Embed Size (px)
Citation preview
SOCIAL MEDIA SERIES
FACEBOOK PHARMA PROPERTIES
December, 2016
content proprietary & confidential
&
Updated: December 15, 2016
2 content provided by Klick Health & The Digital Health Coalition
&
THE SOCIAL MEDIA BEST PRACTICES PROJECT
The Social Media Best Practices project came out of a desire to show pharmaceutical marketers
what is possible on the different platforms and to remove at least some of the fear of tackling
social engagement.
Finding the Sites
We keep tabs on a large number of social properties, including Facebook pages. Discovering
these properties can be difficult and time consuming. If you know of any Facebook pages that
are owned by pharma companies, contact the social team at Klick Health and we’ll add them to
the list.
Current Lists
The current Facebook lists contain a wide variety of pharmaceutical-sponsored pages:
Why Facebook?1
There are two reasons that Facebook should be the first platform on the list for marketers who
want to look at social for patients and caregivers: reach and demographics.
Reach2
Demographics
1 See our POV titled: Facebook First for Pharma
2 comScore Cross-Platform Future in Focus 2016
2
5
20
24
36
44
0 5 10 15 20 25 30 35 40 45
Clinical Study
Professional
Regional
Branded
Corporate
Unbranded
Updated: December 15, 2016
content provided by Klick Health & The Digital Health Coalition 3
&
Enjoy this listing of Pharma-sponsored Facebook pages, and use it to help plan your next social
campaign.
BRANDED PAGES3
Company Name Brand Page Name (Linked) Comments Q4 2016
Novartis Gilenya Gilenya Yes 293,552
AstraZeneca Nexium Nexium Yes 211,441
Novartis Tobi Podhaler TOBI Podhaler No 86,974
Biogen Alprolix Alprolix No 83,814
AstraZeneca Crestor CRESTOR (rosuvastatin calcium) Yes 60,799
Baxalta Advate ADVATE [Antihemophilic Factor (Recombinant)] Yes 35,242
Novartis Gleevec Gleevec No 27,004
Novartis Extavia Extavia No 26,252
Shire (Baxalta) Baxalta Adynovate Adynovate Yes 24,071
Takeda Entyvio Entyvio No 21,805
Biogen Tecfidera Tecfidera Yes 21,021
Novartis Tasigna Tasigna No 18,952
Allergan Juvederm Juvederm No 17,840
Baxalta Rixubis RIXUBIS [Coagulation Factor IX (Recombinant)] Yes 17,637
Pfizer Alesse NothingLess Powered by Alesse Yes 16,464
Biogen Eloctate ELOCTATE [Antihemophilic Factor (Recombinant), Fc…] Yes 15,031
Biodelevery Bunavail Bunavail Yes 14,928
Novartis Sandostatin LAR Sandostatin LAR No 7,977
Pfizer Alesse Rien de moins signé Alesse Yes 7,532
Orexo Zubsolv Zubsolv No 5,745
Pfizer QuilliChew Quillivant XR & QuilliChew ER (methylphenidate HCl) CII No 3,275
Allergan Restasis Restasis Yes 1,948
Incyte Jakafi Jakafi No 1,308
AstraZeneca Bydureon Bydureon No 281
3 Many of the pages are limited by geographic region. You need to be inside the appropriate region and logged into Facebook to
see the page.
Updated: December 15, 2016
4 content provided by Klick Health & The Digital Health Coalition
&
UNBRANDED PAGES
Company Page Name (Linked) Q4 2016
Takeda Lighter Blue 463,805
AbbVie PsoriasisSpeaks 299,041
Pfizer Woman On 257,192
Teva Lift MS 253,661
UCB Epilepsy Advocate 217,308
Pfizer Fibro Center 190,029
Teva More To Migraine 188,107
Pfizer & EMD Sorono MS LifeLines 183,805
Pfizer Quitter's Circle 155,620
Merck The Merck Manual Consumer 111,606
AstraZeneca Lung Cancer 107,575
Allergan #ActuallySheCan 107,033
AstraZeneca Save Your Breath 104,719
Sanofi Diabetes 97,740
UCB Parkinson's More Than Motion 76,235
Lundbeck Lennox-Gastaut Syndrome 74,531
Sanofi Knee Osteoarthritis 55,491
Sanofi Voices of Meningitis 55,174
Pfizer Story Half Told 47,794
AZ Gout is Serious 47,758
Baxalta My Ig Source 47,624
Amgen Break Away from Cancer 38,923
Biogen Above MS 31,702
UCB Crohns and Me 31,401
Genentech CF Living 27,026
Novartis Chronic Transfusional Iron Overload and Sickle Cell Disease 23,652
Janssen Joint Decisions RA 23,040
AstraZeneca Breast Cancer 19,977
Novartis Living Like You 19,498
Galderma Rosacea Facts 17,450
Novartis Melanoma Just Got Personal 14,331
Lundbeck Moving Together for HD 12,428
Boehringer Ingelheim Drive 4 COPD 7,686
Shire My Eye Love 7,672
Celgene MDS Matters 7,267
Updated: December 15, 2016
content provided by Klick Health & The Digital Health Coalition 5
&
AstraZeneca OhISeeCommunity 6,772
Pfizer Our Hemophilia Community 6,750
Allergan iact4women 6,047
AstraZeneca beBRCAware 5,363
Novartis COPD Life is Calling 3,341
AstraZeneca My COPD Life 2,321
Novo Nordisk Changing Hemophilia 1,956
Informed DNA HAE Aware 608
Pfizer & EMD Sorono MS Voices: A Multiple Sclerosis Community (stage) 25
CORPORATE PAGES
Company Page Name (Linked) Q4 2016
Novo Nordisk Novo Nordisk 478,784
Pfizer Get Old 335,437
Boerhinger-Ingelheim Boehringer Ingelheim 273,080
Pfizer Pfizer 238,593
GlaxoSmithKline GlaxoSmithKline 214,844
Novartis Novartis 156,142
Merck MerckENGAGE 146,378
Abbott Abbott Careers 139,787
BD Canada Diabetes Innovations 117,796
Bayer Bayer Pharmaceuticals 107,073
Sanofi Sanofi US Diabetes 97,739
AstraZeneca The 4th Shift 95,923
Bayer Bayer Careers 87,196
Roche Roche 56,926
Acorda Acorda Therapeutics 51,914
Sanofi Sanofi US 43,256
Merck Merck 42,285
Eli Lilly Oncology on Canvas 39,276
AstraZeneca AstraZeneca US Community Connections 36,393
Teva Teva Pharmaceutical Industries Ltd. 30,595
Eli Lilly Eli Lilly & Co. 25,685
AstraZeneca AstraZeneca Careers 21,584
Eli Lilly Campaign for Modern Medicines 17,065
Genentech Genentech Jobs 11,787
Updated: December 15, 2016
6 content provided by Klick Health & The Digital Health Coalition
&
Merck Merck Careers 6,710
UCB UCB Corporate 4,041
Kyowa Hakko Kyowa Hakko USA 2,492
Sanofi Sanofi aventis TV 1,608
Teva Teva USA 1,572
Abbott Labs are Vital 1,532
Takeda Oncology (Millennium) Takeda Oncology 1,391
Salix Salix Pharmaceuticals 1,359
Johnson & Johnson CaringCrowd 1,098
Novartis Novartis Animal Health 448
AstraZeneca AstraZeneca Hope Lodge-American Cancer Society 356
Biogen Rolling Clones - Biogen Idec Cycling Team 42
Help us keep the list up to date
We routinely scour Facebook for new pages but we don’t know what we don’t know. If you have
a page that should be on the list, contact us and let us and we’ll add it!
Email: [email protected]
Phone: 416-214-4977 x2375 (Brad Einarsen, Senior Director, Social)
