January 2012

Please feel free to inquire for updated versions any time

Welcome! Welcome…

…to the VERY BIG BOOK OF INFORMATION

Here you will find all there is to know about EZ-life and its

Emission Zero Mobility Solutions. Perhaps you‟ll find even a

bit more. After all, you are an insider now!

At EZ-life, we pursue one major goal: create exciting products

and services to help city dwellers worldwide to move around

town (commute) fast, green, easy and in style.

We sincerely believe that one of the most effective solutions

to today‟s increasingly serious global problems — oil

shortages, skyrocketing oil prices, economic depression and

failing health levels, to name just a few — is simply to ride a

bike whenever you can. So to us “one more bike, one less

car" is our recipe for a better tomorrow.

Should you still have questions, do not hesitate to let us

know.

We always love to hear from you.

The EZ-life Team.

Our vision is not simply to promote green friendly alternative

means of transports for both individuals and organizations

like companies, hotels, municipalities, campuses, rent a

cars etc…but also to steer into an active leadership role.

How?

By offering high-end electric bicycles, folding bicycles and

electric scooters to be purchased, rented or leased

through sought-after market-ready concepts.

EZ-life USPs:

Experienced and multicultural hungry team

Exclusive distributorship of the best suppliers

Innovative & distinctive added-value services

Strategic partnerships and business synergies

We have achieved a lot. But we are by no means satisfied. We

want more. We are hungry for new challenges, new partners

and new success. Here you will find out more about us, who we

are and what drives us…

JOSH DAN PEER (Founder & CEO)

Previously operation and project manager of two rent a car industry leaders, he successfully

handled customers' high demand of service and felt from the inside the evolution of

commuting habits. Swimming champion and sustainability convinced he question himself few

months ago while managing one of Eldan's branch after his Alya: "Corporate and individuals

Car leasing is strongly spread worldwide, so why should not it work also for electric and folding

bicycles?" and why not in Israel to start with where weather and traffic congestion offers ideal

conditions; after few researches he was convinced of the huge potential: "Just have a look in

England where the Cycle to Work scheme is now offered by 25,000 employers and more than

400,000 people have now purchased bikes via Cycle to Work Scheme".

EYAL SANTO (Sales Manager)

Previously …

The bicycle market is undergoing radical changes and path breaking

technological innovations emerge continuously. Selecting the best

suppliers is one of our strategic standpoints which enables us to offer

the broadest and by far most diverse and attractive range.

INNOVATION & DESIGN

We are proud that many of our bicycles have won international design

and innovation awards. Examples are the first full suspension electric

Mountain Bike e-powered by Bosch allowing more than 100 km

on one charge, the first lightweight folding electric bike with removable

inside tube battery, the revolutionary 7 automatic gears electric bike

e-powered by , the first ever 26” folding bike which folds in

seconds, the unique city bike with ABUS chain lock integrated in the

frame…

We aim to provide sought-after and exclusive products for different

uses and lifestyles. To reach this goal, we are investing a lot of time,

energy, and passion to sign exclusive distributorship agreements.

QUALITY

Most of our bikes are designed and/or made in Germany by highly qualified technicians. The

parts our bikes are made of and our bikes themselves meet the highest quality standards and

successfully pass both official drastic European and Israeli certification processes. Moreover,

sure of our excellent quality EZ-life offer up to 5 years carefree guarantee (optional).

Cycle to Work leasing scheme

Corporate bike sharing system

Self guided electric bike tour

Ofane‟enim warranty extension

Ride N Drive Scheme

Full service Bicycle leasing for employees

commuting to and from work

Large choice of High-end models fully branded.

Online portal of everything staff need for biking

to work

Web CSR tool and reward program

Tracking Mobile app. for employees

www.ez-life.co.il

CSR tools including overall carbon saving, company leaderboard, intra-

company competition, internal incentives…

www.ez-life.co.il

Easy-to-use online tool to record journeys and redeem BikeMiles...

With educational content, safe route planners, weather updates and

social media platform allowing for incentivisation and „‟Gamification”.

Tracking

Immediate upload to main profile page

Tap to start, tap to stop

No movement error recognition

Leaderboard position

Weekly graphical date

BikeMiles

e-bike sharing programs on work or educational campuses, and at hotels,

tourist destinations and police stations

On line reservation

Self-service with badge or credit card

Hotels, Parking, Campus, Police, Rentals...

Fully branded electric bicycles

Automatic lock and charge stations

Light non-invasive installation

GEOLOCATION MOBILE APP.

GPS Tracking via iPhone app.

Bikes routes mapping to discover Tel-Aviv

Original 2 hours rides with 10 stops

Original content (audio, video, photo)

Deals from partners (cafes, restaurants,artisans…)

” ” UP TO 5 YEARS CAREFREE

Riding EZ-life is synonymous with carefree mobility.

Only EZ-life offers 2 years warranty with no use

restrictions. This means that no matter how often or

how much kilometers you ride, we guarantee.

In additional EZ-life offers for a one-time or monthly

fee depending on the financing scheme a 3 years

warranty extension up to 5 years carefree!

No hassle

No deductible or depreciation of parts. Over the full

five years EZ-life riders are entitled to 100%

guarantee. No expensive and often unexpected

repairs. No small print, but clear rules and transparent

agreements. Even the expensive parts such as electric

motor and battery are covered. Most insurers do

not

EZ-life ” ” warranty offers more security, ease

and carefree to enjoy a long lasting investment!

” ” UP TO 5 YEARS CAREFREE

Riding EZ-life is synonymous with carefree mobility.

Only EZ-life offers 2 years warranty with no use

restrictions. This means that no matter how often or

how much kilometers you ride, we guarantee.

In additional EZ-life offers for a one-time or monthly

fee depending on the financing scheme a 3 years

warranty extension up to 5 years carefree!

No hassle

No deductible or depreciation of parts. Over the full

five years EZ-life riders are entitled to 100%

guarantee. No expensive and often unexpected

repairs. No small print, but clear rules and transparent

agreements. Even the expensive parts such as electric

motor and battery are covered. Most insurers do

not

EZ-life ” ” warranty offers more security, ease

and carefree to enjoy a long lasting investment!

UP TO 5 YEARS CAREFREE

Riding EZ-life is synonymous with carefree mobility.

Only EZ-life offers 2 years warranty with no use restrictions. This means that no

matter how often or how much kilometers you ride, we guarantee.

In additional EZ-life offers for a one-time or monthly fee (depending on the

financing scheme) 3 years warranty extension up to 5 years carefree!

No hassle

No deductible or depreciation of parts. Over the full five years EZ-life riders are

entitled to 100% guarantee. No expensive and often unexpected repairs. No small

print, but clear rules and transparent agreements. Even the expensive parts such as

electric motor and battery are covered.

EZ-life ” ” warranty offers more security, ease and carefree to enjoy a long

lasting investment!

THAT IF YOU CHOOSE TO

CYCLE TO WORK YOU COULD

ASK YOUR EMPLOYER TO

PROVIDE YOU WITH A LEASING

BICYCLE FOR FREE…

WWW.EZ-LIFE.CO.IL/C2W

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Turnover in $ millions

BICYCLES P&A

Approx. 1670 bicycles to be sold in 2011 Average consumer price $1550

Promoting green friendly alternative means of transports for

both individuals and organizations like

companies, hotels, municipalities, rent a cars etc…

How?

By offering high-end electric bicycles, folding bicycles and

electric scooters to be purchased, rented or leased

EZ-life USPs:

Experienced, motivated and multicultural team

Exclusive distributorship of the best suppliers

Innovative & distinctive added-value services

Strategic partnerships and business synergies

An appealing & revolutionary Cycle2Work

employers/employees Win-Win scheme.

WE WILL ANNONCE SOON 50 VISION PARTNERS WILLING

TO PARTICIPATE ACCOUNTING FOR MORE THAN 10.000

BIKES OVER 3 YEARS

An all-inclusive corporate e-bike sharing system

A revolutionary folding bike-sharing system

BOTH OF THEM WILL SOLVE BUSINESS FAILURES

OF EXISTING NON PROFITABLE BIKE SHARING MODELS:

THEFT & DETERIORATION

A Bike2School Scheme, a tours & events offer (Bike&See)

An Outdoor Media offer (Bike&Ad) AND MORE TO COME