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8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 1/29
Tucker Center for Research on Girls & Women in Sport
Tucker Center Distinguished Lecture – Fall 2009
Facing Off Over Facebook:
The Impact of Social Media on
Women’s Sports
Marie Hardin, Rachel Blount, and Angela Ruggiero
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 2/29
Tucker Center for Research on Girls & Women in Sport
Categories of Media Representations
• Portrayals of Ambivalence
• Portrayals of Sexualization
• Portrayals of Athletic Competence
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
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Tucker Center for Research on Girls & Women in Sport
Portrayals of Ambivalence
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 4/29
Tucker Center for Research on Girls & Women in Sport
Portrayals of Ambivalence
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 5/29
Tucker Center for Research on Girls & Women in Sport
Iconic Image of Female Athlete
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 6/29
Tucker Center for Research on Girls & Women in Sport
Portrayals of Sexualization
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 7/29
Tucker Center for Research on Girls & Women in Sport
Portrayals of Sexualization
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 8/29
Tucker Center for Research on Girls & Women in Sport
Portrayals of Sexualization
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 9/29
Tucker Center for Research on Girls & Women in Sport
Portrayals of Athletic Competence
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 10/29
Tucker Center for Research on Girls & Women in Sport
Portrayals of Athletic Competence
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 11/29
Tucker Center for Research on Girls & Women in Sport
Portrayals of Athletic Competence
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 12/29
Tucker Center for Research on Girls & Women in Sport
“Sex Sells” Master Narrative
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 13/29
Tucker Center for Research on Girls & Women in Sport
Tucker Center Distinguished Lecture – Fall 2009
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 14/29
Tucker Center for Research on Girls & Women in Sport
Publish own blogPublish own Web pageUpload video you created
Post review of productsPost comments on blog(s)Edit/add to Wiki article
Use RSS feedsTag photos
Maintain a social networking
profile
Read blogsListen to podcastsWatch video made by others
None of the above
The Social Technographics ™Ladder© 2008 Forrester Research, Inc.
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
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Tucker Center for Research on Girls & Women in Sport
Did You Know 4.0 Content by XPLANE, The Economist,Karl Fisch, Scott McLeod & LauraBestler. Design and development by
XPLANE: http://www.xplane.com
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
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Tucker Center for Research on Girls & Women in Sport
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 17/29
Tucker Center for Research on Girls & Women in Sport
“If you can't explain it simply,
you don't understand it well enough...”
-Albert Einstein
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 18/29
Tucker Center for Research on Girls & Women in Sport
What isSocialMedia?
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
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Tucker Center for Research on Girls & Women in Sport
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 20/29
Tucker Center for Research on Girls & Women in Sport
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 21/29
Tucker Center for Research on Girls & Women in Sport
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 22/29
Tucker Center for Research on Girls & Women in Sport
WNBA Teams
with TwitterAccounts
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
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Tucker Center for Research on Girls & Women in Sport
On March 17,2009, CandaceParker had just
82 followers onTwitter …
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 24/29
Tucker Center for Research on Girls & Women in Sport
Tucker Center Distinguished Lecture – Fall 2009
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 25/29
Tucker Center for Research on Girls & Women in Sport
+
Marie Hardin John Curley Center for Sports Journalism, Penn State University
Making new
media:Feminism,
women’s sports
and theblogosphere
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
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Tucker Center for Research on Girls & Women in Sport
Sports and social media
• Does new mediareplicate old?
• Does new media meannew values?
• Men and women
covering sports in theblogosphere
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
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Tucker Center for Research on Girls & Women in Sport
Women talking sports
• Why it matters
• Opportunities,
Obstacles
• Agendas,communities
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
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Tucker Center for Research on Girls & Women in Sport
Revolution/Replication
• Feminism.
• Discourse.
• Activism.
• Change.
8/14/2019 Facing Off Over Facebook: The Impact of Social Media on Women Sports
http://slidepdf.com/reader/full/facing-off-over-facebook-the-impact-of-social-media-on-women-sports 29/29
Tucker Center for Research on Girls & Women in Sport
Tucker Center Distinguished Lecture – Fall 2009
Facing Off Over Facebook:
The Impact of Social Media on
Women Sports
Marie Hardin, Rachel Blount, and Angela Ruggiero
