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EZ Blog Post Writing The Easy Way to Write Great Blog Posts
Show You How to Write a Great Post In Under an Hour
My Goal
The Stunt...
Founder: Pushing SocialPS Mastermind
Stanford “STAN” Smith
Author “Born to Blog”
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Ideas and Topics
Stick with what you know
Topic News : Subscribe to RSS or Email Updates
Topic Frustrations : Check comments, forums, or answer sites like Quora
Topic OpportunitiesTrade Journals, Mainstream publication searches
Smart and Fast BrainstormingMost brainstorming doesn’t work because it takes too long.
The Right Recipe
Problem - Solution - Application
Pop-Culture Mashup
Why - What - How - What If
Compare
Versus
Interest-Pulling Post TemplatesCertain types of stories always do exceptionally well.
The Underdog
The Reluctant Hero
“Sinister, Hidden, Danger”
Epic Mystery
The Quirky But Heroic Team
Hint: Find Ways to Adopt Old Story Recipes to Your Blog Post
Vividly describe the problem
Offer a one-idea solution
Show the idea can be applied to other areas
Problem - Solution Application
Problem:“Is your lawn full of ugly brown patches?”
Solution:“I’ve discovered a simple, fertilizer solution that chemical free and easy to make with ingredients you already have.”
Application:“Consider looking at other green solutions before using store bought toxic chemicals”
Identify the “newsmaker”ie. Adam Levine
Describe the situation, circumstance, trait, that has caught the public’s attentioni.e. “I hate this country”
Use the situation to describe your ideai.e. How to handle difficult situations
Pop Culture MashupIdentify Newsmaker“I can’t get enough of Maroon 5’s signature sound. That means, I pretty much love anything that Adam Levine sings but...”
Situation:“Last night on the Voice, Adam sighed “I hate this country”
ApplicationHow do you handle ‘frustrating situations.’ Here are 5 ways to tackle these circumstances”
Why:The emotional reason why the topic is important
What:The logical rationale behind your point-of-view
How:Specific instructions on how to apply your idea
What If:Other areas that can be solved/addressed by your solution
Why - What - How - What IfWhy“Are you worried that your back pain medication is doing more harm than good.”
What:“A recent study showed that....”
How:“Try these non-medication techniques for your pain”
What If:“The same techniques apply for many joint pain ailments.”
Identify a positive metaphor, example.
Specifically list 3 - 5 characteristics that your reader agrees with
Outline how your product, topic, interest has similar characteristics.
Compare - Good CopPositive Metaphor“I’m a military history buff. By far, my favorite general is Nathanael Greene.”
Positive Characteristics“Nathanael Greene had three leadership traits that insured his success”
Make the Comparison“Our leadership framework “Uncommon Leadership” is built on these principles. For example...”
Identify a negative example
Specifically list 3 - 5 negative examples or characteristics
Detail how your product, interest, subject contrasts with the example.
Important: Use the “versus” template for your headline.
Versus - Bad CopIt was terrifying. Last night while jogging, I was confronted by a pit bull that was barely held by it’s owners
“This happens often. The dog is not to blame. It’s the owner. The owner did several things wrong...”
“Our approach to dog training uses 3 proven techniques to calm “red zone” prone breeds.”
“Red Zone Dog Training Versus Isolation and Muzzle Techniques”
Getting Started
Zeigarnick Effect : “Don’t Interrupt Me!”
13 Minute Timer
99 Words Only
Motivation HacksTrick your brain to keep your butt in the chair
Get an egg-timer
Set it to 13 minutes
Start writing. Don’t stop or pause.
Stop immediately when the timer rings.
See what happens....
The 13 Minute Timer
Blind hairless mole rats exist. Some think they are just a
caricature used to describe obscure writing topics. No. In
fact, blind hairless mole rats are probably more popular than
the celebrities that use their name with tongue in cheek
respect.
The BHMR is blind because they live all of their lives
underground. Their eyes are as useless to them as a buggy
whip is to a new Ford owner. Instead of eyes, they rely on a a
sense of smell and receptivity to vibration that is nothing
short of remarkable. It is said that an BHMR can sense
99 Words...You will find it almost impossible to stop writing
...just one more word!
How to Get Out Of Your Own Head...
Get the Oscar
National Treasure - Connect The Dots
Start with a Story
Creativity HacksYour problem is you’re trying to be a writer...
Role Playing:
Imagine yourself as the narrator describing a situation.
Or... be the mentor explaining the lesson behind the situation
Principle:You are getting tripped up trying to be the writer rather than casually talking about something you love.
Get the Oscar
Be the investigative reporter.
Lead the reader on an adventure where you explain and then connect ideas to your topic.
Leverage your obsession by finding and using unusual factoids and perspectives.
Principle: Do what you love doing any way. Run the show “your way”
National Treasure - Connect The Dots
“This is a true story”Works every time
Use your life to create a rich backdrop to your blog post.
Get good at telling other people’s story.
Principle: You are a natural-born storyteller. Use your blog to hone this skill
Start with a Story
Break the Script
Record Yourself
Tape a Mock Interview
Write a Letter
Delete the first paragraph
Writing “Voice” HacksYou are interesting, compelling and fascinating when you don’t want to be
1.All posts should be a certain length
2.You should blog x times a week, month, year
3.Readers are tired of “List Posts”
4.Write when you are inspired
5.Don’t promote your posts. It works better when readers find them
6.Write clever headlines
Crappy Blogging Advice You Can Safely Ignore
Headline
Lead
Body
Closing
Pulling It All TogetherMany ways to make a great omelette if you have the right ingredients
Topic
Structure
Writing
An Outline - In 15 Minutes
Watch Me Do It.“Put up or shut up.” My Dad
Type in Your Topic in the Chat window
Do You Need to Get Good Fast....to get more readers?
...get your work noticed?...establish your businesses authority?...to finally start earning some income?
Not Sure Where to Start?
EZ Blog Post WritingWorkshop
Starting June 5th4 In-Depth Online Workshop Sessions
Module #1June 5th
How to Quickly Fill Your Blogging Calendar with Irresistible Content
Module #2June 12th
Step-by-Step Look Over My Shoulder Blog Post Writing Tutorial
Module #3June 19th
How to Write Blog Posts that Promote themselves
Module #4June 26th
How to discover your “voice” and write your best blog posts ever
Q&A 2-Hour Anything Goes Live Q&A
plus
Downloadable Video RecordingVideo Presentation SlidesQuick Start Checklists4-Week Access to the Pushing Social Video Training Library
only $67 for tonight
www.pushingsocial.com/easyposts
Bonus for Tonight Only1 Blog Post Rewrite
Q&Awww.pushingsocial.com/easyblog