Fabric Labels and Care

An Everchanging world.... In today’s world, many people do not have

time or do not know how to sew and are purchasing ready made products/garments

Advancements in technology have provided us with greater choice and availability.

Mass production enables manufacturers to keep prices low and textile products more accessible

Less available time means that we demand easy-to-care-for products/garments

The consumer and their rights!To enable us to make wise decisions relating to

clothing and fabrics, we have a right:• To be protected against misleading advertising• To be informed with all relevant details• To be protected from goods that may be

dangerous• To voice any complaints and seek compensation

The Standards Association of Australia is an independently funded body which formulates standards of safety, sizing, labelling and testing procedures for textiles.

Quality Control

- Maintaining a degree or standard of excellence- Quality Control prevents any significant variation occurring in the quality of products of one line of manufacture

What are Fabric Labels? With so much choice out there, Labels are necessary to provide us

with information about what we are buying and appropriate care. Manufacturers give us these details for 2 reasons:

1. It is required by law2. So that we know how to look after our garments properly and to ensure consumer satisfaction

They can tell us:-Manufacturer identification-Where it is made-The fibre content including percentages-Care instructions-Size-Special finishes applied-Categorisation with respect to fire hazard for children’s nightwearWithout these care instructions, we run the risk of shrinkage,

fading, melting, burning, felting and running colours.

Size

Care Instructions

Where it is made

Example 1

Fabric

Use of wording and symbols for

care instructions

Interesting Spelling!

Example 2

Example 3

Brand Name Size  

Body Measurements Fibre content (what the fabric is) 

Where it is made   

Manufacturers batch number 

Care Instructions

International Care Codes

Trademarks

Use of this symbol is controlled by the Australian

Cotton Foundation

Guarantees the garment/fabric has been mechanically finished so will not

shrink

Standards Association of Australia

Australian Wool Corporation

Famous Advertising Campaigns Gwyneth Paltrow – Estee Lauder Teri Hatcher – Clairol Pat Rafter – Bonds Beyonce – L’Oreal David Beckham – Gillette Stephanie Rice/Eamon Sullivan –

Davenport Curtis Stone (chef) – Coles

supermarkets

Do these marketing techniques work? Why?