCH A WAY THATTHE CUSTOMER GETS ATTENTION FROM EVERY NOOK
AND CORNER IN A VERY SYSTEMATIC WAY
PLANNED ZONING
THE CONCEPT
THE CONCEPT
FULL OF FUN ATMOSPHERE
AN ATMOSPHERE OF A FUN PLACE IS DEVELOPED DUE TOINTER-LOCKED ORIENTATION AND DIFFERENT AMUSEMENT
OPTIONS AT ALL FLOORS
LIF
T L
OB
BY
DN UP
ELC
RO
OM
TOIL
ET
AN
CH
OR
-01
8
KIO
SK
SP
AC
E
SH
OP
-0
27
SH
OP
-0
26
SH
OP
-02
5
SH
OP
-02
4
SH
OP
-02
3
SH
OP
-0
22
SH
OP
-0
21
SH
OP
-0
20
SH
OP
-0
19
SH
OP
-01
7
SH
OP
-01
6
SH
OP
-01
5
SH
OP
-01
4
SH
OP
-01
3
SH
OP
-01
2
SH
OP
-011
SH
OP
-01
0
SH
OP
-00
9
SH
OP
-00
8
SH
OP
-00
7
SH
OP
-00
6
SH
OP
-00
5
SH
OP
-00
4
SH
OP
-00
3
SH
OP
-00
2
AN
CH
OR
-00
1
THE ZONING GROUND FLOOR
COMMON AREA
SERVICE AREA
FOOD ZONE
COMMON ACTIVITY AREA
KIOSK AREA
LEGEND
LARGE MULTI ACTIVITY KIDS ZONE
CONCEPT BASED GAMES
GAMING SPACES
KIDS RETAIL STORES / TOY SHOPS
ACCESSORIES / SOUVENIR SHOPS
EX
IT
EN
TR
Y
UP
UP
ES
CA
LA
TO
R
ES
CA
LA
TO
R
LEGEND
LARGE MULTI ACTIVITY KIDS ZONE
CONCEPT BASED GAMES
GAMING SPACES
KIDS RETAIL STORES / TOY SHOPS
ADULT MULTI-ACTIVITY ZONE
COMMON AREA
SERVICE AREA
FOOD ZONE
COMMON CIRCULATION AREA
TRIPLE HEIGHT GROUND FLOOR AREA
SH
OP
-12
7
DO
UB
LE
HE
IGH
T
EN
TR
AN
CE
CU
T-O
UT
LIF
T LO
BB
Y
DN UP
EL
CR
OO
M
ES
CA
LA
TOR
UP
DN
CU
T O
UT
UP
DN
ES
CA
LA
TOR
SH
OP
-10
9
SH
OP
-10
8
SH
OP
-10
7
SH
OP
-10
6
SH
OP
-10
5
SH
OP
-10
4
SH
OP
-10
3
SH
OP
-10
2
TOIL
ET
AN
CH
OR
- 11
9
SH
OP
- 1
20
SH
OP
- 1
21
SH
OP
- 1
22
SH
OP
- 1
23
SH
OP
-12
4
SH
OP
-12
5
SH
OP
-12
6
SH
OP
-12
7
AN
CH
OR
- 1
01
A
AN
CH
OR
- 1
01
B
AN
CH
OR
-11
8L
AR
GE
FO
RM
AT
S
TO
RE
- 1
17
SH
OP
-11
6
SH
OP
-11
5
SH
OP
-11
4
SH
OP
-11
3
SH
OP
-11
2
SH
OP
-111
SH
OP
-11
0
UP
UP
ES
CA
LA
TOR
DN
THE ZONING FIRST FLOOR
CU
T O
UT
ESCALATOR
CU
T O
UT
ESCALATOR
LIF
T L
OB
BY
DN
UP
TOIL
ET
EL
CR
OO
M
CU
T O
UT
UP
DN
CONNECTING SERVICE CORRIDOR
KIOSK201
KIOSK202
KIOSK203
KIOSK204
KIOSK205
KIOSK206
KIOSK207
KIOSK208
KIOSK209
KIOSK210
KIOSK212
KIOSK211
AUDITORIUM / CINEMA
TERRACE AREA
FOOD COURT AREA & SEATING
FOOD ZONE / KIOSK / SEATING AREA
CONCEPT BASED EDUCATION ZONE
STORE
STA
FF
L
OC
KE
RS
KIDS PARTY LOUNGE
COMMON AREA
SERVICE AREA
COMMON CIRCULATION AREA
TRIPLE HEIGHT GROUND FLOOR AREA
LEGEND
AUDITORIUM / CINEMA
CONCEPT BASED EDUCATION ZONE
KIDS PARTY LOUNGE
FOOD ZONE / FOOD COURT AREA
THE ZONING SECOND FLOOR
DN
UP
UP
AFFLUENT CATCHMENT
FROM SURROUNDING
TOWNSHIPS & SUB-CITIES
SALEABLE AREA
1.54 LAC SQ. FT.
TOWER LEVEL
3B+G+2
ENTERTAINMENT ZONE, PARTY AREAS, MINIPLEX/THEATRE/AUDITORIUM, FOOD & BEVERAGES ETC.
SPACE
READY-FOR-FIT-OUTS
SNAPSHOT
EASY CIRCULATION
OF THE VISITORS/
FOOTFALL