EXPRESSION OF INTERESTEXCLUSIVE NAMING RIGHTS SPONSOR

CAMPBELLTOWN SPORTS STADIUM2020 – 2025 +

THE VENUE

Campbelltown Sports Stadium has a capacity of 17,500 and will be the home of the new A-League club Macarthur FC when they enter Australia’s premier national football competition in October 2020. The venue is also a home ground for the Wests Tigers who play in the National Rugby League competition and New South Wales top tier competitions. The venue has a proud history of being associated with the Wests Tigers and we look forward to a long and successful future with Macarthur FC. Campbelltown Sports Stadium attracts over 50 event days per year and has a projected annual visitation from 2020 of over 250,000 people.

The venue’s proximity to Campbelltown Athletics Centre, with over 100,000 visitors per annum, provides additional brand exposure.

Campbelltown Sports Stadium is arguably the most accessible venue in New South Wales, adjacent to one of three railway stations that form Campbelltown’s CBD and direct rail links to Sydney’s CBD.

With the reputation of having one of the best playing surfaces in Australia, the venue is looking forward to fulfilling its potential as the only sports and entertainment venue in south west Sydney located in one of Australia’s fastest growing regions.

2

3

Campbelltown

SydneyParramatta

Penrith

Wollongong

Western Sydney International (Nancy-Bird Walton) Airport

To Newcastle (200km) and Brisbane (970km)

To Canberra (230km) and Melbourne (820km)Kilometers NORTH

4030201050

REGIONAL CONTEXT MAP

CAMPBELLTOWN 2040 | LOCAL STRATEGIC PLANNING STATEMENT20

4

Campbelltown Local Government Area

Legend

Greater Sydney Region

Centre

Airport

Major Road/Motorway

Outer Sydney Orbital Road Investigation

Railway

Potential Future Rail

21

5

CAMPBELLTOWN CITY - SYDNEY’S SOUTHERN GATEWAY Campbelltown is currently undergoing an economic and social transformation. The city is at the epicentre of one of the most rapidly growing population corridors in NSW and Campbelltown Sports Stadium is the city’s premier venue for sport and entertainment. By 2036, south west Sydney will have an estimated increase in population of 48 per cent, when it will be home to more than 1.5 million people. This means that one in three new NSW residents will reside in this region.

Campbelltown, designated as one of the four Metropolitan Centres for the Western Parkland City, is well positioned to make the most of this unprecedented growth and consolidate its future as an important economic and lifestyle hub for the greater Macarthur region.

Campbelltown is taking a principal role in raising the city’s profile to generate growth in investment, create local jobs for local people and to transform the city into a dynamic, self-sustainable, liveable urban centre where people and businesses want to be, providing the perfect time to secure a unique opportunity to be a significant part of Campbelltown’s future.

Another unique opportunity that is presented is the establishment of the Western Sydney International (Nancy-Bird Walton) Airport which is a transformational project that will generate infrastructure, investment and economic activity for the Western Parkland City. The airport and surrounding aerotropolis will be a catalyst for employment growth in Campbelltown as one of the metropolitan centres providing many opportunities for local businesses and supercharging the creation of thousands of knowledge-intensive jobs.

THE REGION

For the first time in its history, Campbelltown Sports Stadium is currently seeking expressions of interest to be a naming rights sponsor. This provides an opportunity to:

6

ANTICIPATED ANNUAL CROWD ATTENDANCE

250,000

PER ANNUM

THE OPPORTUNITY

• Partner with Campbelltown Sports Stadium to host Macarthur FC as they enter the A-League competition in 2020

• Gain brand awareness through exposure via a number of avenues• Tap into the opportunity that is presented with the unmatched

growth in the region

MAJOR EVENTS20

EXPOSED TO

25,550 TRAIN COMMUTERS DAILY

4,000

DAILY CARPARK MOVEMENTS IN STADIUM PRECINCT

DIRECT EXPOSURE TO

72,000

MEMBERS OF NEIGHBOURING LICENSED CLUB

1.5MILLION

TV VIEWERSANNUALLY

7

DIRECT EXPOSURE TO

72,000

MEMBERS OF NEIGHBOURING LICENSED CLUB

8

This partnership provides opportunities across a number of platforms:

THE PACKAGE

9

BRANDING

• Signage assets – entry and exit points, external to the venue

• Grandstand signage with internal and external exposure

• Lighting beacon x 2

• Stationery and emails

• Website

• Social media

• Venue staff uniforms (non-contracted)

• Web links via our major hirers

• Internal tunnel areas and on the external player tunnel

• Ticketing

• Internal/external venue way finding signage branding

ADVERTISING

• Event radio advertising

• Event print media advertising

• Co-branded venue menu boards

• 5% of vision for LED signage

• Branded venue announcements for big screen

ACTIVATION

• Dedicated space within the stadium precinct for event day activations

TICKETING & HOSPITALITY

• Allocation of a corporate suite (20 PAX) for each event (non-catered)

• The ability to brand the suite allocation of 4 car parking spots per ticketed event

• 10 general admission tickets per ticketed event (sports events* NRL/A-League)

• 4 general admission tickets per ticket event (concerts/festivals)

• Tickets to other events as negotiated

VENUE ACCESS

• Use of the allocated corporate suite in non-game mode for meetings, training courses and functions (6 per year) excludes catering

• Personalised stadium tours in non-event mode for guests (4 tours per year)

THE SPONSORSHIP TERM 5years

2years

2years

+ +

10

3

SUMMARY OF KEY EVENTS

Campbelltown Sports Stadium currently hosts over 50 events days on an annual basis. These events consist of national and international sporting events, top tier state based competitions and local and school events. The majority of the events in the top two tiers are broadcast live on free to

air or subscription TV or are live streamed over the internet. From 2020, the number of televised national events is set to be approximately 20 as the venue becomes the home of Macarthur FC, Australia’s newest professional sports club, when they kick off in the A-League.

11

EVENT TYPES

Tier 1 Tier 2 Local and Community

International and National Events State Local

2019 • National Rugby League - televised

• A-League matches

Wellington Phoenix V Sydney FC

• Wests Tigers

• Crusty Demons Sydney leg of the Australian tour

• New South Wales Rugby League Canterbury Cup

(NRL reserve grade) - televised on free to air TV

• New South Wales Rugby League Jersey Flegg

(under 20s comp)

• New South Wales Rugby League Ron Massey Cup

• GIO Cup – NSW School Boys Finals (televised)

• NSWRL junior representatives

• Local junior and senior matches

• Local school matches

2018 • National Rugby League (NRL)

• NRL Pacific Tests x 2 rugby league internationals

• A-League trial match featuring Usain Bolt

• New South Wales Rugby League ISP Cup

(NRL Reserve Grade) - televised/live streamed

• New South Wales Rugby League Jersey Flegg

(under 20s comp) - live streamed

• New South Wales Rugby League Ron Massey Cup

• GIO Cup – NSW School Boys finals (televised)

• NSWRL junior representatives

• Local junior and senior matches

• Local school matches

2017 • National Rugby League (3 Wests Tigers matches)

• Western Sydney Wanderers V Newcastle Jets

• Western Sydney Wanderers Asian Champion’s League

matches (3) – Urawa Red Diamonds; FC Seoul; Shanghai SIPG

• Western Sydney Wanderers FFA Cup including semi final

• NRL Pacific Tests x 3 rugby league internationals

• New South Wales Rugby League ISP Cup (NRL

reserve grade) - televised/live streamed

• New South Wales Rugby League Jersey Flegg

(under 20s comp) - live streamed

• New South Wales Rugby League Ron Massey Cup

• GIO Cup – NSW School Boys finals (televised)

• NSWRL junior representatives

• Local junior and senior matches

• Local school matches

Other significant events2013 – Australian Super X Championships – Sydney leg

2015 – Pre Championship training base for China PR – Asian Cup

2015 - South Africa V Niue – international rugby league

2015 – Super Rugby trial match – NSW Waratahs V Waikato Chiefs

2015 – Qatar V Mexico football friendly

2015 – Qatar V Senegal international football friendly