F establishing a national legislature G allowing state governments to have powerH requiring that amendments be approved by the statesJ giving the national government the power to collect taxes

The U. S. Constitution corrected a weakness of the Articles of

Confederation by

F The decorations of the hall where the speech will be given

G The location of the speaker in the room H The banner that reads “Voter Apathy” J No one came to hear the speech

Analyze the cartoon below and then answer the question. How does the cartoonist make

his point about voter Apathy?

Types of Campaign Advertising

MethodMethod DefinitionDefinition CharacteristicsCharacteristics

TestimonialTestimonial Endorsements from Endorsements from celebritiescelebrities

MTVMTV

BETBET

MudslingingMudslinging ““attack adsattack ads””

Negative impressionNegative impression

embarrassing past embarrassing past

TransferTransfer Positive symbols of Positive symbols of self with negative self with negative symbols of symbols of oppositionopposition

Self shaking hands, Self shaking hands, opponent in jailopponent in jail

Card StackingCard Stacking Using statistics in a Using statistics in a one sided mannerone sided manner

Biased Biased

MethodMethod DefinitionDefinition ExampleExamplePlain FolksPlain Folks appeal to average appeal to average

peoplepeopleEveryday actionsEveryday actions

Glittering GeneralitiesGlittering Generalities positive first positive first impressionimpression

Images of a perfect Images of a perfect world, world, ““saving our saving our schoolsschools””, , ““improving improving AmericaAmerica””, etc., etc.

BandwagonBandwagon Everyone else is Everyone else is doing it so you doing it so you should too should too

Group testimonials, Group testimonials, people carrying people carrying signs in support, signs in support, endorsements from endorsements from big associationsbig associations

Contrast AdContrast Ad Showing positive Showing positive aspects of the aspects of the candidate at the candidate at the same time as same time as negative aspects of negative aspects of the opponentthe opponent

Split screensSplit screens

Michael Steele - http://www.youtube.com/watch?v=IE80xrBhNjI&NR=1

Ron Paul - http://www.youtube.com/watch?v=wchrOz46L14

Mike Huckabee - http://www.youtube.com/watch?v=MDUQW8LUMs8

The One - http://www.youtube.com/watch?v=ZD4jv21GjrM

Joe Manchin - http://www.youtube.com/watch?v=xIJORBRpOPM

Herman Cain - http://www.youtube.com/watch?v=S6VnTqpTqvQ

Examples

Vernon Robinson - http://www.youtube.com/watch?v=QvotlhQ1P1Y

Mitt Romney- http://www.youtube.com/watch?v=EP2GsRzROF8

Bill Clinton - http://www.youtube.com/watch?v=XoBFL6iwid4

Barack Obama - http://www.youtube.com/watch?v=eZ6fi_Qa2Dk

Examples

http://www.youtube.com/watch?v=zPPLSHKH0h4&feature=results_main&playnext=1&list=PL27CCE6D83042ACEF Barack Obama

http://www.youtube.com/watch?v=Z1mI_jO8sos - Roger Williams

http://www.youtube.com/watch?v=GhgiOSgBEYY Reagan

http://www.washingtonpost.com/politics/decision2012/four-of-the-best-campaign-ads-of-2012-from-pig-pens-to-the-private-sector/2012/09/25/ed7741fa-071e-11e2-a10c-fa5a255a9258_video.html - Ads of 2012

http://www.livingroomcandidate.org/commercials/1964/peace-little-girl-daisy - LBJ Daisy

Examples