Facebook Pro Proposal

Facebook Pro ProposalLai Tsz Shan Winnie X1002073Jorge Alania 9733064 1AgendaAims of developing Facebook Pro Value Proposition of Facebook ProDevelopment Plan Marketing Plan Financial Plan

2Aims of Facebook Pro3Aims of Facebook Pro4Provide all-in-one online office work serviceGenerate more profits and develop new business in existing Facebook membershipAttract more user join Facebook Pro member in future

4Value Proposition of Facebook Pro5wifi6wifiinformativeflexibilityinformativeworkableWorkableFunctions in different deviceWork with multi-usersAccessible in different browserSupport with MS Office Work7

IntegrativeCollaborative work in real timeAll-in-one online office workOrganize meetingIntegrate the ideas

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FlexibilityOrganize the meeting anytime anywhereChoose different types of membership planRight to access and edit the works9

InformativeShare informationUpdate News Share Files & documentsShare ideas

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Features illustrationVideo conferencing in groupShare documentsCloud based file StoragePresentation applicationEdit the works with team members

11Interface design12

Video conferencing in group13

Share document14

Cloud based storage

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Presentation application16

Edit works with multi-user17

17Development Plan18Development Process19Future Development PlanKeep receiving feedback from userImprove the existing feature continuallyDevelop the new features20

Marketing Plan21Marketing PlanTarget segmentationPromotion plan

22Target SegmentationUser: Students from collage & university (85% & 96%)Business people23http://techcrunch.com/2005/09/07/85-of-college-students-use-facebook/SOCIAL NETWORKING USAGE AND GRADES AMONG COLLEGE STUDENTS, Chuck MartinPromotion PlanShort term:Offer free Beta monthly planSocial media promotionOnline viral marketingReferral CampaignEmphasis on flexibility of membership choice

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News, facebook page, banner ads

Online viral marketing

24Promotion PlanLong term:Offer Birthday GiftKeep continue providing the promotional planUse social media for promotion

25Financial Plan26SurveyIf Facebook would have Skype, Drop box 5GB, Google documents all together. Would you will be willing to pay for it?

27901,000,000 x14% = 126.14 million user at the beginningSurveyIf your answer is no. After a year, if you see that everyone is starting to use it, will you join them?2815.8%21%Growth rate28Survey29Scenario Analysis30ScenarioProbabilityMarket share (%)Growth per year (%)Optimist0.4127Realistic0.395Pessimist0.273Capacity (GB)Price (%)User Choice(%)55701010202015103 types of storage planMarket AnalysisPotential CustomersTotal user in existing membership in first yearYear 1 Growth rateYear 2Growth rateYear 3Growth rateLess than 17 years old0%0.4%0.7%1.4%University students3.6%1.5%1.8%2.5%Business man, companies6%2.5%3.1%4.2%Total9.6%31Market GrowthPayment methods7-11 or in any store nearbyFacebook creditPhone/electric billsPaypalVisa Card, Master cardFacebook Credit

32ProfitThe profit will be generated at the time we sell the idea.Price = $200000 or some stocks for that valueCost = Big survey33Referencehttp://bx.businessweek.com/social-media-analytics/view?url=http%3A%2F%2Fcommetrics.com%2Farticles%2F2011-cost-metrics-6-social-media-marketing%2Fhttp://www.slideshare.net/ruhma/financial-plan-production-cost-analysishttp://www.nickburcher.com/2011/04/facebook-usage-statistics-1st-april.html34End35