EyeforTravel - the Travel Leadership Forum: Evolution of Online Travel 2008

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Your opportunity to learn from travels most senior guresat the worlds largest travel event

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The Trave leadership Forum:

Evolution of Online Travel

Part of EyeforTravel@World Travel Market 2008

Turn over for the full agenda

Ed kmm,Chie Operating Ofcer,

lastminute.com

Geg Webb,Chie Marketing Ofcer,

Sabre

pu Bwn, President oPartner Services Group and

Expedia North America,Expedia

Dhuv shingi,Founder and Executive

Director,Yatra

a Demit,Chie Sales and

Marketing Ofcer,Jumeirah

keyu Jhi,Chie Operating Ofcer,

MakemyTrip

Igni Mt,Chie Executive Ofcer,

Opodo

Genn Fge, ManagingDirector CorporateDevelopment and

International,Priceline

Di pte,Chairman,

STA Travel Group

steven Geenwy,Chie Commercial Ofcer,

SkyEurope

aex Thmn,Director o Inormation

Technology,Travelodge

M chn,Managing Director,Europe,

TripAdvisor


2/6

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CAll:

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Street, London E1 6PX, UK

A travel conference of a distinctly higher calibre

Imagine the being oered the

opportunity to join the worlds most

senior travel gures or a day o

poignant discussion, compelling

debate and exciting innovation.

The Travel Leadership Forum:

Evolution of Online Traveloers

you exactly that!

We have leveraged our internationalreputation and drawn upon our vastcontacts to bring together the peoplewho are revolutionising the travel industry.No where else will you be able toengage in such a high calibre think-tank.With insightul keynotes and plenarydiscussions coupled with essentialnetworking opportunities - you will learnrom and rub shoulders with our hand-picked captains o industry.

From the innovative pioneers to theevolving travel bedrock; rom theAmericas to Asia; rom airlines to hotelsto online travel agents all come togetheron 12th November during World TravelMarket to share their experience with you!

With plenary discussions, keynotepresentations and audience participationthe agenda has been designed toallow you to maximise your time at theorum. We have reviewed our research

rom numerous events worldwide andcollaborated with international executivesto ensure the orum deals only with theindustrys most pressing issues.

The future

The Travel Leadership Forum: TheEvolution o Online Travel is the oremostmeeting place or leading travelexecutives rom around the world. Andwhilst no one can predict the uture, withsuch a wealth o experience gatheredtogether the orum will allow you to tap

into the pulse o the industry. You willhear about important emerging trendsand how leading travel companies arepositioning themselves or the uture.Only with this leading expertise andbusiness-critical knowledge will you beable to address the challenges and seizeopportunity.

Essentia networking at theheart of WTM

On top o expert interrogation o the mostpressing issues we have scheduled in

ample networking time to ensure thatyou can have those essential meetings,discussions and actually do business.During breaks, lunch and the exclusivecocktail party you will have the time to rubshoulders with the executives who haverevolutionised and continue to shape thetravel industry. The staging o the orumduring World Travel Market the industryslargest event oers the perect platormor such a high-level event and gives youthe chance to track down all the leadingexecutives in one place.

leading through economicturbuence

2009 is set to be the most challengingyear to date or the travel industry. In aclimate described by leading economistsas the perect storm it has never beenas vital to secure a robust strategy orthe uture. And what better way tosharpen your competitive edge thanto join Expedia, lastminute.com andTravelodge at this high level think-tank.Hear what leading brands are doing toprotect their market share and learn

what you can do to maximise your protpotential. Addressing your challengesand highlighting lucrative opportunitiesthe orum will give you the condence toboldly move through dicult times.

The informationtechnoogy age

Technology is developing at a rate neverseen beore. The online evolution hasintensied and created an intimidatingonline environment or travel companies.This terriying pace is being matchedby your consumers who have becomesavvy and increasingly demanding.Understanding this shit is integral or youruture and essential to remain protable.We have brought together the innovatorsat the cutting edge o the industry to oeryou their advice and allow you to capitaliseon the online evolution.

Emerging marketopportunity

The ocus is shiting: two o the worldastest growing economies, both set to

eclipse anything we have seen beore,demand you attention. With the spotlightturning east it is essential you do thesame. A bourgeoning customer base hascreated lucrative opportunities or travel.Hear rom the executives who havepioneered in these emerging markets andget their insight on what the uture holdsor the worlds most populous region.

The problem one aces when planning

to enter a relatively immature but rapidly

growing market is fguring out which

model will be successul over the long

term. The history o business is flled with

the wreckage o companies that ignored

the local environments and tried to orce

models rom one particular geography

into another. However, one o the

complicating actors in choosing an online

travel model or the APAC region is the

economies and cultures are transorming

as rapidly as the travel business itsel.

Thereore, the question is which local

environment should one try to match: the

current environment or the one that will

arrive fve years hence? At The Online

leadership Forum I will be addressing the

issue o how does one create a strategy

when all actors are changing at once.

Genn Fge, Managing Director

Corporate Development and

International,Priceline

Online has been growing since the launch, it has been taking market share rom the high street

since the very beginning. The decrease in the growing pace during recent years may lead to the

conclusion that the channel is reaching maturity and that both channels will reach a status quo

soon. Is that true? What are the main actors pushing the consumer migration? Are new waves

to come? There are still many unanswered questions about this matter and we will try to cover

some o the acts that are aecting todays consumer behaviour.

Igni Mt, Chie Executive Ofcer,Opodo


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The Travel Leadership Foru

2 November 2008 Chairman: Paul Richer, Managing Partner, Genesys

The online evolution

The evolution o the web: rom the World Wide Web

to Web 2.0, rom online travel to Travel 2.0 whats

next and how can you keep your nger on the

online pulse?M chn, Managing Director,Europe,TripAdvisor

Marc Charron is responsible or leading TripAdvisorsrollout o local language sites and managingoperations across Europe. Prior to joiningTripAdvisor, Charron served as vice president oproduct marketing at SquareTrade, Inc. in SanFrancisco. Beore SquareTrade, Charron served as

managing director o QXL.com, Getz International Travel and DanubeTravel, all based in London. Charron began his travel career in 1991with Carlson Travel in Vienna. He received a bachelors degree romTrinity University in Texas and spent a year abroad studying at theLondon School o Economics.

Geg Webb, Chie Marketing Ofcer,Sabre

Greg Webb leads global marketing or Sabre TravelNetwork and Sabre Airline Solutions.

As Chie Marketing Ocer or the two companiesWebb is responsible or a broad range o duties, romworldwide marketing business planning to customermarketing and communications.

Previously, Webb was Senior Vice President o Global ProductMarketing or Sabre Holdings.

Webb also held several senior leadership positions at Sabre Holdingsn product development, sales and account management, and globaloutsourcing. Early in his career, Webb served as Vice President o

Project Consulting and Risk Assessment or both American Airlinesand Sabre Holdings.

Prior to joining Sabre, Webb was Vice President and ChieInormation Ocer or BellSouth Telecommunications, wherehis responsibilities included technology direction denition,next-generation system development, portolio management,development prioritization and partnership negotiation. Webb alsoserved as a Senior Consultant or Andersen Consulting.

Huh Bhtt, Founder & Director - Ecommerce &

Strategy,Cleartrip

Hrush is one o the Founders o Cleartrip, theonline travel service that is ocused on making

travel simple. In his role as Director, Ecommerce& Strategy Hrush is responsible or dening andarticulating Cleartrips corporate strategy. Hrush is

also responsible or implementing Cleartrips technology platormand consumer acing web site.

Hrush was the lead consultant to Thomas Cook India and hasspearheaded the growth o thomascook.co.in. Working directly withthe Thomas Cook Board o Directors, Hrush steered the site throughalmost ve years o pioneering growth and two major launches.Hrush was the strategic and conceptual architect or the site, whichcommanded a 20% share o the online holiday market in India andprovided 5% o Thomas Cooks total holiday sales.

Di pte, Chairman,STA Travel Group

Dick Started STA Travel in the seventies and grew itto a US$1.2bn organization employing 2600 peoplein over 90 countries. Now on the STA Travel board hedevotes his time to nding and unding start-ups thatcould replicate such massive growth.

Executive insights from aroundthe world

How is the Asia Pacic region developing or online

travel what challenges do executives in this

region ace and how is this booming region set todevelop? Most importantly what do you have to do

to capitalise?

Genn Fge, Managing Director CorporateDevelopment and International,Priceline

Glenn Fogel joined Priceline.com in February 2000and is responsible or all o the rms acquisitionsand strategic transactions. He has been a key gurein Pricelines international program and has ledall transactions since the rst deal in September2004. Through this program, Priceline has become

the leading online seller o hotels outside North America. Mr. Fogelis a member o the Board o Directors o all o Priceline.coms

international subsidiaries, including Europe-based Booking.com andAsia-based Agoda.

keyu Jhi, Chie Operating Ofcer,MakemyTrip

Keyur is a co ounder o MakeMyTrip & part othe MakeMyTrip strategic think tank. His primaryresponsibilities are sales, business developmentand strategy or MakeMyTrip. He was instrumentalin creating the online travel market in India in 2005.

He also oversees MakeMyTrips US business and looks ater theretail initiatives. In order to service the ast growing holiday marketin India. Prior to MakeMyTrip, Keyur has worked in the US with atraditional travel consolidator and had a stint with Indias largest

Automobile Company - Tata Motors.

Dhuv shingi, Founder and Executive Director,Yatra

Dhruv returns to India ater 8 years in Europe. Hismost recent role prior to co-ounding Yatra wasas Director Group Operations and Technology othe Ebookers Group where he was responsibleor sales o over $850 million achieved thru multi

channels including online, call centres and retail shops. With regardto technology, he was accountable or developing the IT strategy andor leading the technology development and inrastructure teams,some 150 employees over 13 locations. He was also instrumental inleading the operational integration o a key acqusition by Ebookers.

Seemingly countless technologies are converging within the

online travel marketplace, delivering new ways or Generation Y

(and the rest o us) to experience travel. In this new landscape,

what I call iWorld, one undamental remains-travel is still all about

the destination. But the overall experience is now driven by

technology. In iWorld, the rise o User-Generated Content, where

everyone is an expert, is driven by tag clouds, content mash-

ups and social networking. Yet no matter how dramatically these

online technologies change the process o travel, and no matter

how adaptive this new generation o travelers is, people still need

people, as well as partners they can rely on, and trust to tap

the potential o any and all emerging, relevant,meaningul technologies.

Geg Webb, Chie Marketing Ofcer,Sabre


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Managing a travel company throughconomic instability

hat is the best strategy to excel during adversity

what can leaders do to maintain current success

hilst capitalising on emerging opportunities thate credit crunch will inevitably provide? And with

creased pressure on the industry, how can travel

aders emerge protable orm these turbulent

mes?

pu Bwn, President o Partner ServicesGroup and Expedia North America,Expedia

Paul Brown leads both Expedias global PartnerServices Group and Expedia North America. Asthe president o PSG, Brown is responsible ormanaging supplier relationships across all globalpoints o sale or Expedia, Inc.

the head o Expedia North America, Brown is responsible ore Expedia points o sale in North America, as well as overseeingorldwide Travel Exchange, Destination Services, and the Expediasiness operations group.

or to Expedia, Brown was a partner at McKinsey & Company.sed in London, Brown was a leader o the global travel andspitality practice group where he served clients in all sectors o thevel and hospitality industry.

eviously, Brown was senior vice president o strategic servicesth Intercontinental Hotels Group.

Ed kmm, Chie Operating Ofcer,lastminute.com

Ed is Chie Operating Ocer at lastminute.com,with responsibility or Europe-wide product strategy,development and optimisation across all productcategories, ofine sales and customer care, portoliomanagement, and transormation programmes.

moved to the UK and joined lastminute.com in August 2005,er serving as Chie Financial Ocer and General Manager, Salesd Customer Care or Travelocity since 2003. Ed has been withtminute.coms parent company, Sabre Holdings since 1994 inrious nancial and operating roles.

aex Thmn, Director o InormationTechnology,Travelodge

Alex is Director o IT at Travel Lodge since January2007 and has been instrumental in their onlinestrategy. Previously he worked as InternationalSupply Chain Programme Director at DSGInternational.

The future of travel

With more and more travel being booked online,

by all demographics, is online set to become the

only channel o the uture or is ofine set to stage a

ght-back? How will travel adapt to an increasinglyenvironmentally conscious world? So many

questions: we have the executives best placed to

give you answers.

Igni Mt, Chie Executive Ofcer,Opodo

Ignacio Martos was appointed CEO o Opodo inDecember 2006 and is based in Opodos Londonoce. Beore joining Opodo, Martos started Rumboin 2000 and spent the next seven years as CEO atthe online travel agency, which is a market leaderin Spain and Latin America. Under his stewardshipRumbo ast became one o the Spanish online travel

industrys big success stories and reached protability in 2004.

Martos studied law at the University o Seville and gained an MBA atIESE Business School, which is also in Spain.

steven Geenwy, Chie Commercial Ofcer,SkyEurope

Steven Greenway is Chie Commercial Ocer orSkyEurope Airlines a.s. with responsibility or allo SkyEuropes commercial activities includingNetwork Planning, Revenue Management, Salesand Marketing, Product and Commercial Systems.Prior to joining SkyEurope, Steven was Head o

E-Commerce or Virgin Blue. Steven initially started his career in theair transport industry as a graduate with Qantas beore moving tothe UK to become an aviation consultant or PricewaterHouse (PwC)

Consulting and then as Head o Sales and Distribution Strategy orVirgin Atlantic prior to joining Virgin Blue in 2005.

a Demit, Chie Sales and MarketingOfcer,Jumeirah

Apo Demirtas joined the Jumeirah Group inSeptember 2007. In his role, he is responsible orSales, Marketing, Brand Management & Strategy,Distribution, PR & Corporate Communications,Revenue Management and Market Strategy or thegroup.

Prior to joining the Jumeirah Group, Apo was based in Atlanta,Georgia, where he held the position o Vice President MarketStrategy or InterContinental Hotels Group, Americas. With a

Ph.D work in Microeconomics & Marketing in Hotel Managementand extensive experience in the operations, sales, marketing andrevenue management elds o the hospitality industry, Apo has greatexpertise and invaluable international perspective.

The forum has been designed to offer maximum networking andinteraction throughout the day. From our interactive paneldiscussions to our executive luncheon you will beable to discuss the issues raised throughout the day with fellowleaders. Whats more, make use of our online contactcentre to arrange essential meeting before the events andcatch up with people you missed. After such a informationpacked day, youve earnt a rest. So take advantage of ourexclusive drinKs reception to end your day. All leaders,delegates and sponsors are invited to attend. Its the ideal wayto catch up with old friends, make valuable new contacts andchat to the experts.

Ampe Networking Opportunities

Now is a time o change, and even uncertainty, or the travel

industry. Rising uel costs, tightening credit markets and other

global economic challenges are impacting travelers, and thereore

travel suppliers. Yet despite the issues acing travel, suppliers can

weather the storm and identiynew opportunities i they are wi lling

to embrace change. At the Travel Leadership Forum I will address

trends in global traveler behavior and oer strategic insights or

navigating the current environment.

pu Bwn, President o Partner Services Group andExpedia North America, Expedia


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Mobile technology in Travel - 11th Novemberwww.eyefortravel.com/wtm/mobile

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Open now for the full agenda

Ed kmm,Chie Operating Ofcer,

lastminute.com

Geg Webb,Chie Marketing Ofcer,

Sabre

Dhuv shingi,

Founder andExecutive Director,Yatra

pu Bwn, President oPartner Services Group and

Expedia North America,Expedia

a Demit,Chie Sales and

Marketing Ofcer,Jumeirah

keyu Jhi,Chie Operating Ofcer,

MakemyTrip

Igni Mt,Chie Executive Ofcer,

Opodo

Genn Fge,Managing Director Corporate

Development andInternational,

Priceline

Di pte,Chairman,

STA Travel Group

steven Geenwy,Chie Commercial Ofcer,

SkyEurope

aex Thmn,

Director o InormationTechnology,Travelodge

M chn,Managing Director,Europe,

TripAdvisor

Documents

EyeforTravel - the Travel Leadership Forum: Evolution of Online Travel 2008