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Fall
o
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25 25 22
28
9 11 13
66
0%
10%
20%
30%
40%
50%
60%
70%
0-10 years 11-20 years 21-30 years 30+ years
Pe
rce
nta
ge
of
Re
spo
nd
en
ts
General Public Decision Makers
A farm in arural area
Rural area, nota farm
Urban orsuburban areaoutside of city
limits
Subdivision in atown or city
Downtownarea in a city or
town
General Public 2% 9% 48% 34% 7%
Decision Makers 4% 22% 14% 50% 11%
0%
10%
20%
30%
40%
50%
60%
Pe
rce
nta
ge
of
Re
spo
nd
en
ts
42
22 18
6 3
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Pe
rce
nta
ge
of
De
cisi
on
Ma
ke
r R
esp
on
de
nts
2
17
26
14
28
12
0
9
13
8
29
42
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Less than12th grade
High schoolgraduate
Somecollege, no
degree
2-yearcollegedegree
4-yearcollegedegree
Graduate orProfessional
degree
Pe
rce
nta
ge
of
Re
spo
nd
en
ts
General Public Decision Makers
10
20
46
17
8
2
10
52
29
8
0%
10%
20%
30%
40%
50%
60%
Very Liberal Liberal Moderate Conservative VeryConservative
Pe
rce
nta
ge
of
Re
spo
nd
en
ts
General Public Decision Makers
39 33
21 47
26
9 12 9 2 2
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
General Public Decision Makers
Pe
rce
nta
ge
of
Re
spo
nd
en
ts
Democrat Republican Independent Non-affiliated Other
69
8 11 8 4
59
12
22
5 2
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Never beeninvolved in
agriculture nor anyfamily involvement
Not involved inagriculture, butsomeone in my
immediate family is
Been involved withagriculture in the
past
Involved inagriculture as a
hobby
Involved inagriculture for a
living
Pe
rce
nta
ge
of
Re
spo
nd
en
ts
General Public Decision Makers
71
10 8
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Public supply-municipal
Private supply Public supply- ruralwater district
Pe
rce
nta
ge
of
Re
spo
nd
en
ts
82
13 5
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Public supply-municipal
Private supply Public supply- ruralwater district
Pe
rce
nta
ge
of
Re
spo
nd
en
ts
General Public Decision Makers
Not at all Confident 5% 3%
Slightly Confident 10% 10%
Fairly Confident 34% 32%
Highly Confident 31% 31%
Extremely Confident 19% 24%
0%5%
10%15%20%25%30%35%40%45%50%
Pe
rce
nta
ge
of
Re
spo
nd
en
ts
General Public Decision Makers
Not at all Confident 10% 5%
Slightly Confident 13% 5%
Fairly Confident 36% 20%
Highly Confident 27% 41%
Extremely Confident 15% 31%
0%5%
10%15%20%25%30%35%40%45%50%
Pe
rce
nta
ge
of
Re
spo
nd
en
ts
General Public Decision Makers
Not at all Confident 7% 16%
Slightly Confident 20% 25%
Fairly Confident 36% 40%
Highly Confident 26% 13%
Extremely Confident 11% 6%
0%5%
10%15%20%25%30%35%40%45%50%
Pe
rce
nta
ge
of
Re
spo
nd
en
ts
≤
3.5
3.23 3.14
3.64
3.94
2.66
1
2
3
4
5
Confidence in water forcommunity
Confidence in quality of tapwater**
Confident in quality of Floridanatural water systems**
Av
era
ge
Le
ve
l o
f C
on
fid
en
ce
General Public Decision Makers
≤
1.93
2.03 2.04
2.15
2.27
2.34
2.46 2.49
2.52 2.55
2.65
2.67
1.63 1.58 1.57
2.03
2.19
2.46
2.22
2.35 2.37 2.34
2.72
2.59
1
2
3
HayProduction**
HorseProduction**
CattleProduction**
OrnamentalPlant Industry
DairyIndustry
HomeLandscapes*
Tree Farms** CitrusProduction**
NurseryIndustry**
Public Use** Golf Courses VegetableProduction
Av
era
ge
Pe
rce
pti
on
of
Wa
ter
Use
General Public Decision Makers
≤
4.28
3.30
1
2
3
4
5
General Public Decision Makers
Av
era
ge
Le
ve
l o
f A
ttit
ud
e
88
78
69
54 54
36 36 43
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
I know farmers will beconcerned about water
resources when theymake important decisions
about farming
Sound principles seem toguide farmers' behaviorwhen it comes to water
use
Farmers can be reliedupon to keep their
promises when it comesto water use
I think it is important towatch farmers closely so
they do not takeadvantage of water
resources
Pe
rce
nta
ge
of
Re
spo
nd
en
ts w
ho
Ag
ree
d
or
Str
on
gly
Ag
ree
d
General Public Decision Makers
73 63 62
72
62 65
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Farmers should use as littlepesticides as absolutely necessaryeven if it means I have to pay more
for the food I purchase
Farmers should save as much wateras possible when irrigating crops
even if it means I have to pay morefor the food I purchase
Farmers should use as littlefertilizer as absolutely necessary
even if it means I have to pay morefor the food I purchase
Pe
rce
nta
ge
of
Re
spo
nd
en
ts w
ho
A
gre
ed
or
Str
on
gly
Ag
ree
d
General Public Decision Makers
80 74 73
54 48
35 41
48
33 32
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Farmers conservewater
Farming protects ournatural environment
Farm lands orprivately owned
agricultural landsallow water to return
to and rechargegroundwater
resources
Farmers only use asmuch fertilizer asnecessary on their
fields and crops
Farmers only use asmuch pesticides asnecessary on their
fields and crops
Pe
rce
nta
ge
of
Re
spo
nd
en
ts w
ho
Ag
ree
d
or
Str
on
gly
Ag
ree
d
General Public Decision Makers
74
65 57
37 32
73
55
71
37
27
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Pesticides used onfarms pollute natural
water sources
Fertilizers used onfarms pollute natural
water sources
Animal wasteproduced on farms
pollutes naturalwater sources
Farming causes waterrunoff
Farming causes soilerosion
Pe
rce
nta
ge
of
Re
spo
nd
en
ts w
ho
Ag
ree
d
or
Str
on
gly
Ag
ree
d
General Public Decision Makers
α
76 75
65 59 59 56
15
63 59
77
42 39 40
5
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Protectingfarms is a way
to preserveopen space
Farmspreserve open
space
Farms serve asa buffer to
urban areas
Wildlifehabitats wouldsuffer if there
were fewerfarms inFlorida
Farms are away to protect
wildlife
Farms providehabitats forendangered
species
There is noneed for farms
to preserveopen space
Pe
rce
nta
ge
of
Re
spo
nd
en
ts w
ho
Ag
ree
d o
r S
tro
ng
ly A
gre
ed
General Public Decision Makers
α
α =.85)
α
α
α
≤
https://www.youtube.com/watch?v=OTLkyAemxEMhttps://www.youtube.com/watch?v=5BIHTwk-In4https://www.youtube.com/watch?v=ba3XV0AtyuMhttps://www.youtube.com/watch?v=-ku5-mLEFeI
≤
19
40
0%
10%
20%
30%
40%
50%
General Public Decision Makers
Pe
rce
nta
ge
of
Re
spo
nd
en
ts
≤
3.87 3.79 3.93 3.83
3.29 3.13
3.32 3.16
1
2
3
4
5
ProperNutrition/Fertilizer
Management**
Proper PestManagement**
Proper WaterManagement**
Proper AnimalManagement**
Av
era
ge
Le
ve
l o
f A
gre
em
en
t
General Public Decision Makers
≤
4.12 4.15 4.32
4.17
4.01 3.79
4.35 4.11
1
2
3
4
5
Nutrient/FetilizerManagement
Pest Management** Water Management Animal WasteManagement
Av
era
ge
Le
ve
l o
f Im
po
rta
nce
General Public Decision Makers
≤ ≤
93
73
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
More likely to buy products that youknow uses BMPs
Would pay more for a product that wasgrown or raised by a farmer using BMPs
Pe
rce
nta
ge
of
Ge
ne
ral
Pu
bli
c R
esp
on
de
nts
61
28
9
2
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
10% increase 25% increase 50% increase 75% increase
Pe
rce
nta
ge
of
Re
spo
nd
en
ts
≤
≤
1.88 1.83
1.65 1.56
1.46 1.38
1.3 1.22 1.22
2.37
2.15 2.19
2.05 2.01 1.91
1.56
2.04
1.76
1
2
3
Clean WaterAct**
EvergladesRestoration
Project**
Safe DrinkingWater Act**
Air and WaterPollution
Control Act**
The WaterQuality
AssuranceAct**
Florida SpringInitiative**
ApalachicolaRiver and BayManagement
Plan**
TotalMaximum
Daily Loads**
BasinManagementAction Plans
**
Av
era
ge
Le
ve
l o
f F
am
ilia
rity
General Public Decision Makers
61%
43% 42% 40%
29% 27%
20% 18%
0%
10%
20%
30%
40%
50%
60%
70%
Pe
rce
nta
ge
of
Ge
ne
ral
Pu
bli
c R
esp
on
de
nts
45%
39%
34%
17% 16% 15% 15%
13%
8% 7% 4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Pe
rce
nta
ge
of
Ge
ne
ral
Pu
bli
c R
esp
on
de
nts
16% 17%
20% 21%
23%
26%
28% 28%
31%
33%
35% 36%
39%
14%
11%
3%
19%
13% 14%
23%
15%
18%
21%
18%
13%
18%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Landscapebuffers
Private wellprotection
Water issuesrelated to
forestmanagement
Septic systemmanagement
FarmingSuccessStories
Irrigationmanagement
Communityactions
concerningwater issues
Watershedrestoration
Restoring fishand aquatic
habitat
Home andgarden
landscapingideas for
Florida yards
Shorelineclean-up
Fish andwildlife
water needs
Fertilizer andpesticide
management
Pe
rce
nta
ge
of
Re
spo
nd
en
ts
General Public Decision Makers
8%
10%
12% 14%
14%
20%
34% 36%
51%
76%
2%
19%
10% 11%
19%
14%
23%
14% 14%
34%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Pe
rce
nta
ge
of
Re
spo
nd
en
ts
General Public Decision Makers
