16 Fleet Auto MAg / MARCH 2012

faCE TO faCE NitiN ChaMaria

Tranztar Trailers is one of the fastest growing brands of trailers and special truck bodies.They are custom designed

to suit specific applications. Manufactured in the state-of-the-art plant in Bhuj, Tran-ztar Trailers reflect engineering at its most advanced.

The Commercial vehicle industry has a proven history of the Fully Built vehicle solution (for Truck/Tractors with application) playing a significant role in the increase of the market share of the Commercial Vehicle manufacturers (OEMs) across the world.  Now a star is born and christened   to join hands with OEMs in their effort to augment market share in the booming present market sce-nario, precisely in this appropriate context.

Using more than 5000 MT of global qual-ity ESSAR steel per month and state of the art of welding and painting facilities, Tranzstar is turning out Application Solutions for all Com-mercial Vehicle Manufacturers/Transporters /Institutional Customers. The facility is run by domain experts and professionals from

reputed organizations across the industry and backed up by a competent R&D teamcapa-ble of offering contemporary, futuristic and world class solutions. At CV applications runs a standing dictat that the quality of products and services to the customer would be main-tained at the highest level at all times.

Dotting the Nation’s road network at all significant and key locations are the touch points of Tranztar for service across the coun-try. A 24x7 “Tranztar Seva Helpline” is set up for providing round the clock service to the customers to ensure that service needs are just one call away.

CV applications closely work with all OEMs, leading and emerging transporters right from the concept stage to the utiliza-tion stage. CV applications dovetails financial support in close liaison with CV manufactures and financial institutions.

Products from the stables of AMW are rolled out with its characteristic full solutions to meet every need of the OEMs/Transport-ers/Institutional Customers. This also reaffirms

the growing acceptance ofTranztar Trailer models among Trailer buyers in India and abroad, thanks to their reliability, increased productivity and overall Service proposition.

In fact, the company rolls out its 250 to 300 Trailers every month from its manu-facturing plant in Bhuj, Gujarat. Currently there are over 2200 Tranztar Trailer on Indian roads successfully giving value service to the customers.

Top Product Range of Tranztar Trailer are Flat Bed Trailer, Side-Board Trailer, Curtain-Sid-er Trailer, Skeletal Trailer,Running Gear,Semi-low Bed Trailer and Low-Bed Trailer.

Tranztar product was utilized to carry the Agni IV missile in 26 January 2012 Republic Day Parade in Delhi.Agni-IV, India’s latest nuclear-capable strategic missile was show-cased publicly for the first time on Thursday at the Republic Day parade and was carried out by Tranztar.

12 Vehicles were sold with Loading Plat-form for Carrying Construction Equipment to Border Roads Organization.

The Trailer King

Fleet Auto MAg / MARCH 2012 17

>>Tranztar CV Applications are a quality product from AMW. How do you merge the outstanding technology of AMW to manufacture these high quality products? Tranztar is one of the fastest growing brands of trailers and CV applications in the country. The products are custom designed to suit specification application. With a state of art manufacturing plant in Bhuj, we have sourced components from world renowned suppliers to obtain the best in quality and technology. We have also set up a dedicated research and development team to constantly deliver performance en-hancing innovations. Tranztar offers world-class products that also deliver great value. A tradition of excellence in engineering, automated production and high quality benchmarks, ensure that our products are extremely rugged and durable. Tranztar Trailers are built to easily navigate through the toughest terrains while carrying and tipping the heaviest of loads.

>>What could you mention about the position of Tranztar trailers in the trailer segment? Tranztar is one of the leading trailer and other CV applications manufacturer in the country. Currently the trailer market in India is largely unorganized and there are no norms to regulate the industry. Tranztar is one of the leading organized players in this market. We want to grow in this segment and emerge as the single largest trailer manufacturer in India. As part of this process we are also keen to transition the trailer manufacturing industry from the unorganized to organized sector.

>>Tranztar trailers are one of the fastest growing brands of trailers and other CV applications. How did you achieve this status in a short period? Our rapid growth has been driven by several factors including the fact that we offer a very high value proposition to our customers. This includes not only the

initial cost, but also the TCO or lifecycle cost of the product. Other benefits include the Tranztar Seva 24*7 Toll free Helpline (1800-209-2447), a one year warranty under normal operating conditions, customized product manufacturing, breakdown service backup and a network of dealer workshops in all the major cities across India. We also have a wide range of application solutions to cater the rising needs of CV Industry.

>>Tranztar trailers are often custom-designed to suit specific applications. What is the process behind designing custom-designed trailers? We start with a need statement from our customers and then move to the drawing board. Based on this we then develop the product which is extensively tested and validated after which it is put into produc-tion.

>>Engineering excellence is promised with every product of Tranztar trailers. How do you make this possible in these times of shortage of best engineer-ing facilities? We manufacture our products in a state of the art facility at Bhuj, have an advanced research and development capability, high-ly trained manpower, benchmark against the highest standards of manufacturing excellence and ISO certified systems and processes. This is how we deliver engineer-ing excellence with each of our products.

>>Durability is another plus point of Tranztar trailers. How do you vouch for the durability of your products? The use of quality inputs and materials, extensive testing of our products both in the lab and real world conditions as well as simulated testing all help to build durabil-ity into our products

>>How do you view the Indian market? Is it lucra-tive? How are Tranztar products faring in the Indian market?

India is a growing market for Tranztar trail-ers and the market size is currently 25,000 units per annum. This is growing by a CAGR of 10% year-on-year. Currently we are selling 250-300 trailers every month and see this number rising in the future as the trailer market moves toward the organized sector.

>>Which other countries of the world have you started reaching out with your products? Our prime focus is India however we have begun supplies to Bangladesh, Nepal, Bhutan and Sri Lanka. We are also looking at the African and Australian markets.

>>What are your major marketing strategies? We have teams of trained people who go into the market and meet with our custom-ers to understand their actual require-ments. This allows us to offer the most ap-propriate solution. We also leverage on the distribution points of our parent company AMW. In addition we have also increased our brand building and PR activities.

Another important strategy is to edu-cate our end customers about the benefits of using Tranztar products. As for service, we have a separate team of highly trained service professionals, as well as our 24 hour helpline Tranztar Seva. In addition we also have authorized service centres across the country.

>>How do you incorporate the latest state-of-the-art technology in your products? Where are your major manufacturing plants located? Tranztar’s main plant is at Bhuj in Gujarat and we are also setting up satellite plants in various parts of the country to cover dif-ferent geographies. Our first such satellite plant has started up in Bengaluru. We have plans to open up 4 such units within the next year.

Tranztar Trailers is a leading firm in the manufacturing of trailers for all purposes. Tranztar Trailers are an unavoidable presence in many sectors in the Indian CV Industry. Nitin Chamaria, Business Head, Tranztar CV Applications, explains to us the reason behind the success and popularity of Tranztar Trailers.