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Brought to you by KATZ TV CONTENT STRATEGY FALL 2018 PRIMETIME PREVIEW

FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

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Page 1: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

Brought to you by

KATZ TV CONTENT STRATEGY

FALL 2018 PRIMETIME PREVIEW

Page 2: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

CONTENT IS EVERYWHERE

Page 3: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

TELEVISION MAKES UP THE LION’S SHARE OF VIDEO MEDIA

Source: Nielsen Total Audience Report Q1 2018. Chart based on Total U.S. Population 18+

All Other Video includes TV-Connected Devices (DVD, Game Console, Internet Connected Device); Video on Computer, Video Focused App/Web on Smartphone, Video Focused App/Web on Tablet

80%

20%

Share of Time Spent with Video Media

5:57 H:MM/day

Television

All other Video

4:46Time Spent

with TV

Page 4: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

THE NEW FACES OF BROADCAST…FALL 2018

AND SOME RETURNING ONES TOO!

Page 5: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

SOME OF BROADCAST’S TOP CONTENT COMPETITORS

Page 6: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

NOTABLE NEW & RETURNING OTT SERIES

Page 7: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

NOTABLE NEW & RETURNING CABLE SERIES

Page 8: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

CONTENT – OTT & CABLE

Every day more and more content

Broadcast Network content creators defecting

Quantity of content does not mean quality

Critical, nomination-worthy successes

Alternative Programming

Page 9: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

THE BIG PICTURE

A Look at the Performance of

All Viewing Sources in Primetime

Page 10: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

THE BIG PICTURE – PRIMETIME LANDSCAPE 2017/2018

Source: Nielsen NNTV, 09/25/2017 - 05/23/2018, HH Shares, L+SD data.

Note: Broadcast Networks=ABC, CBS, NBC, FOX, CW. Broadcast other = Azteca, Estrella, Ion, Telemundo, Univision, Unimas, Independent Broadcast. Diginets=Bounce TV, Cozi TV, Escape, Grit, Heroes & Icons, LAFF, Me TV and PBS

Ent.77% News

Sports

13%10%

3%

3%2%

Broadcast Networks

20%

Diginets

DVR, VOD,Vid. Games,

20%

PBS

AOT5%

Broadcast Other

7%Pay Cable

All Advertiser Supported

Cable40%

All Viewing Sources Total HH Share of Audience

Page 11: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

THE BIG PICTURE – PRIMETIME HH LANDSCAPE

Source: Nielsen NNTV, 9/25/17-5/23/18, 9/24/12-5/22/13, 9/24/07-5/21/08. Total HH Shares, L+SD Data.

49

36 5

56

48

45

45

17

6 5

58

48

45

42

26

74

53

40

5 7

Broadcast DVR, VideoGames, VOD

AOT Pay Cable Ad-SupportedCable

Cable Ent. Cable Sports Cable News

2007/2008 2012/2013 2017/2018

Note: Broadcast=ABC, CBS, NBC, FOX, CW, Azteca, Estrella, Ion, Telemundo, Univision, Unimas, Independent Broadcast, Bounce TV, Cozi TV, Escape, Grit, Heroes & Icons, LAFF Me TV and PBS.

2007

/200

8

2012

/201

3

2017

/201

8

-17% in past 5 years

AD-SUPPORTED CABLE

Page 12: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

7%

8%

13%

25%

36%

41%

67%

57%

46%

2017-2018

2012-2013

2007-2008

LOOK CLOSER … Advertiser Supported Cable’s HH Share Trend

Only 7% of 100 plus advertiser supported measured cable

networks actually deliver a 2 or 3 HH share, while

67% do not even register a one share

2-3 SHARE POINTS 1 SHARE POINT <1 SHARE POINT

Source: Nielsen NNTV, 9/25/17-5/23/18, HH Shares, L+SD Data.

Page 13: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

BROADCAST VS. CABLE ENTERTAINMENT CHANGE

0

10

20

30

40

50

60

2007/2008 2012/2013 2017/2018

Source: Nielsen NNTV, 9/25/17-5/23/18, 9/24/12-5/22/13, 9/24/07-5/21/08. Total HH Shares, L+SD Data.

Note: Broadcast=ABC, CBS, NBC, FOX, CW, Azteca, Estrella, Ion, Telemundo, Univision, Unimas, Independent Broadcast, Bounce TV, Cozi TV, Escape, Grit, Heroes & Icons, LAFF, Me TV and PBS.

BROADCAST

CABLE ENTERTAINMENT

Page 14: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

THE BIGGER PICTURE

The Primetime Performance of

Broadcast NetworksABC, CBS, NBC,FOX & The CW

Page 15: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

PRIMETIME HH RATINGS PERFORMANCE – 2017/2018Broadcast Networks ABC, CBS, NBC, FOX & The CW

Source: Nielsen NNTV, 9/25/17-5/23/18, HH Ratings.

2.9

4.4 4.3

2.3

0.7

3.7

5.45.1

2.6

0.8

ABC CBS NBC FOX CW

Live+Same Day Live+7

LIVE

+SAM

E D

AY

LIVE

+7

Time Shifted Viewing

Page 16: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

PRIMETIME A25-54 RATINGS PERFORMANCE – 2017/2018Broadcast Networks ABC, CBS, NBC, FOX & The CW

Source: Nielsen NNTV, 9/25/17-5/23/18, A25-54 Ratings.

Time Shifted Viewing

1.41.6

2.2

1.3

0.4

1.92.1

2.6

1.5

0.5

ABC CBS NBC FOX CW

Live+Same Day Live+7

LIVE

+SAM

E D

AY

LIVE

+7

Page 17: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

TOP OF THE CHARTS –PROGRAM WINNERS

Source: Nielsen NNTV, 9/25/17-5/23/18, HH & A25-54, L+7 Data.

RNK HH RTG SHR1 ROSEANNE ABC 11.3 211 BIG BANG THEORY, THE CBS 11.3 203 THIS IS US NBC 10.9 194 NCIS CBS 10.5 185 SUN NIGHT FOOTBALL NBC 10.2 186 GOOD DOCTOR, THE ABC 9.9 197 YOUNG SHELDON CBS 9.8 178 BULL CBS 9.0 169 CBS+NFLN THU NT FTBLL CBS 8.6 1610 BLUE BLOODS CBS 8.4 1711 NBC+NFLN THU NT FTBLL NBC 8.2 1512 NCIS: NEW ORLEANS CBS 8.0 1513 GREY'S ANATOMY ABC 7.4 1314 VOICE-MON NBC 7.2 1215 60 MINUTES CBS 7.1 1315 DANCING W/THE STARS ABC 7.1 1217 HAWAII FIVE-0 CBS 6.9 1317 VOICE-TUE NBC 6.9 1219 MOM CBS 6.8 1220 CHICAGO MED NBC 6.7 1320 CHICAGO PD NBC 6.7 1320 NCIS: LOS ANGELES CBS 6.7 1223 911 FOX 6.5 1223 OT, THE FOX 6.5 1325 CHICAGO FIRE NBC 6.4 12

NFL REGULAR SEASON-L ESPN 6.4 12WALKING DEAD AMC 6.1 11

RNK A25-54 RTG SHR1 ROSEANNE ABC 7.1 252 SUN NIGHT FOOTBALL NBC 6.8 203 THIS IS US NBC 6.6 194 BIG BANG THEORY, THE CBS 6.3 21

WALKING DEAD AMC 5.6 165 CBS+NFLN THU NT FTBLL CBS 5.3 176 YOUNG SHELDON CBS 4.9 166 NBC+NFLN THU NT FTBLL NBC 4.9 168 OT, THE FOX 4.4 159 GOOD DOCTOR, THE ABC 4.3 14

NFL REGULAR SEASON-L ESPN 4.1 1310 GREY'S ANATOMY ABC 3.9 1311 911 FOX 3.8 1212 WILL & GRACE NBC 3.7 1112 FOOTBALL NT-AM PT 3 NBC 3.7 1114 VOICE NBC 3.4 1015 NCIS CBS 3.3 1115 SURVIVOR CBS 3.3 1117 MOM CBS 3.2 1018 EMPIRE FOX 3.1 1118 VOICE-TUE NBC 3.1 1020 ELLENS GAME OF GAMES NBC 3.0 920 MODERN FAMILY ABC 3.0 922 BULL CBS 2.9 922 CHICAGO PD NBC 2.9 1024 AMERICAN IDOL-SUN ABC 2.8 924 CRIMINAL MINDS CBS 2.8 924 CHICAGO MED NBC 2.8 924 LAW AND ORDER:SVU NBC 2.8 924 CHICAGO FIRE NBC 2.8 9

Page 18: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

PRIMETIME TOP 10 HH NETWORK SCRIPTED PROGRAMS Time Shifted Viewing – 2017/2018

HH Rtg L+SD HH Rtg L+7 %Diff Rtg Point DiffROSEANNE 7.7 11.3 47% +3.6BIG BANG 8.4 11.3 35% +2.9THIS IS US 6.9 10.9 58% +4.0

NCIS 8.0 10.5 31% +2.5GOOD DOCTOR 6.0 9.9 65% +3.9

YOUNG SHELDON 7.5 9.8 31% +2.3BULL 6.6 9.0 36% +2.4

BLUE BLOODS 5.7 8.4 47% +2.7NCIS: NOLA 5.6 8.0 43% +2.4

GREY’S ANATOMY 5.0 7.4 48% +2.411.3

Source: Nielsen NNTV, 9/25/17-5/23/18, HH Ratings, Rank based on L+7 Data.

Page 19: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

PRIMETIME TOP 10 A25-54 NETWORK PROGRAMSTime Shifted Viewing – 2017/2018

Source: Nielsen NNTV, 9/25/17-5/23/18, A25-54 Ratings, Rank based on L+7 Data.

A25-54 Rtg L+SD A25-54 Rtg L+7 %Diff Rtg Point DiffROSEANNE 4.5 7.1 58% +2.6THIS IS US 3.8 6.6 74% +2.8BIG BANG 4.1 6.3 54% +2.2

YOUNG SHELDON 3.4 4.9 44% +1.5GOOD DOCTOR 2.2 4.3 95% +2.1

GREY’S ANATOMY 2.3 3.9 70% +1.69-1-1 2.1 3.8 81% +1.7

WILL & GRACE 2.0 3.7 85% +1.7NCIS 2.2 3.3 50% +1.1MOM 2.3 3.2 39% +0.9

11.3

Page 20: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

PRIMETIME PERFORMANCEFive-Year HH Ratings Trend – Broadcast and Top 5 Ad-Supported Cable Entertainment Networks

1.3 1.2 0.8 1.30.71.2 1.0 0.9 1.1 0.71.1 0.9 1.0 1.0 0.70.9 0.8 0.9 0.9 0.80.9 0.9 0.9 0.8 0.8

AD-S

UPPO

RTED

C

ABLE

4.86.6

5.6

3.8

1.0

5.06.8

5.1

3.21.1

4.36.5

5.0

3.11.0

3.95.8

4.9

3.00.9

3.7 5.4 5.1

2.60.8

2013-14 2014-15 2015-16 2016-17 2017-1820

13-2

014

2014

-201

5

2015

-201

6

2016

-201

7

2017

-201

8

BRO

ADC

AST

Source: Nielsen NNTV, 9/25/17 -5/23/2018, 9/19/16-5/24/17, 9/21/15-5/25/16, 9/22/14-5/20/15, 9/23/13-5/21/14, HH Ratings, L+7 Data. Based on Cable Primetime M-Su 8-11PM.

Page 21: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

PRIMETIME PERFORMANCEFive-Year A25-54 Ratings Trend – Broadcast and Top 5 Ad-Supported Entertainment Cable Networks

2.6 3.1 3.3

2.4

0.6

2.7 3.1 2.9

2.0

0.7

2.2 2.9 2.7

1.9

0.6

2.0 2.4 2.6

1.8

0.5

1.92.1

2.6

1.50.5

2013-14 2014-15 2015-16 2016-17 2017-1820

13-2

014

2014

-201

5

2015

-201

6

2016

-201

7

2017

-201

8

BRO

ADC

AST

0.8 0.6 0.40.7 0.60.8 0.6 0.4 0.6 0.50.7 0.5 0.5 0.6 0.50.6 0.5 0.4 0.5 0.50.6 0.5 0.4 0.5 0.4

AD-S

UPPO

RTED

C

ABLE

Source: Nielsen NNTV, 9/25/17 -5/23/2018, 9/19/16-5/24/17, 9/21/15-5/25/16, 9/22/14-5/20/15, 9/23/13-5/21/14, A25-54 Ratings, L+7 Data. Based on Cable Primetime M-Su 8-11PM

Page 22: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

THE POWER OF LIVE IN PRIMETIME OVER THE YEARS

Source: Nielsen NNTV, 9/25/17 -5/23/18, 9/19/16-5/24/17, 9/21/15-5/25/16, 9/22/14-5/20/15, 9/23/13-5/21/14, P2+ Impressions, L+SD Data. *For Live Events added one week before the new season to include the Emmy Awards. Note: The Sports section includes the Super Bowl, but excludes the Olympics.

Total # of Viewers P2+ Impressions (Millions)ABC, CBS, NBC, FOX & The CW Category Averages

13.3 13.9

8.97.4

13.012.0

7.1

4.4

11.2 10.7

5.2

3.6

LIVE EVENTS* SPORTS REGULAR SERIES REGULAR SPECIALS &MOVIES

2007-08 2012-13 2017-18

2007

-200

8

2017

-201

8

2012

-201

3

Page 23: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

THE POWER OF LIVE IN PRIMETIME – 2017/18

Source: Nielsen NNTV, 9/25/17 -5/23/18, P2+ Impressions, L+SD Data. Ranking based on all programs that ran in the 2017-18 season.

11.212.612.813.014.015.415.8

19.019.8

26.626.727.928.3

42.3103.4

THIS IS US-NBC

ROSEANNE-ABC

BIG BANG THEORY-CBS

PRIME NYRE '18, PT 2-ABC

THE GRAMMYS-CBS

AFC DIVISIONAL PLAYOFF-CBS

WORLD SERIES-GM7-FOX

SUPER BOWL Lll-NBC #1

#2

#3

#4

#5

#6

#13

#14

#25

#29

#38

#42

#45

#46

#50

TOTAL # OF VIEWERS P2+ (MILLIONS)

Note: Ranked Among ALL Programs for the Season

Top 5 SportsTop 5 Specials

Top 5 Regular Series

Page 24: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

LOCAL SETTINGS CAN DRIVE LOCAL RATINGS: A25-54

Source: Nielsen NNTV, NTI Data, 09/25/2017 - 05/23/2018, NSI WRAP Sweeps, Nov 2017, Feb 2018, May 2018 , L+7 DMA Data, A25-54

LOCAL NSI DATA / NATIONAL NTI DATA

5.1 / 2.5NEW ORLEANS NATIONAL

3.7 / 2.4PHILADELPHIA NATIONAL

11.9 / 6.6PITTSBURGH NATIONAL

3.2 / 2.2SEATTLE NATIONAL

8.8 / 7.1CHICAGO NATIONAL

3.2 / 2.4HONOLULU NATIONAL

Page 25: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

NETWORKSCHEDULE STABILITY

Fall 2018

Page 26: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

NETWORK SCHEDULE STABILITY – FALL 2018Returning Series-Same Time Period

Source: Katz Internal Report based on Fall 2018 Network Primetime schedules.

54%

72%65%

47% 50%

Returning - Same Time Period

Page 27: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

NETWORK SCHEDULE STABILITY – FALL 2018Returning Series – New Time Period + Same Time Period

Source: Katz Internal Report based on Fall 2018 Network Primetime schedules.

NEW TIME PERIODSAME TIME PERIOD

54%

72%65%

47% 50%

17%

4% 20%

29% 25%

Page 28: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

NETWORK SCHEDULE STABILITY – FALL 2018New Series Percentage

Source: Katz Internal Report based on Fall 2018 Network Primetime schedules.

NEW SHOWSRETURNING - NEW TIME PERIODRETURNING - SAME TIME PERIOD

54%

72%65%

47% 50%

17%

4% 20%

29% 25%

29% 24%15%

24% 25%

Page 29: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

NETWORK SERIES LONGEVITY

Source: Katz Internal Report based on Fall 2018 Network Primetime schedules.

98

182

9980

36

Total # of Years on the air for Returning Series

TOTAL # OF YEARS ON THE AIR FOR RETURNING SERIES

Page 30: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

TV SERIES STANDING THE TEST OF TIMEWith More Than 10 Years on the Air

Source: Katz Internal Report based on Fall 2018 Network Primetime schedules.

0

10

20

30

40

50

60

Big BangTheory

Sun NightFootball

Super-natural

DWTS CriminalMinds

Grey'sAnatomy

FamilyGuy

NCIS Hell'sKitchen

Survivor Law &Order SVU

Dateline AFV Simpsons 48 Hours 60Minutes

# O

F YE

ARS

ON

THE

AIR

11

27 28 29 30

50

141313131215 17 18 19

15

% OF RETURNING FALL 2018 PROGRAMS OVER 10 YEARS ON AIR

20% 35% 23% 30% 30%

Page 31: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

SUCCESS RATE OF NEW SERIES – 2017-18 SEASON

NEW CANCELED SUCCESS RATE

16 7 56%

8 4 50%

9 3 67%

8 2 75%

4 2 50%

Source: Katz Internal Report based on NNTV episode ranking, 9/25/17-5/23/18.

Page 32: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

AVERAGE # OF EPISODES AIRED BEFORE CANCELLATION

Source: Katz Internal Report based on Nielsen NNTV episode ranking, 9/25/17-5/23/18, 9/19/16-5/24/17, 9/21/15-5/25/16, 9/22/14-5/20/15, 9/23/13-5/21/14.

2013

-201

4

2015

-201

6

2014

-201

5

2016

-201

7

2017

-201

811

109

12

10

13 13

10

8

67

12

9

12

6

8

109

13 13

9

11 11

16

13

ABC CBS NBC FOX CW

2013/14 2014/15 2015/16 2016/17 2017/18

2013

/14

2015

/16

2014

/15

2016

/17

2017

/18

Page 33: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

PROGRAMMING TRENDS

Fall 2018 and Beyond

Page 34: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

Relying on the tried and true, these trends are not new, but are in the spotlight

SPOTLIGHT TREND #1

REBOOTS

SPIN-OFFS

NETWORK SWAPS

PREQUELS

Page 35: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

SPOTLIGHT TREND #2Storytelling that adds more diversity and inclusion into the freshman mix

Page 36: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

SPOTLIGHT TREND #3#Social Media playing a part in series survival

NETWORKS ARE

LISTENING

Social Media gives networks something to

think about Can impact saving a show…

Or cancelinga show…

Page 37: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

GENRE BREAKOUTS

Fall 2018

Page 38: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

GENRE TREND – FALL 2008 TO FALL 2018Across ABC, CBS, NBC, FOX & The CW

54%

55%

51%

12%

13%

15%

24%

11%

13%

3%

7%

3%

7%

14%

15%

Fall2008

Fall2017

Fall2018

Based upon the Network’s schedule half-hour distribution for each Fall. The News category also includes TRUE CRIME. Alternative=Reality, Game Show, Competition, Video, Talk.

DRAMAS SITCOMS ALTERNATIVE NEWS SPORTS

Page 39: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

LEADING GENRES FOR FALL 2018

Based upon the Network’s schedule half-hour distribution for Fall 2008. The News category also includes TRUE CRIME. Alternative=Reality, Game Show, Competition, Video, Talk.

27%

73%

41% 38%

100%

23%

14%

9% 22%

32%

5%

18% 6%

5%

9%

14%

14% 18%

41%

SPORTSNEWS

ALTERNATIVESITCOMSDRAMAS

Page 40: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

GENRES DRIVING ABC IN THE FALL

Based upon the Network’s schedule half-hour distribution for Fall 2008. The News category also includes TRUE CRIME. Alternative=Reality, Game Show, Competition, Video, Talk.

45% 41%27%

2% 18%

23%

34%23%

32%

5% 5% 5%14% 14% 14%

Fall 2008 Fall 2017 Fall 2018

SPORTSNEWS

ALTERNATIVESITCOMSDRAMAS

Page 41: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

GENRES DRIVING CBS IN THE FALL

Based upon the Network’s schedule half-hour distribution for Fall 2008. The News category also includes TRUE CRIME. Alternative=Reality, Game Show, Competition, Video, Talk.

68% 64%73%

14%9%

14%9%

5%

5%9%

9%

9%14%

Fall 2008 Fall 2017 Fall 2018

SPORTSNEWS

ALTERNATIVESITCOMSDRAMAS

Page 42: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

GENRES DRIVING NBC IN THE FALL

Based upon the Network’s schedule half-hour distribution for Fall 2008. The News category also includes TRUE CRIME. Alternative=Reality, Game Show, Competition, Video, Talk.

55%41% 41%

9%

9% 9%

18%

18% 18%

14% 14%

18% 18% 18%

Fall 2008 Fall 2017 Fall 2018

SPORTSNEWS

ALTERNATIVESITCOMSDRAMAS

Page 43: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

GENRES DRIVING FOX IN THE FALL

Based upon the Network’s schedule half-hour distribution for Fall 2008. The News category also includes TRUE CRIME. Alternative=Reality, Game Show, Competition, Video, Talk.

31%

50%38%

31%

22%

22%

38% 6%

6%

16%

41%

Fall 2008 Fall 2017 Fall 2018

SPORTSNEWS

ALTERNATIVESITCOMSDRAMAS

Page 44: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

GENRES DRIVING THE CW IN THE FALL

Based upon the Network’s schedule half-hour distribution for Fall 2008. The News category also includes TRUE CRIME. Alternative=Reality, Game Show, Competition, Video, Talk.

69%

100% 100%

8%

23%

Fall 2008 Fall 2017 Fall 2018

SPORTSNEWS

ALTERNATIVESITCOMSDRAMAS

Page 45: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

SPECIFIC PRIMETIME GENRE TRENDS – FALL ‘08 TO FALL ‘18ABC, CBS, NBC, FOX & The CW

17%

3%

16%

0%

11%

1%

7%6%

8%

5%

3%4%

3%

21%

6%

2%3%

7%

5%

1%4%

1% 1%

6%

9%

6%

Crime Proc/Drama/Military

MedicalDrama

SoapyDrama/

Dramady

MusicalDrama

Sci FiDrama

SuperheroDrama

FamilyComedy

AdultComedy

SurvivalCompetition

GameShows

News/True Crime

NFL NCAAFootball

Fall 2008 Fall 2018

Based upon Fall Season schedules broken out into 24 specific genres. Above are the categories with the most change over the last 10 Fall’s.

Percentage of Total Primetime Schedule for Each Fall Season

Page 46: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

NETWORK PRIMETIME

PROGRAMMING STRATEGIES

Fall 2018

Page 47: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

FALL 2018 ABC PROGRAMMING STRATEGIES

“America’s Network”

Family comedies

Mix of dramas, comedies and

competition shows

Momentum is key

Fan-favorite Nathan Fillion

DWTS&

DWTS Junior

More Alec Baldwin

Stories of inclusion &

diversity

Unscripted Sundays

Page 48: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

Roseanne viewers say they will tune in to The Conners

7 out of 10

Source: Our Media Community from the Katz Media Group.Data based on 300 people who've watched live TV in the past week. Fieldwork August 16 - 20.

WILL VIEWERS TUNE IN? According to Katz Media’s Our Media panel,

Page 49: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

FALL 2018 CBS PROGRAMMING STRATEGIES

“CBS Then, CBS Now …

CBS Always”Tried, true and “Blue”Stability

BoldMonday night

moves

RebootsPowerful Thursday

night

60 Minutes

Storytelling

Page 50: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

FALL 2018 NBC PROGRAMMING STRATEGIES

“Unequaled NBC”

Family friendly

unscripted series

Sunday Night

FootballThursday nights are

for comedies & dramaDick Wolf

ChicagoWednesday

night

Dateline

Intact schedule, with a few

exceptions

This Is Us

Page 51: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

FALL 2018 FOX PROGRAMMING STRATEGIES

“New FOX”

Monday night of first

responders & doctors

Thursday Night

Football

Unscripted programming

Lethal Weapon

with changes

Wednesday night

Empire/Star combo

Last Man Standing

Sports and entertainment

New try for live-action in

“Animation Domination”

Page 52: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

FALL 2018 CW PROGRAMMING STRATEGIES

“Dare to defy”

Engaging younger core and a wider

audience

Schedule is ripe for

crossover events

Return of Sunday night

Common theme of

socioeconomic diversity

Superheroes and the

supernatural

Page 53: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

NETWORK PRIMETIME SCHEDULES

Fall 2018

Page 54: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

FALL 2018 NETWORK PRIMETIME SCHEDULE

8:00 8:30 9:00 9:30 10:00

DANCING WITH THE STARS THE GOOD DOCTOR

THE NEIGHBORHOO

D

HAPPY TOGETHER MAGNUM, P.I. BULL

THE VOICE MANIFEST

THE RESIDENT(NTP)

9-1-1(NTP)

ARROW(NTP)

DC LEGENDS OF TOMORROW(NTP)

MONDAY

Page 55: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

8:00 8:30 9:00 9:30 10:00

THE CONNERS THE KIDS ARE ALRIGHT BLACK-ISH SPLITTING UP

TOGETHER THE ROOKIE

NCIS FBI NCIS: NEW ORLEANS

THE VOICE THIS IS US NEW AMSTERDAM

THE GIFTED (NTP)

LETHAL WEAPON(NTP)

THE FLASH BLACK LIGHTNING

FALL 2018 NETWORK PRIMETIME SCHEDULE TUESDAY

Page 56: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

FALL 2018 NETWORK PRIMETIME SCHEDULE WEDNESDAY

8:00 8:30 9:00 9:30 10:00

THE GOLDBERGS AM HOUSEWIFE (NTP) MODERN FAMILY SINGLE PARENTS A MILLION LITTLE

THINGS

SURVIVOR 37 SEAL TEAM CRIMINAL MINDS

CHICAGO MED(NTP)

CHICAGO FIRE(NTP) CHICAGO P.D.

EMPIRE STAR

RIVERDALE ALL AMERICAN

Page 57: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

8:00 8:30 9:00 9:30 10:00

GREY'S ANATOMY STATION 19HOW TO GET AWAY WITH

MURDER

BIG BANG THEORY

YOUNG SHELDON MOM MURPHY

BROWN S.W.A.T.

SUPERSTORE THE GOOD PLACE WILL & GRACE I FEEL BAD LAW & ORDER:

SVU (NTP)

THURSDAY NIGHT FOOTBALL

SUPERNATURAL LEGACIES

FALL 2018 NETWORK PRIMETIME SCHEDULE THURSDAY

Page 58: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

8:00 8:30 9:00 9:30 10:00FRESH OFF THE

BOAT (NTP)SPEECHLESS

(NTP) CHILD SUPPORT 20/20

MACGYVER HAWAII 5-0 BLUE BLOODS

BLINDSPOT MIDNIGHT, TEXAS DATELINE

LAST MAN STANDING THE COOL KIDS HELL'S KITCHEN

DYNASTY CRAZY EX-GIRLFRIEND

FALL 2018 NETWORK PRIMETIME SCHEDULE FRIDAY

Page 59: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

8:00 8:30 9:00 9:30 10:00

SATURDAY NIGHT FOOTBALL

CRIMETIME SATURDAY (R) CRIMETIME SATURDAY (R) 48 HOURS

DATELINE SATURDAY NIGHT MYSTERY SNL ENCORES

SPORTS SATURDAY: COLLEGE FOOTBALL

FALL 2018 NETWORK PRIMETIME SCHEDULE SATURDAY

Page 60: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

7:00 7:30 8:00 8:30 9:00 9:30 10:00AMERICA'S FUNNIEST

HOME VIDEOSDANCING WITH THE STARS:

JUNIORSSHARK TANK

(NTP)

THE ALEC BALDWIN

SHOW

60 MINUTES GOD FRIENDED ME NCIS: LA MADAM SECRETARY

FOOTBALL NT AMERICA 1

FOOTBALL NT AMERICA 2

FOOTBALL NT AMERICA 3 SUNDAY NIGHT FOOTBALL

NFL ON FOX THE OT/ENCORES

THE SIMPSONS

BOB'S BURGERS

(NTP)

FAMILY GUY REL

SUPERGIRL(NTP) CHARMED

FALL 2018 NETWORK PRIMETIME SCHEDULE SUNDAY

Page 61: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

2018-19 NETWORK PRIMETIME SCHEDULE New & Returning Series Premiering Later in the Season

GRAND HOTEL (D)SCHOOLED (S)

THE FIX (D)WHISKEY CAVALIER (D)

$100,000 PYRAMIDAMERICAN IDOL

CELEBRITY FAMILY FEUD

FOR THE PEOPLEMARVEL'S-SHIELD

MATCH GAME

ABBY’S (S)BROOKLYN 9-9 (from FOX)

THE ENEMY WITHIN (D)THE INBETWEEN (D)

THE VILLAGE (D)TITAN GAMES (A)

AGT: THE CHAMPIONSAMERICA’S GOT TALENT

A.P. BIOELLEN’S GAME OF GAMES

GOOD GIRLSTHE BLACKLIST

THE WALLWORLD OF DANCE

… and more.

FAM (S)THE CODE (D)

THE RED LINE (D)CELEB BIG BROTHER

ELEMENTARYINSTINCT

MAN WITH A PLANTHE AMAZING RACE

PROVEN INNOCENT (D)THE PASSAGE (D)

COSMOS: POSSIBLE WORLDS (A)24 HOURS HELL & BACK

BEAT SHAZAMGOTHAM

LOVE CONNECTIONMASTERCHEF

MASTERCHEF JRSHOWTIME AT THE APOLLO

SO YOU THINK YOU CAN DANCETHE FOUR: BATTLE FOR STARDOM

IN THE DARK (D)ROSWELL, NM (D)

IZOMBIEJANE THE VIRGIN

THE 100

Page 62: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

2018-19 NETWORK PRIMETIME LIVE EVENTS

Page 63: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

5 THINGS TO KNOW ABOUT THE SEASON AHEAD …

Broadcast delivers the goods

The POWER of live Television

The #Social Media impact

Tried & true programming strategies prevail

Diversity, inclusion, and coming together

Page 64: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3

HERE’S TO A SUCCESSFUL

2018-19 SEASON

Stay Tuned…