Faceoff: Tackling the duopoly with the 3rd front of mobile advertising Jayesh EaswaramonySVP&MD– APAC, Middle East & Africa

InMobi

INMOBI IS THE MOBILE POWERHOUSE, OVER 8 YRS OF

HANDS ON EXPERIENCE

Consolidating the ecosystem: Top 15 apps of Indonesia

MASS PLATFORM REACH MOBILE-FIRST FULL RANGE OF SOLUTIONS

FULLY VERIFIED AND MEASURABLE BY 3Rd PARTY

SOCIAL/CHAT

NEWS ENT

91Mn

CONTEXTUAL CREATIVE

VIDEO-FIRST FORMATS

REMARKETING CUSTOM AUDIENCES

WHAT THE INDUSTRY NEEDS TODAY AND

HOW WE ARE DELIVERING

CLEAR VERIFIABLE

METRICS – HENCE,

PROVEN ROI

MOBILE-FIRST

INNOVATION

FULL UNDERSTANDING

OF THE USER

EXPERIENCE

MOBILE–SPECIFIC INNOVATION

MicroVideos SeamlessInteractive

Split-Screen ARVideo

POWER OF DATA IN YOUR HANDS

• Location insights leverages behavioral and historical location--based user actions and turns them into meaningful targeting options

DATA-DRIVEN DECISION MAKING : MOBILITY INDEX FOR AUTO

Under5 km

5 – 25km

Over50 km

Travel during 1400-1700

Travel Locations – CPG Store, Day care, local markets etc

Hijabs HousewifeMoms

Travel Locations – Tech Parks, Social Hangout areas, Business Hubs etc

Travel during 0900-1100 and 1600-1900

Travel Locations – Universities, Cafes, Shopping Malls

Millennial College Students

Travel during 0500-1100 and 2000-2300

Hotel and Lodging Regulars

Frequent flyers

Travel Locations – Tech Parks, Social Hangout areas, Business Hubs etc

Source: InMobi Network Data – April, 2017

User Distribution – 33%

User Distribution – 31%

User Distribution – 21%

Travel during 0800-1100 and 1800-2200

BusinessProfessionals

Manufacturing sector employees

User Distribution – 15%

User distribution percentages is derived based on number of users who have

visited us on >= 10 days in last 75 days

25 – 50km

30%*EXTEND REACH

BEYOND TV AND DIGITAL

Vs. INDUSTRY STANDARDS*RESULTS OF PREVIOUS AD-EFFECTIVENESS REPORTS

65%* AVG UPLIFT IN

BRAND AWARNESS

VERIFIED FOR SUCCESSFUL RESULTS

50%*DRIVE TO ONLINE

PURCHASE

80%* AVG UPLIFT IN

BRAND FAVOURABILITY

60%* AVG UPLIFT IN

PURCHASE INTENT

2XVIEWABILITY

COMPARED TO INDUSTRY AVG

WELCOME TO THE PANEL

BRYAN KIM: MD- APAC, TUNE ROHINI BEHL: MARKETING HEAD, FONTERRA

THANK YOU