Unit 4Unit 4: CASE STUDY: CASE STUDY

FABTEKFABTEK

FABTEK Hamburg, Germany New kind of fabric: PROTEAN

Light, strong, long-lasting Can be made very thick or very thin Flexible and soft Can conduct electricity

BSAFE COMPANY BSAFE COMPANY

• Sai Gon, Vietnam.• Main product: HELMET• Attempting to find a better kind of

material for helmet : PROTEAN

BRIEF DESCRIPTION

-Protect drivers from being injured or death from accidents

-Various kinds:.for cyclists.for motorcyclists.for car racers.for workers

-Available in many models, colors and sizes

SELLING POINTS Light Soft lining Comfortable Durable

NEW FEATURES

Efficient venting system with several vent-holts.

Special visor: protect the user from sunlight and other elements.

A replaceable inside buffer. Elastic strap

Main buyers

Anybody who is looking for a high quality helmet with exclusive features

Selling places• Supermarkets• Hypermarkets• Sporting goods stores• Auto accessory stores • …..

PRICEOscillates from $25.00 to $200.00

depending on the category of helmetInsurance

ADVERTISEMENT PLANS

Launch an advertising campaign. Hire celebrities to take photos with our

helmets, e.g Angelina Jolie, Brad Pitt, Tom Cruise, etc.

Post our posters on the public transportations: bus, train, etc.

TV, radio, press, website…

missions

• The number one helmet supplier in VN

• The main helmet exporter in VN• Minimize the number of deaths

caused by accidents

DIRECTORATE of BSAFE COMPANY

Bui Quoc Nhat Phuong

Nguyen Vu Truc Tien

Nguyen Hoang Phuc

Le Hoang Dat

Khuu Thanh Tung