- 1. The Garden Calculator andFarmville For Real
- A presentation by Eve Sibley of WorldFoodGarden.org
- and Freeman Murray of Jaaga.in
2. 4 facts about food:
- The UN says world food output must rise 70% by 2050
- 1 billion people in the world are currently undernourished (1/6
of the worlds people)
- The current global food system is responsible for 30% of human
caused greenhouse gases, largely due to food transport.
- People can alleviate greenhouse gases and feed themselves by
consuming local food!
3. Technology can help people jumpstartfood gardens 4. Every
plant has different requirements for
- Nutrients (from soil or other)
- Companion plants (plants that form a symbiotic relationship
with it to support mutual growth)
5. The information age has brought us
- Sunshine data for every location on earth
- Temperature data for every location on earth
- Rainfall data for every location on earth
- Information about Companion plants
- Social networks of experienced gardeners who share information
(Garden Mentors!)
- Plus! Loads of data about the nutrition and caloric yield of
each plant
6. WorldFoodGarden.org
- Seeks to create a Garden Calculator tool that will allow any
person in the world to visually design the most appropriate garden
for their location according to their preference in caloric and
nutritional yield via an easy drag and drop interface
7. Garden Calculator Example with yields andpre-programmed
companion planting 8. Garden Calculator Example with yield,
companion planting, and monthly planting/harvesting schedule 9. 1
fact about the internet
- 1,733,993,741 people in the world currently utilize the
internet to get information (about 1/3 of the planets people.) And
this number doubles in size every 5.32 years.
10. 1/6 of the worlds population is malnourished
- three quarters of the families who suffer from poverty and
chronic hunger live in rural areas, their livelihoods depending
directly or indirectly on farming or fishing. -FAO
11. These people arent rural, but maybe they wish they were 12.
63,370,436people are pretending to farm every month 13. What if
Farmville really allowed people to design sustainable garden plots?
14. This is Farm in Farmville This is a farm outside Bangalore 15.
Real farm Real farmer Pretend farmer Pretend farm 16. Farmville For
Real seeks to create an interface and infrastructure that would
allow a consumer to utilize the Garden Calculators real garden data
to plan gunta sized raised bed garden by the best gardening
practices andthen connect them to a farmer who would grow it 17.
Farmville For Real (simplified)
- Consumer uses calculator to design gunta sized garden
- Farmer plants, maintains and harvests garden according to
design
- Consumer receives fresh produce from garden
18.
- Farmville For Real will be based on the successful model of
Community Supported Agriculture (CSA)
19. Community Supported Agriculture (CSA)
- Community-supported agriculture (CSA) is a socio-economic model
of agriculture and food distribution. A CSA consists of a community
of individuals who pledge support to a farm operation where the
growers and consumers share the risks and benefits of food
production. CSAs usually consist of a system of weekly delivery or
pick-up of vegetables and fruit in a vegetable box scheme.
20. Benefits of CSAs/ Farmville For Real
- stronger than usual consumer-producer relationship
- Close proximity of producer to consumer both reduces pollution
and increases freshness of the produce
- Pre-season financial support allows farmer to focus on high
quality organic foods
21. Additional Benefits of Farmville for Real model
- Guaranteed market for struggling Indian farmers, with up-front
costs paid
- Potential for long-term relationship between consumer and
farmer
- Consumer participation in Gunta garden design and awareness of
daily of farm activities through status updates leads to Consumer
pride in farmer/gunta and social sharing about each gunta on
consumers Facebook page
- Competition driven incentive for farmer to produce higher
yields/ quality produce than other farmers in FFR
22. Answers we seek:
- Can we find trained organic farmers around Bangalore willing to
plant a consumer designed, gunta size raised-bed for a guaranteed
market?
- What are the costs involved to prepare soil (double dig, add
amendments) and water source for each season per gunta?
- How much $ would a farmer want per gunta per season?
- Would the consumer save money/ pay more/ pay same for their
food each month?