FACTS,FIGURES & RATES

2017

Your very own private Viennese Classic Radio.radio klassik Stephansdom.We are the radio station thatawakens emotions. The most classical music, combined with inspirational content, created by competentmusic editors and seasoned radio producers.

An ambiance between calm and energetic Professional in character, yet still remaining approachable. Sophisticated, without overbearing intellect.

130,000 art-loving listeners daily, 684,000 Austrians have listened to radio klassik Stephansdom at least once* – in Vienna via terrestrial or DAB+ broadcasting systems, all over Austria via important cable networks and worldwide via live stream.

FACTS, FIGURES & RATES2017

Our Products & RatesReferences

AirportDriver

Bank Austria

Bankhaus Schellhammer & Schattera

card complete

Dorotheum

Kika Leiner

KUG – Kunstuniversität Graz

MuTh – Konzertsaal der Wiener Sängerknaben

ÖAMTC

Stadt Wien

Sterntalerhof

Theater an der Wien

T-Mobile

Vienna Insurance Group

WESTbahn

Wiener Symphoniker

* al

l pri

ces

excl

usiv

e 5%

adv

ertis

ing

tax

+ 20

% v

at. O

n de

man

d, r

adio

kla

ssik

offe

rs r

adio

spo

t pro

duct

ion.

Incu

rrin

g co

sts

are

dire

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.

Description

RADIO-SPOT

INFOMERCIAL

EVENT ADVERTISEMENTOVER 5 DAYS

EVENT ADVERTISEMENTOVER 10 DAYS

TIP OF THE DAY

SPONSORSHIP(BEFORE OR AFTER AMUSICAL PIECE)

DEDICATION(BEFORE OR AFTER A MUSICAL PIECE)

Pricein EUR*

3,60 persecond

105,–

450,–

850,–

150,–

95,–

50,–

The Radio-Spot is embedded in theadvertisment segment.

The infomercial is embedded in ourprogrammes. 90 seconds per spot,editorial content with high value,customer provides content.

Tip of the Day, 45 seconds, as the first announcement in the event calander,created by radio klassik.

The sponsorship is positioned before and/or after a piece of music. 10 seconds per sponsorship, no direct purchase prompts possible.

The dedication is positioned before and/or after a piece of music. 10 seconds per dedication, no direct purchase prompts possible.

Event announcements are aired during our event calender. Monday throughSaturday at 7.30a.m. and 6.30p.m. Event announcements are 30 seconds.

*sou

rce:

Rad

iote

st fi

rst h

alf-

year

201

6

E/B-group

Educationin percentage

Our listeners

income/educationin percentage

39

list

ening

to the ra

dio reading books

practice sports

ea

t out

listening to music

10

20

13

30

47

50

50

↓

↓

↓

↓private stationradio klassik Stephansdom-listenerssource: Radiotest 1. Halbjahr 2016

Leisure activityin percentage, „very/rather often“-naming

Interestsin percentage, „very interesting“-naming

A-Levels (UK)/High School Diploma (U

S)

compulsory school

Vocational Educa

tion

62

5

33

36

4419

trave

l abr

oad

c

ultural events

pension funds electronics

fi nanci

al and

capi

tal i

nves

tmen

t

7

10

9

11

2110

27

15

17

18

23

3340

49

health

economy

Austrian populationradio klassik Stephansdom-listenerssource: Peter Hajek Public Opinion StrategiesOnline-survey November 2016

professional development

thea

ter,

oper

a vi

sit

25 50

0

36

71

69

4

52

16

E/B-group 1/2

E/B-group 3

E/B-group 4/5

25 50

0

0

48

12

25

67

28

80

60

40

20

0

60

45

30

15

0

Graduates of High School Diploma and/or University/College Degree are reachedprecisely at radio klassik Stephansdom. 62% versus 36%

MUSICA SACRA

NACHT

OPERNABEND

Our Programme Guide

News: Workdays at 6.00, 7.00, 8.00 and 9.00, noon at 12.00 and 13.00, evening at 17.00 and 18.00. On the weekend, 7.00, 8.00, 9.00,12.00 and 13.00.

Short broadcasts: of music editorials can be heard throughout the entire day in the Magazin-programmes. Special broadcasts (Mélange with Staatsopern-director Dominique Meyer, Opernsalon,

Wiener Lied.klassisch and Hauptwerke undPositive, etc.) from Saturday and Sunday arerepeated in the „DaCapo“ on Monday,Wednesday and Friday.

FACTS, FIGURES & RATES 2017

NACHT

MORGENDÄMMERUNG

ALLEGRO MAGAZIN

RUBATO

KLASSIK UM 12

KLASSIK UM 1

RADIO KLASSIK AM NACHMITTAG

ALLEGRO MAGAZIN AM NACHMITTAG

VARIATIONEN

DACAPO DACAPO DACAPO

KLAVIERMUSIKAM ABEND

KAMMERMUSIKAM ABEND

RADIO KLASSIK INSWOCHENENDE

KONZERTAM SAMSTAG

ORGEL CITY VIENNA

BACH UM 6 – UND MEHR

SPEZIAL

PERSPEKTIVEN PERSPEKTIVEN LEBENSWEGE

MORGENDÄMMERUNG

07.05 ALLEGRO MAGAZIN

09.05 SPEZIAL

10.05 KONZERT 10.15 MASS

RADIO KLASSIK AM NACHMITTAG

OPERNABEND OPERNABEND

AUSKLANG

Mon Tue Wed Thu Fri Sat Sun00.00 –05.00

05.05 – 06.00

06.05 – 11.00

11.00 – 12.00

12.05 – 13.00

13.05 – 14.00

14.00 – 17.00

17.05 – 19.00

19.00 – 20.00

20.00 – 21.00

21.00 –23.00

22.00 – 23.00

23.00 – 24.00

radio klassik StephansdomStephansplatz 4/IV/DG, 1010 WienTel. + 43 (1) 512 40 400

verkauf@radioklassik.atradioklassik.at/verkauf