Facbook for your business

MARKETING YOUR BUSINESS WITH FACEBOOK

ASHLEY E. GAINES CHIEF OF MARKETING AND COMMUNICATIONS

Marketing Your Business with Facebook Ashley E. Gaines

Managed Career Soluitons, Inc. operator of Harbor BusinessSource | Hollywood BusinessSource | Mid-City BusinessSource | mcscareergroup.com/bsc Page 2 of 6

Facebook Notes 845 million people use Facebook To Create a Business Page www.facebook.com/pages/create.php Claim your Page’s Vanity UrL Facebook.com/username Cover photo 851 x 315 pixels Cannot contain price or purchase info, contact info, calls to action Profile Pic 180 x 180 Take a look at competitors pages facebook.com/search and select pages Posts With a photo get 2x more engagement Use photos, infographics, charts etc. Publish more than once a day. Look at your competition and see what they are posting, pics, questions, etc and when. You can see the response as well, how many shares/likes



Pin and Highlight Upper Right hand corner of image Pin the post for 7 days which keeps it at the top of your feed under status update box (this is great for blog posts) Highlight by clicking star and it takes image across both columns Be sure to allow everyone to post to your page under Manage Permissions > Posting Ability Add Milestones Post and select milestone to call attention to historical events, images can be 843 x 403 Calls to Action Use Questions/Polls for Fan feedback Interests Lists Create these based on interests you have or competitors for ideas etc. Decay The life of a post is diminishing fast and starts the second you post



Best Practices • Post daily 3-5x, min 5x per week • Focus on engaging your fans • Calls to Action • 80/20 rule: 80% of posts should be helpful while

20% sell your product/service • Make it fun, websites are more conservative,

social media is where you let your hair hang out • Add your website link to the About box • More then 70% of interactions occur during the

first hour after a post is made • A question drives more interaction than a

statement • Positives get more likes and negatives get more

comments • Status updates should be 80 characters or less • Caption this photo posts get 5.5x more comments • Ask a question or a fill in the blank increases

engagement by 92%



Engage and Build Relationships Crucial to building strong relationships with your audience and providing value thru conversation. Show your fans they matter to you and treat them like you care.

Amplify Content from other blogs or websites can show you stay updated. You can also use industry trends. Using other resources shows your aren’t just trying to sell your services.

Promote Talk about a blog post or webinar, any content that talks about your products, services.

You Can’t Just Have a Social Media Presence… You have to be Social



Content Calendar

• 5-10 values of your company • Who is my Audience? • What Interests Them? • What are other Blogs/Facebook Pages writing

about in my category? • What events are coming up • Publications/articles

• Create 12 monthly themes • Create 4-5 sub themes for each week • What is your call to action • Types of Posts

o Question of the day o Link to Blog o Link to article etc o Photos around office of staff o Fan of the week o Quote of the day

Create a Quote/Image with Powerpoint

• Create a new file • File > Page Setup and type in a size you want • Insert text and photos • File > Save as Pictures and name it and save it as

a jpeg

Documents

Facbook for your business