FACULTY OF ARTS AND DESIGN Design Create Communicate

Communication and Media

Global Communication Practice 2018

AREA OF STUDY Marketing, Intercultural Communications, Public Affairs and Political Communication, Advertising, Public Relations, Media and Journalism.

LOCATION Sydney, Canberra, Brisbane and the Gold Coast

DURATION 3 Weeks

DATES 11th – 30th June 2018

UC CREDIT 6 credit points

COSTS AUD$6500

INCLUDED Course costs, internal flight and transport, shared accommodation, activities, some meals

EXCLUDED Personal expenses, international flights, visa, insurance, and some meals

UC Application Open: January 10th 2018 Close: February 28th 2018

ELIGIBILITY 2nd year students from related disciplines

APPLICATION & ENQUIRIES UC Study Abroad: studyabroad@canberra.edu.au Barbara Walsh: Barbara.Walsh@canberra.edu.au

Global Communication Short Course The University of Canberra offers you a unique opportunity to explore aspects of Australia's communication industry, its value and approaches of effective communication and its role in social, political, corporate and economic contexts. The program explores the theories and practice of diverse communication practice across the fields of tourism, sport and culture, particularly as it relates to the changing concepts of media industries and audiences; political communication and public affairs; public relations; corporate communication including integrated marketing communication and advertising, events and campaigns.

You will: - Be taught by expert staff from the

University of Canberra - Explore some of Australia’s most

diverse and colourful features - Have the opportunity to explore the

diverse and expanding nature of communication

- Enjoy an interactive learning experience with plenty of free time

- Tour to different Australian cities and see beautiful rural areas

See Australia This course will introduce you to best Australia has to offer - city, bush and beach.

Topics

- Integrated marketing communication strategies across sectors and in different contexts

- Destination marketing and events - The media environment and role

in contemporary public relations - The changing role of digital and

social media in marketing communication and advocacy.

- Political Communication, journalism and public trust

- Issues and crisis management

*itinerary is subject to changes.

More Information can be found here: https://www.canberra.edu.au/future-students/courses/short-courses/global-communications-short-course

Program Sample Itinerary Day/Date Activity

Day 1: Monday, 11th June 2018: Arrive in Sydney - Australia

Morning: Arrive in Sydney. Afternoon: Group meeting at 2pm at accommodation meeting point. familiarisation tour of Sydney, and introduction workshop Evening: Sydney Harbour Cruise, afterwards we head to dinner at a local restaurant.

Day 2: Tuesday, 12th June 2018: Sydney

Morning: Industry visit in Sydney Afternoon: Free afternoon and evening to explore Sydney.

Day 3: Wednesday, 13th June 2018: Sydney

Morning: Second industry visit in Sydney Afternoon: guided tour to step back into Sydney’s Colonial History & Heritage

Day 4: Thursday, 14th June 2018: Sydney

Morning: Seminar/workshop 1 (3 hours). Afternoon: Third industry visit in Sydney

Day 5: Friday, 15th June 2018: Sydney

Morning: Fourth industry visit Afternoon: After lunch there is some free time for group discussions of research projects, progress of journals, reflections on media visits and personal time. Evening: Group dinner on a roof top bar and restaurant overlooking the Harbour and Opera house.

Day 6: Saturday, 16th June 2018: Sydney

FREE DAY

Day 7: Sunday, 17th June 2018: Sydney - Canberra

Morning: Depart Sydney and drive via coach approx. 3 hours to Canberra. Arrive at University of Canberra. Afternoon: Old Depot Markets, City orientation tour, Mount Ainslie

Day 8: Monday, 18th June 2018: Canberra

Morning: Tour local cultural attractions including Australian War Memorial (AWM), National Portrait Gallery and the Australian National Gallery. Afternoon: Seminar/workshop 2

Day 9: Tuesday, 19th June 2018: Canberra

Morning: On campus: Seminar and guest representatives talk about marketing and sponsorship. Lunch: UC Student Societies (advertising and public relations) Afternoon: Group discussion (discussion and reflections on presentations, progress and research reports.)

Day 10: Wednesday, 20th June 2018: Canberra

FREE DAY

Day 11: Thursday, 21st June 2018: Canberra

Morning: Seminar/workshop 3 Afternoon: Industry visit in Canberra Evening: group dinner

Day 12: Friday, 22nd June 2018: Canberra to Brisbane

Morning: Fly to Brisbane Afternoon: Industry visit

Day 13: Saturday, 23rd June 2018: Brisbane

Morning: Walking city tour. Day: Free to explore

Day 14: Sunday, 24th June 2018: Brisbane to Gold Coast

Morning: Gold Coast. Afternoon: Afternoon is free.

Day 15: Monday, 25th June 2018: Gold Coast

Morning: Industry visit on the Gold Coast Afternoon: Seminar/workshop 5 Evening: Group dinner

Day 16: Tuesday, 26th June 2018: Gold Coast to Brisbane

Morning: Brisbane via train. Afternoon: Second industry Visit

Day 17: Wednesday, 27th June 2018: Brisbane

Morning: Seminar/workshop 6 Afternoon: Third industry visit in Brisbane

Day 18: Thursday, 28th June 2018: Brisbane

Morning: Seminar/workshop 7 Afternoon: Fourth industry visit in Brisbane

Day 19: Friday, 29th June 2018: Brisbane

Morning: Seminar/workshop 8 Evening: Group farewell dinner

Day 20: Saturday, 30th June 2018: Brisbane

Morning: Check out