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Stay up to date with Facebook's branding assets and how they should be used.
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Facebook Brand Guidelines
Presents
“f” Logo
Facebook permits the use of the “f” logo to refer, off of Facebook, to the following:
• Your Facebook Page• Your Facebook Group• An application you offer via Facebook Platform• Your implementation of Facebook Connect
“f” Logo• “f” logo should clearly indicate the action the audience is being prompted to
initiate (e.g. “Like us on Facebook” or “Use this app on Facebook”).• Don’t hyperlink the “f” logo to our Facebook log-in page.• While you may scale the size to suit your needs, you may not modify the “f” logo
in any other way (such as by changing the design or color). You may revert to black and white
“Like” Button
Facebook permits the use of the Like button in the following situations
• In connection with Like button social plugin• Can be used in offline advertising with a textual or visual
reference made to Facebook
“Like” Button
Facebook does not permit the use of Like button in online advertising.
Facebook does provide some other variations of the “Like” symbol that are approved.
Using the “facebook” logo
Use of the “facebook” logo is not allowed under any circumstances.
However, you can send in petition to request the use of their logo.
Referencing Facebook• It must be truthful, and cannot suggest that you are affiliated with, sponsored, or
endorsed by Facebook.• Textual references should never be hyperlinked to anything but the Facebook.com login
page.
• Never combine your name with Facebook’s name.• Facebook should be capitalized and in the same font size and style as the other
content.
Using Facebook has helped drive sales for our company!
Referencing Facebook• When inviting users to like your Page, say ‘like our Page’. Do not invite them to
‘friend’ your Page.• Do not use Facebook, or any other of their trademarks, as a verb. And don’t
pluralize them either.• When creating an event you need to make it clear that you, and not Facebook is
responsible for the event.
What not to do:
Using ScreenshotsScreenshots may be used with Facebook’s prior
written permission• They cannot be modified in anyway from their appearance on Facebook.• Individuals displayed in screenshot need to give permission to use their profile image.• Any Facebook profile will need written consent from its creator before use.
What not to do: What is acceptable:
Using Screen Shots
What not to do: What is acceptable:
More Information
More information on brand permissions:• facebook.com/brandpermissions
For permission request forms:• facebook.com/brandpermissions/requests.php
Venpop is here to help!
If you have questions or are unsure about using Facebook’s brand assets, please feel free to contact us.
Contact information:Erik Jacobsen
