Facilitate Digital (ASX:FAC)Facilitate Digital (ASX:FAC)

Investor Briefing

22nd September 2011

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The Company

• Facilitate Digital (ASX:FAC) is a global provider of software to the digital media industry

• Our software is 100% proprietary

• Our major clients are Tier 1&2 media agencies, including international groups such as:• WPP (Mindshare, Mediacom, Mediaedge:cia, Maxus)

• Omnicom (OMD, PhD)

• Publicis (Zenith Optimedia, Starcom)

• Interpublic Group (Universal McCann, Initiative)

• Aegis (Carat, Isobar)

• Revenue is derived from 2-3 year rolling contracts

• Our footprint includes APAC, Europe, UK, US (HQ in Sydney)

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The Facilitate Digital Product Suite

• Leading global platform

Symphony - campaign

workflow automation &

business process

integration

• The only global solution

in existence:• Multiple languages

• Multiple currencies

• Cross market briefing,

planning and buying

• Management of dual

languages

• Configurable to local

market requirements

• Fully customisable outputs

and inputs

• Leading global platform

Symphony - campaign

workflow automation &

business process

integration

• The only global solution

in existence:• Multiple languages

• Multiple currencies

• Cross market briefing,

planning and buying

• Management of dual

languages

• Configurable to local

market requirements

• Fully customisable outputs

and inputs

• Third party adserving

platform

• Purpose built modules

within include:• Search

• Rich Media

• Performance Media

• Advanced conversion

attribution capabilities

• Cookie ID management

• Full suite of optimisation

tools including

retargeting

• Simplified workflow

• Fully integrated with

• Third party adserving

platform

• Purpose built modules

within include:• Search

• Rich Media

• Performance Media

• Advanced conversion

attribution capabilities

• Cookie ID management

• Full suite of optimisation

tools including

retargeting

• Simplified workflow

• Fully integrated with and inputs

• The only system agnostic

integration layer:• Integrated with industry’s

leading adserver systems

• Integrated with industry’s

leading finance systems

• Integrated with bespoke

agency finance systems

• Configurable algorithm

creates a uniform

taxonomy framework

between media

schedule, production

schedule, finance system

and adserver

and inputs

• The only system agnostic

integration layer:• Integrated with industry’s

leading adserver systems

• Integrated with industry’s

leading finance systems

• Integrated with bespoke

agency finance systems

• Configurable algorithm

creates a uniform

taxonomy framework

between media

schedule, production

schedule, finance system

and adserver

• Fully integrated with

Symphony - market’s

leading workflow

platform

• Double-byte enabled for

display of local language

characters

• Advanced, configurable

reporting engine

• Global platform used in

19 countries across Asia,

Europe and North

America

• Fully integrated with

Symphony - market’s

leading workflow

platform

• Double-byte enabled for

display of local language

characters

• Advanced, configurable

reporting engine

• Global platform used in

19 countries across Asia,

Europe and North

America

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Facilitate Digital – Core Products

Product Function Value to Client Revenue Model

Facilitate for

Agencies (adserving)

Publishing and tracking

of online display,

search, performance

media and rich media

campaigns

1. Reporting to assess campaign

performance (real time)

2. Tools to optimise campaign

performance

3. Data capture and aggregation of

campaign performance to inform the

planning process

4. Critical data source for agency

Trading Desk/DSP

Variable – revenue generated for

every ad impression and/or click

1. Streamlines otherwise manual Fixed & variable – revenue

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Symphony

Planning & Buying

Platform - (Bloomberg

of digital media)

1. Streamlines otherwise manual

workflow for 30-40% efficiency gain

2. Aggregation of buying data to inform

the buying process

3. Framework to create data uniformity

across investment and campaign data

assets

4. Channel planning and benchmarking

5. Aggregation of multiple procurement

models, including Exchange/DSP

Fixed & variable – revenue

generated from either:

(a) Volume of activity/spend

channeled via the platform

(b) Fixed fee licence

(c) Transaction and data fees

Existing value proposition & revenue models

Future value proposition & revenue modelsFor

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Key Trends – digital now owns the agency agenda

"Our belief is that all of our services are digital and will become digital ...two years from now you won't

even use that word to make a distinction."

John Wren - Global CEO

Mediabrands' chief digital officer for the past three years, Quentin George, is expanding his portfolio at

the Interpublic media management arm, adding the new role of chief innovations officer.

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AdWeek 15th September 2011

‘Right now it's more about looking at individual steps inside of this value chain, especially for digital,

where shockingly enough, it's the least mature when it comes to automation even though it's the most

progressive one because it's digital in nature. It should be much more automated’.

Hagen Wenzek - Global CTO

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While industry’s need to ‘innovate & consolidate’ drives investment

‘Aggregate value of global technology M&A rose to $52.1 billion in the second quarter of 2011, nearly

doubling the deal value from the first quarter (up 92 %). The surge was attributed mainly to industry

consolidation and ongoing innovations...’

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Symphony – integrating multiple point solutions

PLANNINGPLANNING TRADINGTRADING TRAFFICTRAFFIC BROADCASTBROADCAST FINANCEFINANCE REPORTREPORT

B U Y S I D EB U Y S I D E

• The use of multiple point solutions within the campaign lifecycle makes workflow highly inefficient

• The point solution toolset varies by market

• Adoption of multiple point solutions makes integration of workflow and business process impossible

A D S E R V I N G

FINANCEMINDERMINDERMINDERMINDER

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Symphony – innovate...consolidate

PLANNINGPLANNING TRADINGTRADING TRAFFICTRAFFIC BROADCASTBROADCAST FINANCEFINANCE REPORTREPORT

B U Y S I D EB U Y S I D E

S Y M P H O N YS Y M P H O N Y

• Symphony is the only global solution in existence (languages, currencies...)

• Symphony is the only point solution agnostic platform

• Symphony is integrated with leading point solutions around the world

• Symphony is the only platform offering ‘end to end’ workflow automation (encompasses the full campaign lifecycle)

A D S E R V I N G

FINANCEMINDERMINDERMINDERMINDER

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Before Symphony... 86 Steps

Symphony - create efficiencies, establish standards and increase capacity

With Symphony... 36 StepsFor

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Growth Strategy

EXISTING NEW

Growth Driver Revenue Model(s) Growth Driver Revenue Model(s)

EXISTING

• Up sell modules on FFA stack

• Cross sell into product usage

gaps (Symphony & FFA stack)

• FFA Stack – CPM & CPC

(activity based)

• Symphony – licence fee, one

of either:

- fixed annual fee for capped

number of users

• Broaden functionality to align

with wider user base across

entire agency – ie. planning,

buying, finance, ad-ops, local

management, regional

management, global

• As per ‘Existing’

• New modules monetised

under pre-existing model at a

price increment

P R O D U C T

EXISTING number of users

- per seat per month

management, global

management...

• New functionality available as

a ‘module’ – ie. buy analysis,

investment analysis

NEW

• Target Tier 1 & 2 agencies

• Leverage existing Group

contracts & network across

markets

• Bundle: Symphony + FFA

stack

• As above • Innovate – more focused on

future market requirement -

ahead of adoption curve

• Mobile app, i-pad version

• New modules monetised

under pre-existing model at a

price increment

• Cross Media

• Activate trading based

revenue models – ie. trading

capabilities monetised on a

’clip the ticket’ basis (buy and

sell side)

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What is the Opportunity?

EXISTING NEW

Growth Driver Revenue Model(s) Growth Driver Revenue Model(s)

EXISTING $25m $100m

P R O D U C T

EXISTING $25m $100m

NEW $250m $1b+

C L

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*Figures represent per annum revenue in USD

• Trading

• Cross

Media

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Innovation Agenda

• The company continues to innovate aggressively

• Leveraging our capabilities and knowledge in the areas of adserving, data and workflow, our

roadmap sees us creating new functional capabilities aligned with the agency requirement in

four key areas:

• Workflow

• Trading

• Data

• Cross Media

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• Cross Media

• Whilst expanding the feature set to create value for all four stakeholders

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The evolution of Symphony: a platform and a market place

…today, Symphony ‘s workflow and

trading capabilities encompass 3 of the 4

stakeholder groups, creates value

principally for the buyer and monetises

2 stakeholders

SYMPHONYSYMPHONY

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…tomorrow, Symphony ‘s workflow and

trading capabilities will encompass all 4

of the stakeholder groups, create value

for each and monetise all 4…

SYMPHONYSYMPHONY

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The evolution of Symphony : a platform and a market place

SYMPHONYSYMPHONY

…whilst providing buyers and sellers integrated,

dynamic trading capabilities that will establish

transactional revenue streams…

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The cross media opportunity...

DIGITAL PRESS PRINT OOH RADIO TV • In it’s current iteration,

Symphony already provides

campaign workflow

automation and integration

of business process.

• These same principles can

be applied to non digital

media for which there is a

growing market need.

• The aggregation and

centralisation of multiple

media disciplines alone

CROSS MEDIA WORKFLOW & TRADING PLATFORMCROSS MEDIA WORKFLOW & TRADING PLATFORM

media disciplines alone

creates value for all four

stakeholders, in particular

large media buyers and

sellers.

• The intellectual property

within Symphony provides an

optimal starting point from

which to create cross media

capabilities.

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FY11 – Results

• FY11 result impacted by

• Unprecedented movement in AUD

• Longer than anticipated sales cycle

• Softening of activity in Europe

• Some sign on revenues deferred into FY12

• Like for like revenue increased from $7.4m to $7.7m

• EBITDA of $1.03m

• Cost base further reduced in 2H by circa $200k, or $0.4m per annum

• FY11 result impacted by

• Unprecedented movement in AUD

• Longer than anticipated sales cycle

• Softening of activity in Europe

• Some sign on revenues deferred into FY12

• Like for like revenue increased from $7.4m to $7.7m

• EBITDA of $1.03m

• Cost base further reduced in 2H by circa $200k, or $0.4m per annumFor

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Milestones that will underwrite FY12 growth

• Signed exclusive global contract with Mediabrands (3rd largest agency group in the world)

• Commenced rollout into key markets in Europe and Asia in July

• Program of market rollouts will continue for 2-3 years

• Significant annuity revenues will be realised, equating to significant FY12 growth

• Success continuance of regional (APAC) rollout for GroupM agencies

• Australia, Singapore complete

• China, Malaysia and Japan nearing completion

• Next phase includes SEA and India

• Released major enhancements to the Symphony platform that will ensure it remains the industry leader

• Translated the entire platform into Chinese

• Management of cascading multiple discount schedules• Management of cascading multiple discount schedules

• Management of local tax schedules

• Campaign performance forecasting

• Electronic Purchase (Insertion) Ordering

• Despite a protracted sales cycle, the company is signing major deals, and is not losing major contracts to

competitors. All global groups are now engaged and at various stages of discussion/negotiation,

including:

• Aegis – North America

• GroupM – North America

• Omnicom – Europe & North America

• Publicis – North AmericaFor

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Facilitate Digital – The Board

• Former Chairman of emitch Limited, largest online media agency in Aust and NZ

• Director of specialist online media agency, Switch Digital Pty Ltd and Parts All Over Pty Ltd.

• Former Managing Director of The Age and Sunday Age, and Editor and CEO of BRW

• Council Member of Leadership Victoria

• Over 20 years experience in the media industry, including George Patterson Bates, PMP Limited (ASX:PMP) and Red Sheriff

• Executive management positions include Managing Director of Red Sheriff Ltd and CEO of Traffion Pty Ltd

• During Ian's tenure Red Sheriff grew from a staff of 10 to become a global leader in web analytics and market intelligence,

with more than 1000 clients in 52 countries

• 15 years advertising agency experience directing large multinational accounts such as Telstra and Kraft Foods

• Senior management roles with industry leading agencies such as DDB and Mojo

• Co-founded Facilitate Digital Pty Ltd in 2000

Stuart Simson

Non Executive

Chairman

Ian Lowe

CEO & Executive

Director

Ben Dixon

COO and Executive

Director • Co-founded Facilitate Digital Pty Ltd in 2000

• Graduated in Commerce/Law from Melbourne University in 1998

• Co-founded Facilitate Digital Pty Ltd in 2000

• Partner for leading firm Cooper Grace Ward, acting for listed and unlisted organisations in the arenas of Corporate Advisory,

Capital Markets and IP/IT

• One of Australia's most experienced and successful corporate executives

• Former Managing Director and Chief Executive Officer of Qantas Airways Limited

• Director of Crown Limited and Consolidated Media Holdings Limited

• Chairman of the Garvan Research Foundation, and Deputy Chairman of Tourism Australia

Director

Charles Sweeney

Non Executive

Director

Geoff Dixon

Non Executive

Director

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