STD: S.Y.B.M.S. SEMESTER IV

 SUBJECT:

Export – Import Procedures and Documentation

 TOPIC:

Export Marketing Organisations 

SUBMITTED TO:PROF. Deepak Salve

SGM COLLEGE OF COMMERCE & ECONOMICS

Name Roll no.

ARUN JAMES 03 JULFIKAR ALI 17

PRESENTED By :- GROUP

Export Marketing Organisations

Export Marketing organisations are specialised agencies concerned with trade.

These organisations explore foreign market and arrenge to send goods to foreign buyers as per the order received.

Export Marketing organisations are different from Export Promotion organisations .

Structure of Export Marketing Org.1. In-built Export Department

2. Independent Export

3.Export Subsidiary

4. Export Subsidiary in Importer’s Country

1. In-built Export Department

Under this structure, an exporter will create an export department as one of his internal department.

This department will deal with the export marketing while others may deal with domestic marketing.

This organisational is simple and can be used by a company which exports on small scale along with large scale internal domestic marketing.

2. Independent Export

Here, the company will have separate export division for export marketing.

The division will be given budget as well as specialised staff and necessary facilities for the conduct of export marketing activities.

The division function independently but within the overall supervision of the top management of the company.

3.Export Subsidiary In this structure, export subsidiary is started to undertake export

marketing activities.

Such arrangement convenient when export on a large scale and long term export planning is required to be undertaken.

The subsidiary may undertake production of export quality goods as well as export marketing operations.

Creation of export subsidiary is a better alternative to export division in certain respects.

4. Export Subsidiary in Importer’s Country The exporter may establish export subsidiary in the foreign

country / importer’s country to undertake export marketing activities.

Such subsidiary may undertake production as well as export marketing activities or may look after export marketing only.

This arrangement convenient when exports are made on a large scale to a specific country.

Types of Export Marketing Orgs.

1.Manufacturer Exporters

2. Merchant Exporters

3.Star Trading Houses of five

categories

4. Canalising Agencies

5.State Export Corporations

6. Export Consortia

7. Government Trading /

Marketing Corporations

1.Manufacturer Exporters It is basically manufacturer but also exports his products abroad.

He gets profit out of his export transactions relating to products manufactured by him only.

They are large manufacturing org. which undertake export directly.

In India Tatas, Birlas and Kirloskars etc. are the examples of this type of exporters.

2. Merchant Exporters Export merchant is a person or organisation whose business is to

buy goods made in his home country , ship them abroad to another country and them there, paying all expenses and keeping all the profit.

It is a middleman in export marketing and looks after exporting goods abroad.

They get the benefit of large-scale export operations. They enjoy benefit of specialisation. Small-scale manufaturers prefer to export through marchant

exporters due to limited financial support.

3.Star Trading Houses of five categories

Category / Status PerformanceFOB Value (in Rs. Crore)

1. One Star Export House. 152. Two Star Export House. 1003. Three Star Export House. 5004. Four Star Export House. 1,5005. Five Star Export House. 5,000

The Foreign Trade Policy 2004-09, has replaced the Export House & Trading Houses by Star Export Houses.

The Export Orgs. Eligible for the status of Star Export House are : 1. Merchant & Manufacturer Exporters. 2. Export Oriented Units (EOUs). 3. Units located in SEZs, AEZ, EHTP, STP & BTP. 4. Service Providers.

The categories of Star Export Houses are :

4. Canalising Agencies In India, export of certain commodities / items is

undertaken only by canalising agencies decided by the government under Exim policy.

For example, minerals are canalised through MMTC or NAFED undertakes the export of agricultyral commodities.

These agencies export specified items on a large scale and make positive contribution in the promotion of export.

5.State Export Corporations

In India, some State Govt. have established their own export orgs. For the promotion of export of certain items at the state level.

Such states include Gujrat, U.P. & Bihar. The contribution of such corporations in exports is limited.

However they are treated as Export Marketing Orgs.

6. Export Consortia Manufacturer from small scale sector find it difficult to

export on their own due to financial, marketing and other difficulties. They form co-operative marketing groups for joint export marketing.

Here, small / individual marketing firms get the benefit of joint marketing research, joint publicity abroad and the benefit of joint shipment of goods.

7. Government Trading / Marketing Corporations In addition to private sector orgs., the Govt. of India set up a

number of govt. / public sector trading corporation in the field of foreign trade. Such corporations support and supplement the effort of private sector export organisations.

Such public sector trading corporation are :◦ 1. The State Trading Corporation of India (STC).◦ 2. The Minerals & Metals Trading Corporation. (MMTC).◦ 3. Project and Equipment Corporation.◦ 4. Government Corporations such as Jute Corporation of India (JCI),

Cotton Corporation of India, National Textile Corporation and so on.

www.wikipedia.org

Bibliography

Export-Import Procedures & Documentation (By Kale-Ahmed)