Factors

of an

QUALITY is better than quantity in email marketing. The benefits are low to small

business owners if only a few of the emails are opened of the dozen that are actually

sent.

The great debate remains over what isconsidered a “good” or “typical” open rate.The average is 4-10% of emails delivered,

while others feel that 18% is normal. Whilethe actual open rate is realistically out of

your control, here are some tips tooptimize your email so that it entices more

people to open it.

1. Make sure the sender’s name is personalized.

A real name needs to be used instead of anemail address in this particular field. You name

can also be here or a sales manager’s name, but

seeing an email from John Doe is much morepersonal than if it were simply the email.

2. The subject line needs to be creative and eyecatching. How many emails do you receive in asingle day? If you scan all of the subject lines

quickly, how many of them stand out? Think ofyour own email subject line, does it stand out

in your inbox?

Many experts agree that by using the same subject line, you

will actually reduce the open rate, so be creative!

Be A Storyteller

Your reader has now opened your email, whatdo you want them to read? Remember that a

cheesy sales pitch will turn them off and maybeforce them to unsubscribe- or would you ratherthem see a story then can relate to, that shows

the reader a personal side to your business?

1. With a conversational tone, write to yourreaders as if it were you speaking to your bestfriend. You may have learned the opposite in

school, but writing for the Internet or email canbe more casual than how we are accustomed to

writing on our term papers.

2. Pay close attention to the length of the message.

There’s no need to have to share every single detail

of the story in a single email. Summarizing the story

or spreading it amongst multiple emails will suffice.

Keep in mind that people have short attention

spans and too often will skim a message while

reading online, so it should be short and simple

without staying full of valuable information.

3. Make sure all misspellings and grammarmistakes have been corrected. You’re writing casualemails and relating to your readers, however this isstill a reflection of your business. Most misspellingsare acceptable while texting to a friend, but are notacceptable in an email or any other business related

writing.

A Closing Strategy

As the reader reaches the end of your message or story, what would you like for them to do? Don’t give

them the only option of deleting the email.

1. By adding a closing strategy to the end of theemail or near it (this can even be placed in themiddle) directs the reader to take action. The

message can be something as simple as, “Clickhere to watch the video” or “Schedule your

appointment”.

2. People will more likely act if you compelthem to. Too often people will read an email and

say to themselves, “I’ll do that later” so youshould tell them that your schedule is filling up

quickly or your appointments are limited so that itencourages them to take action more rapidly.

You can’t control your reader’s action and emailmarketing isn’t a complicated science. Howeverby using these tips you will certainly help meetyour goals of getting your emails noticed and

read.