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Exploring social media tools
Melanie MoranVanderbilt University
SEC Communicators AssociationJune 10, 2008
Today
• Review social media
• Briefly review several social media tools: podcasting, YouTube, blogging, Twitter
• Discuss mobile
What is social media / Web 2.0?
• Digital tools and services that allow content creation with little to no technical knowledge
• Consumer-created content
• Personal profiles
• Shared interests / online communities
• Mashing together peoples’ work
• Driven by RSS
Social networks
• MySpace
• YouTube
• Flickr
• Blogs
• Del.icio.us
• Wikis
• Second Life
• And on and on…
“Join the conversation”
• Dozens / hundreds / thousands of conversations taking place every day online about your organization
• Who is talking? Who is listening?
• What are they saying?
• What are you saying in response?
• Examples: Dell, Target
Vanderbilt & Podcasts
• History of online audio
• New “content” generated everyday
• Omnivore approach
• Partnered with the Big Brand
Online Video• Over 60% of
American Internet users on broadband
• 57% of internet users have watched video online
• 76% of 18-29 year olds watch video online
• Most share what they watch with others
Why would our university want to be part of this?
Why universities want to be part of ths
• Audience
• Ease of use
• Creativity
• Academic mission
• Inevitability: We are already a part of it
Vanderbilt and video
• Identified growth area
• Corralled talent
• Again, leveraged partnershipswww.youtube.com/vanderbilt
• Video caveat - Remember, you’re not Spielberg, and you don’t have to be!
• Immediate, brief, global
• Social messaging
• Mobile
• Mini, constant blog
• Increasing news use
• Learn more from Common Craft
Going mobile• 62% of American adults
have used mobile devices to access internet, take photos, text, etc.
• Market will continue to grow, particularly with 18-24 year olds
• Content is being captured by mobile devices
• Align your content with these devices
• Check out Qik - live video streaming from your phone
Contact
• Melanie MoranAssistant DirectorVanderbilt News Service(615) 322-NEWSmelanie.moran@vanderbilt.edublogvu.wordpress.comtwitter.com/melaniemoran
• www.slideshare.net/melaniemoran
