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FALL 2018STUDENT RECRUITMENT FAIRSVIETNAM INFO PACK
HCMC Da Nang Ha Noi Hai Phong
HIGH SCHOOL VISITS
STUDENTRECRUITMENT FAIRS
Visit top private & public high schools to meet hundreds of qualified Vietnamese students
Meet hundreds of Vietnamese students & parents in the 4 most important cities in Vietnam
VietnamThe Fastest Growing Marketin South East Asia
22,438Vietnamese students studying in the United Stated (2016/2017)
#6Top leading places of origin worldwide (2016/2017)
4.8%Growth rate of Vietnamese market in 2016/2017
* IIE Open Doors Report 2017
Vietnam is the most important market in Southeast Asia for outbound student mobility. Demand for overseas study continues to be driven by a vibrant economy and rising family incomes, along with concerns about the quality of the country’s domestic education system. There were more than 170,000 Vietnamese student enrollees in other countries in 2017.
Ha Noi
Da Nang
Ho Chi Minh City
PopulationGDP (nominal)High School StudentsCollege Students
PopulationGDP (nominal)High School StudentsCollege Students
PopulationGDP (nominal)High School StudentsCollege Students
7,587,800$ 26.5 billion
600,000700,000
1,047,800$ 3.6 billion
60,00040,000
8,224,400$ 44.3 billion
550,000700,000
Hai Phong
PopulationGDPHigh School StudentsCollege Students
2,190,788$ 4.2 billion
70,00030,000
Fall 2018 - A Week Recruiting in Vietnam with Student Recruitment Fairs & High School VisitsSchedule (September 2018)
MONDAY
SEPTEMBER 2018
MONDAY
TUESDAY
TUESDAY
WEDNESDAY
WEDNESDAY
THURSDAY
THURSDAY
FRIDAY
FRIDAY
SATURDAY
Student Recruitment Fair
High School Visits
High School Visit
Student Recruitment Fair
High School Visit
High School Visit
Student Recruitment Fair
Student Recruitment Fair
Ho Chi Minh CityHo Chi Minh City
Da Nang
Danang
Ha Noi Ha Noi Ha Noi Hai Phong
SATURDAY
SUNDAY
SUNDAY
17
24
18
25
19
26
20
27
21
28
22
29
23
30
Fall 2018 AAE Student Recruitment FairsPricing Packages
* Institutions will receive either a 5% discount for Early Bird Registration or a 5% discount as an AAE Partner.
$ 1,650
27, 28 & 29, September
Ha Noi
Marketing & CommunicationsTables at fair & high schoolsDinnerSkilled translatorsFair report, leads
$ 1,650
30, September
Hai Phong
Marketing & CommunicationsTables at fair Skilled translatorsFair report, leads
$ 1,650
23 & 24, September
Da Nang
Marketing & CommunicationsTables at fair & high schoolSkilled translatorsFair report, leadsDinner
$ 1,650
21 & 22, September
Ho Chi Minh City
Welcome dinnerMarketing & CommunicationsTables at fair & high schoolsSkilled translatorsFair report, leads
$ 700/city
Literature TablesFor schools unable to attend the fair, a trained counselor will distribute your materials and speak about your school.
*Limited to four tables/institutions per fair.
Register at: aae.us.com
Principal’s Guide
aaefairs.comaaevietnam.com
AIRCCERTIFIED
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Triển Lãm Du HọcMỹ & Canada Mùa Xuân 2018
#HCMC#Danang
#Haiphong#Hanoi
Trung h c - Anh Ng - Giao L u V n H a Cao ng - D B i H c - i H c - Sau i H c
Two Page Spread About Participating Institution:
Fee:
Overview: closest major city, student population, number of international students, year founded, institution type, student life...
Academic: major programs, ranking & accreditation...
Fast Facts for International Students: admission requirements, tuition and living costs, housing options, enrollment deadlines, scholarships...
Reasons why students and parents should choose institution to study
Photographs
AAE’s fair catalog contains useful information about U.S. & Canadian education systems, application guides, scholarships, English tests & learning tips... 2,000 copies will be printed & distributed to Vietnamese students & parents.
$ 700/2 full color pages
View AAE’s PG at: https://goo.gl/aW1enQ
Register at: aae.us.com
Advertising & Sponsorship
PRESENTATION REGISTRATION WALL SELFIE WALL
EVENT BAG
NOTEPADS
BAG INSERTS
EVENT MAP
TABLE DISPLAY
EVENT STANDEES
Maximize your branding efforts with AAE
Put your institution’s name/logo/image... in front of hundreds of students & parents by prominent sponsor recognition on all event-related marketing & promotionalcollateral: social medias, website, invitations, flyers, prints, e-mails, posters...
Sponsorship Packages
Presentation (HCMC only)
Logo on Registration Wall (HCMC)
Logo on Selfie Wall (3 cities)
Logo on Bag
Bag Inserts (paper/USB/other...)
Logo on Table Display
Advertisement on Notepad
Advertisement on Event Map
Logo on Event Standees
Platinium (1 slot)
$ 2,000
Gold (2 slots)
$ 1,200
*Design Support: Per Request
*For more details, please contact our Marketing team via email: [email protected]
Da
Da
PAST FAIRS REVIEWSpring Fairs, March 2018
Ho Chi Minh Da Nang Hai Phong Ha Noi
1,017 485 344 476Visitors Visitors Visitors Visitors
Participating Institutions
American UniverstiyAnglo-American UniversityCalifornia State University, BakersfieldCalifornia State University, Long BeachCalifornia State University, Monterey BayCalifornia State University, NorthridgeCalifornia State University, San MarcosCalifornia State University, StanislausCanisius CollegeConcord UniversityEastern Connecticut State UniversityEC Higher EducationFairleigh Dickinson UniversityFisher CollegeGreenville UniversityHusson UniversityJohnson & Wales UniversityKeuka CollegeManhattan CollegeMassachusetts College of Pharmacy & Health Sciences University (MCPHS)North Park UniversityOhio Dominican University
Rowan UniversitySaint Anselm CollegeSan Francisco State UniversitySan Jose State UniversitySoutheast Missouri State UniversitySt. Clair CollegeSt. Mary’s UniversitySUNY AlbanySUNY BrockportSUNY Buffalo StateSUNY Old WestburySUNY OneontaSUNY OswegoTemple UniversityThe University of ScrantonTiffin UniversityTransylvania UniversityUniversity Canada WestUniversity of ArizonaUniversity of Colorado DenverUniversity of Illinois at ChicagoUniversity of Illinois at SpringfieldUniversity of Toledo
Gorvenor State UniversityAmerican HonorsCollege of MarinElgin Community CollegeHighline CollegeKilgore CollegeLane Community CollegeNorth Island CollegeSan Jose City CollegeSkagit Valley CollegeBridgeport International AcademyCanyonville Christian AcademyChervenock InternationalKennedy Catholic High School Layton Christian AcademyNacel Open Door USSpringwood High SchoolThe American School International Language Academy of Canada (ILAC)Nacel English School London Pearson TestShoreline Community College
FridayMarch 2018
High School Visit
Le Hong Phong High School For The Gifted
16
Ho Chi Minh
Lê Hồng Phong High School for the Gifted is a highly selective high school in Hồ Chí Minh City, Vietnam. Established in 1927, the school is one of the oldest high schools still operating in Vietnam. Almost 100% of the school’s students pass the National Baccalaureate examination and more than 90% gain entrance to universities and colleges. The school is a strong contestant in the national and international student academic competitions. It is one of the two best-known high schools in Hồ Chí Minh City, together with High school for the Gifted (Nang Khieu High School)
FridayMarch 2018
High School Visit16
Ho Chi Minh
The American School was founded in 2010 as a private and international Early Childhood to Grade 12 college preparatory school. Its goal is to educate the whole child incorporating mind, body and spirit. A strong partnership of motivated students, caring faculty and parents, affirms and challenges each person within a dynamic American educational program enriched by a multicultural setting in Vietnam. TAS promotes high standards of excellence by enhancing student learning for leadership in a global world.
SaturdayMarch 2018
Student Recruitment Fair
Visitors
17
1,017
Ho Chi Minh
Location:
Time:
Rex Hotel, 141 Nguyen Hue,District 1
3:00 - 6:30 pm
SaturdaySeptember 2017
Student Fair - Visa Session
Speaker:Non Immigrant Visa Officer from Consulate General’s Office in HCMC
Speaking to
students & parents
23
287
Ho Chi Minh
Students and parents receive first-hand knowledge about F-1 student visa requirements from a U.S. Consulate official.
SundayMarch 2018
StudentRecruitment Fair
Visitors
18
485
Danang
Location:
Time:
Novotel Han River36 Bach Dang, Hai Chau
9:00 - 12:00 pm
MondayMarch 2018
High School Visit19
Da Nang
Phan Chau Trinh High School
Phan Chau Trinh High School was established in 1952, is a highly selective high school in Danang, Vietnam. It is one of the two best-known high schools in Danang, together with Le Quy Don High school for the Gifted. Phan Chau Trinh High School now has almost 100 classes in 3 grades of 10, 11 and 12 with more than 5,000 students. After graduated, more than 30 % of students plan to study abroad in different countries including US, Australia, Canada, UK, Japan....
WednesdayMarch 2018
StudentRecruitment Fair
Visitors
21
344
Hai Phong
Location:
Time:
AVANI Harbour View12 Tran Phu, Hai Phong
4:00 - 7:00 pm
ThursdayMarch 2018
College Visit22
Ha Noi
Hanoi University (Abbreviation: HANU) was established in 1959 in Hanoi, is an institution for foreign language training and research.Hanoi University offers bachelor’s degrees in 10 languages including English, Chinese, Japanese, Korean, Russian, French, German, Spanish, Italian and Portuguese. Foreign students make up 10% of the student population, enrolled for Business or Vietnamese studies.
Ha Noi University
FridayMarch 2018
High School Visit23
Ha Noi
Le Quy Don - Dong DaHigh School
Le Quy Don - Dong Da was established in 1970, is a highly selective high school in Hanoi, Vietnam. The school is in top 5 best high schools in Hanoi which has almost 100% of the school’s students pass the National Baccalaureate examination and more than 90% gain entrance to universities and colleges. Le Quy Don - Dong Da now has more than 30 classes in 3 grades of 10, 11 & 12 with more than 1,000 students.
SaturdaySeptember 2017
Recruitment Fair
Visitors
24
476
Hanoi
Location:
Time:
Hilton Hanoi Opera1 Le Thanh Tong, Hoan Kiem District
3:00 - 6:30 pm
What Our Clients Say
“I thought the students attending the AAE fairs were really wonderful. They were excited to learn about our Business, Engineering and Fashion Merchandising programs. Students are all well-prepared and excited to learn about schools participating in the event.”
“I had a great time at AAE’s Fall 2017 Fair. It was very helpful finding out about so many schools from the US and Canada. College & university representatives and counselors were all very experienced in providing me useful information for my study abroad plan.”
“AAE organized a mini fair at my school yesterday, but today I still wanted to come here to talk face-to-face with more school representatives in greater detail. This is the 3rd time this year that I’ve attended AAE’s events because they always have many new schools each time.”
“Compared with other fairs that I attended recently, I would strongly recommend my friends to AAE fairs as it’s the biggest fair in HCMC. We received information from a wide variety of 60 schools. My daughter also received useful advices in the Student Visa Session.”
“I spoke with some great students at the fair. Many of them are interested in Business and Engineering programs. Their English level is so good. I have been coming to Vietnam for many years, every year their level of English gets better and better. Some of the students are truly amazing and will definitely be scholarship qualified. It was a wonderful day, we were very busy.”
‘‘Thanks to all the good folks at AAE (Access American Education) for an excellent experience and wide exposure to the Vietnamese market. I have attended several fairs over the past year and each one seems to get better! Good, well prepared and briefed students came to my table asking relevant questions. Not a minute was wasted. Also, the school visits were informative and helpful. In-country logistics were superbly handled by Ken Cooper’s capable staff. I must say having an American company with a Vietnamese staff base giving us advice and support is a win-win. AAE truly represents a partnership of the best of both worlds. Thumbs up, 5 start rating!’’
Nate Cronk
Do Thi Thanh Thao Bui Thi Nhu Quynh Mrs. Minh Hanh
Ann Gogerty Frank LaGrotteriaAssociate Director of International and Graduate Admissions
High School Student High School Student Parent
International Recruitment Specialist HeadmasterBridgeport International AcademySUNY AlbanyCanisius College
Canadian International School Gia Dinh School Ho Chi Minh City
What Our Clients SayWhat Make AAE Different?
An internationalfocused team of both American & Vietnamese working together to deliver best results
Effective marketing & promotion driving qualified students & parents to the events
Pre-fair Panel Discussion for Institutional Representatives about best practices, agent relations, enhancing recruitment initiatives, and the Vietnamese student market
Long-term relationships with, and support by educational & governmental entities to ensure successful fairs
Meet our team in next page
See how we do marketing on page 21
See AAE recognition on page 22
Meet AAE’s Team
Kenneth Cooper Duyen Nguyen
Rachel Brown Nguyen Hua
Chris Runckel Trang Nguyen
Judy Irwin
Anna NguyenBrad Wertheimer
Lan Vu
Co-Founder & Chairman General Director
Program Coordinator Senior Educational Consultant
Advisor Marketing
Business DevelopmentSpecialist
MarketingCo-Founder & President
Senior EducationalConsultant
Our team of Americans ensure that your schoolrepresentatives are treated with respect and courtesy prior to
and during recruitment events.
Our enthusiastic Vietnamese team understands the local culture, students & parents insights as well as
marketing environment
How AAE Drives Qualified Students & Parents to Institutional Representatives
Digital Marketing
Offline Marketing
• Email Marketing• Social Media • Google Search Engine• Display Advertising• Mobile Friendly Event Website• SMS Marketing • PR Online
• On Campus Marketing • Street Banners • Print Ads• Flyers
Data-driven Approaches
Direct Communication
Registration Lists Encouraging Fair Attendance Fair EventsEvent Web Based
& Social Media Based
Email Notice
Direct Calls
Text Reminders
An Integrated Marketing Communications campaign with The Strategy of Right Context:Reach Right Target Audiences at Right Time, in Right Place with Right Messages
AAE Recognition
AIRCCERTIFIED
thru 2026
AAE is the only American owned AIRC-Certified Agency* in Vietnam.
*AIRC - The American International Recruitment Council - is a non-profit membership association registered with the U.S. Department of Justice and the Federal Trade Commission as a Standards Development Organization (SDO).
ICEF connects educators, education agents, work and travel professionals, and industry service providers to key markets and networks worldwide, supporting the growth and developmentof international education and global student mobility.
AAE fairs has included Visa information presentations by a U.S. Consulate General official for students and parents
U.S. Embassy & Consulate (Vietnam)
U.S. OfficeDuyen Nguyen
Connect with AAE
1515 Market Street, Suite 1200Philadelphia, Pennsylvania 19102
Director of Operations
Phone: (215) 854-6443Website: aae.us.com
Phone: (+84) 919 37 4243Email: [email protected]
Vietnam OfficeR. 102, First Floor, Lant Building60 Hai Ba Trung, District 1, HCMC
Phone: (+84)28 3827 4243Website: aaevietnam.com
AAE ensures quality services and outstanding opportunities to recruit Vietnamese students to North American colleges and universities.
