eXtension · PDF fileSears Roebuck in the 1920s In the late 20's, Sears stores opened on the average of one every other business day. ... WAL-MART TELLS YOU Wal-Mart was founded in

eXtensionEntrepreneurs & Their

Communitieswww.extension.org/entrepreneurship

Mary Peabody, UVM Extension

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eXtension Entrepreneurs & Their Communities

Identifying Assets and Opportunities in Your Community

Bill Pinkovitz

December 10, 2009

Using secondary data to learn more about:

Your Community

Your Business

Your Competitors

In order to make better informed decisions about your community/business

TODAY

HOW WELL DO YOU KNOWCustomers, Potential Customers, Visitors, Potential Visitors,

Residents, New Residents, Workers, Labor Force, Commuters, Congregation,

Students, Constituents….

It ain’t what you

don’t know that gets

you into trouble.

It’s what you know

for sure that just

ain’t so.”

Mark Twain

I’ve lived here

all my life and I

know this town

and what it

needs

We just moved here from

the Cities and we know just

what this town needs

Jackson County, WI

NOTHING CHANGES AROUND HERE

In 1900, the population of

Jackson County,

Wisconsin was 17,466.

By 2008, the population

had grown to 19,900

(14%)

During the same period,

Wisconsin’s population

almost tripled

Between 2010 and 2030, the

population of Jackson

County is projected to grow

faster than the state’s

population. (14.% vs 11.0%)

http://www.census.gov


A net of only 584 people

migrated into Jackson

County between 2000 and

2005.

http://enterprise.star-telegram.com/ARCIms/Maps/clt/2007/irsmig.asp


However, that includes 4,477

people who moved into the

county and 3,893 people who

moved out of the county

between 2000 and 2005.

http://enterprise.star-telegram.com/ARCIms/Maps/clt/2007/irsmig.asp

In 2006, there were 9,749 jobs in Jackson County

49.2 percent of all the jobs in Jackson County were filled by non-county residents

http://lehd.did.census.gov/led/


9,299 Jackson County residents had jobs in 2006

46.8 percent of those jobs were outside of the county




In 2007,

Jackson County residents earned $93.0 million working outside the county

Non-county residents earned $65.4 million working in Jackson County


http://bea.gov/regional/reis/

http://bea.gov/regional/reis/default.cfm?selTable=CA91&section=2

In 2000, 83.9 percent of the women with children under the age of 18 were in the workforce in Jackson County.

In 79.4 percent of the Jackson County families consisting of two parents and at least one child under 18 years old, both parents worked in 2000.


http://factfinder.census.gov

True or False

There are more

married couple

households with

children than single

person households in

Jackson County, WI.






http://www.wowonline.org/ourprograms/fess/sss.asp

SOWHAT?How well do you know your Customers, Potential Customers, Visitors, Potential

Visitors, Residents, New Residents, Workers, Labor Force, Commuters,

Congregation, Students, Constituents….

SO WHAT?

• Half the employed residents work out of the county

• Half the local employees live outside the county

• Residents earn $93 million outside the county

• One in four didn’t live in the county five years ago

• One in five residents moved out of the county in

the last five years

• Both parents work in 80% of the families with two

parents and a child

• Single person households comprise ¼ of all

households

• It takes $29,000 per year to support a family of 4

He uses statistics as a

drunken man uses

lamp-posts

for support rather than

illumination

Andrew Lang (1844-1912)

WHAT ABOUT ENTREPRENEURSHIP?

Estimating Sales:

• Business Capacity

• Industry Averages

• Break Even

http://www.uwex.edu/ces/cced/entrepreneurs/ResoucesforEntrepreneurs.cfm

Al’s Meat Market

Secondary Market ResearchNeed to Stay Optimistic

SECONDARY MARKET RESEARCHTHE OPTIMIST

With all this horse manure, there has to be a

pony…..somewhere

SO WHAT?

According to Dun & Bradstreet

95 percent of all business failures a result of:

• Market Failure

Lack of an adequate market

Inability to capture the market

Inability to adapt to changes in the

market

• Management Failure

Inability of management to mangage

If the facts don't

fit the theory,

change the facts.

- Albert Einstein

BIG BOXES AND OTHER CARNIVORES

Largest Toy Retailer?

a. Toys R Us

b. eBay

c. Wal-Mart

d. KB Toys

Largest Jewelry Retailer

a. Zales

b. Kay

c. Wal-Mart

d. HSN

Largest Furniture Retailer

a. Slumberland

b. Lazy Boy

c. Wal-Mart

d. Sears

Nineteen years after establishing itself in small rural communities, the time came for business to prove that cities were its field.

During one 12-month period, stores opened on the average of one store every other business day.

When two huge stores opened in one city on the same day, more than 120,000 people visited them during the first 12 hours they were open

ONE MORE CHANCE

Sears Roebuck in the 1920s

In the late 20's, Sears

stores opened on the

average of one every

other business day.

When two huge stores

opened in one city on

the same day, more

than 120,000 people

visited them during the

first 12 hours they were

open.http://www.searsarchives.com/history/history1925.htm

THE SECRET DOCUMENTSLEGAL CORPORATE ESPIONAGE

ACCESSING THE

SECRET DOCUMENTS

WAL-MART TELLS YOU

Wal-Mart was founded in 1962

By 1979, sales reached $1 billion per year.

By 1993, sales reached $1 billion per week.

By 2006, it took 1.2 days to sell $1 billion

Worldwide sales were $312 billion (FY06)

Profits were $11.2 billion (06)

www.walmartstores.com

WAL-MART TELLS YOU

Employs 1.8 million people

Had 6,100 stores worldwide (2,460 Supercenters)

Added 267 Supercenters (06)

Average Supercenter is 187,000 square feet

International sales totaled $62.7 billion (06)

Planned to add 307 stores in 2007


By 2006, there were 2,460

Supercenters

90 percent of all Americans lived

within 15 minutes of a Wal-Mart

93 percent of all Americans shop at

Wal-Mart every year

The increase in Wal-Mart’s sales in

2005 and 2006 was greater than

Target’s total annual sales

SOME PERSPECTIVE

In 1990, Wal-Mart had nine Supercenters

WE WANT TO KNOW

Average Wal-Mart sales per household

Average daily sales at a typical Wal-Mart

Average number of daily transactions

Average pharmacy sales per store

SALES PER HOUSEHOLDDomestic Sales


SALES PER HOUSEHOLDDomestic Sales ÷ Total Households

$ 209.9 billion in sales

÷ 111,090,617 household

≈ $1,891 per household

SALES PER DAYBegin with sales per Superstore

Store Sales(06) Stores(06)

Chainstore Age, 2006

Retail ConglomeratesDivision Breakout

SALES PER DAYBegin with sales per Superstore

Chainstore Age, 2006

Sales ÷ Stores

$158,500,000,000

÷ 1,980 stores

≈ $80 million/store

Retail ConglomeratesDivision BreakoutStore Sales $000 (06) Stores(06)

SALES PER DAYSales per store ÷ 365 days per year

$80 million per year per Superstore

÷ 365 days per year

≈ $219,000 per day per Superstore

TRANSACTIONS PER DAYBegin with average spending per trip

www.gmabrands.com/publications/gmairi/2003/october/October.pdf

TRANSACTIONS PER DAYDaily sales ÷ sales per trip

www.gmabrands.com/publications/gmairi/2003/october/October.pdf

$219,000 per day

÷ $55.11 per trip

≈ 3,975 trans/day

PHARMACY SALES PER DAY

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-K

Commission file number 1-6991.

WAL-MART STORES, INC. (Exact name of registrant as specified in its charter)

Delaware

(State or other jurisdiction of

incorporation or organization) Bentonville, Arkansas

(Address of principal executive offices)

71-0415188

(IRS Employer

Identification No.) 72716

(Zip Code)

http://www.sec.gov/Archives/edgar/data/104169/000010416903000005/final10-k.htm


http://www.sec.gov/Archives/edgar/data/104169/000010416903000005/final10-k.htm

As a percentage of total sales

CATEGORY

PERCENTAGE OF SALES

Grocery, candy and tobacco 24%

Hardgoods 20

Softgoods/domestics 18

Pharmaceuticals 9

Electronics 9

Health and beauty aids 7

Sporting goods and toys 6

Stationery 3


$219,000 per day

x .09 of sales

≈ $20,000 per day

WAL-MART SHOPPERSPercentage of total sales

Understanding the Wal-Mart Shopper, Consumer Insight Magazine, A.C. Nielsen Company, 2004

WAL-MART SHOPPERSBy income


WAL-MART SHOPPERSTrips per year


NOT JUST WAL-MART

NOT JUST WAL-MART

SO WHAT?

• 4000 transactions per day

• Attention Wal-Mart shoppers

• 93% of Americans shop at Wal-Mart

• 90 percent live within 15 minutes of a Wal-Mart

• 20 versus 73 trips per year

It ain’t what you

don’t know that gets

you into trouble.

It’s what you know

for sure that just

ain’t so.”

Mark Twain

[email protected]

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Documents

eXtension · PDF fileSears Roebuck in the 1920s In the late 20's, Sears stores opened on the average of one every other business day. ... WAL-MART TELLS YOU Wal-Mart was founded in