-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
1/25
FACTORS THAT MOTIVATE CONSUMERS IN KOTAKINABALU
TO PURCHASE PIRATE DISC
OCTOBER 2003
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
2/25
USD 4.3 BILLION
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
3/25
2 out of 5physical re co rd ings sol d in th e
w o r ld, a re pi r a te copi e s
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
4/25
RM 0.70 CENTS
Cos t p er pi r a te d isc th e n sol d a t RM 5 o r m o re
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
5/25
P IRA CY:.. the deliberate infringement of copyright on a
commer cial sc ale . In relation to the mu s ic indus try it
refer s to unauthorize d c opyingHigh margin an d s trong deman
dLink with organize d c rime
In 2001 an d 200 2, M alay s ia is c on s idere d a s one of the
bigge s t pirate
INTRODUCTION AND BACKGROUND OFSTUDY
INTRODUCTION
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
6/25
PROBLEM STATEMENT
G enerally this re s ear ch revolve s on movie an d mu s ic
pira cy in M alay s ia . T his re s ear ch will take an overvie
won pira cy a ctivity in M alay s ia an d finding the factor s that
motivate con s umer s in Kota Kinabalu to pur cha s e pirate
disc. A long the way, the re s ear ch will als o attempt to
determine in a s imple manner on whether con s umer s
s ati s fied w ith pirate disc they ever pur cha s e d.
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
7/25
RESEARCH QUESTIONS
What are the factor s motivate con s umer s in Kota Kinabalu to
pur cha s e pirate disc?
Do pirate disc s ati s fy con s umer s w ant s in Kota Kinabalu
?
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
8/25
RESEARCH METHODOLOGY
P roduct sc ope : Illegal copie s VCD , DVD or CD(thereafter
referre d to a s pirate disc).
Subje ct or population : Con s umer s in Kota Kinabalu .A rea sc
ope : The city of Kota Kinabalu .Time sc ope (que s tionnaire s s e
ss ion ): 1 w eek .
SCOPE OF STUDY
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
9/25
RESEARCH METHODOLOGY
1. 3 2 cus tomer s per day x 9 s tore s = 288 cus tomer s
per
day2. 288 cus tomer s x 7 d ay s = 2016 c us tomer s per week3.
30% x 2016 c us tomer s = 604. 8 4. 604. 8 = 60 5 re s pon dent
s
SAMPLING
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
10/25
R ESE AR CH FINDIN G S
DE M OG RA P HIC B A CKG R OUND
Ge n der of Re spon de n ts
Gender Frequency Percentage
Male 350 56.9%Female 265 43.1%
Total 615 100%
350
265
0
50100
150
200250
300
350
400
Male Female
Gender
N o .
o f R e s p o n
d e n
t s
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
11/25
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
12/25
R ESE AR CH FINDIN G S
DE M OG RA P HIC B A CKG R OUNDEdu ca tion Leve l of Re spon de
n ts
E ducationLevel
Frequency Percentage
SRP/P MR or less
13 2.1%
SP M /STPM 192 31.2%
Diploma 181 29.4%
Degree 174 28.3%
Other 55 8.9%
Total 615 100%
13
192 181 174
55
0
50
100
150
200
250
SRP/P MR or less
SP M /STP M Diploma Degree Other
E ducation level
o o
e
o n d e n
t
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
13/25
R ESE AR CH FINDIN G S
DEM
OG RA P
HIC B A
CKG R
OUNDPer sonal Mon thly Inco me of Re spon de n tsPer
onalMonthlyIncome
Frequency Percentage
NotWorking
69 11.2%
R M 500 or less 39 6.3%
R M501 toR M1000
98 15.9%
R M1001 toR M1500 199 32.4%
R M1501 toR M 2000
117 19%
R M2001 toR M2500 65 10.6%
R M2501 toR M3000
21 3.4%
R M3001and above 7 1.1%
T otal 615 100%
6939
98
199
117
65
21 70
50
100
150
200
250
NotWorking
R M 500or less
R M501to
R M1000
R M1001to
R M1500
R M1501to R M2000
R M2001to
R M2500
R M2501to
R M3000
R M3001and
above
Income rou
o o
e
o n e n
t
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
14/25
R ESE AR CH FINDIN G S
Re spon de n ts Pur chas e of P ir a te D isc
R e ondentPurcha e oPirate Di c
Frequency Percentage
Yes 615 100%
No 0 0%
Total 615 100%
615
00
100
200
300
400
500
600
700
Yes No
E er Purcha e Pirate Di c
o o R e
o n d e n
t
SECTION A
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
15/25
R ESE AR CH FINDIN G S
SECTION A
Typ e s of P ir a te D isc Pur chas ed
Ty e o PirateDi c
Frequency Percentage
CD
Yes 276 44.9%
No 339 55.1%
T otal 615 100%
VCD
Yes 459 74.6%
No 156 25.4%
T otal 615 100%
DVD
Yes 322 52.4%
No 293 47.6%
T otal 615 100%
276339
615
459
156
615
322 293
615
0100
200300
400500
600700
Yes No T otal Yes No T otal Yes No T otal
VCD DVD
Ty e o Pirate Di c
o
o
e
o n e n
t
Yes
No
T otal
CD
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
16/25
R ESE AR CH FINDIN G S
Factor Purcha ing Pirate Di c Frequency Percentage
Cheap
Yes 572 93%
No 43 7%
Total 615 100%
Availability of P irateDisc in Market
Yes 405 65.9%
No 210 34.1%
Total 615 100%
Wide S election
Yes 346 56.3%
No 269 43.7%
Total 615 100%
Faster R elease Date
Yes 231 37.6%
No 384 62.4%
Total 615 100%
Quality of audio and /or video
Yes 44 7.2%
No 571 92.8%
Total 615 100%
SECTION A
Fac to r s Tha t Mo tiva te Re spon de n ts To Pur chas e P ir a
te D isc
No CensorshipYes 260 42.3% No 355 57.7%
Total 615 100%
Others
Yes 0 0%
No 615 100%
Total 615 100%
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
17/25
R ESE AR CH FINDIN G S
SECTION A
Fac to r s Tha t Mo tiva te Re spon de n ts To Pur chas e P ir a
te D isc (con tin ued)
572
43
615
405
210
615
346269
615
231
384
615
44
571 615
260355
615
0
615 615
0100200300400500600700
Y e N
o
T o t a
Y e N
o
T o t a
Y e N
o
T o t a
Y e N
o
T o t a
Y e N
o
T o t a
Y e N
o
T o t a
Y e N
o
T o t a
a
a
ty of Pir ate
isc inW ide Se ec tion F ast er Re eas e
ate
a ity of a dioand/or ideo
No Censorship Oth ers
Fa c ors rc a s g Pi r at e isc
N o o
f R e s o
e t s
Yes
No
Tot a
Chea p
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
18/25
R ESE AR CH FINDIN G S
S a tisfac tion Leve l Of Re spon de n ts On P ir a te D isc
Sati actionLevel
Frequency Percentage
HighlyS atisfied
58 9.4%
S atisfied 322 52.4%
Fair 119 19.3%
Dissatisfied 96 15.6%
HighlyDissatisfied
20 3.3%
T otal 615 100%
58
322
11996
20
0
50
100
150
200
250
300
350
HighlyS atisfied
S atis fie d Fair Dis s atis fied HighlyDissatisfied
Sati action Level
o l o
e
o n e n
t
SECTION B
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
19/25
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
20/25
Cr oss Tab u la tion Betwee n Typ e of P ir a te D isc An d Per
sonal Mon thly Inco me
R ESE AR CH FINDIN G S
SECTION C
Ty e oPirate Di c
Per onal Monthly Income (in R inggit Malay ia)
Total NotWorking
500or
less
501to
1000
1001to
1500
1501to
2000
2001to
2500
2501to
3000
3001and
above
CD
Yes 34 19 42 107 52 18 3 1 276
No 35 20 56 92 65 47 18 6 339
Total 69 39 98 199 117 65 21 7 615
VCD
Yes 53 31 81 150 89 39 13 3 459
No 16 8 17 49 28 26 8 4 156
Total 69 39 98 199 117 65 21 7 615
DVD
Yes 20 17 52 108 59 45 16 5 322
No 49 22 46 91 58 20 5 2 293
Total 69 39 98 199 117 65 21 7 615
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
21/25
R ESE AR CH FINDIN G S
SECTION CCr oss Tab u la tion Betwee n Fac to r s Tha t Mo tiva
te Re spon de n ts To Pur chas e P ir a te D isc An d T yp e of P
ir a te D iscs
FactorTy e o Pirate Di c
CD VCD DVD
Cheap
Yes 263 439 295
No 13 20 27
T otal 276 459 322
Availability of P irate Disc in
Market
Yes 199 309 186
No 77 150 136
T otal 276 459 322
Wide S election
Yes 148 249 203
No 128 210 119T otal 276 459 322
Faster R eleaseDate
Yes 112 180 229
No 164 279 93
T otal 276 459 322 Note :276 of 61 5 re s pon dent s bought
CD459 of 61 5 re s pon dent s bought VCD
322 0f 61 5 re s pon dent s bought DVD
Quality of audioand /or video
Yes 15 24 29
No 261 435 293
Total 276 459 322
No Censorship
Yes 97 185 168
No 179 274 154
Total 276 459 322
Others
Yes 276 459 322
No 0 0 0
Total 276 459 322
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
22/25
263
13
199
77
148 128 112164
15
261
97
179
276
0
439
20
309
150
249210
180
279
24
435
185
274
459
0
295
27
186136
203
119
229
9329
293
168 154
322
00
50100150200250300350400450500
es
o
es
o
es
o
es
o
es
o
es
o
es
o
heap Availability of Pirate Disc inMarket
Wide Selection Faster Release Date Quality of audio
and/orvideo
o ensorship Others
Factors of Purchasing Pirate Disc
N o
. o
f R e s p o n
d e n
t s DV D
DVD
R ESE AR CH FINDIN G S
SECTION CCr oss Tab u la tion Betwee n Fac to r s Tha t Mo tiva
te Re spon de n ts To Pur chas e P ir a te D isc An d T yp e of P
ir a te D iscs (con tin ued)
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
23/25
R ESE AR CH FINDIN G S
SECTION CCr oss Tab u la tion Betwee n Typ e of P ir a te D iscs
Pur chas edan d S a tisfac tion Leve l Of Re spon de n ts On P ir a
te D isc
Ty e oPirateDi c
Sati actionToward Pirated Di c Per ormance and Quality
TotalHighlySati ied
Sati ied Fair Di ati ied HighlyDi ati ied
CD
Yes 23 137 64 45 7 276
No 35 185 55 51 13 339
Total 58 322 119 96 20 615
VCD
Yes 39 237 88 77 18 459
No 19 85 31 19 2 156
Total 58 322 119 96 20 615
DVDYes 39 178 56 41 8 322 No 19 144 63 55 12 293
Total 58 322 119 96 20 615
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
24/25
-
8/7/2019 FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALU TO
PURCHASE PIRATED DISC
25/25
FACTORS THAT MOTIVATE CONSUMERS IN KOTA KINABALUTO PURCHASE
PIRATE DISC
Thank yo u fo r yo ur t ime an dcoop er a tion
