Falls overview – ACC’s programmesVicky Upton, Injury Prevention, Programme Manager, ACC

Presentation 1 to National Falls Programme Expert Advisory Group meeting 13 July 2012, HQSC

This presentation

• Provide overview of ACC’s programmes to prevent falls

• Focus on working age falls

• We’d like your help with Safety Week 2012

What’s the problem?• Estimated social and economic cost of falls in 2010

was $1.84 billion

• Falls are the leading cause of injury-related hospitalisations each year

• Many people believe it’s only older people and children who fall

• Active working age adults also fall so we have a programme focusing on them as well as older adults and children

ACC’s falls programmes• Older adults (65+ years)

- Vitamin D – residential care & community- Exercise programmes

• Children (0-19 years)- Focus on unintentional falls - Working through key stakeholders on prevention programmes

• Working age adults (25-64 years)- Idea Nation

Working age falls• WAP (25-64 year olds) account for 40% of home

falls claims but 60% of the cost

• Over 100,000 home falls - $164m per year

• 10,000 people per year receive weekly comp

• 3,000 require more than three months off

• Less than 10% of claims account for half the cost

What is our approach?• WAP falls is a long-term programme with a gutsy

goal – 10% reduction in falls over ten years

• The programme plan is structured around the four Es framework

• Unregulated environment – limited opportunities for enforcement levers

• Few evidence-based interventions therefore we are using Idea Nation to find solutions

• Motivate behaviour change through social marketing

WAP falls framework

Community trials

Work with govt on engineering/ housing changes

Review existing interventions

Influence legislation & policy

Review products & quality standards

Encourage industry self-regulation

Explore economic incentives

Idea Nation ideas

Social marketing

Safety Week

Specific channels,

e.g. real estate agents & DIY

retailers

EDUCATION ENVIRONMENT&

ENGINEERINGENFORCEMENT ECONOMIC

Safety Week

Safety Week 1-7 October 2012

• Timed to coincide with the Safety 2012 World Conference

• Safety Week is a concentrated event where we engage with key stakeholders and employers

• Focus on working age falls and taking action

• We’d like your help with Safety Week 2012