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FACULTY OF MARKETING AND INTERNATIONAL BUSINESS

SPIRU HARET UNIVERSITY

2013-2014

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• Introduction to Spiru Haret University

•Faculty of Marketing and International Business – undergraduate studies

•Undergraduate admission GUIDE for the academic year 2013 – 2014

•The advantages of using the Blackboard e-Learning platform in assessing the students and in bringing pragmatism to education

•Master Programmes

•Postgraduate Programmes

•Research programs and international collaboration

•Student Clubs within the Faculty of Marketing and International Business

•Scholarships and Work and Travel USA Programme

•Serving the students advantages

Contents

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Overview

Spiru Haret University is set up and accredited under Act no. 443 / 5 July 2002, published in the Official Journal of Romania no. 491 / 9 July 2002, pursuant to which Spiru Haret University, part of Romania de Maine Foundation is a “higher education institution, legal person of private law and public utility, part of the national educational system”.

The mission of the Spiru Haret University

The mission of the University is training highly qualified specialists able to work in a competitive environment, to develop research work and to multilaterally capitalise the scientific, artistic, sports and other creative processes.

National Opinion magazine, cutting edge digital Printing House.

The Faculty of Marketing and International Business benefits of reliable support from the

H2.0 Television and Radio stations in offering the students recorded and online tutoring.

The students have access to the University Club, the student dormitories and the multi-purpose sports base.

Teaching and learning process goes beyond the course and seminar borders to regular meetings

Academic interdependence There is a strong inter-institutional synergy

inside the Romania de Maine Foundation, resulting in a collaboration based on mutual respect and support at academic, institutional and administrative levels.

Spiru Haret University is the only university in the country having an integrated media system (own TV and radio stations and journal) of national coverage.

For high efficiency at all levels, the faculty enjoys receiving support from the Institute of Sociology and Public Opinion, the Institute for the Study of the Economic and Social Development of Romania, the Institute of International Relations and European Studies, the Academy of National Culture, Dimitrie Gusti, Romania de Maine Foundation Publishing House,

with representatives of the business environment and the civil society at Business Club and to student debating circles. An important role plays Alternative Sciences Association that promotes the youth and females as scientists supporting work and research and all other inter-academic activities and collateral non-formal and informal trainings (with students from other national and international universities) giving to their education a multi cultural, civic volunteering and entrepreneurial approach.

Quality educational services

Anticipating the evolution of the educational phenomenon – on the background of the demographic constraints and of that of a dynamic ever-shaping global market (following the real societal needs and the political recommendations), Spiru Haret University constantly adapts its strategies to the European educational process providing competitive services at international standards, based on complex logistics and educational policies following the highest European Commission recommendations. Thus, the university is owning a modern network

Introduction to Spiru Haret University

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This synergy will definitely subsist when resuming the normal cycle of a high-level education, through the development and enhancement of own infrastructure, the intensification and diversification of international relations and through an optimum management.

e) professional improvement,f) human resource promotion and motivation,g) University image rebranding in the academic,

economic and social external environment.

to multiculturalism and creation of a modern man of which educational evolution is based on equal opportunities. The increasing quality in education

is entirely based on the student’s needs.

Continuing implementation of long life learning integrated programmes and promoting a proactive culture at educational, cultural and institutional levels are

fundamental parameters of a modern educational act resulting in flexibility and conscious and motivating dynamism in lieu of a fierce competition that brings about aggressiveness. This approach reduces the effects of a defective decision-making and raises collective awareness towards building a healthy society.

A more creative and diversified research enables:a) creative potential capitalisation at the entire

academic community level,b) international recognition,c) the University’s access on the path to the top

academic institutions,d) the institutional framework and academic

community consolidation,

of 10,000 computer with Internet and wifi connections, national broadcasting TV and radio stations, a hi tech publishing house with modern printing house and a cutting-edge platform for the assessment of full-time students and for the training and assessment of distance-learners (Blackboard e-Learning platform).

The computer-based assessment is internationally recognised as being more objective than the traditional one, for it rules out cheating, biased judgments and other corruption attempts. Moreover, full transparency and instant communication of results generates efficiency in time allocation for all participants and in using the assessment resources.

Strategic objectives

The Faculty of Marketing and International Business’s strategic objectives follow the University’s ones giving our academic community’s work specific and complex dimensions: education centred on students needs, full awareness and responsibility, mutual respect, an ethical approach of the educational act, behavioural training specific

Strategic planning Value

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Undergraduate studies

The Faculty of Marketing and International Business is set up in 1996 and accredited in 2004. Starting with the 2005 – 2006 academic year, upon adopting the Bologna Charter vision and principles, the economic education is restructured on three cycles (undergraduate, Master and Doctoral studies). We offer 3-year undergraduate programmes resulting in 180 credits.

I. Specialization in MARKETING

The core objective is training economists, specialists in marketing, by offering the following subjects: Fundamentals of Marketing, Marketing Research, Marketing Policies, Marketing Information Systems, Marketing of Services, Marketing Management, Banking Marketing,

Projects Marketing, International Marketing, Programs Marketing, Social and Political Marketing, Web Marketing, Consumer Behaviour and the like.

Students are educated to work in the future in a wide range of social and economic fields, such

The Faculty of Marketing and International Business is one of the private economic faculties having as fundamental mission training specialists in marketing and international business, providing them the acquisition of sound theoretical knowledge and the development of those practical skills necessary to efficiently approach the domestic and international markets.

The Faculty of Marketing and International Business provide two Special Programs – a) Marketing and b) International Business -, each specialization delivering 48 subjects leading to accumulation of 60 credits / year.

as marketing divisions and services (commercial or sales); qualitative fundamental research and public relations departments, customer service department, fair and exhibition services, media creation department, media planning and advertising, logistics and supply divisions, departments and services and the like.

The competences that students will be able to demonstrate are the following:• The capacity to efficiently use the marketing

tools, techniques and methods; • The possibility to develop a practical overview

on the components and products used for marketing the products and services required by the potential consumers;

• The capacity to use information technology in marketing problem-solving;

• Diagnosis and team communication skills.

Faculty of Marketing and International Business

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In this respect, we organize seminars and labs where students are allowed to conduct and diagnose surveys, market research, marketing programmes leading to decision-making in the field.

The afore-mentioned are conducted in the faculty’s laboratories: marketing lab, commodity research lab, foreign languages lab, informatics lab as well as in the reading rooms of the economic library where the students have permanent access to specialised websites to international data bases for which the University is supporting annual subscriptions.

For every subject in the curriculum the students have textbooks and course books elaborated by the course coordinators as well as lab notebooks and problem collections necessary for training the future specialists in economics. Romania de Maine Foundation Publishing House issues all materials.

The university owns advanced ICT in place, private website hosting information from all its faculties including Marketing and International Business.

media, central and local public institutions, trading companies, transnational corporations or companies, chambers of commerce and industry, in line with the national and international qualifications framework. To this end, we have in place the best resources enabling our students acquire the necessary theoretical and practical knowledge to successfully deal with the complex problems ahead of them.

A special attention is pay to delivering sound specialist knowledge and facilitating students’ abilities development to use the modern computer devices in processing the marketing and market information.

may work in various national and international economic and trade sectors, trade divisions or services, fair and exhibition services, logistics and supply divisions, departments and services, economic media, consular sections, international agencies and the like.

The competences enabling students capability of working in the above mentioned fields are: the knowledge, understanding and use of international business specific language, the capacity to explain and interpret the study field-specific processes, phenomena, situations, theories / ideas and trends, implementing and transferring the conceptual and technical abilities and problem-solving in the study field, critical reflection and the capacity to assess actual situations under value judgments.

The graduates of the Faculty of Marketing and International Business may work as specialists in marketing or international business within organisations as marketing and advertising agencies, home or foreign trade companies, banks, national and foreign trade agencies and representatives, governmental organisations, diplomatic and consular missions, international organisations, research and education units,

II. INTERNATIONAL BUSINESS

The core objective is training economists, specialists in international business, by offering the following subjects: • Business Law, • Fundamentals of Management, • Techniques of Marketing and International

Economic Cooperation, • International Commerce, • Invisible Trade, • World Economy, • Trade Policies, • International Trade Law, • International Economic Relations, • Negotiations and Protocol Practices, • Business Ethics, • European Economy, • International Investments, • International Currency Relations, • International Capital Markets, • International Business Management, • International Payment Techniques, • Internationally Funded Projects and the like.

The students from undergraduates programs of the Faculty of Marketing and International Business

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Educational goals:

• Providing the students sound professional, scientific and practical training in order to meet the increasing labour market demands;

• Training professionals capable of self-improvement and of turning from non-executives to analysts and executives, based on actual results and competence, thus contributing largely to the organisation’s success;

• Facilitating the acquisition of a sound theoretical knowledge stock and the development of the necessary practical abilities to successfully approach the domestic and foreign markets;

• Organising the educational process such as to allow the students to identify the current economic phenomena, analyse their development directions, study the economic behaviour, study the priorities of Romania’s foreign trade, identify economic growth ways and last, but not least, elaborate successful marketing strategies;

• Contributing to promoting Romania’s image in the world, along with other higher education institutions, representatives of the business environment, representatives of public authorities and other stakeholders, in order to increase the organisations’ capacity to capitalise

Specific:

• Continuing education and acquiring the latest information in marketing and international business;

• Promoting the EU-recommended educational system, methods and techniques: audio and video projection, Blackboard e-Learning platform, computer-based communication systems;

• Providing the teaching and learning resources for all the subjects in the curriculum, for both undergraduate and Master studies;

• Developing the Career Counselling and Guidance Centre to help the future graduates find employment;

• Accessing the research programmes financed by the National Council for Scientific Research in Higher Education and the European Union to get alternative funding sources for the annual and future research plans;

• Renewing students and teachers’ mobility inside the European academic space by increasing their adjustment capacity and flexibility linked to the European demands;

• Free access to the university’s material resources (club, student refectories, gyms, stadium and the like).

The said increases students’ satisfaction level; they realise and appreciate the benefits of Internet-based services - time efficiency giving to them the possibility of less effort and increased performance.

Objectives of the Faculty of Marketing and International Business

General:

• Developing successful academic and research partnerships with Romanian and EU specialised institutions;

• Promoting high quality and efficiency in education;

• Providing the future graduates proper training to facilitate their real access on the labour market;

• Adjusting the study programmes to match the current economic realities and labour market requirements;

• Implementing the quality management principles in the curriculum and syllabus elaboration adapting them the market actual requirements.

Via the Internet, our students have access to the virtual library and they can establish a direct and permanent dialogue with the teachers through their personal accounts, where they can find all the necessary information for each course: course support, course description, seminar and lab themes, ongoing tests, exam schedule, research themes and the like.

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• Preparing the graduates to work as specialistsin central and local public institutions, trading companies, multinational corporations or companies.

companies; • Governmental bodies; • Governmental agencies for international funds

management; • Diplomatic and consular missions; • EU bodies and institutions; • International organisations;

• International market research agencies and international promotion services;

• Institutes and centres for world economy and international market analysis;

• Research and educational units requiring a specialisation, which nowadays fully complies with the national and international qualifications framework;

• Marketing divisions and services (commercial and sales);

• Qualitative fundamental research and public relations departments;

• Customer service departments; • Fair and exhibition services; • Media creation departments; • Media planning and advertising; • Logistics and supply divisions, departments

and services and the like;

• Training the holders of an academic degree in international business to work in organisations as: • Home or foreign trade agencies; • International shipping; • Companies; • Bank international relations offices; • Departments of international bidding and stock

exchange transactions; • Insurance companies and international

financial institutions; • International cooperation professional

associations; • Domestic and foreign trade agencies and

representatives; • Representatives and branches of foreign

business opportunities and to meet both their own objectives and the customers’, the target markets’ expectations.

Job opportunities:

• Training economists, specialists in marketing: marketing basics, marketing research, marketing policies, marketing information systems, services marketing, bank marketing, marketing projects, international marketing, marketing programmes, social and political marketing, web marketing and the like;

• Training specialists to work in various economic fields, such as:

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insse.ro/cms/rw/pages/srs.ro.do•Management,KnowledgeandLearning,Slovenia,Croatia, (http://makelearn2012.issbs.si/index.php?id=166)• Commission for the elaboration of publicanalysis report on flexicurity, appointed by Advocacy Academy and Romanian Businesspeople Association, (http://www.advocacy.ro/upload/fisiere/codulmuncii/Agenda_AA_AOAR.pdf)

National and international affiliations

The head office of the Faculty of Marketing and International Business is in Spiru Haret University Centre Address: 46 G Fabricii Street, Sector 6, Bucharest;Telephone no. / fax 316.97.93, E -mail ushmk@spiruharet.ro;Buses: 61, 62,136, 236, 336 / U.P.B. stop;Subway: Petrache Poenaru (Semanatoarea); Politehnica

php?sid=eb0b4b15728b7d05db0cac7cfbb24cb2)•DemocraticPoliticInstitute-Politicaedemocraciade Honduras (www.cedoh.org www.politica-democracia.com), 2008, Centro de Documentación de Honduras•EuroScience,Strasbourg,France2008,-ES(www.euroscience.org)

•ComplexSystemsSocietyParis,France2005,-CSS(http://www.cssociety.org)• Alternative Sciences Association, 2007, - ASA(www.science.ase.ro)•AustralianAssociationofHeterodoxEconomistsSHE – Sydney, Australia 2002 (http://www.asb.unsw.edu.au/research/societyofheterodoxeconomists/Pages/default.aspx)•RomanianSocietyofStatistics–1996http://www.

(http://i-socialmarketing.org/)• European Social Marketing Association - ESMA(http://www.europeansocialmarketing.org/)•CentreforEuropeanStudiesandMobility(http://csme.spiruharet.ro/docs/csme.pdf)•Centerfor InternationalResearchinConsumers,Locations and Environments, UK 2009, -CIRCLE,

(http://www.circleinternational.co.uk/CIRCLE/Membership.html •EuropeanSocialSimulationAssociationKoblenz,Germany 2008, - ESSA (http://www.essa.eu.org)• International Atlantic Economic Society 2009,-IAES (http://www.iaes.org/)• Human Development and CapabilityAssociation UNDP 2008 - HDCA (http://w w w. c a p a b i l i t y a p p r o a c h . c o m / i n d e x .

National and international affiliations

Institutionally, or through our academic staff, the Faculty of Marketing and international Business is affiliated in scientific, educational and professional activities within various international organisation and bodies, such as:• International Association of Universities - IAU(http://www.iau-aiu.net/)• Agence Universitaire de la Francophonie –AUF(www.auf.org)• Eurasian Club of Scientists, Astana Kazakhstan2011, (www.aef.kz)•AllianceofCentral-EasternEuropeanUniversities- ACEU (www.aceu-edu.org)• Euro-Mediterranean Institute of Business andRisk Management EMRBI 2008 (www.emrbi.org)•CharteredInstituteofMarketing,-CIM,UK(http://www.cim.co.uk)• Academy of Marketing, - AM, UK (www.academyofmarketing.org/)•TheRomanianAcademy(www.acad.ro)• Body of Expert and Licensed Accountants ofRomania - CECCAR (www.ceccar.ro)• European Marketing Academy – EMAC (www.emac-online.org)•InternationalSocialMarketingAssociation-ISMA

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The admission to the first year of undergraduate studies is based on fields of study according to our own admission methodology, approved by the University Senate under the legislation in force. The fields of study are defined by general and specific knowledge and competences and cover the Marketing and International Business majors.

For the interview-based admission, the candidates shall submit an admission file consisting of:• baccalaureate diploma, in original. in case

the candidate is already attending another faculty and the baccalaureate diploma is held within that faculty, they submit an authenticated copy together with a certificate reading the name of the attending faculty and the year of study as well as the fact the baccalaureate diploma, in the original, is held within that faculty. until the release of the baccalaureate diploma, the

current class graduates submit certificates attesting the baccalaureate exam passing, in the original or authenticated copy, and those who are accepted are to submit the diploma, in the original, not later than upon

the beginning of courses;• birth certificate, in photocopy;• marriage certificate (if appropriate), in

photocopy;• identity card including the social security

number (passport - for foreign candidates),

Undergraduate admission GUIDEfor the 2013 – 2014 academic year

in photocopy;• medical certificate;• 3 colour photos;• questionnaire sheet;• appendix to the questionnaire sheet.

The students may submit the admission file between 15 and 30 July and between 1 and 30 September.

The questionnaire sheet filled out by the candidate includes personal data, information on preferences and previous education results, motivation for choosing a certain major / study programme and the like. According to the particularities of some majors / study programmes, the admission process may include knowledge tests, language tests, aptitude tests, vocational tests, practical tests and the like.

The holders of an academic degree or equivalent may enrol for a second major under the legal terms. The exams passed on completion of the first major may be equalled if the syllabi of the identical subjects match.

The students may simultaneously attend two majors / study programmes provided that they meet the admission requirements and pay the tuition fee for both majors / study programmes.

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of the test; 5) The presence of certain

elements offering students peace of mind in completing the test, namely:

– Displays, visibly, the time to go in completing the test and the examination time left;

– Shows the completion status of the multiple choice questions in real time;

– Enables the student to return to a previously responded question and change the answer

For examiners:

1) The use of multiple methods of evaluation of students’ knowledge, with reference to numerous types of multiple choice questions put at disposal by Blackboard e-learning platform;

2) The examination questions may be chosen randomly by software enabling a remote possibility to question similarly all students (the multiple choice questions are selected from a complex, various and numerous data base).

The advantages of using the modern e-learning Blackboard platform to evaluate student’s knowledge and promote an entrepreneurial education

For students:

1) The opportunity to acknowledge the tests results in real time;

2) The possibility to review and analyze the test on the spot;

3) The elimination of any biases during the examination process;

4) The possibility of accessing an online report card providing a comprehensive approach of:

– Subjects tested during the exam session;– The timeline established for examination;– Marks obtained in the exams, the date

and time of the evaluations and the duration

Moreover, the Blackboard platform enables students’ assessment and monitoring throughout the semester (the student may solve any problem or submit essays as homework).

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the inverse migration and its consequences upon the business development. Also, the issue of identifying the bivectorial development needs and links and the national market exigencies are collateral targets.

We shall discover together issues included in the curriculum:

• Knowledge on efficient business talkreferring to the rules and bases of the business communication for the optimisation of the

Master Programmes -Marketing and Public Relations in Business

Within the Marketing and Public Relations master programme, The Faculty of Marketing and International Business (FMIB) aims at the formation of the human resources of the education system, the economic priority sectors or the public administration.

The themes of the programme, bearing a high degree of novelty, bring to analysis and evaluation through certain complementary subjects, the current sustainable development needs the Romanian economy has, supports the current demands of the European market and highlights to be considered by anticipation of the international trends.

The master programme’s objectives are the formation and improvement of the highly qualified human resources in the field of Marketing, communications and Public Relations, it analyses the elements related to

processes and the human relations;• Methods and techniques to promote

products and services - the practical solutions offered to both producers and distributors in order to face the competition and stabilise their position on the market;

• Analyse of the viral effects of the marketing activity and their use in increasing the life and business quality;

• The formation of the proactive consumer and the total involvement of all the company’s resources in specific activities targeting successful results;

• The interface through which the companies and public institutions communicate with the public, building excellency in the organisation;

• The cultivation of the “trust” notion as basis for the successful public relations activities in business;

• The adequate and efficient use of the communication techniques - the warranty for the business success -b y using both the verbal and non-verbal behaviour.

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Services Marketing and Management - 180 hours

The programme offers the improved possibilities of training in the field of services and related areas, in order to identify and apply innovative solutions compatible with

the market problems. Reflection, suggestion, control and the capacity to put into practice the theoretical knowledge acquired bear an important role.

Postgraduate programmes

The Faculty of Marketing and International Business organises ongoing professional development and training postgraduate programmes, approved by the Ministry of National Education (since 2012-2013).

The Marketing and Management of the Logistic Operations- 180 hours

The programme offers training in the logistics field, for a more appropriate preparation of students to the challenges of the real market. After graduating, the students will be able to apply techniques and models as paternal solution to complex issues in the field of logistics and will acquire methodological, instrumental and practical knowledge. Every student will develop the skill to elaborate logistic strategies in contexts similar to the real situations of the companies, strategies materialised in projects, courses, case study analyses etc.

hospitality. It enables the careful research of the components and their interaction, the impact upon all the actors involved in such market: hotels, restaurants, cafés and catering. The graduates will gain the skill to apply new techniques and innovative models in order to deal with the HoReCa field issues.

Customs Administration Marketing and Management - 90 hours

The purpose of the programme is the students’ training in the field of customs administration marketing and management by the analysis of the good practice models that must operate in a modern customs administration in the European market context. The real and complete implementation need of the community acquis imposes the customs authority so that the correct and uniform administration of the customs regulations and control are insured. The insurance of the operational functions regionally and locally means redefining the responsibility notion and linking it to the own practices and techniques harmonised at the level of the European standards.

Emergency Marketing and Management - 180 hours

The purpose of the programme is to identify and define the interest and topics referring to the emergency situations and their connection to the process systems and the social and economic networks.

Services Marketing and Management in the HoReCa Industry- 180 hours

The programme offers the possibility to understand and connect efficiently to the complex environment in the industry of

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Marketing applied to the Fashion Industry, 40 hours

This postgraduate programme aims to: a) acquire technical and managerial expertise in the field of fashion, based on exposing the companies to the global markets, b) manage specifically the trading and distribution in the field, c) analyse particular aspects related to supply chain management, storage and business financing d) get the ability to particularly apply knowledge on fashion budget, branding and market research.

Other programmes under implementation

Business Operations

The objectives of the programme consist of the concepts presentation, models and instruments, in order to evaluate and design the operations of an organisation. At the same time, the programme focuses on the competencies necessary to efficiently manage the operation processes at department and company level.

Cruise and Leisure Tourism Marketing, 40 hours

Once graduated this programme, the students will get additional advantages in working in the tourism and leisure specific activity by increasing their expertise and skills in understanding and working with specific models and personalized patterns providing efficient solutions.

SAP Sales

The SAP Sales postgraduate programme pursues the knowledge and use of the predefined business in sales and the sales reporting in SAP ERP. At the same time, the students will understand and use the sales business processes belonging to SAP ERP and CRM.

The student competencies focus on the following: • Competencies of using models of sales and

distribution in SAP ERP;• Competencies of knowing sales models and

maps in SAP CRM;• Competencies of knowing the interaction

between sales, financial and logistics modules in SAP;

• Knowledge of the sales and distributionmodels for different industries in SAP.

• Operational processes knowledge competences;

• Evaluating the operational performance of a company;

• Design competencies;• Identifying the business opportunities;• Competencies to establish relationships

with the corporate business partners, etc.

SAP Logistics

The programme has two objectives: knowing and using best practice models for purchase, storage and delivery in SAP ERP and the understanding and use of the business processes pertaining to SAP Logistics.

The competencies offered to the students focus on the following:• SAP logistics models;• SAP purchase models;• SAP stock management;• SAP warehouse management.

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the public sector and within the agencies working especially in cross-border and international projects;

• The international cooperation departments within the universities and the research and development centres;

• The professional associations and other organisations wishing to cooperate in the major priority projects through SUERD;

• The specialised departments within the Ministry of Foreign Affairs and the Ministry of European Affairs, other ministries managing the SUERD priority fields.

The educatees elaborate an extensive virtual project or the conjugation to a complex multi-national project, in its fundamental premises, already identified and forwarded for financing. After a final practical assessment, the participants receive the Postgraduate Certificate- “Training module for SUERD promoters and facilitators”, with the detailed annex of the modules and the evaluation type, issued jointly by Spiru Haret University in Bucharest and the Honorary International Chair to support SUERD, in partnership with the Romanian Academy.

Training module for SUERD promoters and facilitators

The training module ”Durable Regional Development by implementation of the EU Strategy for the Danube Region (SUERD) – innovative means, actions and perspectives” is an academic postgraduate programme (meant exclusively for the higher education graduates holding an undergraduate degree).

The graduates can participate in the strategy in the following compartments: • The SUERD promotion and design offices

in the counties, municipalities, towns and communes;

• Administration of the technical implementation axes, mainly for the three priority fields managed by Romania: infrastructure- navigability; tourism development- cultural heritage; the environmental protection- risk management;

• Specialised counselling departments in

FuturICT is a flagship integrating information and communication technologies, Complexity Science and Social Sciences, to elaborate viable models of technological, social and economic systems. FuturICT results in the development of regional hubs.

Through its representatives, Spiru Haret University has had an active role in the discussions and decision-making ever since the launch through IC&T of the Social and Economic Innovation Hub in our country, in the Black Sea Basin and the Danube area.

Complex Systems Society aims at promoting the complex systems sciences at European level. The University is directly connected to Complex Systems Society’s work through the cooperation with Alternative Sciences Association USH belongs to.

Research programmes and international collaboration

The Faculty is involved in FuturICT and Complex Systems Society programmes - interdisciplinary research programmes promoting high technical and scientific cooperation at European and global levels.

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European Social Marketing Association is a non-governmental entity, a newcomer in the landscape of the European organisations in its kind. The Association consists of an expanding community of specialists, researchers, practitioners in social marketing and other branches, aiming at promoting research, education and good practices in social marketing at European and global levels.

Through the affiliated staff’s work, the Faculty of Marketing and International Business is directly involved in the cooperation with European Social Marketing Association, an organisation that came into being largely due to Spiru Haret University. The administrative office is housed within the University, offering support for various working groups in the Association.

The club is open and invites all interested people of Spiru Haret University, regardless age, expertise or affiliation.

The scientific heritage of the club resides in its ability to disseminate research materials, motivation to constantly develop the community life addressing interdisciplinary topics of a wide range of economic and social challenges.

In order to improve and create efficient communication, an Internet webpage has been created at http://maeicefs.weebly.com/ with useful information for members as well as other students willing to join it: the venue, the schedule, topics discussed and addressed for future meetings, etc.

Clubbing inside the Faculty of Marketing and International Economic Affairs

An integral part of the Faculty of Marketing and International Economic Affairs, the Students’ Club for economic, philosophic and sociologic creativity, (CEFS) emerged as a result of the need and aspiration for knowledge, cooperation, openness, transparency and enthusiasm.

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real economic life through which the students are able to identify the correct conclusions regarding certain phenomena they might encounter in their post-graduation activity)

• Meetings with distinguished personalities from the economic, political, social, cultural environment of Romania or the international scene;

• Involvement in the organizing of scientific manifestations, by engaging in logistic processes as well as by participating with scientific papers;

• Consolidating an image of excellence for the University of Spiru Haret (USH) by promoting the club’s activities with the help of modern communication techniques such as: developing a webpage, a blog, creating a discussion group, a forum and generating a distinct identity through socializing networks such as Face book etc.;

• Constructing direct connections with representatives of the Romanian and international work environment with regard to the possibility of employment for future graduates.

The objectives:

• Identifying, attracting and engaging the students in specific scientific activities through: (working papers, articles, research reports, books) regarding socio-economic challenges; screening documentary films with socio-economic themes which serve to contribute the students’ knowledge horizon; the documentation, development and presentation of materials, in written or multimedia forms, on various prescheduled subjects; the simulation of scenarios from

From the beginning, the club responded to the students’ needs as identified at Faculty of Marketing level and in other economic faculties of The University – the need to deepen in a pleasant, dynamic and exciting way, specific dimensions of marketing theory and most of all practical application of scientific principles regarding marketing activity among various organizations of the Romanian market.

As students from other faculties resonated with this activity, its dimensions evolved a more complex and dynamic preoccupation.

The marketing club- Activ Marketer USH

„We plan to recruit many young people who are interested in marketing and are willing to learn new things under the guidance of a specialized teacher.”

Regarded as an extracurricular activity that does not overlap with daily school activities, the activity encouraged by the Marketing Club- Activ Marketer, aims to deepen and supplement certain

concepts, theories, notions, etc. taught in the educational process conducted in the classrooms.

Moreover, within the club, theories and new marketing models are debated (arisen from the modern scientific practices), and new ways of implementing the theoretical knowledge (accumulated during the learning process) are analyzed. Hence, the students are able to get involved in the local and global labour market.

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The club was intended from the beginning as a educational platform which is able to complete didactic activity and offer for all students interested the possibility to deepen the practical activity through all contacts with similar initiatives (clubs, specialized student associations etc.), with companies and key players of labour market.

The object of activity is defined as - conducting students’ scientific research activity, completing professional and scientific training, aimed for specific marketing labour market integration.

Objectives for Activ Marketer Students Club:• The students conducting research

work (marketing research, simulated implementation of an organisation’s marketing strategy, attending student national and international events)

• Conducting debates, presentations, round tables participated by marketing decision makers, various organisations as well as other teaching staff members or figures involved in domestic or foreign marketing

• Organising internships facilitating the

the youth as good citizens and successful managers prior to become great specialists. The initiatives, part of the Alternative Sciences Association’s work, where the Business Club Managers to become runs, aims at providing the students a dialogue platform and various activities focused on promoting a complex business culture, adjusted to the contemporary economic and social dynamics, to make them aware of the need to take up responsibilities on every aspect of living in the community, irrespective of its boundaries.

Along time, the Club has hosted generous initiatives as “Let’s talk business!” The Creation House, Mentoring BY Coaching: Econophysics and Complexity, “Let’s Talk Life” and the like.

Therefore, the students have multiple opportunities to develop most various practical abilities and competences to address, including but not limited to, the latest challenges in the social and economic national environment.

Education for LifePart of the Academy of Knowledge, the

Business Club Future Managers represents

students’ cooperation with various institutions and / or organisations

• Conducting joint research projects with other national and foreign education institutions or firms; stimulating and managing the students’ research work focused on the contemporary marketing diverse issue

• Cooperation with other student organisations (student’s scientific circles, student associations and the like)

• Promoting the image of Spiru Haret University and of the Faculty of Marketing and International Business in the academic environment, on the labour market and in the relations with other student’s scientific organisations-related structures.

Business Club

The Business Club is an entity structurally connected totheAcademyofKnowledgeinitiative aiming, through its volunteering courses and activities, to provide informal education in order to train

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determine our community future contributing at a better world and life.

The activities conducted within these educational, civic and voluntary structures are enlaced, offering the students of any faculty and the high-school students willing to participate in the academic life, opportunities for advanced study as well as opportunities to open up new perspectives, to capitalise some personal abilities and develop others, combining theory and practice and contributing to answering the students’ questions on their future as individuals - specialists.

a real tool to achieve the formal education of both undergraduates and graduates given them the possibility to feel more motivation in living inside Spiru Haret University community. The weekly sessions, together with specialists from media, business, and banking systems help participants to feel more confidents in their possibilities and solid education.

The purpose and objective of such ”hub” reside in defying their drive, status and interest, as alternative engines of school and education issued in good results in periodic evaluation, scientific research publication, all part of our Faculty outcomes.

Learning and acting BIG, with other words beyond any fears of non-adaptation, may

the programme;• The ERASMUS students are exempt

from paying the tuition fees at the host university

• The academic credits obtained during the mobility are recognised by the universities at which the students are enrolled;

• The national scholarships granted to the students by the universities they are enrolled at will continue to be paid during the whole study period abroad;

• The duration of the abroad studies for the ERASMUS students included in the mobility programme varies between 3 and

Student scholarships and the Work and Travel USA programme

ERASMUS

The new ERASMUS programme aims at the extension of the cooperation within the higher education, offering to a great number of partner institutions the possibility to participate in transnational projects and to jointly capitalise on the information technology.

General procedure regulations for ERASMUS students‘ mobility

• The students who have graduated from the first year of studies can participate in

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any nature, for the duration enclosed in the contract;

• The beneficiaries of the scholarship cannot use different funding sources for covering the same eligible expense (for example, they cannot cover the price of the transport ticket with financing from different funding sources, simultaneously, only cumulated)

The student selection criteria for the ERASMUS mobility are as follows:

- The candidate must: • hold Romanian

12 months. For the periods longer than 3 months, internships can be provided, as study-continuation;

• A student can be selected for an ERASMUS scholarship only once during a study cycle (university plus post-university), for a period of maximum one academic year

• The institutions involved in the student exchange must have an agreement with every student, on a well-established study programme (in view of the academic recognition of the studies), before the beginning of the mobility period;

• At the end of each period of studying abroad, the students must request the attestation of the agreed programme from the host institution, just like a transcript of records with the obtained results;

• If the student did not complete the established programme, he is liable to reimburse the funding received. The force majeure cases will be brought to the faculty’s management knowledge and analysed and sent for the A.N.P.C.D.E.F.P approval.

• The ERASMUS students cannot benefit from other scholarships or allowances of

The Work and Travel students can work throughout America, from Alaska to Florida. While some choose the industry, others work in tourism: hotels, restaurants, golf courses and resorts.

The Work and Travel experience gives the students the possibility to meet the American community and to travel around the United States. There is the possibility to extend the residence permit, at the end of the work period.

citizenship;•beafull-timestudentat“SpiruHaret”University;•begraduatedthe1styear;•beneficiateforthefirsttimeofanERASMUSinternship,withorwithoutagrant;•possessgood results during the previous academic years (gradepointaverageabove8); •passaforeign language test (the foreign language neededinthedestinationcountry);•presentaCV;•undergoaninterview.

Summer Work and Travel USA

It is a full-time programme for the students who wish to visit the United States, in order to work and travel during the summer holyday. In 2010, approximately 3000 students in Romania participated in the Work and Travel programme.

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canteens with a 30% subsidy supported by the “Romania de maine” Foundation;

• Accommodation in university campuses located in Bucharest

• Free access to the Spiru Haret University’s Clubs and Sports Complex in Bucharest. The Sports club includes a 10 000 seat stadium, football, tennis, volleyball, handball and basketball courts etc.

Facilities and services granted to the Marketing and International Business students

The Marketing and International Business Faculty within Spiru Haret University grant the following facilities to its students:• Exempt from the admission fee for children

of agricultural labourers, of teachers and retired people are (if they are still their parents’ dependants)

• Courses books offered free of charge to the students enrolled for part-time education. The students enrolled for full-time learning enjoy a 30% discount when purchasing the course books issued by the România de Mâine Foundation Publishing House;

• Free access to information delivered by the TVH2.0 and Radio h2.0 FM broadcasts- educational and cultural broadcasts, nationally transmitted, created especially to help the ones eager to learn and consolidate the knowledge acquired during the teaching process;

• Free access to the “Opinia nationala” – university weekly journal;

• Access to the Spiru Haret University

The Foreign Languages Center

The Foreign Languages Centre at Spiru Haret University, established in 2002, meets the exigencies and high requirements imposed by the education and labour market and organises foreign languages courses for different levels (beginner, intermediate, advanced). The foreign languages taught within the FLC are: English, French, Italian, Spanish, German, Arab and Japanese.

Specialised courses are also taught: •Business English (BEC), • Business EnglishBEC–BusinessEnglishCertificate;•TrainingEnglish courses for the Cambridge FCE and Cambridge CAE tests; • Training EnglishcoursesfortheECLtesting;•Frenchlanguagefor diplomats - Discours Diplomatique de Langue Français.

Contact: Address: 13, Ion Ghica, 3rd district, Bucharest;Telephone: 021- 314 00 75, 021-314-39-03, E-mail: info@spiruharet.ro

Training Programme for future teachers

Concurrent with the undergraduate studies, the Marketing and International Business Faculty and the Teacher Training Department offer access to the Teacher training Programme to the ones interested in a didactic career. The programme is held according the legal provisions, in compliance with the unitary national plan for initial teaching personnel training. The subjects provisioned to be studied are the Education Psychology, the Basics of Pedagogy, the Theory and Methodology of the Curriculum, Training and Education evaluation, the Pedagogical Practice, Sociology of Education and Educational management.

Contact: Address: 13, Ion Ghica, 3rd district, Bucharest; Telephone: 021- 314 00 75, int. 149 021 314 00 75, int. 353; E-mail: info@spiruharet.ro;

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The career counselling and guidance Centre has the following objectives:• Identifying and psychologically approach

the vocational and career-related needs;• Offering psychological support for the

persons facing difficulties;• Helping with the students’ adjustment to

the academic environment and to Spiru Haret University’s specific context;

• Providing psychological and educational support for overcoming the educational issues;

• Organising seminars, workshops and conferences, as well as other educational and prevention programmes.

Contact: Address: 13 Ion Ghica Street, Room 606, Bucharest, Telephone: 021.314.00.75 / 164256 Basarabia Avenue, Room 106, Bucharest, Telephone: 021. 255. 60. 98 / 127

Career counselling and guidance centre

The specialists working at C.C.G.C. are psychologists with competences in psychotherapy, psychological counselling, psychoanalysis, integrative psychology, child and teen psychoanalytic psychotherapy, experimental psychology, social psychology and organizational psychology.

All these professionals are members of prestigious national and international organizations, such as the Romanian College of Psychologists, the Romanian Association of Psychologists, the International Psychoanalysis Association and the American Psychology Association.

m), with 3 tribunes, 10 000 seats, dressing rooms, hot water showers, toilets;

• 1 handball court set up with bitumen and tribune of 500 seats;

• 2 volleyball courts set up with bitumen and tribune of 100 seats;

• 2 basketball courts set up with bitumen and tribune of 100 seats;

• 9 hard tennis courts, equipped with net pillars and referee chairs. The Sports centre is equipped with locker rooms, showers and modern toilettes

Contact: Address: 87, Metalurgiei Bld, 4th district, Bucharest, RomaniaTelephone: (021) 334 92 34

„Spiru Haret“ University and Foundation Club

The Club of România de Mâine Foundation and Spiru Haret University is one of the important clubs in Bucharest, specialised in organising parties and other events, including games and competitions for our students and for the broad public. The Sports complex includes:• 1 football field (length= 105 m, width= 54

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SPIRU HARET UNIVERSITYFaculty of Marketing and International Business

Address: 46 G Fabricii Street, Sector 6, Bucharest;Telephone / Fax : 021.316.97.93, E -mail: ushmk@spiruharet.ro;Web: http://spiruharet.ro/facultati