Exploring Indonesian MarketBased on TEC Indonesia Experience

Indonesian Students in Taiwan Tech Taiwan Tech (NTUST) has around 293

Indonesian students in 2015.

October 23, 2004

NTUST‐ISA was established

October 3, 2005

NTUST‐ISA was registered as student association in Taiwan Tech

NTUST‐ISA is the pioneer for the establishment of Indonesian communities in Taiwan, such as: PPI (Indonesian Student Association in Taiwan)

IMISA (International Muslim Student Association)

FORMMIT (Indonesian Muslim Scholars Association)

Indonesian Students in Taiwan Tech (2)

Academic Year Number of Students

93 (2004) 11

94 (2005) 38

95 (2006) 38

96 (2007) 39

97 (2008) 66

98 (2009) 35

99 (2010) 140

100 (2011) Approx. 170

101 (2012) Approx. 210

102 (2013) 297

103 (2014) 286

104 (2015) 293

Total Approx. 1623

Indonesian Students in Taiwan Tech (3)

Learning Chinese Together Welcome and Farewell Party

Company Visit Introducing Indonesian Culture

Indonesian students are happy…

Indonesian students are having good performance…

Indonesian students are a great market…

Indonesia

More than 250 million population (4th in the world)

Approx. 100 public and 1,835 private universities

Number of Incoming Students in Taiwan

2011‐2012 2012‐2013 2013‐2014 2014‐2015

Malaysia 7,256 8,530 10,374 13,024

Macao 4,352 4,495 4,500 4,721

Vietnam 3,922 3,915 3,641 3,681

Japan 3,699 4,457 5,726 5,620

Hong Kong 2,561 3,083 4,399 6,209

Indonesia 2,520 2,799 3,223 3,455

Republic of Korea 2,505 2,531 3,035 3,488

Number of Indonesian Students in Taiwan

2011‐2012 2012‐2013 2013‐2014 2014‐2015

International Students (Degree Student & Exchange Student)

916 1,057 1,207 1,403

Overseas Chinese Students 764 800 869 971

Mandarin Program Students 793 868 1,009 976

TOTAL 2,426 2,725 3,085 3,350

Indonesian Students in Taiwan University(2014‐2015)

Degree Students

Mandarin Program Students

Overseas Chinese Students

TOTAL

National Taiwan Normal University

32 199 143 374

National Taiwan University of Science and Technology

288 ‐‐ 20 308

National Cheng Kung University

116 75 30 221

Chinese Culture University 51 95 21 167

National Taiwan University 31 14 62 107

Tunghai University 56 14 23 93

National Chiao Tung University 68 2 18 88

National Central University 40 4 7 51

Taiwan Education Center IndonesiaEstablished on Mid‐2011, with the purposes:

To promote Higher Education in Taiwan

To provide guidance to Indonesian students applying to study in Taiwan

To participate in overseas education exhibitions in Indonesia

To promote and commence Chinese Language Teaching and Special Classes

To enhance bilateral academic cooperation between Taiwan and Indonesia

Promoting Taiwan Higher Education Via Website and Social Media

www.tecindonesia.com

Facebook: Taiwan Education Center Indonesia

Via School/ University Visit

Via Local Communities

Via Alumni Association

Website and Social Media

School/ University Visit

Cooperation with Local Communities

Radio Talkshow AIESEC

(International Exchange)

Talkshow

Cooperating with Alumni Associations

Organizing 海外華僑青年觀摩團, 華語師資培訓, and other activities together with 印尼留台校友會

NTUST Alumni Association in Indonesia

Purpose:

Promoting NTUST, connecting alumni, and distributing related information among alumni.

Founded in early 2013

Organizational Structure:

President 總會長: Mr. Budi Cherng, Wen‐Kuang

Jakarta 會長: Prof. Ika Bali

Surabaya 會長: Dr. Tri Joko Wahyu

Sumatra 會長: Mr. Hendra Kurniawan

Kalimantan 會長: Mr. Chairul Irawan

Providing Guidance to Indonesian Students

Via phone

Via email/ social media

Facebook, LINE, Blackberry, Yahoo Messenger, etc.

Via face‐to‐face consultation

Via group discussion

Organizing Education Fair (2011‐2015)

2015 Taiwan Higher Education Fair (THEF)

Around 7000 people attended 2015 Taiwan Higher Education Fair

2015 Indonesia‐Taiwan Higher Education Fair

Around 2500 people attended THEF in Surabaya

2015 Indonesia‐Taiwan Higher Education Fair

Around 3000 people attended THEF in Jakarta

2015 Indonesia‐Taiwan Higher Education Fair

Around 1500 people attended THEF in Medan

2015 Indonesia‐Taiwan Higher Education Fair

Opening Ceremony in THEF Jakarta

2015 Indonesia‐Taiwan Higher Education Fair

Opening Ceremony in THEF Jakarta

2015 THEF Participants1

University Entrance Committee for Overseas Chinese Students

19 Feng Chia University

2 National Taiwan University 20 I-Shou University

3 National Tsing Hua University 21 Tunghai University

4 National Cheng Kung University 22 Chung Yuan Christian University

5 National Chengchi University 23 Da-Yeh University

6 National Sun Yat-sen University 24 MingDao University

7 National Dong Hwa University 25 Nanhua University

8 National University of Tainan 26 Tzu Chi University

9 National Taiwan Ocean University 27 Chang Jung Christian University

10National Taiwan University of Science and Technology

28 Wenzao Ursuline University of Languages

11National Yunlin University of Science and Technology

29 Taipei Medical University

12 National Formosa University 30 Tungnan University

13 National Chin-Yi University of Technology 31 TransWorld University

14National Kaohsiung University of Hospitality and Tourism

32 Fooyin University

15 Chinese Culture University 33 HungKuang University

16 Taiwan Shoufu University 34 China University of Technology

17 Fu Jen Catholic University 35 Shu-Te University

18 Tamkang University 36 Yuanpei University of Medical Technology

Participating Education Fair

Education fair/ scholarship expo 

organized by school/ universities

Commencing Chinese Classes

Regular small‐sized Chinese Language Course 

(8‐10 students)

Special topic classes

(Art, culture, calligraphy, TOCFL preparation, etc.)

Organizing TOCFL

Around 30 students registered for 2015 TOCFL

Enhancing Bilateral Academic Cooperation

Taiwan – Indonesia Higher Education Summit

Enhancing Bilateral Academic Cooperation

Around 20 MoU between Taiwan and Indonesian Universities were signed during the summit

Enhancing Bilateral Academic Cooperation

Taiwan – Indonesia Higher Education Summit

(Official Meeting)

Enhancing Bilateral Academic Cooperation

Facilitating various Taiwan Universities in visiting and collaborating with Indonesian Universities

NTUST Professors visiting

Universitas Internasional Batam 

NTUA Professors visiting

Public High School

Indonesian Market ‐ STRENGTH Huge and developing number of students and universities

Indonesian education system is similar to Taiwan education system

Culture similarity as “Eastern country”

Good relationship between Taiwan and Indonesian government, especially in educational cooperation

Indonesian Market ‐WEAKNESS Language Barrier

Most of Indonesian students may not be fluent in Mandarin or English, except students from international schools.

Lack of Information The infrastructure in Indonesia, such as limited internet connection may slow down the information distribution to different areas

Complicated Document Authorization Procedure It may discourage students to apply Taiwan Universities

Indonesian Market ‐ OPPORTUNITY Blue Ocean Market

Exploring new market to universities located outside Java Island (Eg.: Medan, Banjarmasin, or Makassar)

Indonesian Market ‐ OPPORTUNITY Organizing new various activities to introduce Taiwan Higher Education to Indonesian students, such as:

Study Tour

Student Exchange

Summer/ Short Course

Community Service

University Recruitment Roadshow

Etc.

Indonesian Market ‐ THREAT Unreliable agencies

Commercial agencies in Indonesia, especially their irresponsible practices, may mislead Indonesian students’ perception about Study in Taiwan.

Scholarship dependency

If Taiwan Universities keep on attracting Indonesian students using scholarship availability, students may not come without scholarship.

Exploring Indonesian MarketBased on TEC Indonesia Experience