TUTOR.COMSOCIAL MEDIA GUIDE

FOCUS ON:FacebookPromote. Engage. Connect.

Welcome to the Tutor.com Social Media Guide Series. We hope these guides help you makethe most of the social media tools available to your library. Here are some ideas and examplesto make the most of your blog to promote your programs and services; engage your community;and, connect with your colleagues.

PromoteWhether you have an event coming up, a new resource toshare or just want to remind your community of all the libraryhas to offer, Facebook will help you get the word out.Every time you post something, all of your followers will seeit too.

Remember to use the Facebook Events section to share program dates and times. After an event, share photos and fun facts.

Promoting on Facebook doesn’t have to just be for specialevents or happenings around the library. You can use thepage to simply let your audience know about the resourcesyou have to offer. From posting about the free homeworkhelp to the new books available in your Junior’s section,posts like these are a great way to keep your page up todate and your audience informed!

TUTOR.COMSOCIAL MEDIA GUIDEFOCUS ON: Facebook

EngageAllowing users to Like your page means they can connectwith you through Facebook. It’s common for users to postquestions or comments on a wall and also provides youa great opportunity to connect!

Themes such as Banned Books Week are a great startingpoint to engage your community in a conversation.Many libraries (and us!) took the opportunity to simplypost “What is your favorite banned book?” and let thecomments roll in. Providing a topic for your audience todiscuss is a good way to generate activity on your page.

Engage with your community by showcasing them within thelibrary. Traverse Area District Library provides a great example ofsharing on Facebook a shelf dedicated to their town’s footballteam, titled “Tackle A Good Read!” Showing pride in yourcommunity on Facebook can help to reach those who might havenot initially found out about it had a friend not Liked or Sharedthe post.

TUTOR.COMSOCIAL MEDIA GUIDEFOCUS ON: Facebook

Get the latest promotional materials and social media tools onour Client Resource Center at www.tutor.com/clients

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Connect One of the best things about Facebook is that it allowsusers with similar interests to connect. Not only can youconnect with your community, but also other librariesand librarians from across the country. By Liking a pageyou will be able to see their activity pop up on yournewsfeed. This is a great way to share what is going onat your library and to gather ideas on what is going on atothers! September was Library Card Sign Up Month, andmany libraries took to their pages to state why they thinkit’s important to sign up for a library card. One exampleis the Carnegie Library of Pittsburgh, in their 30 Days,30 Ways to Use Your Library Card Facebook posts.

One final note, don’t forget to cross promote! Sharingyour blog activity on Facebook and tweeting out someof your Facebook posts is a great way to reach yourentire audience.

Posts to post:• Did you know you can get help from a tutor at no cost through {Library Name}? Yep, with your library card you have free access to Tutor.com. Check out how to get started: {include link to program url}

• Stuck on tonight’s homework? We can help! Don’t forget that with your library card you have access to Tutor.com from XXam to XXpm!

• Finding a new job can be tricky, but don’t fret! With your library card you can utilize Tutor.com for help with resumes & job searches. {include link to program url}

• End of year exams are coming up & there is a lot to review. Check out our homework help program through Tutor.com to help refresh! {include link to program url}

• Your smartphone just got smarter. Tutor.com To Go is available on all mobile devices and tablets & free to use when you sign up for a library card! Check out the blog post below on to use it!

• Need another pair of eyes to review your college essay? Log on to our homework help through Tutor.com for help proofreading your work! {include link to program url}

• Back to school next week - what classes you are taking this school year? Remember library card holders, you have access to our homework help program through Tutor.com!

• Algebra, geometry, composition & writing – there is a lot to review for the upcoming SATs & we are here to help! Our homework help program through Tutor.com is available every day from XXpm to XXpm & can answer questions you have on all these topics. {include link to program url}