Express Stores

Reducing Shoplifting

The Problem What can Express

#892 do to reduce shoplifting?

Background Express Stores

nationally have lost over 2.5 million dollars so far this year from shoplifting

Express Castleton location has recently seen an increase in shoplifting

Form of Research

Review of shoplifting literature Performed survey of Express #892

employees on shoplifting prevention

Research findings: Causes for Shoplifting Rite of passage-

teenagers Drug use-resell

stolen items for a quick fix

Organized rings-resell designer labels on the black market

Research findings: Red Flags Most shoplifters often

give off signs they are up to no good

Employees must keep an eye on:

1. Customers who keep their hands low

2. Opened packages and purses

3. Customers who appear nervous or ask a lot of

questions (distraction)

Research findings: Be aware of methods Anyone can be a shoplifter, so

employees need to be aware at all times

Popular Methods:Use of bulky clothing, packages, andlarge sacks.The “accidental drop” methodThe “brazen” method

Research findings: Better Employee Training Stores should hold monthly

meetings over possible shoplifting scenarios and prevention Most employees do not know

what to expect when faced with a shoplifter

Most employees are uninformed about shoplifting in general

Employee Training Cont’d.Many employees do not knowhow to respond appropriately!

A cohesive plan of action is the key to catching a thief!

Should call police and alert

other employees/store manager immediately

Employee Training Cont’d.

Training should include store policies and state laws concerning shoplifting

Training should include warning signs and methods of shoplifters An informed employee is the best

employee

Research findings: Store Methods to Reduce Shoplifting Staff training Cameras Security tags (ink tags, RFID tags,

EAS tags, etc.) Mirrors Limit number of items in fitting room Remove large fixtures from sales

floor, allows better viewing of customers

Research findings: More Ways to Reduce Shoplifting

Alternate hangers in opposite directions

Put expensive merchandise in the middle of the store

Have an employee at the front of the store at all times

Have displays low to see the whole store (reduce blind spots)

Get personal: Communicate!

Acknowledge each customer by greeting them

Check up on customers to see if they need assistance Shoplifters do not want

to talk to an employee in fear of being caught

Communication is a great deterrent

Our Recommendations

Install security cameras (CCTV)

Removal of large fixtures from store entrance (eliminate blind spots)

Implement monthly store trainings on shoplifting prevention

Recommendations Cont’d. Increase number of tagged items

Consistently have employees on the sales floor to assist customers

A fitting room attendant should be present at all times

Innovations to prevent Shoplifting

Electronic Tagging and Digital In-Store Surveillance

Improvements

Innovations in Electronic Tagging Source tagging with Electronic Article

Surveillance or “EAS” for short. EAS involves placing anti-theft labels

inside the product during the manufacturing process instead of at the store.

Source tagging eliminates the need to apply and remove tags at the store.

Other Innovations in Electronic Tagging Tagging products with Radio Frequency

Identification devices or “RFID” for short. RFID tags replace standard bar codes with

electronic tags that track retail goods throughout the apparel supply chain.

RFID tags allow for “smart shelf” technology where a individual product’s movement from a shelf is captured.

Innovations in In-Store Surveillance

Many retailers are opting for in-store surveillance with digital alternative to outdated videotapes.

These digital tapes allow for easier preservation of a file, more so than an actual video cassette.

Benefits of Using These Anti-Theft Innovations EAS tags allow retailers to place anti-theft devices on a

wider range of products. EAS tags allow employees to watch shoppers more often

because they are not busy applying and removing tags. RFID tags allow retailers to better track product

movement. RFID helps identify the objects that were taken off the shelf, put back on the shelf, taken into the dressing rooms, and returned form the dressing rooms.

Basically with RFID retailers can trace certain batches of goods quicker and know which goods are off the shelves. This reduces “shrinkage” by making it harder for goods to disappear.

In-store surveillance improvements help cover frequent areas of high theft better. They also allow for better coverage of the cash register, which reduces employee theft.

Concerns With Using These Innovations Source tagging with EAS creates higher costs

for product vendors and for retailers forced to replace current functioning tagging systems.

RFID tags have privacy campaigners concerned that this technology could be used to monitor the whereabouts of customers and for building profiles of customers’ shopping preferences. Some also worry about the continued tracking of products even after it has reached the consumers home.

Concerns over digital video surveillance includes the high cost of implementation and training requirements.