Fall Winter 2012-13 Design Concept for Web

8/6/2019 Fall Winter 2012-13 Design Concept for Web

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forces balance with heightened intelligence to redene Fall/Winter2012/13. A new consciousness is in our minds and spirits; we move ahead with wisdom

and a fresh understanding of reality. Reality is constantly transforming around us, providing

each of us with the ability to construct our own being. We desire to live in multiple realities,

driven both by fantasy and excitement along with responsibility and structure. In our minds,

gender roles have given way to androgyny, the line has become blurred between light

and dark, we have come to a pivotal point as a society and this energy will only continue

moving forward.


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We forage into primeval

overgrowth to embrace the

essentialness of nature,

unscathed by humanity. With a

renewed appreciation for mystic

beauty that can only be found innature, we journey into the wild.

Reorganizing our

environment into a fresh

visual order, their endless

imaginations inspire a creative

labyrinth without boundaries.

An aesthetic migration is onthe horizon.

Casting a saturated

shadow on the icons of an

urban environment, vintage

Hollywood is lmed in a somber

light. We are led through a

winding melodrama lled withprivate eyes and femme fatales.

Saturations of

drip off the pages of

comic strips and spl

onto classically tailo

silhouettes. We emb

our postivity and naichildhood.


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socio-cultural trends

DONEGERCREATIVESERVICES backwoods

indoor/outdoor blurLinde Hermans luck rug brings

nature into the home. This unique

carpet decorated with clovers has

one hidden four-leaf clover to nd

for luck.

nature as artAndreas Verheijen dubs himself a

oral engineer. This engineering

is an ongoing project that is initially

about creating owers and not about

arranging them.

one with wildernessA guesthouse in rural New York blends in with its surroundings, A

continuous line of eight-inch steel moves through the site gathering in the

forest. Constructed as a series of interlocking cantilevers, the structure ed

and measures the forest, preparing the landscape for dwelling.


5/100backwoods DONEGERCREATI

dark fairy talesThere are many movies slated to be

released over the next two years based on

recreations of classic fairytales with a dark

side, including Robin Hood, Hansel and

Gretel, Jack and the Beanstalk and threeversions of Snow White.

comfort in wildernessHouses and hotels built in trees

are creating new experiences

with nature as well as energy

efcient alternatives. This is a

reection of humans desiring to

escape from overly connected

urban areas to the magic of the

wilderness.

magic of natureAn installation in a former railway station in

Berlin contains 12 reindeer, 24 canaries,

eight mice and two ies. Giant toadstool

sculptures are planted on a mushroom

clock that the reindeer can turn with their

antlers, and at the center of the exhibition is

a mushroom-shaped oating hotel.


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Echoes reach deep into the mossy forest and glide across the fresh fallen

snow. We forage into primeval overgrowth to embrace the essentialness

of nature, unscathed by humanity. With a renewed appreciation for mystic

beauty that can only be found in nature, we journey into the wild and

become intoxicated with a serene sensorial experience. Indigenous textural

depths, archaic patterns and cozy fabrications in mossy green and muddy

browns pair with frosty whites and crystalline pastels to create a primitive

camouage as we navigate our way through the hidden hinterlands.

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primeval forest

arctic tale


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Textural foliage, stacked moss and thick peat line the

dark path through the magical forest. In the overgrown

primeval forest, we wrap ourselves in rugged nature,

cozying up in unprocessed furs and soft brushed skins

satisfying our senses.


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Slip through the fog of the looking glass and into

an ice-covered wonderland, full of unrecognizable

animals and twinkling fairies. Mythical frosted knits

fold upon our skin in comfort, while cozy sweaters

and smoky atmospheric sheers warm our heart as we

wander through an arctic romance.

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backwoods DONEGERCREATI


10/100DONEGERCREATIVESERVICES backwoods

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page 12: into the wild

page 14: natures impressions

page 16: mossy textures


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primeval forest


animal

Tip-dyed

Double-faced

Brushed

Into the wild, we camouage our human attributes

and become one with nature. Beauty is in imperfection

as tufts of mink, fox and hair patch together with other

indigenous textures.



primeval forest

and skin

and

and

jacquard

Coated and

Natures impressions, the elements of our natural

environment create unique textures in brushed skins,

smooth and worn, when molded around the body in

adornment.



primeval forest

Mossy textures, raw senses are exposed to the scent

of moss, the grit of dirt and the comfort of wrapping

natures elements around the body.

Tone-on-tone

lace

yarn

Boucle and



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page 20: frosted blankets

page 22: cozy woolens

page 24: smokey sheers



arctic tale

Bulky

bo

knits

tweed

Frosted blankets drape over our shoulders and

sweep across the freshly fallen snow. The warmth

of bulky blankets and heavy boucles swaddle and

comfort us, soft textures of fuzzy knits and furry

tweeds provide both protection and beauty.



arctic tale

knits

Silk/wool

crochet

annel

We nestle into cozy woolens and nuzzle our nose

into a beautiful story to retreat from the cold. Casual

romance can be found in oatmeal knits and brushed

annel, and natures luxury is displayed on woolen

tweeds and uffy crocheted mohair.



arctic tale

Crushed

Kid knit

Drapey

la

Dreamlike romance swirls smoky sheers

through the atmosphere. Draped gauze,

charming mohair, light voile and embroidered lace

decorate the fairytale.


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prints and patterns

digital nature

eco hedonism

botanical studies



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key fabrications

hairblanket

skincloque

handspuntweed

mossyknit

tone-on-to

ne

embroideredsheer

backwoods DONEGERCREATI


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DONEGERCREATIVESERVICES artisan

CraftspeopleAn online documentary featuring

creative minds in Portland, work.

place is the brain child of local

photographer Carlie Armstrong.

Through artists proles and photo

essays, work.place seeks to explore

the creative process and the place

it occurs in. It also aims to display

the work of the most talented

artists, musicians, designers andcraftspeople in the community.

Merger of artistry and

technologyRock Paper Robot is a

company that believes thepower of new technologies

can imbue everyday objects

with more awareness, utility

and beauty. This design

group makes oating chairs,

granular timepieces and

morphing chandeliers, among

other innovative creations.

Communities of creativityOpen House is a concept/experimen

art installation by Droog and led by

Diller Scodio + Renfro to encourage

suburban homeowners to transform

a portion of their homes into service-

providing, collaboratively-minded,

income-generating establishments.


29/100artisan DONEGERCREATI

China and india increased

inuenceThough the US and Europe have

struggled with recession and

economic downturns, the high-

end retail apparel industry has not

been adversely affected in India

and China. Companies, trade deals

and industry continue to grow

and develop at rapid rates in bothcountries.

Mixing opulence with frugalityA new trend in package design makes expensive

products look like vintage dimestore brands. The No-

lita Mart & Espresso Bar in New York City has started

selling cold-brew coffee in large 64 ounce growlers.

They use fresh and locally roasted Stumptown Coffee

from Red Hook, Brooklyn. The owner of the coffeebar and grocery store was inspired by seeing the big

glass jugs usually used to dispense and store beer.

Mosaic artistryArtist Julie Richey creates mesmerizing 3-D mosai

Richey received Best 3-D Mosaic honors from th

2011 Mosaic Arts International. La Corrente is ab

beauty amidst destruction, says Richey. It was c

during the Gulf oil spill and it alludes to the many

destructive forces, both man-made and natural, th

creep in with the current.


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Artisans reorganize our environment into a fresh visual order; their endless imaginations

inspire a creative labyrinth without boundaries. An aesthetic migration is on the horizon,

wiping away the desire for perfection, and a whimsical renaissance is constructed.

Rehabbed vintage collections pair with eccentric decoration for an unsuspected

harmony of ceramic saturations, free-spirited prints and ceremonial metallics. Decorative

patterns mix in the raw renement of bohemian styling. The artist paints a sophisticated

utopia to ll our senses and drive our visions.

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Wandering off the beaten path as creative rebels,

the free spirits live and let live, while inspiring and

pushing humanity in a new direction. Bohemian

remixes of crafted blankets, oversized tweeds and

Gypsy patterns burnish the future.


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Obsession with every detail, desire to tell a visual story,

compulsion for perfection; the artist has constructed

enlightenment to share with the world. No matter the medium,

this piece of art has a golden sophistication, its opulence

shines around the globe.

artisan DONEGERCREATI

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34/100DONEGERCREATIVESERVICES artisan

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page 36: bohemian blankets

page 38: rustic tweeds

page 40: gypsy patterns



free spirit

weave

bulky

effect

knit

Endless ingenuity is woven into lofty bohemian

blankets, a patchwork of knits, textural basket

weaves and ombre effects that combine for an

unfussy, carefree style.



free spirit

oversized

yarn

handloom

A whimsical composite of tufted textures combine to

create rustic tweeds. Oversized plaids and unique

yarn mixes come in an array of colors. Look to hand

loomed pieces by skilled crafters.



free spirit

jacquard

and tiles

ethnic

orals

Eccentric and charming Gypsy patterns mix

and switch with ethnic twists. Fable-like stories of

nomadic travels are told through folkloric jacquards,

mosaic tiles, ethnic stripes and bohemian orals.


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page 44: gilded culture

page 46: mosaic structures

page 48: crafted comfort



lurex

metallic

printed

knits

enlightenment

Eclectic golden layers drizzled from head-to-toe,

gilded culture paints the curves of the body.

Opulent gold lurex, burnished metallic sequins, luxe

printed velvets and warm Missoni knits decorate the

masterpiece.



tiles

ornate

fancy

cloque

enlightenment

A kaleidoscope of perfected mosaic structures

intricately mesh on surfaces. This ancient art form

is brought into modernity in matelass tiles, ornate

jacquards, complicated tapestries and shining lam

cloque.



weave

embroidery

knit

embroidered

enlightenment

Through mastery of method and dedication to a

skill, crafted comforts are perfectly imperfect. Mini

woven tweeds, needle-point, crocheted knits and

embroidered laces are delicately designed by the artist.


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prints and patterns


repeating patterns

digital craft



key fabrications

a

rtisanblanket

tilejacquard

multicolortweed

rusticknit

tonalprin

ts

gypsyoral


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DONEGERCREATIVESERVICES lm noir

David LynchAmerican lmmaker David Lynch returns to commercials,

directing the new ad for Gucci by Gucci. He was recently

guest editor for Wallpaper magazine, co-creating movies, art

exhibitions and DJing.

German graphic designThe inuence of German expressionism has

resurged as a major graphic inuence in

ads, galleries, museum exhibitions (MoMA)

and edgy design. This style of art is dark

and evokes a great amount of emotion;

such art usually occurs during social

upheaval.

androgonyWomen continue to become more

inuential, powerful and in control of

culture. And men are becoming moresensitive, collaborative and connected.

As Mars becomes more Venus-

like (and vice-versa), were far less

combative with one another. Indeed,

we have other enemies to ght: greedy

and corrupt politicians and corporate

executives, ethics-free polluters and a

litany of moral offenders.


53/100lm noir DONEGERCREATI

fashion lmsThe latest in the realm of fas

streamed live from fashion w

projected onto buildings and

downloaded directly to our d

devices... all communicating

new and intimate perspectiv

exemplied by YSL, Alexand

McQueen and Gareth Pughmoving image installations,

designers are collaborating w

emerging lmmakers and ar

and its denitely something

building in momentum.

desire for mysteryWe are so overly connected, we

can answer any question with a

quick Google search. We have an

increased desire for mystery and

storytelling as a backlash to the

instant know-it-all society.

doomsdayThe world is abuzz with talk of the

year 2012. For some, the year

hints at apocalyptic end times, a

period in which the world will be

thrown into utter chaos and violent

upheaval. According to prophecy,

the fth sun of the fth world ofthe Mayan calendar moves into

ascension on December 21, 2012.


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Casting a dark shadow on the icons of an urban environment. Vintage Hollywood

is lmed in a somber light, embracing the dark edge that permeates across the

fashion/drama continuum. Inuenced by the quirky director David Lynch, the

accidental icon and off-topic vintage movie poster aesthetic, we are led through a

winding melodrama lled with private eyes and femme fatales. Rich tones jigsaw

together to create a cinematic masterpiece of androgenous tailored classics in

negative/positive fabrications.

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femme fatale

villainous


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Villain versus hero depicts the classic lm scenario, the

dark side contrasting with the innocent. No great narrative

is made without the key villainous character, the rebel in

the shadows of society. Every villain has his/her soft and

quirky side, the great juxtaposition of personality, which

draws us in and rouses our curiosities.


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The new wave woman is capable of switching from

demure to seductive in a moment, piquing curiosity and

mystery. A femme fatale chooses the part she wants

to play. Whether it is the seductress, the vamp, the

sophisticate or the diva, she always plays the role with

condence and beauty.

lm noir DONEGERCREATI

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58/100DONEGERCREATIVESERVICES lm noir

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page 60: polarized architecture

page 62: androgynous suiting

page 64: orid metallic



tweeds

oversized

geometrics

ornamental

villainous

A rough renement of contrast is displayed through the

polarized architecture of black and white tweeds, oversized

houndstooth, illusionary optical geometrics and ornamental

foulards. A mix of classic prints and patterns brings these

timeless ornamentations into modern sophistication.



classic

checks &

& blend

&

jacquards

villainous

Androgynous suiting brings a gender bender in

tailoring to the forefront. We nd security in classic,

conservative fabrications of pinstripes, glen checks,

houndstooth, silk and wool blends and jacquards.

The evolution is in which gender is sporting the attire.



silk/wool

shine

calendered

coating

villainous

Combining glamour and masculinity, orid metallics

bring a sense of luxury and elegance to classic, hard

working fabrications. Silk/wool sateen, iridescent

shine, calenderer nishes and PU coatings evoke the

decadent vintage feel of the early 20th Century.



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page 72: dark opulence

page 74: luxurious plush

page 76: seductive shine



blanket

embroidered

brocade

two-tone

femme fatale

Delphian shadows ofdark opulence sweep down

the Parisian streets in rich napped blanket, rich

embroidered velvet, elegant metallic brocade and

two-tone jacquard.



silky

velvet

velour

& print

femme fatale

Luxurious plush textures enhance and line the

opulence of an era. Silky furs, burnout velvets and

foil prints procure a molded softness that is rich

and polished.


71/100lm noir DONEGERCREATIVE



jersey

organza

stretch

satin

femme fatale

Seductive shine morphs the light to play optical

illusions and delusions on the eyes and mind.

Sparkle jerseys, opalescent organza and fuid

satins pique the senses.


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prints and patterns


linked type

optical illusions

shadow prints


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key fabrications

over

sizedhoundstooth

opticalweav

e

glencheck

metalliczinc

pinstripesuiting

seductiveshine

lm noir DONEGERCREATI


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playImaginative photographer Yusuke

Suzuki has created a page-turner of a

bed that looks like an oversized book.

At night it is opened up for sleepy

heads to rest in, and during the day it

is shut closed to create enough space

for children to play in their room.

street artistryArt in the Streets exhibition at The Museum of

Contemporary Art, Los Angeles will feature several

shows within the show. There will be a special

section dedicated to the FUN Gallery, a New York

gallery connected New York grafti artists with the

downtown art community in the early 1980s.

grafti surfacesThe fascination with street art shows no signs of

letting down. A recent piece of evidence includes

Tumis collaboration with grafti artist John Crash

Matos on a limited-edition collection of four carry-on

bags emblazoned with the artists design. Of course,

theres an iPhone case as well.

DONEGERCREATIVESERVICES maximal


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new retroCampaigns, ads and packaging are swinging toward a

retro innocence and adding modern digital technology int

recreated analog designs.

Neo-ExpressioNeo-expressionism emerged in the late 70s and early 8

a reaction to minimal precedents. Bored with the staid w

their predecessors, artists such as Jean Michel Basqui

Julian Schnabel and grafti artist Keith Haring lled thei

with color, pattern and symbols that reected the mayhe

vibrancy of the downtown New York they called

Celebration of brand historyThe Levi Strauss Barbecue Sauce Project is the student work

of Sarah Rouse-Higgins. She says the project is an ode to the

roots of the company. Before taking off with denim, they also

sold dry goods. I used Gold Rush-era advertisements as the

inspiration for the labels..

maximal DONEGERCREATI


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Saturations of chroma drip off the pages of comic strips and splash onto

classically tailored silhouettes. As we embrace our childhood naivet, positivity

bounces out of the playhouse and bears a nostalgic smile for all to see. A

spectrum of bold brights mix, shake and stir with playful photo prints, producing

a Crayola cocktail. Tone-on-tone separates combine on actives or are worn

with a tailored sophistication. We pronounce our personal style by combining

chromas to t our mood.

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chroma-scope

girlish charm


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60s pop styles meet 90s street styles to create a time-

travelling chromatic splash. We look to one era that shaped

the style industry and another that molded the graphic

design genre, for a lively and witty urban experience.


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Structure, charm and grace characterize the iconic

sophisticated lady. Turning back to the fashion classics,

prim and proper cultured coordinates return as departure

from the current mix and match state of fashion. Retro

elegance and worn luxury are redened.

maximal DONEGERCREATI

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82/100DONEGERCREATIVESERVICES maximal

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page 88:retro redux

page 90: pop culture

page 92: monochrome



chroma-scope

knit

playful

stretch

shine

Swinging into a retro redux, we look back into the

decade known as a point of departure for modern

fashion. Through playful stripes, stretch velour and

cellophane in lively prints, we relive the mod mentality.


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and felt

performance

prints

compact

chromascope

Pop culture fashion of the 90s started the idea of

anything goes styling. Electric clashing colors of

felts, performance fabrics and bold graphic prints

continue the attitude of urban styling.



woolens

colorful

knits

wool

chromascope

Monochrome tones subtly accent each other

side-by-side in compact woolens, colorful suede

and felted knits. They t together, consistent and

connected.



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page 88: ladylike tweed

page 90: playful fur

page 92: innocent sweaters



tweeds

cloth

wool

wea

girlish charm

Ladylike tweeds are reminiscent of the

suiting of the 60s bourgeois. Proper

coordinates in Chanel tweeds, poodle cloth

and wool boucl adorn the well-groomed lady.



fur

mohair

tweed

shimmer

girlish charm

Playful fur makes a sweet little retro vision in

cuddly textures, mohair blankets and shimmer

and shine. We play dress-up even if we are

adults by decorating ourselves in uffy Easter

egg hues.



&

effect

hand

&

girlish charm

Innocent sweaters evoke nostalgia for the days

of our youth. Sparkle effects, chunky hand knits

and pointelles speak to a simple femininity.


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prints and patterns


pop culture

brand identity

quirky details


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key fabrications

uxsuede

tone-on-tone

tweed

compacttwill

do

uble-facedinterlock

stretchjersey

cottonvelvet

maximal DONEGERCREAT


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Fall Winter 2012-13 Design Concept for Web