FACULTY OF MANAGEMENT UG BACHELOR OF BUSINESS ...€¦ · MIT-WPU-BBA 2017-18 A. Definition of Credit:-45 lectures per programme 3 credits 30 lectures per programme 2 credits. B

Dr.Kalyan Swarup

Dean,Management(UG)

SYLLABUS

DR VISHWANATH KARAD

MIT - WORLD PEACE UNIVERSITY

FACULTY OF MANAGEMENT UG

BACHELOR OF BUSINESS ADMINISTRATION

BATCH – 2017-20

Dr.Kalyan Swarup

Dean,Management(UG)

PROGRAMME STRUCTURE

Preamble:

BBA is a three-year nine trimester full time programme designed to give rise to ‘future

professionals’ rather than mere 'degree holders'.

This programme keeps in mind the needs of the industry, where the students ultimately find

employment and therefore, has a completely different approach to learning.

The programme is designed with the objective of producing business executives, managers,

entrepreneurs and decision makers with a blend of theory and practical expertise which

helps students in taking up challenging tasks in the industry and their own ventures.

Dr.Kalyan Swarup

Dean,Management(UG)

Vision:

Vision and Mission of the Programme

Enhancing knowledge of Business Management, Entrepreneurial Skills, International

Business, Information and Communication Technology for striving continuously to

provide the finest spiritual environment for learning, research, innovation and

character building.

Stimulating the academic environment for promotion of quality in professional education.

Inculcating research culture by promoting the use of technology and following the

quest for excellence with the best practices.

Mission:

Promoting the Culture of Peace through value based Universal Education System, with

a firm belief that “Union of Science and Religion/Spirituality alone will bring peace to

mankind”.

Harnessing the knowledge of Business Administration for the welfare of the society.

Contributing to development of Indian economy by promoting equality and social justice and to reduce social and cultural differences through dissemination of

education.

Building nation and nurture global competence among the students for contributing to the global workforce.

Programme Educational Objectives

i. To provide basic understanding about Commerce and Management Education among the

students

ii. To prepare and equip students about opportunities newly created in the Commerce and

Management Profession

iii. To develop students to become globally competent

iv. To inculcate Entrepreneurial skills among students

Dr.Kalyan Swarup

Dean,Management(UG)

Programme Specific Outcomes

1. Business Knowledge: Students can demonstrate technical competence in domestic and

global business through the study of major disciplines within the fields of business.

2. Critical Thinking Skills: Students are able to define, analyze, and devise solutions for

structured and unstructured business problems and issues using cohesive and logical

reasoning patterns for evaluating information, materials, and data.

3. Communication Skills: Students are able to conceptualize a complex issue into a coherent

written statement and oral presentation.

4. Technology Skills: Students are competent in the uses of technology in modern

organizational operations.

5. Entrepreneurship and Innovation: Students can demonstrate the fundamentals of creating

and managing innovation, new business development, and high-growth potential entities.

Dr.Kalyan Swarup

Dean,Management(UG)

Programme Structure :

(a) Programme duration: 03 years full time course

(b) System followed: Trimester

(c) Credits System :

Year Total Credits

FY 47

SY 49

TY 51

Total 147

(d). Credits for activities other than academics

FY

Sr. No. Particulars Credits

1 Tally Level 1 02

2 Business Exposure (Industry Visits) 03

3 National Study Tour 02

SY


1 Tally – Level 2 4

2 Summer Internship (4-6 weeks) 3

3 International Study 2

TY


1 Business Simulation (in association with

Capstone or Marketplace)

03

Dr.Kalyan Swarup

Dean,Management(UG)

(e) Internship:

1 Summer Internship (4-6 weeks) (Included in

SY)

3 credits

(f) Assessment Criteria:

Pattern of Examination:

The evaluation scheme comprises of:

a) University Evaluation

b) Concurrent Evaluation

For each credit course –

a) 50 marks shall be evaluated by the University and

b) 50 marks shall be evaluated on the basis of Concurrent evaluation.

Passing Criteria –

In order to pass a subject a student must secure 40% marks (ie 20 out of 50) for Concurrent

Evaluation as well as 40% marks (ie 20 out of 50) in the University Evaluation.

ATKT Rules

As per MIT WPU Norms.

Year End Passing Criteria & Rules

As per MIT WPU Norms.

(g) Branches or Specialisations:

Specializations (Group I) –

(Note - Specialization selected in SYBBA will continue in TYBBA) –

Select Any One

A. Marketing

B. Accounting and Finance

Dr.Kalyan Swarup

Dean,Management(UG)

C. Human Resource Management

# Dual Specialization (Group II) - - (Note - Specialization selected in Trimester VII will

continue in Trimester VIII) –

Select Any One

1. CSR Management

2. Sports Management

3. Travel and Tourism Management

4. Entrepreneurship Management

5. Event Management

(h) Mandatory Attendance to appear for examination: 75 %

1. It is obligatory on the part of the student to attend each and every Lecture, Tutorial, and

Laboratory practical sessions in a course for the academic excellence. However, on account

of late registration or illness or any other contingencies, the attendance requirement will be

a minimum of 75% of the classes scheduled/ held.

2. In case of extraordinarily genuine cases, the requirement of attendance can be further

condoned up to 15% by the Executive President/Vice-Chancellor on the recommendations

of the Head of the Department concerned. An application on prescribed format for

condoning limited shortage of attendance (upto15% only) should be made by the student at

least one week prior to the examination.

3. Any candidate who fails to meet the attendance criteria indicated as above in any course

shall not be allowed to take the end term examination of that course unless he/she fulfills

the minimum attendance criteria.

4. The attendance records will be announced/ displayed periodically to sufficiently warn the

students who are falling short of attendance.

5. The final attendance records for the entire trimester /semester / one year will be displayed

by the respective faculty/course instructor handling a course, with the approval of the

Heads of Departments (Principal/ Director), before the last day of classes in the current

trimester /semester / one year , or on the date as mentioned in the Academic Calendar.

(j) Medium of Instruction and Examination:

Medium of instruction: English.

Examination:

Pattern of Examination:

The evaluation scheme comprises of:

a) University Evaluation

b) Concurrent Evaluation

Dr.Kalyan Swarup

Dean,Management(UG)

For each credit course –

a) 50 marks shall be evaluated by the University and

b) 50 marks shall be evaluated on the basis of Concurrent evaluation.

(k) Eligibility criteria for admission to the programme

Eligibility for admission -

In order to be eligible for admission to Bachelor of Business Administration a candidate

must have passed.

a. HSC (10+2) from any stream with English as passing Subject with minimum 50% marks in

aggregate.

b. Two years/ Three years Diploma of Board of Technical Education, conducted by

Government of Maharashtra or its equivalent.

c. MCVC

Dr.Kalyan Swarup

Dean,Management(UG)

MIT-WPU-BBA

2017-18

A. Definition of Credit:-

45 lectures per programme 3 credits

30 lectures per programme 2 credits.

B. Credits:-

Total number of credits for three year undergraduate BBA Programme would be 147.

C. Structure of Credits for Undergraduate BBA program:-

S. No.

Category Suggested Breakup of Credits(Total)

1 Compulsory Courses 66

2 Specialization 24

3 Dual Specialization 20

4 Ability Enhancement 08

5 Peace Course 12

6 Certificate Courses 15

7 Internship and Industry Visits 06

8 International and national tour 04

Total 155

Dr.Kalyan Swarup

Dean,Management(UG)

D. Course code and definition:-

Course code Definitions

L Lecture

P Practical

WP Peace Programs

E. Grading Scheme:

The marks shall be converted to grade points and grades using Table I below

Table I: Points Grading System

Marks Out of 100 Grade Grade Point

80-100 O: Outstanding 10

70-79 A+: Excellent 9

60-69 A: Very Good 8

55-59 B+: Good 7

50-54 B: Above Average 6

45-49 C: Average 5

40-44 Pass 4

0-39 Fail 0

Ab Absent NA

The performance of a student will be evaluated in terms of two indices, viz.

a) Trimester Grade Point Average (TGPA) which is the Grade Point Average for a trimester

b) Cumulative Grade Point Average (CGPA) which is the Grade Point Average for all the

completed trimesters at any point in time.

Trimester Grade Point Average (TGPA): At the end of each trimester, TGPA is calculated

as the weighted average of GPI of all courses in the current trimester in which the student has

passed, the weights being the credit values of respective courses.

TGPA = Grade Points divided by the summation of Credits of all Courses.

GPA (Si)=∑(Ci * Gi)/∑Ci

Dr.Kalyan Swarup

Dean,Management(UG)

Where Ci is the number of credits of the ith course and Gi is the grade point scored by the student

in the ith course.

Cumulative Grade Point Average (CGPA): Cumulative Grade Point Average (CGPA) is the

grade point average for all completed trimesters. CGPA is calculated as the weighted average of all

GPA of all courses in which the student has passed up to the current trimester.

Cumulative Grade Point Average (CGPA) for the Entire Course

CGPA=∑(Ci * Si)/∑Ci

Where Si is the SGPA of the ith trimester / semesters / one year and Ci is the total number of

credits in that trimester / semesters / one year.

The GPA and CGPA shall be rounded off to 2 decimal points and reported in the transcripts.

Dr.Kalyan Swarup

Dean,Management(UG)

BBA(First Year)(Batch 2017-18)

Trimester – I

Sr.

No.

Course

Code

Name of Course

Type

Weekly Workload,

Hrs Credits Assessment, Marks

Theory

Tutorial

Lab

Th

Lab

CCA* LCA

*

End

Term

Test

Total

1 101 Business Communication and

Personality Development Core Subject 6

-- 3 -- 50

50 100

2 102 Microeconomic Analysis Core Subject 6 -- 3 50 50 100

3 103 Business Mathematics Core Subject 6 -- 3 50 50 100

4

AE1

and

AE2

Ability Enhancement Course

Ability

Enhancement

Course

3

1

2

50

50

100

5 PC1 World Peace Course WPC 3 2 25 25 50

Total : 24 1 13 225 225 450

Weekly Teaching Hours: 25+1 hour yoga+2 hours Guest lecture

Total Credits: First Year BBA Trimester I:13

**Assessment Marks are valid only if Attendance criteria are met

* CCA: Class Continuous Assessment *LCA: Laboratory Continuous Assessment

Dr.Kalyan Swarup

Dean,Management(UG)

BBA (First Year) (Batch 2017-18)

Trimester – II


* CCA : Class Continuous Assessment *LCA : Laboratory Continuous Assessment

Weekly Teaching Hours: 25+1 hour yoga+2 hours Guest lecture+ 3 hour VAP+1 Hour Class Test

Total Credits: First Year BBA Trimester II: 13

Sr.

No

.

Course

Code

Name of Course

Type

Weekly

Workload, Hrs Credits Assessment Marks **

The

ory

Tutoria

l

Lab

Th

Lab

CCA* LCA

*

End

Term

Test

Total

1 201 Management Theory and Practices Core

Subject 6

-- 3 -- 50

50 100

2 202 Financial Accounting Core

Subject 6

-- 3

50

50 100

3 203 Business Statistics Core

Subject 6

-- 3

50

50 100

4

AE3

and

AE4

Ability Enhancement Course

Ability

Enhance

ment

Course

3

1

2

50

50

100

5 VAP I VAP VAP 3 2 25 25 50

Total : 24 1 13 225 225 450

Dr.Kalyan Swarup

Dean,Management(UG)

BBA(First Year) (Batch 2017-18)

Trimester – III

Sr.

No

.

Course

Code

Name of Course

Type

Weekly Workload,

Hrs Credits Assessment Marks**

The

ory

Tutoria

l

Lab

Th

Lab

CCA* LCA

*

End

Term Test

Total

1 301 Principles of Marketing Core Subject 6 -- -- 3 -- 50 -- 50 100

2 302 Principles of Finance Core Subject 6 -- -- 3 -- 50 -- 50 100

3 303 Cost Accounting Core Subject 6 -- -- 3 -- 50 -- 50 100

4 304 Basics of HRM Core Subject 6 -- -- 3 -- 50 -- 50 100

5 PC2 World Peace Course WPC 3 -- -- 2 -- 25 -- 25 50

Total : 27 14 225 225 450

**Assessment Marks are valid only if Attendance criteria are


Weekly Teaching Hours: 25+2 hours VAP+ 1 hour yoga+2 hours Guest lecture

Total Credits: First Year BBA Trimester III: 14

Total First Year BBA Credits:47

Dr.Kalyan Swarup

Dean,Management(UG)

BBA.(Second Year) (Batch 2017-18)

Trimester – IV

Sr.

No

.

Course

Code

Name of Course

Type

Weekly Workload,


Theor

y

Tutoria

l

Lab

Th

Lab

CCA* LCA

*

End

Term Test

Total

1 401 Management Accounting Core Subject 6 -- -- 3 -- 50 -- 50 100

2 402 Business Law Core Subject 6 -- -- 3 -- 50 -- 50 100

3 403 Management Information Systems

(MIS) Core Subject 6 -- -- 3 -- 50 -- 50 100

4

AE5

Foreign Language Ability

Enhancement

Course

4

--

--

2

--

50

--

50

100

5 RI Rural Immersion Rural

Immersion -- -- -- 2 -- 25 -- 25 50

Total : 22 13 225 225 450



Weekly Teaching Hours:22+1hour guest lecture+5 hours VAP

Total Credits: Second Year BBA .Trimester IV: 13

Dr.Kalyan Swarup

Dean,Management(UG)

BBA(Second Year) (Batch 2017-18)

Trimester – V

Sr.

No

.

Course

Code

Name of Course

Type

Weekly

Workload, Hrs Credits Assessment Marks**

The

ory

Tutoria

l

Lab

Th

Lab

CCA* LCA

*

End

Term

Test

Total

1 501 Specialization (Group I) Paper I Specialization 6 -- 3 -- 50 50 100

2 502 Specialization (Group I) Paper II Specialization 6 -- 3 50 50 100

3 503 Macroeconomic Analysis Core Subject 6 -- 3 50 50 100

4

AE6

Foreign Language

Ability

Enhancement

Course

4

2

50

50

100


Total : 25 13 225 225 450


* CCA : Class Continuous Assessment

Weekly Teaching Hours: 25+2 hours Guest lecture+ 2 hours VAP+1 Hour Class Test *LCA : Laboratory Continuous Assessment

Total Credits: Second Year BBA ..Trimester V:13

Dr.Kalyan Swarup

Dean,Management(UG)

BBA (Second Year) (Batch 2017-18)

Trimester – VI

Sr.

No

.

Course

Code

Name of Course

Type

Weekly Workload,


Theor

y

Tutoria

l

Lab

Th

Lab

CCA* LCA

*

End

Term

Test

Total

1 601 Specialization (Group I) Paper III Specializa

tion 6 -- -- 3 -- 50 -- 50 100

2 602 Specialization (Group I) Paper IV Specializa

tion 6 -- -- 3 -- 50 -- 50 100

3 603 Production and Operations Management Core

Subject 6 -- -- 3 -- 50 -- 50 100

4 604 International Business Core

Subject 6 -- -- 3 -- 50 -- 50 100

6 VAP

II

VAP VAP 3 -- -- 2 -- 25 -- 25 50

Total : 27 -- -- 14 -- 225 -- 225 450

**Assessment Marks are valid only if Attendance criteria are met Weekly Teaching Hours: 22+3 hour VAP+2 hours Guest lecture * CCA : Class Continuous Assessment

Total Credits: Second Year BBA .Trimester VI:14 *LCA : Laboratory Continuous Assessment

Total Second Year BBA Credits:49

Dr.Kalyan Swarup

Dean,Management(UG)

BBA.(Third Year) (Batch 2017-18)

Trimester – VII

Sr.

No

.

Course

Code

Name of Course

Type

Weekly Workload,


Theor

y

Tutoria

l

Lab

Th

Lab

CCA* LCA

*

End

Term

Test

Total

1 701 ( Gr 2) Dual Specialization Paper I Specialization 4 2 -- 3 -- 50 50 100

2 702 ( Gr 2) Dual Specialization Paper II Specialization 4 2 -- 3 50 50 100

3 703 Supply Chain & Logistics Management Compulsory

Subject 6

-- 3

50

50 100

4 704 Management Control System Compulsory

Subject 6

3

50

50 100

5 705 Research Methodology Compulsory

Subject 6

3

50

50 100


Total : 29 17 275 275 550


Weekly Teaching Hours: 29+1 hour VAP+2 hours Guest lecture * CCA : Class Continuous Assessment

Total Credits: Third Year BBA .Trimester VII:17 *LCA : Laboratory Continuous Assessment

Dr.Kalyan Swarup

Dean,Management(UG)

BBA.(Third Year) (Batch 2017-18)

Trimester – VIII

Sr.

No

.

Course

Code

Name of Course

Type

Weekly Workload, Hrs Credits Assessment Marks**

Theory

Tutorial

Lab

Th

Lab

CCA* LCA

*

End

Term

Test

Total

1 801 ( Gr 2) Dual Specialization Paper III Specializa

tion 4 2 -- 3 -- 50 -- 50 100

2 802 ( Gr 2) Dual Specialization Paper IV Specializa

tion 4 2 -- 3 -- 50 -- 50 100

3 803 Specialization (Group I) Paper V Specializa

tion 6 -- -- 3 -- 50 -- 50 100

4 804 Specialization (Group I) Paper VI Specializa

tion 6 -- -- 3 -- 50 -- 50 100

5

805 Business Planning and Project

Management

Compulso

ry Subject

6

--

--

3

--

50

--

50

100

6 VAP

III VAP VAP 3 -- -- 2

25 -- 25 50

Total : 29 -- -- 17 -- 275 -- 275 550


Total Credits: Third Year BBA ..Trimester VIII:17 *LCA : Laboratory Continuous Assessment

Dr.Kalyan Swarup

Dean,Management(UG)

BBA(Third Year) (Batch 2017-18)

Trimester – IX

Sr.

No

.

Course

Code

Name of Course

Type

Weekly Workload, Hrs Credits Assessment Marks**

Theory Tutoria

l

Lab

Th

Lab

CCA* LCA

*

End Term

Test

Total

1 901 Specialization (Group I) Paper VII Core

Subject 6

-- 3 -- 50

50 100

2 902 Specialization (Group I) Paper VIII - Project

Core Subject

6

-- 3

50

50 100

3 903 E-Commerce Core

Subject 6

-- 3

50

50 100

4 904 Corporate Governance & Business Ethics

Core Subject

6

3

50

50 100


Total : 27 14 225 225 450


Total Credits: Third Year BBA ..Trimester IX:14 *LCA : Laboratory Continuous Assessment

Total Third Year BBA Credits:51

Dr.Kalyan Swarup

Dean,Management(UG)

BBA COURSE STRUCTURE

Dean,Management(UG)

COURSE STRUCTURE Trimester VII

Course Code MIT-WPU – BBA 3701-a-CSR

Course Category Group 2 - CSR Specialization

Course Title Introduction to Corporate Social Responsibility

Teaching Scheme and Credits

Weekly load hrs

L T Laboratory Credits

4 2 -- 3

Pre-requisites: This course will need basic knowledge of business ethics and social impact of business practices

Course Objectives:

1. Knowledge : To understand the concept of corporate social responsibility

2. Skills :

3.Attitude:

Course Outcomes:

To create awareness of social responsibility among business students

Course Contents:

Unit 1 - Introduction to corporate social responsibility

1.1 Basics of business ethics

1.2 Meaning, definition and importance of corporate social responsibility

1.3 Evolution of CSR and legal background in India.

1.4 Corporate responsibility

1.5 Approaches for and against CSR

Unit 2 – Business and Globalization

2.1 Effects of globalization 2.2 Economy and ecology

2.3 Sustainability and the Triple Bottom Line

2.4 Global businesses and sustainability

Unit 3 – CSR & CSV

3.1 CSR and Shared Values

3.2 Shareholder and Stakeholder Theory

3.3 Role of various institutions in CSR – Governments, Economies, NGOs and Media

Unit 4 – CSR and UN Goals

4.1 17 goals and 169 targets

4.2 SDGs and MDGs

4.3 Role of global businesses in shaping ethics

4.4 Human Rights and other linked issues

Unit 5 – CSR Reporting

5.1 Social Accounting Standards

5.2 CSR Reporting Tools

5.3 Impact Analysis and Measurement 5.4 Social Audits Dr.Kalyan Swarup

Dr.Kalyan Swarup

Dean,Management(UG)

Learning Resources:

Text Book:

Corporate Social Responsibility – Madhumita Chatterji – Oxford Press

Reference Books :

Learning Resources:

Friedman, Milton. (1970) The social responsibility of business is to increase its profits. The New York

Times Magazine, September 13th, 1970.

https://www.un.org/sustainabledevelopment/

UN Goals

Social Audit Tool kits by Freer Spreckley

Pedagogy:

Case discussion, assignments, conceptual and contextual learning.

Assessment Scheme:

Internal evaluation of each subject will be for 200 marks, (which will be converted to 50 marks); is

divided as follows: Class Continuous Assessment (CCA) (with % weights)

Assignments Test Presentations Case MCQ Oral Attendance

study

50 50 50 ---- ---- --- 50

Term End Examination : (50 marks)

Prepared By Checked By Approved By

Prof. Dhanashree Ghate Prof. Pradnya Gaikwad Prof. Sumita Joshi

Chairman,Board of Studies

https://www.un.org/sustainabledevelopment/

Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU-BBA 3701-b-SM

Course Category Group 2 - Sports Specialization

Course Title Introduction to Sports Management and Sports

Industry


Weekly load hrs


4 2 -- 3

Course Outcomes: 1. To acquaint the students with Nature and scope of Sports Industry

2. To acquaint the students with concept of Sports Management

3. To acquaint the students with different functions of sports Management.

Course Contents:

1. Introduction to Sports Management

1.1 Defining Sports and Sports Management

1.2 Unique aspects of Sports Management

1.3 Sports management competencies

1.4 Types of Sports Management

2. Foundations of Sports Management

2.1 History of Sports Management (The club system: Sports and community, Leagues)

2.2 The Birth of Sports Management as an Academic Field

2.3 Sports Management Principles Applied to Sports Management

2.4 Functional Areas of Sports Management

3. Sports Industry

3.1 Introduction to Sports Industry

3.2 Amateur Sports Industry

3.3 Professional Sports Industry

3.4 Future of Sports Industry – technology in sports.

4. Segments of Sports Industry

4.1 Sports Tourism

4.2 Sports Sponsorship

4.3 Sports Broadcasting

4.4 Careers in Sports Management

** Student should complete two visits - First to any one School sports facility and second to any one

College / University level sports facility and prepare one report in detail on individual basis for

Presentation exam. Students are expected to complete these visits on their own and correlate what

they are studding in classroom with the sports industry.

Learning Resources:

Reference Books : 1. Bucher & Krotee. (2002). Management of physical education & Sports. NY:McGrawHill Co.

2. Park, Zanger, Quarterman. (1998). Contemporary sports management. IL: Human Kinetics

3. Lussier & Kimball. (2004). Sports management- Principles, application & skill development.

Dr.Kalyan Swarup

Dean,Management(UG)

Ohio:Thomson South Western.

4. Kamlesh.M.L. Management concepts in physical education and sports

5. Edward F. Voltmer. The organization and administration of Phy.Edn.

6. Lisa P. Masteralexis, Carol A. Barr, Mary A. Hums Principles of and Practices of Sports Management.

Pedagogy:

Case discussion, Group Discussion, Problem solving, assignment, conceptual and contextual learning.

Assessment Scheme:




study

50 50 50 ---- ---- --- 50



Prof. Vaibhav Joshi Prof. Pradnya Gaikwad Prof. Sumita Joshi


Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU-BBA 3701-c-Ent. Mgmt

Course Category Group 2 - Entreprenurship Specialization

Course Title Introduction to Entrepreneurship


Weekly load hrs


4 2 -- 3

Pre-requisites: This course will not require you to have previous experience in any particular area but you

should have a high school reading level. No books will be required

-

Course Objectives:

Knowledge

To understand basic concepts in the area of entrepreneurship

To understand the role and importance of entrepreneurship

Skills

To adopt of the key steps in the elaboration of business idea

To prepare business plan presentations

Attitude

To know the stages of the entrepreneurial process and the resources needed for the successful development of

entrepreneurial ventures

Course Outcomes:

i) Understand and remember basic terminologies

ii) Carry out environment analysis for business opportunity identification

iii) Learn the application of different entrepreneurial strategies

iv) Understand the importance of marketing in small ventures

Course Contents:

Unit 1 Basics of Entrepreneurship

1.1 Meaning & concept of Entrepreneurship

1.2 History of Entrepreneurship development

1.3 Role of entrepreneurship in economy

1.4 Agencies working on entrepreneurship development

1.5 Trends in entrepreneurship

Unit 2 Entrepreneurs

2.1 Definitions of entrepreneurs

2.2 Types of entrepreneurs

2.3 Traits of entrepreneurs

2.4 Entrepreneurial process

2.5 Entrepreneurial motivations & barriers

Unit 3 Entrepreneurship & Micro, Small, Medium Enterprises (MSME) 3.1 Types of entrepreneurship

3.2 Entrepreneurship & Small Business Difference 3.3 Life cycle of a small company

Dr.Kalyan Swarup

Dean,Management(UG)

3.4 Government initiatives for MSMEs

3.5 Government schemes for small sector Businesses

Unit 4 Idea & Opportunity Identification

4.1 Idea generation Sources

4.2 Methods of Idea generation

4.3 Opportunity identification

4.4 Characteristics of IDEAL Business.

Unit 5 Hands on entrepreneurship 5.1 Visit to any 1 entrepreneurial venture

5.2 Write a report on the above said visit

5.3 Interaction with invited local entrepreneurs (Panel Discussion)

Pedagogy:


Assessment Scheme:



Assignments Test Presentations Case

study

MCQ Oral Attendance

50 50 50 ---- ---- --- 50



Prof. Abhijeet Chavan Prof. Pradnya Gaikwad Prof. Sumita Joshi


up

Dean,Management(UG)


Course Code MIT-WPU- BBA 3701-d-T & T Mgmt

Course Category Group 2 - Travel and Tourism Specialization

Course Title Introduction to Tourism Industry


Weekly load hrs L T

Field visits/Guest

Lectures Credits

4 2 --- 3

Pre-requisites: This course will require you to have previous basic knowledge of Principles of

Management, HR, Marketing and Finance areas, so that students can understand important aspects

of Tourism Industry.

Course Objectives:

1. Knowledge: To understand the basic concept, process and importance of Tourism

Industry. To understand role of Tourism Industry in a Globalized business world.

2. Skills : To help students develop understanding and insight into Tourism Industry and its

contribution to overall GDP.

3. Attitude: To help students to get exposed to contemporary trends, practices and concepts of

Tourism Industry.

Course Outcomes:

This course shall introduce the learners to the various fundamental concepts of travel trade. After

doing this course, the students would be able to appreciate the significance of tourism industry in

the economy vis a vis other industries. They would also be to establish the importance of linkages

of various components in tourism industry. This course shall also provide the students with insights

on the socio-economic and ecological impacts of tourism.

Course Contents:

1. Basic concepts & development of tourism:

1.1 Tourism, excursion, leisure and recreation; tourist, visitor, traveler

1.2 History and evolution of tourism

1.3 Concept of annual holiday, social(paid)Tourism

1.4 Thomas cook & early organized travel; Modern day Mass Tourism.

2. Typology and forms of tourism:

2.1 International Tourism, Inbound, Outbound, inter regional, intra regional, domestic,

2.2 National Tourism; Types of Tourism, contemporary trends in Indian Tourism.

2.3 Components of tourism. Tourism Products , Characteristics

2.4 Elements of tourism, Tourism environment, Manila Declaration.

2.5 Department of Tourism , IATA

3. Tourism Demand & Travel Motivators:

3.1 Basics of Tourism demand, Tourism Marketing – Strategies, Quantum, Volume

3.2 Case study-pattern of movement of tourists to India 3.3 Travel Motivators, Physical Motivators, Inter personal Motivators, Status & Prestige. Pull &

Dr.Kalyan Swar

Dr.Kalyan Swarup

Dean,Management(UG)

Push factors.

4. Future growth and development of Indian tourism:

4.1 5 T’s of Brand India;

4.2 Major Tourism schemes of Govt. of India, Visa on Arrival (VoA), PRASAD Scheme,

HRIDAY Scheme,

4.3 Travel Circuits- Indian Culture, IITTM [Indian Institute of Tourism & Travel Management]

4.4 Future of Tourism Industry- UDAAN/ Indology/ Iconography

5.0 Self Learning Module: In this Module students will attend Workshops, Seminars from

Tourism Industry Experts in Campus or thru Field visits. In this Module, students will submit

assignments, Field visit report and Presentations for evaluation.

Reference Books :

The Business of Tourism, Pitman Publishing, London. Swan, Sampad Kumar, and Mishra, Jitendra

Mohan (2012).

Tourism Principles and Practices, Oxford Higher Education.

Understanding Tourism, Butterworth Heinemann, Oxford. Hayward, Peter (2000).

Supplementary Reading: Web Resources, Web links,MOOCs

Pedagogy: Case/Group Discussion, Field visits,Guest lectures, Assignment, conceptual and

contextual learning.

Assessment Scheme:




study

50 50 50 ---- ---- --- 50



Prof. Neha Lele Prof. Pradnya Gaikwad Prof. Sumita Joshi

Chairman, Board of Studies

Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU- BBA 701-e-EM

Course Category Group 2 - Event Specialization

Course Title Introduction to Event Management


Weekly load hrs L T

Field visits/Guest

Lectures Credits

4 2 --- 3

Course Objectives:

Knowledge : To understand the concept, process and importance of Event Management

Skills : To help students develop skills for managing events.

Attitude: To help students to acquaint with Event Management and its various aspects

Course Outcomes:

Students get acquainted with basic fundamentals of event management

Course Contents:

Unit 1 Introduction to Event:

Concept of Event.

5 C’s of Events.

5 W’s of Event.

Event Designing

Types of Events.

Categories of Events.

Unit 2 Introduction to Event Management:

Concept of Event Management.

Objectives of Event Management

Activities in Event

Management. Pre Event

During

Event

Post

Event.

Functions of Event Management: Planning, Organizing, Staffing, Leading, Coordination

and Controlling.

Unit 3 Key Elements of Events:

Event Infrastructure: Meaning and Concept.

Clients and Event organizers: Roles and responsibilities.

Venue: Types of Venue.

Media: Importance of Media in Event Management.

Unit 4: Evaluation of Event Performance :

Basic Evaluation process.

Measuring Performance.

Correcting deviations.

Dr.Kalyan Swarup

Dean,Management(UG)

Critical Evaluation Points.

Reference Books :

1. Event Marketing and Management: Gaur, Sanjaya Singh, Vikas Publishing

House Pvt Ltd. 2003

2. Event Management: Wagen, lynn Van Der, Pearson Education, 2012

3. Business Management : G. M. Dumbre, Success Publications, Pune.

4. Event Planning And Management: Sharma, Diwakar, Deep & Deep Publication

Pvt Ltd. 2005

Events Management: Raj, Razaq, SAGE Publication India Pvt. Ltd. 2009

Pedagogy: Case discussion, Group Discussion, Problem solving, assignment, conceptual and

contextual learning

Assessment Scheme:




study

50 50 50 ---- ---- --- 50



Prof. Kaustubh Purohit Prof. Pradnya Gaikwad Prof. Sumita Joshi


Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU – BBA 3702-a-CSR


Course Title Social Entrepreneurship


Weekly load hrs


4 2 -- 3

Pre-requisites: This course will need basic knowledge of business ethics and social impact of business

practices

Course Objectives:

1. Knowledge : To understand the concept of social entrepreneurship

2. Skills : To help students view social issues from a entrepreneurship perspective, converting

social issues into entrepreneurship opportunities

3. Attitude: To enable students to build a point of view of creating innovative business ideas from

critical social needs.

Course Outcomes:

To create awareness of social entrepreneurship among business students to create economic and

social value hand in hand

Course Contents:

Unit 1 - Introduction to social entrepreneurship

1.6 Concept, Evolution and History

1.7 Corporate and social entrepreneurship

1.8 For profit and not for profit

1.4 Social enterprise in developed and emerging countries

Unit 2 – Managing a Social Enterprise

2.1 Marketing in social ventures

2.2 Scaling-up, Legal issues and change management

2.3 Measuring success of a social sustainable enterprise

2.4 Leadership and human resources requirement for creating a sustainable social enterprise

Unit 3 – Investing in Social Entrepreneurships

3.1 Stages of Investments for SEs

3.2 Bootstrapping, Angel Investors, Venture Capitalists

3.3 Private Equities, CSR funds of organizations, Philanthropists

3.4 Government schemes for start-ups, Incubators and Accelerators

3.5 Stages of Investments, measuring and showing ROI and SROI

Unit 4 – Social Entrepreneurship scope

4.1 Community Engagement

Dr.Kalyan Swarup

Dean,Management(UG)

4.2 Scope of the fourth sector

4.2 Embedding social enterprise model in the existing business practice

4.3 BOP market

Unit 5 – Exercise and Presentation

5.1 Build a social enterprise model with business plan

5.2 Understand the legal framework and investment terms and conditions for the venture

5.3 Develop a plan to scale-up a venture in different geographies

5.4 Develop a marketing, HR, Fundraising model at different stages.

Learning Resources:

Text Book:

How to Change the World – Social Entrepreneurs and the Power of New Ideas – Bornstein, David

– Oxford University Press

Reference Books :

Learning Resources:

The Fortune at the Bottom of the Pyramid – C K Prahlad

Social entrepreneurship: Leadership that facilitates societal transformation— An

exploratory study” by Alvord, Brown, and Letts.

Wei-Skillern, J., Austin, J., Leonard, H., & Stevenson, H. (2007). Entrepreneurship in the

Social Sector (ESS). Sage Publications

Pedagogy:


Assessment Scheme:



Assignment Test Presentation Case MCQ Oral Attendanc

s s study e

50 50 50 ---- ---- --- 50





Dr.Kalyan Swarup

Dean,Management(UG)




Course Title Sports Organization & Administration


Weekly load hrs


4 2 -- 3

Pre-requisites:

Course Outcomes: 1. To acquaint the students with Nature and scope of Sports Organizations.

2. To acquaint the students to understand how Sports Organizations works.

3. To acquaint the students with Organizational structure of Government and Private Sports Organizations.

4. To acquaint the students with Management and Administration of Private Sports Club.

Course Contents:

1. Introduction

1.1 Defining the term Organization and Organizational effectiveness

1.2 Management of Organizations

1.3 Organizational structure and design

1.4 Organizational Culture

2. Organizational Structure

2.1 Management as a process in sports Organization

2.2 International Sports Environment: IOC and International Federations

2.3 National Sports Environment: National Olympic Committees – National Federations –

Governmental and Quasi-Governmental Organizations

2.4 Organizational structure of Sports at different levels (School, Colleges, Universities, National

Sports Federations, SAI, Private Clubs)

3. Management of Private Sports Club

3.1 The Club

3.2 Scope of Club services

3.3 Single Sports Club vs Multisport club

3.4 Policies and procedures

4. Club Management

4.1 Planning the Facilities and Programmes

4.2 Human Resource Management and Programme Evaluation.

4.3 Applied Ethics in Sports club

4.4 Legal Aspects of Club Management

** Student should complete two visits to two multi activity sports clubs. They are expected to

understand the organization and administrative part of these clubs and prepare one report in detail

on individual basis for Presentation exam. Students are expected to complete these visits on their own

and correlate what they are studding in classroom with the sports industry.

Learning Resources:

Reference Books :

Dr.Kalyan Swarup

Dean,Management(UG)

1. Mathew Robinson (2010) Sports Club Management, Human Kinetics.


Ohio:Thomson South Western

3. Edward F. Voltmer. The organization and administration of Phy.Edn.

4. Ruben Acosta Hernandez. Managing Sports Organizations, Human Kinetics

Pedagogy:

Case discussion, Group Discussion, Problem solving, assignment, conceptual and contextual

learning.

Assessment Scheme:




study

50 50 50 ---- ---- --- 50





Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU-BBA 702-c- Ent. Mgmt


Course Title Innovation Management


Weekly load hrs


4 2 -- 3

Pre-requisites: This course requires basic understanding of creativity & innovation.

-

Course Objectives:

a) Knowledge: To learn models, tools, methods to manage innovation within organizations

b) Skills: To develop critical and analytical reasoning about firm’s innovation management. c) Attitude: To analyze and solve problems that arise in organizations that work on innovative

projects.

..

Course Outcomes:

Knowledge and understanding of innovation as a systemic phenomenon

To understand how new products, organizational knowledge and managerial approach to

innovation

A critical understanding of theoretical models on innovation and of the complex interaction

between entrepreneurship and innovation.

Course Contents:

Unit 1: Introduction

1.1 Innovation - definitions 1.2 Conceptualization & models of innovation

1.3 Innovative Firms

1.4 Case study on Innovation

Unit 2: Innovation Management

2.1. Innovation management: problems, myths, traps

2.2. Managing innovation as exaptation

2.3. Innovation management: techniques and tools

Unit 3: Innovation Management Measurement

3.1. Measures of innovation

3.2. Managing innovation through experimentation

3.3. Innovation dimensions like technological, human, economic, organisational, social etc.

3.4. Integration of people, processes & technologies for effective management

Unit 4: Diffusion, Innovation & Entrepreneurship 4.1. Role of innovation in entrepreneurship

Dr.Kalyan Swarup

Dean,Management(UG)

4.2. Innovation strategies 4.3. Collaborations & networks

4.4. Commercialization of innovation

Unit 5: Group Activity

5.1. Identify area of innovation 5.2. Make report on last 10 years of innovation happening in the selected area

5.3. Presentation of 10 minutes on the same

Learning Resources:

Text Book:

1. Innovation Management: Strategies Implementation by Jauhari & Bhushan, Oxford University

Press India.

2. Hargadon, Andrew. (2003) How Breakthroughs Happen: The Surprising Truth About How

Companies Innovate. Harvard Business School Press.

Reference Book:

Innovation and Entrepreneurship by Tidd J. and Bessant J. (2015), Wiley Publications.

Pedagogy:


Assessment Scheme:




study

50 50 50 ---- ---- --- 50





Dr.Kalyan Swarup

Dean,Management(UG)




Course Title Introduction to Hospitality Industry


Weekly load hrs

L T Field visits/Guest

Lectures

Credits

4 2 ---- 3


Management, HR, Marketing and Finance areas, so that students can understand important aspects

of Hospitality Industry.

Course Objectives:

4. Knowledge: To understand the basic concept, process and importance of Hospitality

Industry . To understand role of Hospitality Industry in a Globalized business world.

5. Skills : To help students develop understanding and insight into Hospitality Industry

and its contribution to overall GDP.

6. Attitude: To help students to get exposed to contemporary trends, practices and concepts

of Hospitality Industry.

Course Outcomes:

Objective of this course is to acquaint the students with the basic concept of Hospitality. After

doing this course, the students would be able to appreciate the importance of hospitality industry in

economy in general and in tourism industry in particular.

Course Contents:

1. Introduction to Hotel industry –

1.1 Development of Hotel Industry in India – Origin and Development over the ages,

Future, Changing trends.

1.2 Role of Hospitality in the development of tourism industry.

1.3 Types of accommodation - intermediary accommodation, grouping of

accommodation.

1.4 Classification of hotels 1. Size 2. Location 3. Length of Stay 4. Facilities offered

1.5 Types of Plan – European plan, American plan, modified American plan, continental

plan & Bermuda plan.

2. Various Departments in hotels and their functions – Sales & Marketing, HRM

2.1 Accommodation management - front office - housekeeping – F&B Service

2.2 Working of hotels - maintenance of equipments - maintenance of Account etc..

2.3 FHRAI and its role, government participation in and contribution to hospitality.

Regulatory Bodies

2.4 Different types of rooms- available in India and various tariffs and facilities offered

Single, double, twin, suites, penthouse, cabana, studio, duplex, cottage, interconnecting,

adjacent, efficiency.

3. Framework of Rules and Regulation applicable to a hotel Industry

3.1 Duties & responsibility of a hotel towards its guests

3.2 Ownership and affiliation 1. Independent hotels 2. Chain hotels 3. Franchise and

referral groups

Dr.Kalyan Swarup

Dean,Management(UG)

3.3 License , Licenses & Permits necessary for opening & operating a hotel. permission

from authorities - Labor Department - City corporations - police - State Exercise -

Department of Tourism - ESI - food and beverage service

3.4 Challenges and prospectus of Hotel Industry.

4. Customer Service in Hospitality Industry:

4.1 Handling customers, Creating customer delight, Handling customer complaints and

resolution

4.2 Hospitality and its related sectors, Theme Parks – Conventions – Cruising – Special

events – recreation and leisure

4.3 Tourism and Hospitality in 21st century – Global gaming and Casino operations –

Recent trends.


Hospitality Industry Experts in Campus or thru Field visits. In this Module, students will submit

assignments, Field Visit to Hotel Industry report and Presentations for evaluation.

Reference Books :

Andrews Sudhir (2012), Hotel Front Office Training Manual, Tata Mc Graw Hill Pulication, New

Delhi.

Andrews Sudhir (2012), Introduction to Tourism and Hospitality Industry, Tata Mc Graw Hill

Publication, New Delhi.




Assessment Scheme:




study

50 50 50 ---- ---- --- 50





Dr.Kalyan Swarup

Dean,Management(UG)




Course Title Principles of Event Planning


Weekly load hrs


Lectures

Credits

4 2 ---- 3

Pre-requisites: This course will need the basic knowledge of basics of planning and scope of

planning in event management.

Course Objectives:

Knowledge : To understand the concept, Awareness and importance of Planning in

event management

Skills : To help students develop analytical and observation skills along with resource management.

Attitude: To help students to acquaint with the planning concepts and different strategies used for

planning the event.

Course Outcomes:

To make students aware about different methods of planning and conducting event successfully.

Course Contents:

Unit 1 – Introduction

1.1 Meaning , Definition of planning, Importance of Planning

2.2 Scope of Planning in event management

3.3 Process of planning

Unit 2 – Planning an Event

2.1 Client Coordination

2.2 Objectives and agenda of event

2.3 Understanding ethical issues in event planning.

Unit 3 – Organizing the event

Pre event stage

3.1 Event committee

3.2 Budgeting and financial management

3.3 Components of budget

3.4 Site selection [ Space requirements, Site inspection and confirmation]

3.5 Promotion , marketing of an Event [ Tools used for marketing, publicity, Avertising,

Sponsorship]

3.6 Focusing on basic needs- [ Transportation, Housing, Communication, Food arrangements.]3.7 Legal Compliances

Unit 4 Panning During event-

4.1 Resources management [ Crowd, Attendee comfort, Participants Management]

4.2 Media Management

4.3 Resources Planning

Dr.Kalyan Swarup

Dean,Management(UG)

4.4 Risk preparedness

Unit 5 Post Event Planning

5.1 Media Management

5.2 Feedback and communication

Learning Resources:

Text Book:

1 Event Management by Lynn Van Der Wagen Pearson Publication

Reference Books :

Text Book: 1 Event Management by Lynn Van Der Wagen Pearson Publication

Pedagogy: Case/Group Discussion, Field visits ,Guest lectures, Assignment, conceptual and


Assessment Scheme:




study

50 50 50 ---- ---- --- 50



Prof. Sonal Parmar Prof. Pradnya Gaikwad Prof. Sumita Joshi


Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU-BBA 3703

Course Category Compulsory Course

Course Title Supply Chain and Logistics Management


Weekly load hrs

L T Field visits Credits

6 - 1 3


Management, HR, Marketing and Finance areas, so that you can correlate the SCM concepts / applications

and its impact on overall success of Global Business Enterprise.

Course Objectives:

To introduce the fundamental concepts in Materials and Logistics Management. To familiarize with the

issues in core functions in materials and logistics management

1. Knowledge : To introduce the fundamental concepts in Materials and Logistics Management. 2. To

familiarize with the issues in core functions in materials and logistics management

2. Skills : To help students develop understanding and insight into Flow of goods and Services from

Manufacturer to Consumer. To help him focus on SCM as a tool for Customer Delight.

3. Attitude: To help students to acquaint with application and importance of SCM in the world of business.

CourseOutcomes:

To transform & improve the understanding and insight about SCM. The course intends to emphasize more

on learning applications rather than theory.

Course Contents:

1.0 Supply Chain Management –

1.1 Concept, objectives, significance

1.2 Process view of a supply chain-cycle and push pull view

1.3 Drivers/components of supply chain – Facilities, Inventory, Transportation, Information, Material

Handling

1.4 Customer Relationship Management

1.5 Supplier Relationship Management

2.0 :Physical distribution –

2.1 Definition, Importance, participants in physical distribution process. Cross docking, Milk run and Hub &

Spoke model.

2.2 Marketing Channels – Definition and Importance

2.3 Different forms of channels - Unconventional channels - Channels for Consumer goods, Industrial

Goods & Services – Integrated Marketing Channels – Horizontal, Vertical, Multi channel

2.4 Functions of Marketing Channels

2.5 Channel Management – Channel Selection Process & criteria

2.6 Performance appraisal of Channel Members - Channel Conflicts & Techniques to resolve channel

conflicts

3: Procurement (Purchasing) –

3.1 Supplier Management, Supplier Selection, Tendering, E-Tendering, Negotiation

3.2 Warehouse and Dispatch Management - Types of Warehousing, Warehouse Layout Docking and

Marshalling, Warehouse Safety Management.

Dr.Kalyan Swarup

Dean,Management(UG)

4: Inventory and Warehousing

4.1 Need and Types of Inventory –

4.2 Warehouse and Dispatch Management - Types of Warehousing, Functions of WH, Role of WH in

SCM, Warehouse Layout Docking and Marshalling, Warehouse Safety Management.

4.3 Costs associated with Inventory– Basic EOQ Model - EOQ with discounts; ABC Analysis - (Numerical

expected on Basic EOQ, EOQ with discounts & ABC)

4.4 Stacking and Racking Systems. LIFO , FIFO

5.0 : Current trends in Supply chain management –

5.1 Green Supply Chain Management

5.2 Role and Future of IT in the Supply Chain

5.3 E-Business and the Supply Chain; E-Business in Practice

5.4 Reverse Logistics

5.5 Global Supply chain and Logistics: Objectives, Importance, Types 3 PL, 4 PL.

Learning Resources:

1. Text Book: Channel Management & Retail Management by Meenal Dhotre

Reference Books :

1. Inventory Management by L.C. Jhamb

2. Supply Chain Management – Concepts and Cases, Rahul Altekar,PHI

3. Sales and Distribution Management by Krishna K. Havaldar & Vasant M Cavale

Web Resources:

Web links::

MOOCs:

Pedagogy:


learning.

Assessment Scheme:




study

50 50 50 ---- ---- --- 50



Prof.Shrinivas Kulkarni Prof. Pradnya Gaikwad Prof. Sumita Joshi


Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU- BBA 3704


Course Title Management Control Systems


Weekly load hrs


6 - 3


Management, HR, Marketing and Finance areas, so that students can understand Management

Control System.

CourseObjectives:

7. Knowledge: To understand the basic concept, process and importance of

Management Control System . To understand how to conduct Monitoring and Control

in a Globalized business world.

8. Skills : To help students develop understanding and insight into Management

Control System and its correlation with other Organizational functions, namely HR,

Marketing and Finance.

9. Attitude: To help students to get exposed to contemporary trends, practices and

concepts of Management Control System in the world of business.

Course Outcomes:

To transform & improve the understanding and insight about Management Control System, so

that students can understand the Role of Manager and Controller. Students will also learn

different methods of MCS, namely Balanced Score Card for both Manufacturing and Service

Organizations..

Course Contents:

1.0 : Introduction to Management Control System

1.1 Evolution of control systems in an organization

1.2 Relating system to organizational objectives

1.3 Management Control and Operational Control

1.4 Cybernetic Paradigm of Grissinger

2.0 Strategy and Strategic Planning

2.1 Need, importance and advantages of Strategic Planning

2.2 Strategic Planning Process

2.3 Types of strategies with Examples

2.4 Corporate level strategy, Organizational level strategy and Department level

strategy

9.0 Goals:

9.1 Importance, need for Organizational Goals 9.2 , Hierarchy of goals,

9.3 Goal congruence, Factors affecting goal congruence, 9.4 Types of Organizational structures in Global scenario,

Dr.Kalyan Swarup

Dean,Management(UG)

9.5 Functions of Finance Controller

4.0 : Responsibility centers:

4.1 Introduction, Types of RC-Expense centers, Profit centers, Investment centers,

4.2 Du Pont Analysis,

4.3 Capital budgeting –Introduction, Capital budgeting as a tool for

performance measurement,

4.4 Different techniques PB,ARR,DCF,NPV,IRR

5.0 Transfer Pricing:

5.1 Introduction Objectives, need

5.2 Methods of TP, Cost based, market price based,2 steps,

5.3 Dual price and profit sharing

5.4 Introduction to BSC Balance Score Card

6.0 Self Learning Module: Management Control Systems in Service Sector

Vis-à-vis in Manufacturing Sector. In this Module, students will search on internet

and do presentations.

Reference Books :1. Management Control Systems, 10th Ed. - Anthony and Govindarajan

2. Management Control Systems - Kirby


Pedagogy: Case/Group Discussion, Guest lectures, Assignment, conceptual and contextual

learning.

Assessment Scheme:

Internal evaluation of each subject will be for 200 marks, (which will be converted to 50

marks); is divided as follows: Class Continuous Assessment (CCA) (with % weights)


study

50 50 50 ---- ---- --- 50





Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU-BBA -3705


Course Title Research Methodology


Weekly load hrs


6 - -- 3

Pre-requisites:

CourseObjectives:

1. Knowledge : Impart knowledge related to research. 2. Skills : Skills to conduct research.

Course Outcomes: To create awareness in students about research and make them good researchers

Course Contents:

Unit 1 Introduction to Research

1.1 Meaning and Definition of Research 1.2 Objectives & Importance of Research.

1.3 Research Process

1.4 Types of Research

Unit 2 Basic Concepts in Research Methodology

2.1 Research Problem: concept, characteristics and steps involved in identification or

Research Problem

2.2 Hypothesis: Concept, Importance and Types of Hypothesis.

2.3 Research Design: Concept and importance.

2.4 Concept of P Value, Critical value, Test statistics, level of significance, Type I and

Type II Errors.

2.5 Chi-square Test, T Test, Z Test for testing hypothesis and its application.

Unit 3 Data Collection

3.1 Concept of data collection.

3.2 Concept of Primary data and its sources( Interview, Observation., Questionnaire

Schedule)

3.3 Concept of Secondary data and its sources (Demographic information – money,

Banking- company Information - Labour market- Capital Market – Tax Information –

information on the Economy, International business – Government Information – Syndicated

Commercial and other non – Government sources of Information)

Unit 4 Data processing and analysis

4.1 Editing 4.2 Coding

4.3 Classification 4.4 Tabulation

Dr.Kalyan Swarup

Dean,Management(UG)

4.5 Scaling and Measurement

Unit 5 . Writing skills for Business Research

5.1 Research/ Project report and its format 5.2 Research paper and its format

5.3 Use of computer in Research

Learning Resources:

Text Book:

Kothari. C.R. Research Methodology – Methods and Techniques (New Age: New Delhi)

Reference Books :

Ghosh, B.N. Scientific Method and Social Research (Sterling: New Delhi)

Environmental Studies by R.Rajagopalan

Additional books

Sangale B. R. Research Methodology – (Success Publications, Pune).

Donald. R. Cooper and Pamela S. Schindler, Business Research Methods (Irwin

McGraw-Hill Publications, New Delhi).

Supplementary Reading:

S. N. Murthy and U. Bhojanna, Business Research Methods. (Excel Books, New

Delhi)

Naresh K. Malhotra, Basic Marketing Research 4/E (Pearson Education Publications).

Pedagogy:

Case discussion, Group Discussion, Problem solving, assignment, conceptual and


Assessment Scheme:

Internal evaluation of each subject will be for 200 marks, (which will be converted to 50

marks); is divided as follows: Class Continuous Assessment (CCA) (with % weights)


study

50 50 50 ---- ---- --- 50



Mrs Dhanashree Prof.Pradnya Gaikwad Prof. Sumita Joshi

Deshmukh Ghate


Dr.Kalyan Swarup

Dean,Management(UG)

COURSE STRUCTURE Trimester VIII

Course Code MIT-WPU-BBA 3801-a-CSR


Course Title CSR Planning and Strategy


Weekly load hrs


4 2 -- 3

Pre-requisites: This course will need the basic knowledge of Corporate Social Responsibility

Course Objectives:

1. Knowledge : To understand the framework of organizational CSR practices

2. Skills : To help students develop a linkage of CSR activities of an organization with real time

impact on society 3. Attitude: To help students

Course Outcomes:

Course Contents:

Unit 1 - Basic Homework towards CSR

1.1 Need, evolution and background of CSR in India 1.2 Global Principles and Guidelines

1.3 Legal framework

1.4 Creating a committee

1.5 Policy, purpose and objectives

Unit 2 - CSR Strategy

2.1 Identifying target groups 2.2 Blueprinting activities

2.3 Decision criteria

2.4 Implementation

2.5 Operationalizing the institutional mechanism

.

Unit 3 - CSR Process

3.1 Departmentalization and team structure

3.2 In house or Implementation partnering decisions

3.3 Accounting, Tax, Finance

3.4 HR, Administration and IT systems requirement

3.5 Due diligence, documentation, FCRA guidelines

Unit 4 - Project Development and Scoping

4.1 Developing a feasible project proposal 4.2 Long term and short term bifurcation of projects

4.3 Context, goals, KPIs, guidelines 4.4 Aligning project milestones with needs of target beneficiaries

Dr.Kalyan Swarup

Dean,Management(UG)

4.5 Project Approval and Disbursement Scheduling 4.6 Timelines and Reports

Unit 5 - Control and Monitor Mechanism

5.1 Social Impact Measurement 5.2 Control aligned with project MOUs

5.3 LBG Model, SROI, Social Accountability

5.4 Closing the loop with Companies Act requirement / Going beyond

Learning Resources:

Text Book: A Practical Guide to Corporate Social Responsibility Law, Accounting and Taxation aspects – Pushpanjana

De

Reference Books :

Learning Resources:

Handbook on CSR in India - CII

Pedagogy:



Assessment Scheme:




study

50 50 50 ---- ---- --- 50





Dr.Kalyan Swarup

Dean,Management(UG)




Course Title Sports Event Management


Weekly load hrs


4 2 -- 3

Course Outcomes:

1. Describe the emergence and history of sports event management industry.

2. Analyse critical management functions including budgeting, risk management, operations,

registrations etc

3. Appraise the career opportunities available in the event management industry.

Course Contents:

1. Introduction to Event Management in Sports

1.1 Introduction

1.2 History

1.3 Sports Management / Marketing Agency Functions

1.4 Types of Sports Management / Marketing Agencies

2. Critical Event Management Functions

2.1 Finance/Budgeting

2.2 Risk Management

2.3 Tournament Operations

2.4 Registrations

3. Critical Event Management Functions

3.1 Volunteer Management

3.2 Event Marketing

3.3 Event Management Structure

3.4 Event Personnel

4. Planning an Event

4.1 Types of Events in Sports

4.2 Planning for new event

4.3 Case study of Mega Sporting events

4.4 Career Opportunities

** Student should work for two sports events after their lecture schedule. They are expected to

understand how these events are organized and managed. They should prepare one report in detail on

individual basis for Presentation exam. Students are expected to work for two sports events on their

own.



Dr.Kalyan Swarup

Dean,Management(UG)

3. Jerry Solomon. (2002). An insider’s guide to managing sporting events. IL:Human Kinetics.

4. Ammon & Southall. (2004). Sports facility management: Organizing events & mitigating risks.

USA: Fitness information technology.

5. Lisa P. Masteralexis, Carol A. Barr, Mary A. Hums Principles of and Practices of Sports Management.

Pedagogy:


learning.

Assessment Scheme:




study

50 50 50 ---- ---- --- 50





Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU-BBA 3801- c-Ent. Mgmt


Course Title Practices in Start-Ups and New Ventures


Weekly load hrs


4 2 -- 3


should have a high school reading level. No books will be required

_

Course Objectives:

a) Knowledge

1. To provide insights to the students related to start-ups domain

2. To understand the importance of new ventures in the Indian Economy

b) Skills

1. To familiarize students with the step by step process of setting up a new venture

2. To identify various new venture opportunities

c) Attitude

1. To provide an insight into challenges faced by start-up entrepreneurs like people

hiring, managing team, raising funds, developing business model etc.

Course Outcomes:

v) Remember the concepts related to start-ups and new ventures

vi) Understand the current eco-system of start-ups in India

vii) Analyze the business models and strategies used by successful new ventures in India

viii) Find out new business opportunities and develop new venture ideas out of it.

Course Contents:

Unit 1 Start-Ups and New Ventures basic concepts

1.1 Meaning, definitions and scope of Start-ups and New Ventures

1.2 Incubators, Mentors, Incubators and Accelerators concept

1.3 Various business models in new ventures

1.4 Different types of Start-ups across world

1.5 Emerging trends

Unit 2 Start-Ups and New Ventures – an Indian Economy perspective

2.1 Role of Start-ups in Indian Economy

2.2 Government initiative for start-ups in India

2.3 Start-up ecosystem and policies in India

2.4 Start-up Tax Exemptions in India(recent changes)

2.5 Registration process for start-ups in India

Dr.Kalyan Swarup

Dean,Management(UG)

Unit 3 Exploring Start-Ups and New Ventures

3.1 Scanning business environment for new ideas

3.2 Sharing economy and start-ups

3.3 Various funding options for start-ups

3.4 Life cycle of a start-up

3.5 Ethical and legal aspects of start-up

Unit 4 Challenges in Start-Ups and New Ventures

4.1 Financial, Marketing, Legal and Human Resource Issues in Start-ups

4.2 New Venture Survival, Growth, Harvesting and Exit Strategies

4.3 Intellectual Property Rights (IPR) challenges

4.4 Reasons for failing of start-ups and new ventures.

Unit 5 Practical approach towards Start-Ups

5.1 In a group, study a start-up of Indian origin and present it in the class.

5.2 Visit at least 2 founders of any start-ups and invite them in the class for interaction.

5.3 Write a report on the above said visit and interaction with the founders.

Learning Resources:

Text Books and Reference Books :

1. Managing New Ventures – Concepts and Cases on Entrepreneurship by Anjan Raichaudhuri, PHI

Learning Pvt. Ltd.

2. Entrepreneurship – Successfully Launching New Ventures by Bruce Barringer, R. Duane Ireland,

Pearson Education (4th Edition)

3. Funding options for Start-ups – A conceptual framework and Practical Guide by K. S. V. Menon,

Garima Malik, Notion Press,

4. Business Planning for New Ventures – A guide for start-ups and New Innovations by, David F.

Butler, Routledge

5. Why Start-ups fail: And How Yours Can Succeed by David Feinleib, Apress

6. Entrepreneurship Simplified – From Idea to IPO by Ashok Soota, S. R. Gopalan, Penguin UK

7. The Manual for India Start-ups - Tools to Start and Scale-up Your New Venture by, Vijaya Kumar

Ivaturi, Meena Ganesh, Penguin Enterprise (E-book available on Google Play Book)

8. The Start-up Diaries – Ordinary Entrepreneurs, Extraordinary journeys by Neeti Jain, Gagan Jain,

Orient Publishing (ebook)

Web links:

- https://www.startupstories.in/

- https://yourstory.com/

- https://www.startupsindia.in/

- https://www.startupindia.gov.in/

Pedagogy: Case discussion, Group Discussion, Problem solving, Presentations etc.

_

https://www.startupstories.in/

https://yourstory.com/

https://www.startupsindia.in/

https://www.startupindia.gov.in/

Dr.Kalyan Swarup

Dean,Management(UG)

Assessment Scheme:







Assignment

s

Test Presentation

s

Case

study

MCQ Oral Attendanc

e

50 50 50 ---- ---- --- 50

Dean,Management(UG)




Course Title Introduction to Tour Guiding , Itinerary Planning &

MICE Events


Weekly load hrs

L T Field visits/Guest Lectures Credits

4 2 --- 3


Management, HR, Marketing, Finance areas along with Tourism and Hospitality, so that students can

understand important aspects of Tour guide, itinerary planning and MICE.

Course Objectives:

10. Knowledge: To understand the basic concept, process and importance of Tour Guiding &

Itinerary Planning & MICE Events . To understand role of Tour Guide, as skill set and

expertise in Tourism Industry.

11. Skills : To help students develop Travel plan, Tour Itinerary and understanding and insight

into MICE.

12. Attitude: To help students to get exposed to contemporary trends, practices and concepts of

Tour management and launching new products in Tourism industry.

Course Outcomes:

After completing this course the student should be able to understand the Tour Guide Profile, roles

and responsibilities. The students will be able to prepare Tour itinerary and plan, along with practical

tips for situation handling.

Course Contents:

1.0 Tour Operator and Tour Guide:

1.1 Types and role of tour operator/ Tour Guide

1.2 Introduction to tour guiding and tour escorting; difference between tour guiding and tour

escorting;

1.3 Role of a tour guide; Tour guiding in India; characteristics of a tour guide steps to becoming

a tour guide

1.4 Tour Guiding Techniques: Understanding the dynamics of tour guiding; practical tips,

mechanics of tour guiding; tools of the trade.

1.5 Tour package formulation; marketing and sales of tour package; Tour Brochure; tour

execution and operations.

2.0 Practical guiding and Situation handling:

2.1 India Geography, Map Plotting/ Destinations, Climate conditions

2.2 Guiding at a monument; guiding at a religious site; guiding at a museum, guiding on a

coach.

2.3 Handling difficult tourists; handling questions; handling emergencies

2.3 How to plan an itinerary; setting up a tour guiding business, Code of Conduct for tour

guides in India (MoT). Dr.Kalyan Swarup

Dr.Kalyan Swarup

Dean,Management(UG)

3.0 Tour Operator and Tour Guide:

3.1 Study of functioning of leading Inbound and Outbound Tour operators of India.

3.2 Itinerary development – Meaning; types of itineraries; reference tool for itinerary preparation;

development of effective itinerary.

3.3 Costing principles with reference to Travel Industry [MIT WPU NST Costing]

3.3 Tour Package and its types. Functions of tour operator – tour package formulation; marketing

and sales of tour package; tour execution and operations.

4.0 Introduction to MICE:

4.1 Components of MICE; evolution of meetings; incentives, convention and exhibitions

4.2 Conference Market: The nature of conference markets; the demand for conference facilities;

role of travel agencies in the management of conferences.

4.3 Meeting: Meeting planner/convention manager; organizing and planning meetings;

major attributes of meeting planners; types of meeting planners; types of shows.


Travel Agencies/Tour Operators in Campus or thru Field visits. In this Module, students will

submit assignments, Field visit report and Presentations for evaluation.

Reference Books :

1.0 Handbook for Tour Guides. Chowdhary, Nimit (2013 Matrix Publishers.

2.0 How to Start a Tour Guiding Business. Mitchell, G.E. (2005).

3.0 Meetings, Expositions, Events and Conventions- An Introduction to the Industry. Fenich, G.G.

(2005). New Delhi: Pearson/Prentice Hall


Pedagogy: Case/Group Discussion, Field visits, Guest lectures, Assignment, conceptual and


Assessment Scheme:




s s study e

50 50 50 ---- ---- --- 50





Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU-BBA-3801-e-EM


Course Title Event Coordination


Weekly load hrs


4 2 -- 3

Pre-requisites: Basics of functions of management.

Course Objectives:

To gain and understand the functions of management and its implementation.

Course Outcomes:

This course will help to practice functions of management.

Course Contents:-

Unit 1: Fundamental of Event Management & Planning:

1.1 Event Management-Meaning

1.2 Definition- Event Planning, Coordination

Unit 2: Foundation of Marketing & Event Communication

2.1 Importance of 5 W’s

2.2 Event Management- Crisis Management & its importance

Unit 3: Elements of Event Brief

3.1 Definition-Event Brief

3.2 Elements.

3.3 Importance.

Unit 4 Coordination as a Facilitating function

4.1 Role and importance of coordination in Event

4.2 Process

4.3 Elements

Unit 5 Cases

Case studies: Coordination, Problems of lack in coordination

Barriers, Solutions to overcome

Learning Resources:

Text Book:

Dr.Kalyan Swarup

Dean,Management(UG)

Reference Books :

Learning Resources:

Text Book:

Principles of Management

Principles and Practices of Management K .Ashwathapa

Event Management


Web Resources:

Weblinks: :

MOOCs:

Pedagogy: Screenings & Cases, Plan Creation with Real Life Examples/Briefs, Group Discussions,

Debates, Presentations, assignment, conceptual and contextual learning, Activity Based Learning

Assessment Scheme:




study

50 50 50 ---- ---- --- 50



Mr. Sadanand Petkar Prof.Pradnya Gaikwad Prof. Sumita Joshi


Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU-BBA 3802-a-CSR


Course Title Cases and Project in CSR


Weekly load hours


4 2 - 3

Pre-requisites: This course will need the basic knowledge of Corporate Social Responsibility

Course Objectives:

1. Knowledge : To understand the various CSR practices through practical exposure, case studies

and Project.

2. Skills : To help students develop a linkage of CSR activities of an organization with real time

impact on society

Course Outcomes:

To make students aware about the basics of CSR and about CSR practices followed by Industries.

Course Contents:

1) Introduction to Case Studies:

Case – Meaning – Objectives of Case Studies

Characteristics & Importance of Case Studies

Guidelines for Case Studies & Cases Discussion

2) Topics for CRS case studies and Project Report.

Impact of CSR initiatives on a company's bottom line The role of CSR communication in marketing strategy

Corporate Governance and Reporting

Corporate Social Performance

Creating Shared Value (CSV)

Corporate Citizenship

Corporations and Business Purpose

Ethical, social and governance (ESG) factors

Impact of CSR on customer satisfaction

Learning Resources: Corporate Social Responsibility – Madhumita Chatterji – Oxford Press

How to Change the World – Social Entrepreneurs and the Power of New Ideas – Bornstein,

David – Oxford University Press

Dr.Kalyan Swarup

Dean,Management(UG)

The Fortune at the Bottom of the Pyramid – C K Prahlad

Social entrepreneurship: Leadership that facilitates societal transformation— An

exploratory study” by Alvord, Brown, and Letts.

Wei-Skillern, J., Austin, J., Leonard, H., & Stevenson, H. (2007). Entrepreneurship in the

Social Sector (ESS). Sage Publications. A Practical Guide to Corporate Social Responsibility Law, Accounting and Taxation aspects –

Pushpanjana De

Handbook on CSR in India – CII

Supplementary Reading: Newspaper articles and research papers for current topics

Pedagogy:

Case discussion, Group Discussion, Problem solving, Assignment, Conceptual and Contextual

learning.

Assessment Scheme:




study

50 50 50 ---- ---- --- 50





Dr.Kalyan Swarup

Dean,Management(UG)




Course Title Sports Facilities Management


Weekly load hrs


4 2 -- 3

Pre-requisites:

Course Outcomes: 1. Have historical Understanding of how sports facilities have changed accommodate changes in sports

and spectating demands.

2. Understand what facility management is.

3. Understand the Principles of planning facility.

4. Understand the systems works in the facilities.

Course Contents:

1. History and Future of Sports and assembly Facilities

1.1 Facilities in Ancient Times

1.2 Facilities from the Middle Ages to the 1800s

1.3 Facility Management from Ancient to Modern Times

1.4 The Future of Sports Facilities

2. Facility Management

2.1 What is Facility Management?

2.2 Managerial Functions

2.3 Sports Facility Organizational Flow chart.

2.4 Sports Facility Jobs

3. Facility Development

3.1 Facility Planning

3.2 Facility Site and Design

3.3 Facility Construction

3.4 Facility Systems

4. Facility Operations

4.1 Facility Operations

4.2 Facility Maintenance

4.3 Marketing and Sales

4.4 Legal responsibilities

** Student should complete two visits sports facility of minimum state level viz. Balewadi, AIPT and

ASI, etc. and prepare one report in detail on individual basis for Presentation exam. Students are

expected to complete these visits on their own.

Learning Resources:


Dr.Kalyan Swarup

Dean,Management(UG)



Ohio:Thomson South Western.

4. Ammon & Southall. (2004). Sports facility management: Organizing events & mitigating risks.

USA:Fitness information technology.

5.Gil Fried(2010)Managing Sports Facilities.

Pedagogy:


learning.

Assessment Scheme:




study

50 50 50 ---- ---- --- 50





Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU-BBA 3802-c-Ent. Mgmt


Course Title Entrepreneurial Finance


Weekly load hrs


4 2 --- 3


should have a high school reading level.

-

Course Objectives:

a) Knowledge

1. To provide conceptual knowledge about financial terms used in Entrepreneurship

2. To understand issues related to raising finances for new ventures

b) Skills

1. To prepare drafts, outline of a business plan for new venture.

2. To prepare and present a new venture presentation based on new business concept.

c) Attitude

1. To understand the difference between the funding agencies’ perspectives and those of

the new venture getting finances.

Course Outcomes:

ix) Understand the various financial aspects of entrepreneurship applicable during the

introduction and growth stage

x) Learn the difference amongst venture capital, private equity, early stage and traditional

financing sources.

xi) Compare and analyze the various funding options for new ventures

xii) Develop a business plan and prepare new venture presentation

Course Contents:

Unit 1 Overview of Entrepreneurial Finance and Business Plan

1.1 Introduction to Entrepreneurial Finance

1.2 Financing options for start-ups

1.3 Meaning, importance of business plan

1.4 Components of business plan

1.5 Feasibility study

Unit 2 Financing options for a new business

2.1 Importance of new venture financing

2.2 Different types of ownerships in a new venture

2.3 Types of investment and funding sources in new ventures

2.4 Various sources for funding

Unit 3 Venture Capital Funding and Valuation

Dr.Kalyan Swarup

Dean,Management(UG)

3.1 Major concepts in valuation and funding like venture capital, seed funding, private equity

etc.

3.2 Funding stages and rounds

3.3 Types of Ownership and Debt securities

3.4 Role of financial institutions, angel investors, Venture capitalists etc.

3.5 Venture evaluation and risk assessment

Unit 4 Growth and Exit strategies

4.1 Challenge in managing and funding growth

4.2 Financial implications during harvesting or exit strategies

4.3 Planning for Initial Public Offerings

4.4 Managing acquisitions, mergers, sales and technology.

4.5 Turnaround strategies for troubled new ventures

Unit 5 Practical approach towards Start-Ups 5.1 In a group, prepare a business plan on any new business idea and prepare a report on it.

5.2 Discuss the recent cases of Indian New Ventures from funding and valuation aspect.

5.3 Prepare a business presentation in a group and approach the funding agencies.

Learning Resources:

Text Books and Reference Books :

Managing New Ventures – Concepts and Cases on Entrepreneurship by Anjan Raichaudhuri, PHI

Learning Pvt. Ltd.

Entrepreneurship – Successfully Launching New Ventures by Bruce Barringer, R. Duane Ireland,

Pearson Education (4th Edition)

Funding options for Start-ups – A conceptual framework and Practical Guide by K. S. V. Menon,

Garima Malik, Notion Press,

Entrepreneurial Finance: The art and science of Growing Ventures, by Luisa Alemany, Job J.

Andreoli, Cambridge University Press.

Web links:

- https://hbr.org/topic/entrepreneurial-finance

- http://www.seedfund.in/

- https://www.unitus.vc/resources/india-seed-investors/

- https://kstart.in/

Pedagogy:

Case discussion, Group Discussion, Problem solving, Presentations etc.

Assessment Scheme:




study

50 50 50 ---- ---- --- 50


https://hbr.org/topic/entrepreneurial-finance

http://www.seedfund.in/

https://www.unitus.vc/resources/india-seed-investors/

https://kstart.in/

Dr.Kalyan Swarup

Dean,Management(UG)




Dean,Management(UG)




Course Title Introduction to Niche Tourism


Weekly load hrs


Lectures

Credits

4 2 --- 3


Management, HR, Marketing, Finance areas along with Tourism and Hospitality, so that students

can understand important aspects of Special Interest Tourism.

Course Objectives:

Knowledge: To understand the basic concept, process and importance of SIT.

Skills : To help students develop understanding and insight into SIT Industry and its popularity

as an emerging trend amongst tourists. Attitude: To help students to get exposed to contemporary trends, practices and concepts of SIT.

Course Outcomes:

Objective of this course is to acquaint the students with the basic concept of SIT. After doing this

course, the students would be able to appreciate the importance of SIT in tourism industry.

Course Contents:

1.0 Introduction to Adventure and Adventure Tourism:

1.1 Importance and definitions, classification and elements of adventure tourism; difference

between adventure and sports.

1.2 Introduction to Land Based Adventure: hiking; trekking; rock climbing; repelling,

bouldering; skiing and safaris.

1.3 Equipment used in land based adventure tourism. Popular land based adventure places in

India.

2.0 Introduction to Water Based Adventure:

2.1 Snorkeling; scuba diving; rafting; kayaking; canopying and surfing.

2.2 Equipment used in water based adventure tourism. Popular water based adventure places in

India.

3.0 Introduction to Air Based Adventure:

3.1 Paragliding, sky diving, bungee jumping, hang gliding, ballooning, micro light flying etc.

3.2 Equipments used in air based adventure tourism. Popular air based adventure places in India.

4.0 Introduction to SIT:

4.1 Educational tours and Excursions

4.2 Pilgrimage tours and Excursions Dr.Kalyan Swarup

Dean,Management(UG)

4.3 Passion trails – Culinary tours, Natural area tours, Sports tours, Cultural experimental tours,

Automobile GP Circuits, cultural Tourism, Wild life Tourism

5.0 Self Learning Module: In this Module students will attend Workshops, Seminars from Travel

Industry Experts in Campus or thru Field visits. In this Module, students will submit assignments,

Field visit report and Presentations for evaluation.

Reference Books :

Adventure Tourism. Buckley, Ralf (2006) CAB International. Malik, S.S. (1997).

Adventure Tourism, Negi, J. (2001). Rahul Publishing.

Natural Area Tourism, New Delhi, Viva Books.




Assessment Scheme:




s s study e

50 50 50 ---- ---- --- 50





Dr.Kalyan Swarup

Dean,Management(UG)




Course Title Event Management Project/Practical


Weekly load hrs

L T Field visits/Guest Lectures Credits

4 2 --- 3

Pre-requisites: This course will require you to have previous knowledge of Basics & Principles

of Event Management.

Course Objectives:

Knowledge: To understand the basic concept & process on field

Skills : To help students develop understanding and insight the Industry and its popularity as an

emerging trend. Attitude: To help students to get exposed to contemporary trends, practices and concepts.

Course Outcomes:

Objective of this course is to acquaint the students with the basic concept of Coordination and

Implementation. After doing this course, the students would be able to implement the theory into

practice.

Course Contents:

Self-Learning Module: In this Module students will attend Workshops, Seminars from Experts in

Campus or through Field visits. The students will submit assignments, Field visit report and

Presentations for evaluation.

Students will have practical Exposure by doing a project or internship on field/ in practice.

Pedagogy: Case/Group Discussion, Field visits, Guest lectures, Assignment, conceptual and


Assessment Scheme:





Prof. Sadanand Pethkar Prof. Pradnya Gaikwad Prof. Sumita Joshi

Chairman, Board of Studie Dr.Kalyan Swarup

Assignment

s

Test Presentation

s

Case

study

MCQ Oral Attendanc

e

50 50 50 ---- ---- --- 50

Dean,Management(UG)


Course Code MIT-WPU-BBA-3803- A

Course Category Group 1 - Marketing Specialization

Course Title Brand Management


Weekly load hrs


6 - 3

Pre-requisites: Students who have opted Marketing Specialization in the Second Year of BBA Program.

Course Objectives:

To understand the basic principles of Branding.

To facilitate students to understand the key issues in evaluating brand strategies.

To emphasize the role of brands and the concept of Brand Equity.

1. Knowledge: To facilitate a basis understanding on how the role of brand today has shifted to the

central point of an organization.

2. Skills : To help the students for understanding the function Branding and its application.

3. Attitude : To acquaint the students with various concepts of Brand Management.

Course Outcomes: To felicitate the students to understand the major paradigms of brand building.

Course Content:

Unit 1: Introduction to sales Management

1.1 Brand v/s Product v/s Commodity

1.2 What is brand? – Definition, concept of branding, functions of brand

1.3 Aspects of Brand - Identity, Persona, Attitude, Behavior

1.4 Types of brands – Personal [individual], Corporate & Social

1.5 Historical Reference of Branding

Unit 2: Brand Strategies

2.1 Strategic Brand Management Process

2.2 Building a strong brand – 4 steps of brand building

2.3 Brand Positioning, STP, Branding for global markets

2.4 Brand Equity v/s Consumer Equity

Unit 3 :Brand Architecture

3.1 Types of brand extensions - Line and category extensions

3.2 Need for extension – factors influencing decisions for extensions.

3.3 Revitalizing of Brand, Rebranding and Relaunching of Brands

3.4 Brand Structures – Umbrella , Backward and Forward Integration

Dr.Kalyan Swarup

Dr.Kalyan Swarup

Dean,Management(UG)

Unit 4 : Brand communications:

4.1 Brand Image Building,

4.2 Brand Loyalty Programmes

4.3 Integrated Marketing Communications to build Brand Equity - Brand ambassadors, Celebrity

Endorsements, Cobranding, Role of digital

4.4 Creating brand story (a narrative) SOSTAC

Unit 5 : Brand Performance

5.1 Measuring Brand Performance

5.2 Brand Audit

5.3 Brand Equity Measurement

5.4 Role of a Brand Manager ; Branding Challenges and Opportunities

5.5 After Brand Performance - Creating Brand Strategy – Discussion and Presentations

5.6 Case Study Discussion – Apple, Super dry, Sketchers, Sony

Learning Resources:

Recommended book:

Keller, K.L. (2010). Strategic brand management (3rd edition). Prentice hall of India

David Aakar ; Principles of Brand Management

Reference Books :

1. Aaker, D.A. (2011). Brand Relevance: Making Competitors Irrelevant, Jossey-Bass.

2. Aaker, D.A. (1991). Managing Brand Equity. New York: Free Press.

3. Aaker, D.A. (1996). Building Strong Brands .New York: Free Press.

4. Aaker, D.A., & Joachimsthaler. E. (2000). Brand Leadership. New York: Free Press.

5. Kapferer, Jean- Noel. (1997). Strategic Brand Management. Dover, NH Kogan Page.

6. Holt, D.B. (nd). How Brands Become Icons. The Principles of Cultural Branding, Harvard

Business School Press.

7. Deming, S. (2007).The Brand who Cried Wolf. Wiley Publishers


No Logo by Klein

Weakly Supplement of Economic Times : Brand Equity

Web Resources:

Campaign.in

Fastcompany.com

Inc42.com

Dr.Kalyan Swarup

Dean,Management(UG)

Pedagogy:


learning.

Assessment Scheme:





Prof.Sumita Joshi Prof. Pradnya Gaikwad Prof.Sumita Joshi



study

MCQ Oral Attendance

50 50 50 ---- ---- --- 50

Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU-BBA -3803-B

Course Category Group 1 - Finance Specialization

Course Title Taxation


Weekly load hrs


6 - -- 3

Pre-requisites:.

Course Objectives:

To develop an understanding of the provisions of income-tax law and goods and services tax law

and to acquire the ability to apply such knowledge to make computations and address application

oriented issues

1.Knowledge : Various tax laws for direct & indirect taxation

2.Skills : Basic Calculation of Direct Tax and GST

3.Attitude:.

_

Course Outcomes :To be able to compute direct tax and GST considering the different exepmtions &

deductions

Course Content:

SECTION A: INCOME TAX LAW(35 lectures )

Unit 1: Basic Concepts:- Theory

1.1 Income-tax law: An introduction , Difference between Direct Tax and Indirect Tax

1.2 Important definitions in the Income-tax Act, 1961:- Assesse , assessment , India , Person,

Income

1.3 Concept of previous year and assessment year

1.4 Basis of Charge and Rates of Tax (Compute tax liability 4 marks )

Unit 2: Residential status and scope of total income

2.1 Residential status – conditions, (Theory & practical problems)

2.2 Relationship between residential Status & Tax incidence

Unit 3:Heads of income and the provisions governing computation of income under different

Dr.Kalyan Swarup

Dean,Management(UG)

heads

3.1 Salaries :- Monitory allowances, perquisites(valuation ):- accommodation , Car, medical

benefits ,

retirement benefits(leave encashment , gratuity , PF)*, deductions :- problems

3.2 Income from house property :- GAV calculation , Area wise division :- problems

3.3 Profits and gains of business or profession : - Allowances, Tax Depreciation , Disallowances ,

Tax Audit . :- Problems

3.4 Capital gains :- Sale of Assets , exemptions from Capital Gains Under Sec 54, 54 D , 54 EC ,

54 F , Taxation of Capital Gain :- Problems , Capital Gain on shares & securities *

3.5 Income from Other Sources :- Dividends , Interests , Gifts , Winnings :- Problems

3.6 Aggregation of Heads :- Set off of losses

3.7 Basic Deductions under Section 80C, 80D , 80G ,80TTA , 80TTB, TDS Advance Tax , Return

filing (deductions will get clubbed in computation of any head of income)

SECTION B – INDIRECT TAXES (10 lectures )

Unit 4 :

Introduction & Basic Concepts:-

4.1 Features of IDT

4.2 Need of GST

4.3 Meaning of Supply (including composite and mixed supplies)

Unit 5:

Levy , Computation & procedures Under Goods and Services Tax (GST) Laws

5.1 Levy and collection of CGST and IGST

a) Application of CGST/IGST law

b) Charge of tax – reverse charge

c) Exemption from tax*

d) Composition levy

5.2 Time and value of supply Input tax credit & Computation of GST liability :- Problems

5.3 Registration , Tax invoice; Credit and Debit Notes; Electronic way bill , Returns

Dr.Kalyan Swarup

Dean,Management(UG)

Contents with * marks are only for home assignment

PY 2019 – 20

AY 2020 - 21

Learning Resources:

Text Book:

Reference Books :

G Shekhar , Paduka Publication

Income Tax Laws & Practices , V K Singhania , Taxman Publication

Pedagogy:

Case discussion, Group Discussion, Problem solving, assignment, conceptual and contextual learning

Assessment Scheme:



Assignment

s

Test Presentation

s

Case

study

MCQ Oral Attendanc

e

50 50 50 ---- ---- --- 50



Prof. Amruta Dixit Prof. Pradnya Gaikwad Prof. Sumita Joshi


Dean,Management(UG)


Course Code MIT-WPU-BBA – 3803-C

Course Category Group 1 HR Specialization

Course Title Strategic HRM


Weekly load hrs


6 - -- 3

Pre-requisites: This course will need the basic knowledge of Human Resources Management

requirement in an organization.

Course Objectives:

1. Knowledge: Understand the relationship of HR strategy with overall corporate strategy. To

understand the tools & techniques essential as a strategic contribution of HRM to the

organizational growth

2. Skills : To help students to acquaint with Strategic human resource management for the

organization. Appreciate SHRM in the context of changing forms of organization

3. Attitude: Distinguish the strategic approach to human resources from the traditional functional

approach.

Course Outcomes: It will help to develop the perspective of strategic human resource

management and also to understand the strategic role of specific HR systems.

It will also help students identify the linkages between HRM functions and operations and

organizational strategies, structures and culture.

Course Contents:

Unit 1. Introduction TO SHRM

1.1 Meaning & Definition of SHRM & SHR philosophy

1.2 Traditional v/s Strategic HR

1.3 Nature of strategies & Strategic Management Process

1.4 Strategic Role of HRM

1.5 Importance of Strategic Management in HR

1.6 Major Issues & Challenges of SHRM

Unit 2. Investment perspectives of HR

2.1 Investment Consideration

2.2 Investment in Staffing

2.3 Investment in Training & Development

2.4 Investment Practices for improved Retention

2.5 Investment in Employee Engagement

2.6 Investment in Succession Planning & Sustainability

Unit 3 Managing Strategic organizational Renewal

3.1 Aligning HRM with Business Strategy 3.2 Core Competencies & Competitive Advantage with HRM

3.3 Managing change and OD

3.4 Creating Team based Organization 3.5 Flexible work arrangement

Dr.Kalyan Swarup

Dr.Kalyan Swarup

Dean,Management(UG)

3.6 Innovative HRM strategies for assessing Organization outcome

Unit 4 Establishing Strategic Pay plan

4.1 Pricing Managerial and Professional Jobs

4.2 Compensation Trends

4.3 Objectives of International Compensation

4.4 Approaches to International Compensation

4.5 Reward Management

Unit 5 Multinational Strategies

5.1 Global Perspective of SHRM

5.2 Strategic Alliances

5.3 Sustainable Global Competitive Advantages

5.4 Qualities of Global Competitive Managers

5.5 Current Trends in SHRM

LearningResources:

Text Book:

Charles R. Greer, Strategic Human Resource Management, Pearson Education, 2003

Reference Books :

Tanuja Agarwal, Strategic Human Resource Management, Oxford University Press

Jeffrey A. Mello, Strategic Human Resource Management, Cengage Learning US, 2015.


Gary Dessler, Human Resource Management, PHI, New Delhi, 2003

Pedagogy:


learning.

Assessment Scheme:




study

50 50 50 ---- ---- --- 50



Prof. Pradnya Gaikwad Prof. Pradnya Gaikwad Prof. Sumita Joshi


Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU-BBA-3804-A


Course Title Consumer Behavior


Weekly load hrs


6 - - 3

Pre-requisites: Students who have opted Marketing Specialization in the Second Year of BBA Program.

Course Objectives:

To understand the concepts of consumer behavior and its application in purchase decision.

To analyze the relationship between psychological, social and cultural drivers behind marketing.

To identify the dynamics of human behavior.

To identify the basic factors influencing consumers decision process.

1. Knowledge: To learn the basics of consumer behavior and understand the relevance of the

subject in the realm of contemporary business and marketing.

2. Skills : To explain the buying pattern in consumer and organizational market.

3. Attitude : To equip the students to be better makers in the field of marketing, management as

well as to become better customers.

Course Outcomes: Understanding of consumer behavior is one of the fundamental requirements

for any marketer. This subject covers the underlying concepts. It covers the underlying concepts,

principles and theories of the subject and gives clear explanation on the consumer psychographics

and demographics affecting his behavior in both individual and group buying situations.

Course Content:

Unit 1 : Introduction to Consumer Behavior [08 lectures]

1.1 Definition of Consumer Behaviour

1.2 Concepts of Consumer and Customer, Buyers and Users

1.3 Consumer Behaviour and Marketing Action - An overview

1.4 Consumer Decision-making processes

1.5 Application of Consumer Behavior knowledge in Marketing

1.6 Consumer Behavior Models [Economic Model, Psychological model, Sociological model]

Unit 2 : Individual Determinants of Consumer Behaviour [08 lectures]

2.1 Consumer behaviour and perception – Learning and attitudes - Motivation and personality –

Psychographics - Values and Lifestyles

2.2 Consumer Buying behavior- Consumer motives - Personal motives, Social motives

2.3 Involvement - Types of involvement, measuring involvement

2.4 Consumer perceptions

Dr.Kalyan Swarup

Dean,Management(UG)

Unit 3 : Environmental influences on Consumer Behaviour [10 lectures]

3.1 Use of Market Segmentation & Product Positioning in Consumer Behavior

3.2 Social class – categories, VALS [values attitude and lifestyle] and AIO [Activities, Interests

and Opinions]

3.3 Reference groups and family influences , FLC Model[Family Life Cycle],

3.4 Opinion leadership and the diffusion of innovations

Unit 4 : Online-Buying behaviour [07 lectures]

4.1 Influences on online-buying

4.2 Consumer buying habits and perceptions of emerging non-store choices

4.3 Consumer responses to direct marketing approaches

Unit 5 : - Organizational buying behaviour [07 Lectures]

5.1 Nature, Purpose, Process

5.2 Factors influencing industrial buying behaviour.

5.3 Organizational buying decisions : Types, Process

5.4 Criteria for Segmenting organizational markets.

Learning Resources:

Essential Reading Leon, S., & Leslie, K. (2009).

Consumer Behaviour(10th edi). Prentice Hall. Recommended Reading (Books) 1) Blyth, J. (2008).

Consumer Behavior. London:Thomson Learning.

Consumer Behaviour in Action- Real Life Applications for Marketing Managers. New York: M.E

Sharpe.

Reference Books :

1) Blyth, J. (2008). Consumer Behavior. London: Thomson Learning.

2) Lantos, G.P. (2010). Consumer Behaviour in Action- Real Life Applications for Marketing

Managers. New York: M.E Sharpe.

3) Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret Hogg (2009), Consumer

Behaviour (4th edi), Pearson, New Del


Web Resources:

Pedagogy:


learning.

http://www.pearsoned.co.uk/Bookshop/Results.asp?iCurPage=1&Type=1&Author=Michael%2BSolomon&Download=1&SearchTerm=Michael%2BSolomon

http://www.pearsoned.co.uk/Bookshop/Results.asp?iCurPage=1&Type=1&Author=%2BGary%2BBamossy&Download=1&SearchTerm=%2BGary%2BBamossy

http://www.pearsoned.co.uk/Bookshop/Results.asp?iCurPage=1&Type=1&Author=%2BS%F8ren%2BAskegaard&Download=1&SearchTerm=%2BS%F8ren%2BAskegaard

http://www.pearsoned.co.uk/Bookshop/Results.asp?iCurPage=1&Type=1&Author=%2BMargaret%2BHogg&Download=1&SearchTerm=%2BMargaret%2BHogg

Dr.Kalyan Swarup

Dean,Management(UG)

Assessment Scheme:





Prof. Sumita Joshi Prof. Pradnya Gaikwad Prof. Sumita Joshi



study

MCQ Oral Attendance

50 50 50 ---- ---- --- 50

Dean,Management(UG)



Course Category Compulsory Subject

Course Title Securities Analysis and Portfolio Management


Weekly load hrs


6 - -- 3

Pre-requisites:. Basics of Financial Services

Course Objectives:

1. Knowledge : To introduce the basic concepts in Individual’s (Personal)

investment Management & to understand determinants of investment

2. Skills : To be able to design as well as analyze the individual’s investment

portfolio

3. Attitude:. Basic Personal Investment Management

Course Outcomes :To be able to evaluate various investment avenues & correlate that with

individual’s requirement

Course Content:

Unit 1 Introduction

1.1 Investment – Introduction

1.2 Conceptual Framework: Investment process,

1.3 Parameter for personal investment

1.4 Common mistakes made in investment management*

1.5 Various Investment Avenues :- Short Term, Medium Term , Long Term

Unit 2 Portfolio Theory

2.1 Risk and Return: Concepts of risk and return

2.2 how risk is measured in terms of standard deviation and variance, the relationship

between risk and return(practical Problems )

Unit 3 Security Analysis

Dr.Kalyan Swarup

Dr.Kalyan Swarup

Dean,Management(UG)

3.1 Fundamental Analysis: Economy analysis, industry analysis and company analysis

3.2 weaknesses of fundamental analysis

3.3 Technical Analysis: Tools of technical analysis, important chart formations or price

patterns and technical indicators (Only theory )

Unit 4 Understanding Equilibrium in Capital Market (Only theory )(8)

4.1 The Capital Asset Pricing Model

4.2 Single-index model

4.3 Arbitrage Pricing theory, Market Efficiency.*

Unit 5 Investors’ Protection Forums

5.1 Securitization Act

5.2 SEBI

5.3 Investors Protection Act

Topics with * marks are only for home assignment

Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU-BBA – 3804-C


Course Title Labor Laws


Weekly load hrs


6 - -- 3

Pre-requisites: Basic awareness about Industrial Relations and background of Labour Laws

Course Objectives:

1. Knowledge : To impart the students with the knowledge of basic labour laws & how law affects

the industry

2. Skills :. Implementation and compliance of Labour Legislations.

Course Outcomes:

Students will learn how Labour Laws are implemented in Industry.

Course Contents:

Unit 1 Employee State Insurance Act 1948

Definitions, Provisions and Penalties

Unit 2 Payment of Gratuity Act 1972


Unit 3 Payment of Bonus Act 1965


Unit 4 The Child labour (Prohibition and Regulation) Act 1986


Unit 5. Maternity Benefit Act 1961


Learning Resources:

Text Book:

Industrial and Labour laws – S.P. Jain

Dr.Kalyan Swarup

Dean,Management(UG)

Reference Books :

Industrial Law – P.L. Malik

Additional books

Bare Acts

http://www.advocatekhoj.com/library/bareacts/index.php


Industrial Law - J.K. Bareja. Labour Laws for Managers- B D Singh

Pedagogy:



Assessment Scheme:




study

50 50 50 ---- ---- --- 50



Ms Dhanashree Deshmukh Ghate Prof.Pradnya Gaikwad Prof. Sumita Joshi


http://www.advocatekhoj.com/library/bareacts/index.php

Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU- BBA-3805

Course Category Compulsory Subject

Course Title Business Planning & Project Management


Weekly load hrs


6 - - 3


Management, HR, Marketing and Finance areas, so that students can understand the concept of

IPM and implementing and controlling the Projects.

Course Objectives:

Knowledge: To understand the basic concept, process and importance of IPM. To understand

how to develop Project Management approach and thinking, in line with PMI PMBOK

Guidelines.

Skills : To help students develop understanding and insight into IPM and its correlation with

other Organizational functions, namely POM,HR, Marketing and Finance.

Attitude: To help students to get exposed to contemporary trends, practices and concepts of IPM

in the world of business.

Course Outcomes:

To transform & improve the understanding and insight about IPM, so that students can appreciate

importance of Quality, Cost and Time in PM. They will also be able to have conceptual insight

into Project Analysis, Project Life Cycle, Appraisal, and Risk management, using PMI PMBOK

methodologies.

Course Contents:

1 : Introduction to Project Management

1.1 Meaning, Nature and Scope of Project and Project Management.

1.2 Objectives, Characteristics & Importance of PM,PLC – Project Life Cycle

1.3 Characteristics of an international Project? Roll of Project Manager and skills/ knowledge

required.

1.4 Different Types of Projects –National and International Projects.

1.5 7’S of project Management. Limitations of PM

2.0 Strategy and Strategic Planning:

2.1 Meaning, Nature, Importance and Scope of Strategy.

2.2 WBS: Work breakdown structure.

2.3 Stakeholder Management

2.4 Social Cost Benefit Analysis.

2.5 Project Analysis: Technical aspects, financial aspects, Project Selection Criterion

3.0 : Managing various Aspects of Projects :

3.1 Project Time Management : Gantt Chart, Arrow on Arrow diagram, PERT/CPM

3.2 Project Cost Management – Introduction to RFP,Invitation to Bid, Tender process, Technical

Dr.Kalyan Swarup

Dean,Management(UG)

and Commercial Bids.

3.3 Project Quality Management

3.4 :Project Risk Management

3.5 Project Procurement Management

3.6 Project Completion and Handover – Methods of Project Closure

4.0 Project HRM and Cultural Factors Influencing International Projects :

4.1 Project HR Management

4.2 Types of Global Companies and Global Employees

4.3 Geert Hofsteade Cultural Framework

4.4 PM Knowledge Management

4.5 Training & Education

4.6 Current trends in PM – Agile, PRINCE.

5.0 Self Learning Module: In this Module, students will search on internet PMI and PMBOK, to

understand process methodology - Input/Tools and Techniques and Output.

Reference Books :

Prescribed Textbook:

1. Project Management – Harvey Maylor (Pearson Education)

2. Project Management – Vasant Desai (Himalaya Publication)

Supplementary Reading: 1) PMI PMBOK Book 2) INTERNET 3) Projectmanager.com

Web Resources, Web links, MOOCs

Pedagogy: Case/Group Discussion, Guest lectures, Assignment, conceptual and contextual

learning.

Assessment Scheme:

Internal evaluation of each subject will be for 200 marks, (which will be converted to 50 marks);

is divided as follows: Class Continuous Assessment (CCA) (with % weights)


s s study e

50 50 50 ---- ---- --- 50





Dean,Management(UG)

COURSE STRUCTURE Trimester IX



Course Title International Marketing


Weekly load hrs.


6 - -- 3

Pre-requisites: This course will need the basic knowledge of commercial aspects of Indian and World Resources.

Course Objectives: To study changing global environment for implementing Marketing Decisions.

To understand opportunities & challenges in International Market.

1. Knowledge: To understand the concept, process and importance of International Market

2. Skills: To help students develop approach for Global Business 3. Attitude: To help students to acquaint with application of International Business

Course Outcomes:

The course intends to emphasize more on learning rather than theory. In addition, to make students prepare

for Export and Import procedure.

Course Contents:

Unit1: Introduction to International Marketing

Expansion of International Market; International Vs. Domestic Market; Challenges in International

Marketing; Driving Forces of International Marketing; Pillars of International Marketing;

Unit 2: International Marketing Decisions

Market selection decisions; Market Entry strategies; Marketing Mix decisions- Product, Price, Place,

Promotion.

Unit 3: International Product & Pricing Decisions

Product Development, Product diversification, Product customization, Global product planning,

Concept of Branding, Branding decisions in International Market, Packaging Decisions in

International Market, Importance of pricing, Price standardization, Pricing decision, Alternative

pricing strategies

Unit 4: International Distribution & Promotion Decisions

Introduction, International Logistics Planning, Factors Involved in Distribution Systems, Modes of

Transportation, Global Advertising/Promotion, Promotion Appeals, Media Selection, Importance Digital

Marketing in International Business

Unit 5: Legal and Ethical Issues in International Marketing -Case Studies on:

International Business Disputes and Proposed Action, Ethical Consideration in International

Marketing and Marketing Communications. Social Responsibility of Business; Environmental Issues;

Labor Issues

Dr.Kalyan Swarup

Dean,Management(UG)

Learning Resources:

Text Book:

International Marketing: Francis Cherunilam

Reference Books: International Business, Justin Paul, Tata McGraw-Hill Publishing Company

Limited, New Delhi

International Marketing, Francis Cherunilam, Himalaya Publishing House, Mumbai

International Marketing Management – An Indian Perspective, Varshney RI, Bhattacharya B ,

Sultan Chand & sons. New Delhi

International Marketing, P.K. Vasudeva, Excel Books, New Delhi

International Marketing (SIE), Cateora and Philip, Tata McGraw-Hill

Pedagogy:

Case discussion, Group Discussion, Problem solving, Assignment, Conceptual and Contextual

learning.

Assessment Scheme:




study

50 50 50 ---- ---- --- 50



Prof. Sumita Joshi Prof. Pradnya Gaikwad Prof. Sumita Joshi


Dr.Kalyan Swarup

Dean,Management(UG)

Dr.Kalyan Swarup




Course Title Introduction to International Finance


Weekly load hrs


6 - -- 3

Pre-requisites:. Basics of Financial system and economics

Course Objectives:

1. Knowledge : To introduce the basic concepts in international financial management

To introduce the basics of foreign exchange rates and risks

2. Skills : Understanding the Basics of International Financial Management .

Course Outcomes :To be able to understand basics of Global Financial markets

Course Content:

Unit 1

International Financial Environment: ‘Globalization’,

Goals of International Financial Management.

International Financial Markets: basic concepts of the international money market.

International credit markets (loans in various forms) from the creditors/investors.

Unit 2

Currency Derivatives:

forward markets and the different concepts,

currency futures markets

currency options markets and functions.

Unit 3

Exchange Rate Determination:

Exchange rate movements,

factors that influence exchange rates, movements in cross exchange rates,

concepts of international arbitrage,

interest rate parity, and purchasing power parity and th e International Fisher effect.

Unit 4

Dean,Management(UG)

Foreign Trade Finance: concept of foreign trade finance. concepts of

financing exports and financing imports and documentary collections, factoring, forfeiting and

countertrade

Unit 5

International Capital Structure:

international capital structure, cost of capital, the capital structure of MNCs, cost

of capital in segmented versus integrated markets.

Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU-BBA-3901-C


Course Title International Human Resource Management


Weekly load hrs


6 - -- 3

Pre-requisites: This course will need the basic knowledge of Human Resources Management

requirement in an organization

Course Objectives:

1. Knowledge: To study the opportunities and challenges in HRM while it is crossing international

borders.

2. Skills : To help students acquaint skills of managing human resources at international levels

3.Attitude: The understand the integration of General Management, Operations, Financial

Management, Marketing Management and the role of Human Resources Management from an

international perspective

Course Outcomes: The course is intended to provide a basic understanding about the finer aspects

of international HRM to the students.

Course Contents:

Unit 1 Introduction to International Human Resource Management

1.1 Defining international HRM 1.2 Difference between domestic and International HRM

1.3 Organizational Structure in MNC

1.4 International HR Planning

1.5 Development of International HR

Unit 2 International staffing

2.1 Recruiting and selecting staff for International assignments

2.2 International Staffing Practices and Issues

2.3 International Transfers and Repatriation Strategies

2.4 The role of expatriates

2.5 The role of non- Expatriates

Unit 3 Training and Development 3.1 Training and Development in International Context

3.2 The role of expatriate training

3.3 Components of effective pre-departure training

3.4 Developing staff through international assignments

3.5 Challenges of Training for International Workforce

3.6 Training Programmes aimed at enabling a productive Global workforce

Unit 4 Performance & Compensation Management

4.1 Meaning, Features and Importance of International PMS

4.2 Challenges to International Performance Management Dr.Kalyan Swarup 4.3 Addressing Host culture norms & expectations

Dr.Kalyan Swarup

Dean,Management(UG)

4.6 Objectives of International Compensation & Benefits 4.7 Key components of an international compensation program

4.8 Global Compensation Practices

Unit 5 Current Trends in International HRM

5.1 Sensitivity to Cultural Diversity

5.2 Introduction to International Labour Laws

5.3 Approaches towards Establishing Global relations 5.4 Future of International HRM

Learning Resources:

Text Book: International Human Resource Management – Text and Cases P. L. Rao, Excel Books

(Latest Edition)

Reference Books :

International Human Resource Management, Peter Dowling and Denice Welch, Cengage

Learning

International Human Resource Management, Tony Edwards, Pearson Education

Global Human Growth Model, M.N Rudrabasavaraj, Himalaya

International Human Resource Management, Monir Tayeb, OxfordSupplementary Reading:

International Human Resource Management-P.Subba Rao, Himalya Publishing House

Pedagogy:

Case discussion, Group Discussion, Problem solving, assignment, conceptual and contextual learning.

Assessment Scheme:




study

50 50 50 ---- ---- --- 50





Dr.Kalyan Swarup

Dean,Management(UG)




Course Title Cases & Projects in Marketing


Weekly load hrs


6 --- -- 3

Pre-requisites: This course will need the basic knowledge of International Business.

Course Objectives:

1.Knowledge : To acquaint the students with cases pertaining to various aspects of Marketing

2.Skills : To enable the students to understand the practical challenges and opportunities one can

face while undertaking Marketing activities. 3.Attitude: To help students to enhance the capacity to “think, act and lead” internationally.

Course Outcomes:

Upon successful completion of the course students will be in a better position to analyse and solve

practical issues that they may face while doing business.

Course Contents:

Introduction to Case Studies:

1) Case – Meaning – Objectives of Case Studies 2) Characteristics & Importance of Case Studies

3) Guidelines for Case Studies & Cases Discussion

Topics for Case Studies:

Distribution Channels

Consumer Behavior

Relationship Marketing

Brand Management

Digital Marketing

Market Segmentation & Targeting

International Marketing

Marketing Planning & Forecasting

Product Design & Positioning

Direct Marketing

Advertising

Dr.Kalyan Swarup

Dean,Management(UG)

Learning Resources:

Reference Books:

Reference Books :

1. Kotlar, Philip, Marketing Management, Prentice Hall, New Delhi.

2. Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi.

3. Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi.

4. McCarthy, E.J., Basic Marketing: A managerial approach, Irwin, New York.

Supplementary Reading: Newspaper articles and research papers for current topics.

Pedagogy:

Case discussion, Group Discussion, Problem solving, Assignment, Conceptual and

Contextual learning.

Assessment Scheme:




study

50 50 50 ---- ---- --- 50



Prof.Diksha Bedekar Prof.Pradnya Gaikwad Prof. Sumita Joshi


Dean,Management(UG)


Course Code MIT-WPU-BBA-3902-B


Course Title Cases & Project in Finance


Weekly load hrs


6 - -- 3

Pre-requisites:. Basics of Financial Management , investment Management , Financial

Analysis

Course Objectives:

1 To discuss & solve the practical cases in Company Financial Management

2 To prepare a report based on the area of interest of the student

1. Knowledge : To apply various financial techniques in order to resolve the practical financial

problems

2. Skills : Students will be able to deal with real issues in Financial Decisions

3. Attitude:.to be able to correlate the techniques with the real issues & give

Recommendations considering various facts & figures

Course Outcomes :To be able to evaluate various financial management problem

Course Content:

Unit 1 Capital Budgeting :- Problems only

1.1 Pay Back & Discounted Pay Back

1.2 Average Rate of Return

1.3 Net Present Value & Profitability Index

1.4 Internal Rate of Return

1.5 Other techniques

Unit 2 Cost of Capital :- Problems only

2.1 Cost of Capital & weighted Average Cost of Capital

Unit 3 Working Capital Management :- Problems only

3.1 Estimation of Working capital requirement

3.2 Evaluating Liquidity position of an organization

Dr.Kalyan Swarup

Dr.Kalyan Swarup

Dean,Management(UG)

Project on finance

Finance project can be based on any one of the following topics

1 Analysis of Financial statement :- Comparison between two or more companies

2 Bank Loan Proposal :- Long Term Loan

3 Design Investment Portfolio of 5 different of individual investors with different age group ,

characteristics , constraints a & requirements

Learning Resources

Reference Books :

Cases in Financial Management :- A R Rao

Financial, Management :- M Y Khan & P K Jain

Pedagogy:

Case discussion, Group Discussion, Problem solving, assignment, conceptual and contextual learning

Assessment Scheme:



Assignment

s

Test Presentation

s

Case

study

MCQ Oral Attendanc

e

50 50 50 ---- ---- --- 50



Prof. Amruta Dixit Prof.Amruta Dixit Prof. Sumita Joshi


Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU-BBA-3902-C


Course Title Cases and Projects in HRM


Weekly load hrs


6 - -- 3

Pre-requisites: This course will need the basic knowledge of Human Resources Management and

the Industrial Relations & Labor Laws requirement in an organization

Course Objectives:

1. Knowledge: To sensitize the students about the real life situations, which exist or could prevail

in an organization

2. Skills : It will enhance the skill set by generate new and feasible ideas

3. Attitude: It will help students to develop through investigation and exploration of a situation

thoroughly and deeply.

Course Outcomes:

Provides a comprehensive discussion of case studies with multiple perspective which helps

students to link the theory with the practical part Course Contents:

Unit 1 Introduction to case studies Case

1.1 Meaning – objectives of case studies

1.2 Characteristics and importance of case study

1.3 Guidelines for case studies and case discussions.

Unit 2 Topics for case studies

Cases on the following topics and areas should be studied.

Recruitment and selection Procedure

Workforce Planning

Training & Development of Employees

Organization of H.R.M. function

Salary and wage Administration

Compensation structure

Employee performance appraisal.

Working conditions, Health & Safety

Employee welfare

Study of Industrial Disputes-causes, consequences

A Study of Voluntary Retirement Schemes

Workers satisfaction survey

VRS

Dr.Kalyan Swarup

Dean,Management(UG)

Settlement of Industrial disputes

Retrenchment, layoffs

Any relevant topic related to HRM

Learning Resources:

Text Book

A Case study Approach to HRM – Sorab Sadri Himalaya Publishing House.

Reference Books :

Cases in personnel Management- Dr. Anandram, Everest publishing House.

Cases in Personnel Management- Shymkant Gokhale, Everest Publication.

Case Studies in Personnel Management- Dr S. A. Khopkar


Gary Dessler, Human Resource Management, PHI, New Delhi, 2003

Pedagogy:


learning.

Assessment Scheme:




study

50 50 50 ---- ---- --- 50





Dr.Kalyan Swarup

Dean,Management(UG)


Course Code MIT-WPU-BBA 3903


Course Title E-Commerce


Weekly load hrs


6 - -- 3

Pre-requisites: Minimum Knowledge of Business and Online skills

Course Objectives:

1. Knowledge : To understand what is E-commerce

2. Skills : To help students Web Application use in E-Business skills.

3. Attitude: To help students to acquaint with application of E-Com and E- Business in the world of

business.

Course Outcomes:

To help students to acquaint with application of E-Com and E- Business in the world of business.. The

course intends to emphasize more on learning rather than theory.

Course Contents:

Introduction to Electronic Commerce

1.1 What is E-Commerce (Introduction and Definition?)

1.2 Main activities E-Commerce

1.3 Goals of E-Commerce

1.4 Technical Components of E-commerce

1.5 Functions of E-commerce

1.6 Advantages and Disadvantages of E-commerce

1.7 Scope of E-commerce

1.8 Electronic commerce Applications

1.9 Electronic commerce and Electronic Business (C2C) (2G, G2G, B2G, B2P, B2A, P2P, B2A, C2A, B2B,

B2C)

Building own website

2.1 Reasons for building own website

2.2 Benefits of website

2.3 Bandwidth requirements

2.4 Cost, Time, Reach

2.5 Registering a Domain Name

2.6 Web promotion

2.7 Target email, Banner Exchange, Shopping Bots

Internet and Extranet

3.1 Definition of Internet

3.2 Adv and Dis adv of the Internet

3.3 Component of a Intranet Information technology structure

3.4 Development of a Intranet

3.5 Extranet and Intranet Difference

3.6 Role of Intranet in B2B Application

Dr.Kalyan Swarup

Dean,Management(UG)

Electronic payment System

4.1 Introduction

4.2 Types of Electronic payment system

4.3 Payment types

4.4 Traditional payment

4.5 Value exchange system

4.6 Credit card system

4.7 Electronic funds transfer

4.8 Paperless bill

4.9 Modern payment cash

4.10 Electronic cash

Technology Solution

5.1 Protecting Internet Communications

5.2 Encryption

5.3 Symmetric Key Encryption

5.4 Public key Encryption

5.5 Public Key Encryption using digital signatures

5.6 Digital Envelopes

5.7 Digital Certificates

5.8 Limitations to Encryption solutions

Pedagogy:


learning.

Assessment Scheme:




study

50 50 50 ---- ---- --- 50



Prof.Sadanand Borse Prof. Pradnya Gaikwad Prof. Sumita Joshi


Dean,Management(UG)


Course Code MIT-WPU – BBA 3904


Course Title Corporate Governance and Business Ethics


Weekly load hrs


6 - -- 3

Pre-requisites: This course will need basic knowledge of business and globalization

Course Objectives:

1. Knowledge : To understand the concept, awareness and importance of ethical practices in

business

2. Skills : To help students view business decisions in a moral mirror and take aware and

informed decisions by weighing them with a point of view of long term sustainability

3.Attitude: To help students develop a positive attitude about ethics and ethical practices

Course Outcomes: To create awareness of business ethics among students for sustainable business practices

Course Contents:

Unit 1 - Introduction to morality and ethics

1.1 Definition and meaning of morality and stages of morality development

1.2 Meaning, definition and importance of ethics

1.3 Introduction to Business ethics

1.4 Importance and Nature of Business Ethics

Unit 2 - Theories of Ethics

2.1 Deontological Theory – Categorical Imperative by Immanuel Kant, W D Ross’s Theory of Duties

2.2 Teleological Theory – Utilitarianism

2.3 Ethics and Relativism

2.4 Practical implications of theories for managers in decision making

Unit 3 – Ethics and various Business functions

3.1 Ethics in Marketing and Advertising

3.2 Ethics in Finance

3.3 Ethics in HRM

3.4 Ethics and Production

3.5 Global ethical issues

Unit 4 – Moral Issues in Business

4.1 Intellectual Property 4.2 Whistle Blowing

4.3 Consumer Protection

4.4 Environment Protection

4.5 Sexual Harassment

Unit 5 - Corporate Governance 5.1 Meaning and Importance of Corporate Governance

Dr.Kalyan Swarup

Dean,Management(UG)

5.2 Evolution 5.3 Aims and Objectives of Corporate Governance

5.4 Regulations under Corporate Governance

5.5 Case Studies – Enron and Satyam

Learning Resources:

Text Book:

Ethics and the Conduct of Business – John Boatright and Bibhu Prasan Patra

Reference Books :

Learning Resources:

Text Book:

Business Ethics - O.C. Ferrell, John Paul Fraedrich, Linda Ferrell

Additional books

Business Ethics – Gautam Pherwani

Pedagogy:


Assessment Scheme:




study

50 50 50 ---- ---- --- 50



Prof. Manisha Gowaikar Prof. Pradnya Gaikwad Prof. Sumita Joshi


Dr.Kalyan Swarup

Documents

FACULTY OF MANAGEMENT UG BACHELOR OF BUSINESS ...€¦ · MIT-WPU-BBA 2017-18 A. Definition of Credit:-45 lectures per programme 3 credits 30 lectures per programme 2 credits. B