Explore New Nail Care Products

March 2013 | $6.00The Nail Care Issue

Explore New Nail Care Products!Fantasia Industries Corp.Manufacturer Profile

Western Buying Conference Queens Beauty - Columbus, GAOTC Store Interview Inside

Scan to visitOTC website

Business The Latest

Happenings Beauty

Editorial Letter ...................10 The Shiny Topcoat반짝이는 탑코트

Expert Advice ....................12New Year, New Nails

MarketPlace .......................18Nailed It!

Urban Call Briefs ................45Emancipation Proclamation

King of Locs .......................65Made Man in America

Clipper Tips ........................92Blow-OUT (Part 2 of 2)

Therapy Trends ...................94Nailed by the Economy?

Against the Grain ...............96Profit or Loss

업계소식...........................107Industry News ................110Coupons .........................119Show Calendar ...............124Ad Index .........................124Reader Feedback .............126Product Spotlight ............128Cantu® for Natural Hair Creamy Hair Lotion

CONTENTSMarch2013

Feature Article DIY Home Manicures ..68by Joy A. Johnson with an introduction by Alanna Joy Littlepage Over the past few years, nail color has become

“the” accessory to have: everyone, from celebrities

on the Red Carpet to women of all ages has

become obsessed with nail polish. Color trends

have changed as well as nail art, the shape and the

nail lengths, but one thing remains the same: a

good manicure is in style. Explore the correct way

to manicure.

Retailer ProfileQueens Beauty .....84by Tony Bae

기본에 충실한 경영

4 OTC Beauty Magazine March 2013

in this issue

On The CoverAdvanced Beauty Systems is proud to offer customers Cantu Leave In Conditioning Repair Cream. Formulated for severely damaged, dry or coarse hair and made with pure shea butter, it stops and mends hair breakage while leaving hair soft, shiny, and manageable. To learn more, visit www.cantubeauty.com and flip to page 91.

Finished ProductYou’re Not so Tough ...............26by Paris AlcornIn the wonderful world of nail care where nail polishes come in an array of vibrant colors and new nail technology emerging every year, there is still a basic and fundamental nail product that remains a necessity…. the cuticle remover.

KnowledgeTo Know Benefits of Using Argan Oil for Hair ..............................32by Martin ChristensenArgan oil is an all-in-one beauty product that has multiple uses. Not only can it be used for hair, but also for skin, nails, acne and wrinkles. Learn more about how it is beneficial to hair

specifically.

모발을 위한 아르간 오일의 효능

아르간 오일은 다용도로 사용할 수 있는 올인원 뷰티 제품이다. 단지

헤어뿐 아니라, 스킨, 네일, 여드름, 주름 개선에도 사용될 수 있다.

아르간 오일이 특히 모발에는 어떤 도움이 되는지 알아보자.

How to Permanently and Safely Color Relaxed Hair .......36by Dr. Edward Tony LloneauThis article is designed to help OTC owners and employees better serve their customers in regards to hair color products. It also aids in gaining a better understanding of customer needs and wants with practical answers to their concerns.

릴렉서를 사용한 모발에 영구적이고 안전한 컬러 방법.

이 기사는 OTC오너들과 직원들에게 헤어 컬러 제품들에 관한 보다

나은 서비스 제공법을 제시하고 있다. 또한, 고객들이 원하는 것을

보다 깊이 파악할 수 있고 대답을 해 줄 수 있는 방법을 알려준다.


CONTENTSMarch 2013

Business Tips Savvy Entrepreneurs Play by Different

Rules in Uncertain Times .........................................52by Donna EveryExplore a few strategies to keep your business thriving during economic uncertainty. Keeping a positive outlook in stressful situations and looking for opportunities for growth can make all the difference in success or failure.

현명한 기업가는 불확실한 시기에는 차선책을 활용한다. 예측할 수 없는 상황에서 시행할 수 있는 방법들을 알아보자. 위기의 상황을 긍정적인 사고로

헤쳐나가며 기회로 생각하여 성공을 만들도록 하자.

A Business Owner’s Guide to a Happy New Year ..56by Bill McBeanAlthough the end of the first quarter is nearing, it’s important to remember that at the beginning of a new year, many business owners find comfort in performing a post-mortem of the year gone by. Entrepreneur and author Bill McBean explains why it is much more productive to look ahead at what needs to be done in the year to come.

즐거운 한 해를 위한 비즈니스 운영자 가이드올 해의 첫번째 분기가 거의 지나가 버렸다. 대부분의 오너들은 이 시점에서 앞으로 일년간의

비즈니스를 가늠해 본다. 사업가이자 작가인 Bill McBean씨는 앞을 내다보고 계획을 세우는

것이 왜 중요한지를 설명하였다.

Manufacturer ProfileFantasia Industries Corporation ..............................76by Haley McNealTeamwork leads to success when two like-minded, dedicated people work together for success. Experiencing this firsthand, OTC Beauty Magazine spoke with Fantasia’s dynamic duo, Jack Bogosian (Executive Vice President) and Tonilee Paladino (Advertising and Art Director) to gain a thorough understanding of the company and its history. This spokesperson team left no stone unturned, and they invite you to learn about this thriving business.

팀웍은 서로 마음이 맞고 헌신적인 사람들이 성공을 위해 함께 일을 할 때 성공을 이끌어낸다.

OTC 뷰티 매거진은 이것을 직접 경험하고 있는 판타지아의 열정적인 듀오, Jack Bogosian (

부사장)과 Tonilee Paladino(광고 아트 디렉터)를 만나 그들의 기업과 역사에 대해 자세한

이해를 얻을 수 있는 얘기를 나눴다. 이들은 성공을 위해 할 수 있는 모든 방법을 동원했으며,

이기사를 통해 그들의 번창하는 사업에 관해 여러분들에게 알려줄 것이다.

Show CoverageWestern Buying Conference 2013 .......................102Western Buying Conference 2013 was held on January 21-23 at Bally’s in Las Vegas. With nearly 400 companies and 800 attendees passing through, the turnout was almost double of that in 2012.

CEO:

Editor:

Korean News Editor:

Art Director:

Advertising & SalesCoordinator:

Contributing Writers:

Columnists:

Ann Jhin

Haley [email protected]

[email protected]

Tony [email protected] [email protected]

Earl [email protected]

[email protected]

Paris AlcornMartin ChristensenDonna EveryDr. Farzanna HaffizullaCyrus JacksonJoy A. JohnsonAlanna Joy LittlepageDr. Edward Tony LloneauBill McBeanKatie Saxton

Lafayette JonesElayne McClaineRodrick SamuelsDwayne Thompson

8 8 OTC Beauty Magazine March 2013

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Cover price is $6.00.

OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store owners, manufacturers,

distributors, and industry professionals a unique perspective on new and evolving products, useful business tips, effective selling

tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth

and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices.

Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff

member is strictly prohibited.

OTC Beauty Magazine March 2013 10

Editorial Letter

[email protected]

드디어 때가 되었습니다. 원하는 색상의 매니큐어를

손톱 주변을 피해 조심스럽게 바르고(생각보다 꽤 어려운

작업이죠), 마를 때까지 기다렸다가 깔끔한 탑코트로 마무리

하기까지 꽤 시간이 걸렸을 것입니다. 이제 여러분이 할 것은

색칠이 완벽하게 마를 때까지, 단 10분간만 아무것도 만지지

않으면 됩니다. 가만히 앉아서 그저 명상의 시간을 가져야하는

이유는 조금만 움직여도 몇몇 손톱의 색칠을 다시 해야만 할

수도 있기 때문이죠. 그렇다면 여러분의 OTC 비즈니스를

검토해보는 건 어떨까요?

이번 호에는 다양한 주제들을 모아봤습니다. 최신 네일

트랜드부터 헤어 케어 정보와 제품에 관한 지식 익히기 및

다양한 비지니스 정보들. 만일 여러분이 네일 컬러 콜렉션을

생각하고 있다면, 무지개 빛깔처럼 다양한 모든 색상이 여기

있습니다. 여러분이 원하는 색상을 분명히 찾게 될 것이며,

예쁘게 잘 마무리될 것입니다.

탑코트가 매니큐어를 잘 커버하고 여러분의 손톱에

아름다운 광택을 줌으로써, 여러분의 비지니스 마인드와

진행은 여러분의 매장을 더욱 빛나게 해줄 것입니다. 완벽한

매니큐어처럼, 탑코트 역시 인내와 노력이 필요하지만,

여러분의 탑코트가 성공적으로 잘 마르고 나면 결국엔 그만한

가치를 느끼게 되죠. 시도해 보세요, 반짝이는 탑코트를 지금

칠해 보세요.

The moment has come. You have taken the time to stealthily apply a desired hue of nail polish being sure to avoid the surrounding skin (which is a great deal harder than it sounds), allowed it to dry and just put on the final swipe of the clear protective topcoat. Now all you have to do it be sure not to touch anything for a good 10 minutes, allowing the paint to completely dry. Since you have time to sit and think because any move could mean starting all over on a nail or two, why not examine your OTC business? In this issue we have covered an array of topics: from new nail trends and brushing up on product knowledge to hair care information and various business tips. If you think of it like a collection of nail colors, we have spanned all the colors of the rainbow. You’re sure to find the one you want, and they all get the job done beautifully. As the topcoat seals the polish and gives your nails and beautiful shine, let your business mindset and proce-dures make your store shine. Just like a perfect manicure, it will also take patience and hard work to attain, but in the end when your business is successful it will be worth it. So go ahead, apply that shiny topcoat.

반짝이는 탑코트

The Shiny Topcoat

June 2012OTC Beauty Magazine 11

OTC Beauty Magazine March 2013 12

by Katie Saxton

Expert Advice

The year 2013 is here, and it’s an exciting time full of fresh fashions, healthy resolutions, and fabulous new ways to style your nails! Many nail trends of 2012 will fade and soon disappear from the hands of lovely ladies everywhere, such as our once beloved crackle polishes. This may make you and other fashionistas wonder…what will be the hottest nail trends of 2013? There is no need to fret over how you will style your nails for the New Year. In this article is the scoop on an array of fun and fabulous new nail styles that will soon be seen on all over the streets and runways.The below styles will keep your nails in tip-top shape and ensure that they are ready to steal the spotlight wherever you go!

1. Two-Tone French Manicure: This nail style exudes sophistication and classiness. To do this design, paint your nails any color and let dry, then add a French tip with a contrasting polish.

2. Sideways French Mani: Painting your nails with a coat of polish and adding a different-colored vertical stripe on either the right or left side of each nail will be huge in 2013. This fashionable and unique nail style will make you the talk of the town in all occasions!

3. One-Of-A-Kind French Tips: Changing out the traditional white tips for animal print accents, colored tips, funky wrapped tips, polka-dot tips, bejeweled tips, etc. will be huge in the year 2013. This is a fantastic way to express yourself and show off your unique personality.

New Year, New Nails!

Half Moon Manicure

Katie Saxton is the founder of Custom Nail Solutions, a renowned blogger and regular contributor to TV, radio, print and online media on topics of nail beauty, nail care and trends. Custom Nail Solutions is a revolutionary artificial nail product offering custom nails that uniquely fit only nail beds, are reusable, chemical-free and are guaranteed to last a lifetime. Lovely, natural looking salon-style nails can be created on your own schedule and in the comfort of your own home.

March 2013 OTC Beauty Magazine 13

4. Colored Metallic Nails: Jazzing up your nails with metallic polishes in colors like blue, red and purple will be huge in the year 2013. This nail style is sassy and beautiful!

5. Vibrant Orange: Painting your nails in shades of orange like tangerine and orange-red will be a major trend of the year 2013. Wear polish in vibrant orange hues to ensure that your nails turn heads wherever you go.

6. Holographic Nails: Shimmery polishes with a 3D effect will be the go-to nail design. This gorgeous look is perfect for a night out at your favorite downtown hotspot.

7. Real Gold Top Coats: Adding a real gold-infused topcoat to a colorful manicure will ensure that your nails are ready wherever you go. Although more expensive than a typical clear topcoat, the gold flake topcoat is so glitzy and glamorous that it is well worth it!

8. Half Moon Manicure: This classy manicure is perfect for a high fashion event or a fancy cocktail party. To do this style, paint your nails a certain color, let dry, and cover the bottom halves of each nail with a hole reinforcer or a half-circle of tape, making certain that a semi-circle of paper/tape protrudes from the bottom of each nail. Add a coat of a different-colored polish over the paper/tape covering and the rest of the nail. Then take off the paper/tape covering and let dry. Voilà! You have a beautiful half moon manicure to show off to the world.

9. Edgy Accents: Manicures featuring “bloody” tips, jagged tips, suspicious shadowy tips, and mysterious dark and dripping tips will be huge in the year 2013. Adding a chancy and dark theme to your nails shows your daring and adventurous side!

10. Pale Nails: Adding a coat of pale pink or neutral polish will be a popular look in the New Year. It is a subtle and simple way to keep your nails primped and pretty!

Learn more about the hottest nail trends for 2013 at www.customnailsolutions.com.Gold Flake

Holographic Nails

Sideways FrenchTwo ToneOrange Nails

Hair Styling Mavens

When it comes to making news, short hair makes a bold statement. The instant after Miley Cyrus tweeted a photo of her newly buzzed blond hair, the web exploded with reactions ranging from shock to copying. She went even shorter and punk at the VH1 Divas event where she channeled 80s rocker Billy Idol. Anne Hathaway shaved her head to portray Fantine in Les Misérables and recently told Vogue, “I love the short-haired lifestyle,” after embracing her grown-out pixie style. “The trend toward shorter, edgier cuts is very exciting,” says Rodrick Samuels, Andis Educator and founder of the Profile Barber Institute. “I call clippers mechanical shears. The adjustable-blade Maven Clipper can quickly and accurately touch up edgy, buzz cuts like Miley’s, but it’s also easy to create a sophisticated pixie like Halle Berry or Anne Hathaway. To create: Start at the nape and work through the parietal ridge, with a #3 comb guide attached, remove the bulk of hair and create a square shape. Above the pari-etal ridge, direct sections outward to the sides of the head and connect to the hair at the squarest part of the head. After removing the bulk, use the clipper with no attachments and keep the blade closed to get a closer cut. Establish a weight line and use a traveling guide as you would with shears. At the crown, bring sections straight up and point cut with the Maven. Over-direct sections at the front toward the high point of the head to maintain length. Pull 1-inch bang sections away from the face to cut. Clip your way across the bangs. Ruffle or comb the hair to style. Inspect the cut one final time and make any adjustments.” “Like a bob hair cut, adjust the length of the pixie to suit the wearer,” says Rodrick. “Short hair will emphasize her facial features and more than likely, she’ll fall in love with the short-hair lifestyle like Anne!”Short hair is sweet, sophisticated and edgy depending on the style. Andis Educator Rodrick Samuel explains the versatility of clipper haircuts.

Short hair is sweet, sophisticated and edgy depending on the style. Andis Educator Rodrick Samuel explains the versatility of clipper haircuts.

OTC Beauty Magazine December 2008 18 OTC Beauty Magazine March 2013

M A R K E T PLACE

Nail care can serve as a pampering practice, health routine, or both. Either way we have the perfect products

to keep nails and skin in tip-top shape.

2. Cuticle CareProvide nourishment to nails with DeMert™ Cuticle Oil Conditioner. Massage into cuticles to condition and moisturize dry, brittle nails and help prevent hang-nails. Efficient nail treatments include all aspects of the manicure process; let DeMert help. www.demertbrands.com

1. Gold AmbitionA positive mindset is vital to attaining success in any undertaking. Knowing this, entertaining “gold ambition” sounds pretty promising. Let customers set their sights on golden dreams with Black Opal’s Gold Ambition Nail Lacquer. Be sure to make the other beautiful polish colors available as well. www.blackopalbeauty.com

Nailed

3. Paint the FoundationCreate a perfect foundation for nail polish with Daggett & Ramsdell’s Liquid Calcium Base Coat. The moisturizing formula fortifies and strengthens nails to help them grow while creating a barrier to prevent color stains. If customers want to flaunt nude nails, no problem! This product can also be used alone for a high gloss finish. www.dandrsolutions.com

It!2

3


The Nail FilesIt is no mystery that nail fashionistas are always on the hunt for

files that are sturdy, last a long time and get the job done right.

Diane offers just that with their Oreo File, 100/180 grit. Featuring

a very coarse surface and a medium surface on the other side, it

satisfies all nail smoothing needs. www.frommonline.com

Perfect NailsChances are your customers are all too familiar with the woes of not waiting long

enough for nail polish to dry and having to start the manicure process all over. Not

many things are quite as aggravating. Amazing Shine offers Perfect Nails, pre-

decorated nails that stay in place with the help of clear gel glue for a perfect week-long

manicure. They also make toenails to match! www.amazingshinenails.com

Keep it CleanWhether in a salon setting or in the home, sanitary manicure and pedicure

stations are a must. Let King Research arm you with the Barbicide

Wipes Disinfecting Towelettes that are effective against a multitude of

microorganisms on hard, non-porous surfaces. Keep in mind, these are for

cleaning surfaces only, not skin! www.barbicide.com

!

OTC Beauty Magazine December 2008 20 OTC Beauty Magazine March 2013

M A R K E T PLACE

The Cherry on TopSeche Vite™ Dry Fast Top Coat is widely acknowledged as the world’s finest

top coat. It is specially formulated to penetrate through nail lacquer to the

base coat, forming a single solid coating over the nail plate for a much more

durable finish. Guaranteed not to yellow while leaving nails silky, stronger and

resistant to chipping and peeling, this polish is a must-have. www.seche.com

Pamper FeetLet’s be honest – who doesn’t like a relaxing spa pedicure? Treat your customers by offering the

Hot Spa by Helen of Troy’s Foot Spa with Infrared Heat. Featuring multiple settings to match

differing comfort levels, the dual massage options allow for individualized satisfaction. The extra

deep tub is perfect for soaking hands or feet in either cool or warm water. www.hotus.com

Foot FileMade with quality craftsmanship, the Ceramic

Pedicure File from Toolworx safely reduces calluses

with one side and rough, dry skin with the other. The

tool can be sanitized for safe use. Double the sides

mean double the specialized pedicure satisfaction.

www.spilo.com

Intense FadingLighten and brighten dull skin within just three weeks with

Omic Skincare’s Lighten Up™ Intense Fading Serum. This kit

includes a free Prepping Lotion, Intense Fading Serum and

a free SPF 25 SkinProtect™ Gel. With everything needed

to prepare your skin for treatment and aftercare, your

customers are covered. www.mitchellbrands.com

December 2008 OTC Beauty Magazine

OTC Beauty Magazine December 2008



One ’n Only® Argan Oil Color Oasis is a professional line of color care products

formulated with a patented UV color protection system. Color Oasis helps to

protect hair from the main cause of color loss – light from the environment.

These sulfate- and paraben-free formulas are infused with precious argan oil,

resulting in hair that looks smoother and shinier. Prepare your hair for ultimate

color. Protect and finish with volume, body, smoothness and shine.

Love Your Hair Color



by Paris Alcorn

Finished Product

In the wonderful world of nail care where nail polishes come in an array of vibrant colors and new nail technology emerging every year, there is still a basic and fundamental nail product that remains a necessity…. the cuticle remover.

NotSo tough

you’re


Now and ThenThe Chinese and Ancient Egyptians were making a mixture for nail polish around 3,000 B.C. At this time cuticle removers were not yet formulated with chemicals. Mainly olive oil and water were the main ingredients. Manicures began only 5,000 years ago; at this time the product development itself was still in its early stages. Yet this is about the time cuticle removers began to play a huge role in the basic manicure.

Although the idea of tinting (coloring) the nails and manicuring arrived in the United States in the 1920s, it became popular in the 1930’s when a set of brothers from a small company we now know as Revlon introduced cuticle remover to the world. Then shortly after followed Max Factor’s line of cuticle creams and cuticle removers. Hollywood stars of the 1930s started wearing manicures painted red everywhere,

Paris Alcorn, CND Grand Master and owner of Clouè Dur nail studio, has over 15 years of experience specializing in acrylic applications, manicures, natural nail health, pedicures and nail art. Located in Chicago, Ill. [email protected]


making it a popular manicure to get. Around the 1940s is about when the everyday American woman started to get manicures, but it was still left to the elite. Now everyone can afford this simple luxury—either do it yourself or have a professional service done; which ever you decide. While in your local drug store looking for a good cuticle remover or making your next mani/pedi appointment think about how far cuticle removers and manicures have come.

Careful When ManicuringCuticle removers are an essential part of a perfect manicure. The use of cuticle removers can be a painless alternative to cutting or trimming cuticles. Cuticle removers play an important part in the manicure process as it allows for better polish application and a cleaner overall look.

One must educate them self on the different types of cuticle removers as many are formulated with caustic active ingredients and require product knowledge and skill. The active ingredients in most cuticle removers are sodium hydroxide and/or potassium hydroxide. Both of these ingredients can cause irritation and dryness if left on the skin too long, so it is important to wash thoroughly after use. These ingredients work by softening and breaking down the dead skin around the nail so you can gently remove it with a cuticle pusher or nipper. Excess tissue is loosened and removed while healthy parts remain intact. Using chemicals properly is essential to keeping nails and the skin around the nail healthy. When applying chemicals it is important to always practice safety as well as follow the manufacturer’s instructions on use. Never add

Finished Product

anything to a product nor mix two products together as products with active ingredients could possibly cause an adverse chemical reaction on the cuticle or skin. Cuticle removers will remain a staple product among nail care professionals. This product is here to stay, but trends say that we will see more organic cuticle removers positioned to help promote healthy tissue and soothe painful cuticles as well as hangnails due to dryness and cuts. There are so many options for cuticle removers, yet few that work really well. For this reason it can be difficult to choose which cuticle remover will work best. The best cuticle removers are products that have herbal properties. Many are formulated with Tea Tree


Oil, Lanolin, Jojoba and Vitamin E, each of which has a special benefit that allows for healthy, soft cuticles.

Did You Know?Did you know you could make your own cuticle remover? Prick a liquid Vitamin E capsule, squeeze the contents of the capsule into a small glass bowl add 1 tbsp. of olive oil. Dip each finger into mixture or apply with a cotton swab. Use an orange stick to lightly push back the dead skin in the cuticle area. Rub the remaining contents in the bowl on your hands and fingers. Lastly, use a manicure brush and soapy water to wash your hands and scrub thoroughly all of the loose cuticle. Pat dry, buff and polish.


by Martin ChristensenKnowledge to KnowK-t-K

모 발 을 위 한 아 르 간 오 일 의 효 능

Benefits of Using ArgAn oil for HAirArgan oil is an all-in-one beauty product that has multiple uses. Not only can it be used for hair, but also for skin, nails, acne and wrinkles. Without a doubt it is one of those oils that is beneficial to have in the house that can be used for almost anything. Read on

to learn more about how it is beneficial to hair specifically.

아르간 오일은 다용도로 사용할 수 있는 올인원 뷰티 제품이다. 단지 헤어뿐 아니

라, 스킨, 네일, 여드름, 주름 개선에도 사용될 수 있다. 의심의 여지없이, 가정에

비치해두고 거의 모든 경우에 사용할 수 있는 오일 중 하나다. 아르간 오일이 특히

모발에는 어떤 도움이 되는지 자세한 내용을 읽어보길 바란다.

Standing as one of the finest oils available on the market, Argan oil can be used for a lot of different skin purposes—for everything from an anti-aging wrinkle remover and acne treatment to an eczema relief cream. But there is much more to it than that; Argan oil can also be used for your hair. If you have the feeling that your hair looks unhealthy, grayish and perhaps a little bit oily then you might want to consider using this oil as a treatment product so you can get that healthy natural look back in your hair. Do not worry, the oil will not make it look greasy at all. It is important that you are sure you are using real Argan oil and not a mixture of it and other oils. This imitation will not yield the same results. Argan oil is very unique in its composition and in order to get the best out of the oil it is important that the oil is being harvested according to old traditional methods performed by the Berber women that lives in Morocco. To be honest it would be a disaster for your hair if you decide to use an Argan that is mixed with other types of oil because Argan

시중에서 볼 수 있는 단연 최고의 오일 중 하나인, 아르간 오일은 여러가지 피부

문제에 사용할 수 있다. 안티 에이징 주름 개선과 여드름 치료부터 습진 치료 크

림까지. 하지만 용도는 이 보다 훨씬 더 많다. 아르간 오일은 모발 관리에도 사용

된다.

당신의 머리카락이 흰머리도 늘고 약간은 기름기도 있고 전반적으로 건

강해 보이지 않는다면, 건강하고 자연스러운 모발을 되찾기 위한 트리트먼트 제

품으로 아르간 오일을 사용해 볼 수 있다. 오일이 모발을 기름기 있어 보이게 하

지는 않을 것이니 걱정할 필요는 없다. 중요한 것은 당신이 사용하는 오일이 혼합

된 것이나 다른 오일이 아닌 순수한 진짜 아르간 오일이어야 한다는 것이다. 유사

품으로는 같은 결과를 얻을 수 없다. 아르간 오일은 성분이 매우 독특하며, 최고

의 오일을 추출하기 위해서는 모로코에 사는 베르베르 여인들의 오래된 전통적인

방법에 따라 오일이 수확되는 것이 중요하다.

만일 당신이 아르간 오일과 다른 타입의 오일을 혼합해서 사용하려 한다

면 그건 솔직히 말해 당신의 모발에는 재앙이 될 것이다. 왜냐하면 아르간 오일

은 단순한 오일 그 이상이기 때문이다. 비타민, 미네랄, 항산화물질 그리고 건강



K-t-K

is more than just a simple oil. Packed with vitamins, minerals, antioxidants and health fatty acids blended in a very special way, Argan oil for hair is the absolutely best choice if you want to use it as a special hair treatment in order to regain life and its natural beautiful appearance. Argan oil penetrates into the hair where it starts the repairing process. Because of this hair will not only become much stronger, but will also be softened to give it a silky feel to the touch. If the sun has damaged the hair, pure Argan oil will be the perfect choice to use because the special blend of vitamins will repair any broken hair caused by the harsh rays. Also if you have overworked hair—for example because of bleaching or coloring—Argan oil for hair can do wonders! In general you will gain a much healthier hair growth and your roots will become much healthier as well. In all, this oil holds tremendous potential to provide great nutrition, not only to hair, but to skin and nails as well. This truly is a multi-faceted treasure of the beauty industry.

Pressing oils or creams serve three purposes:

한 지방산이 아주 특별한 방법으로 융합되어 있다, 모발에 생

명력을 되찾고 자연스러운 아름다움을 회복하기 위한 특별한

헤어 트리트먼트로 아르간 오일을 사용하고자 한다면, 아주

탁월한 선택이 될 것이다.

아르간 오일은 모발의 개선 과정이 시작되는 곳까지

투과된다. 이런 이유로 모발은 더욱 강해질 뿐 아니라 매끄러

운 느낌을 줄 수 있도록 부드러워지게 된다.

모발이 햇빛으로 손상되었다면, 순수한 아르간 오일 사용이

탁월한 선택이 될 것이다. 특별한 비타민 혼합이 강한 자외선

으로 손상된 모발을 개선해주기 때문이다. 또 모발에 지나치

게 많은 손질을 한 경우- 예를 들어 탈색이나 염색-에도 아르

간 오일은 놀라운 효능을 보일 것이다! 일반적으로 모발이 더

욱 건강하게 자라고 모근 또한 훨씬 건강해질 것이다.

종합적으로, 이 오일은 단지 모발뿐 아니라 피부와 네

일에까지 좋은 영양을 제공할 수 있는 엄청난 잠재력을 보유

하고 있다. 이것은 분명히 뷰티 산업 분야에서 다원적 측면을

가진 보물이다.

September 2012OTC Beauty Magazine 43


by Dr. Edward Tony LloneauKnowledge to KnowK-t-K

and

How toPermanently

ColorRelaxed Hair

Safely

릴 렉 서 를 사 용 한 모 발 에 영 구 적이 고 안 전 한 컬 러 방 법

This article is designed to help OTC owners and employees better serve their customers in regards to hair color products so that we can better understand their needs and wants with practical answers to their concerns.

이 기사는 OTC 운영자들과 직원들이 헤어 컬러 제품에 관해 고객들에

게 보다 나은 서비스를 제공할 수 있도록 돕고자 하는 것으로, 고객들의

관심에 실직적인 답변을 제시함으로써 그들의 요구와 원하는 것을 보다

더 이해할 수 있게 될 것이다.


일반적으로, 릴렉서를 사용한 모발에 염색을 한 경우, 모발은

건조하고 생기가 없어 보인다. 그 이유는 릴렉서를 사용한 모

발은 자연 모발과 같은 방법으로 염색을 해서는 안되는데, 흔

히들 이 원칙을 따르지 않기 때문이다.

우선, 여러분의 고객이 염색과 릴렉서 서비스를 동시

에 원할 경우, 항상 릴렉서를 먼저 사용한 후에 염색을 해야만

하며, 두 가지를 같은 날 동시에 해서는 안된다. 만일 그렇게

하지 않을 경우 릴렉서가 컬러의 대부분을 걷어내 버린다. 영

구 염색약 성분은 완성된 형태를 형성하기 위해서 두가지 성분

이 함께 섞이는 구성으로 이뤄진다. 그것은 염색액과 과산화

수소 혹은 현상액인데 흔히 50:50의 비율로 혼합된다. 이 성분

은 순수한 모발에는 괜찮다. 그러나, 만일 당신이 이런 절차를

릴렉서가 사용된 모발에 실행할 경우에는 너무 지나치게 되는

것이다.

헤어 컬러 제조업체들은 제품 사용 설명에서, 제품이

순수한 모발에 사용될 경우를 가정하고 있다. 그러므로, 그들

은 릴렉서를 사용한 모발에 이런 절차들을 실행할 경우의 특

별한 조건이나 요구 사항에 대해서는 고려하지 않고 있는 것

이다.

과산화수소나 현상액의 목적은 큐티클층을 투과성 상

태로 만들어(큐티클층에 미세한 구멍들을 형성해서, 염색액이

이 구멍으로 들어가 모발 피질에 부착되게 하는 것) 큐티클층

을 산화하여 침투하기 위한 것이다. 모발에 릴렉서를 사용하

고 나면, 릴렉서는 실제적으로 큐티클 층과 큐티클 조직의

Generally, relaxed hair that has also been tinted appears to be dry and lifeless. This is due to the fact that relaxed hair should not be tinted in the same manner as virgin hair, but usually is. To begin with, if your patron wants both a permanent tint and relaxer service, you should always give the relaxer first and the tint afterward, but not on the same appointment. If you do it the other way around the relaxer will lift most of the color. The permanent tint formula consists of two formulas blended together to form the finished application. They are the tint and the peroxide or developer usually mixed half-and-half. This formula is fine for virgin hair; however, if you follow this procedure on relaxed hair the hair will become over processed. The manufactures of hair color, in describing the use of their product, are assuming that the product will be used on virgin hair. Therefore, they are not taking into consideration the special conditions and requirements of performing this procedure on relaxed hair. The purpose of the peroxide or developer is to oxidize and penetrate the cuticle layer by rendering it to a porous condition (by forming little microscopic holes throughout the cuticle layer, allowing the tint to enter these holes (porosity) and adhere to the cortex). After hair is relaxed the relaxer has actually removed as much as 30 percent of the cuticle layer and the cuticle structure that remains is left in a porous condition. Therefore, if

Relaxed Hair


K-t-K

you use the amount of peroxide or developer called for in the manufacture’s instructions, the hair will become over processed. This is because the peroxide or developer will go beyond the cuticle and will penetrate the cortex because there will be no cuticle resistance and will allow the natural oils and moisture in the bonds to escape.

The correct formula for tinting processed relaxed hair is as follow:Use the same amount of tint as originally called for in the formula, but reduce the amount of peroxide or developer by one half. Replace that one half with distilled, deionized water (this water can easily be found in any supermarket; be sure that it is clearly labeled deionized or distilled), use skim milk that will also condition the hair, or create a color soap cap by using a low pH or neutralizing shampoo. Add a few drops of liquid protein to this formula. This will act as a filler for the over-porous condition; shake well and apply to the hair according to the manufacture’s instructions. You will find that this diluted formula will allow your color to come up just as fast on this previously relaxed hair as a full strength formula will on virgin straight hair and the hair will not appear to be dry and lifeless a few days later. It is a good idea to give a liquid protein treatment a few days prior to the color to repair much of the cuticle deterioration and porosity caused by the relaxer treatment. When using water in the formulation of hair color mixtures, do not use tap water. Tap water goes through miles of metal pipes and becomes “metallic” resulting in the hair picking up green and purple highlights. Peroxides or developers used in permanent hair color treatments are usually 20 volume. You can simply use a 5 or 10 volume half-and-half with the color instead of the formulas shown above. This is the same volume used in peroxides for skin cuts. Any one of the four methods shown above will do the job on color treated relaxed hair, however, the skim milk method is the best because it will also serve to condition the hair. Be sure it is skim milk because whole milk contains fatty cream that can block the porosity of the cuticle.

30% 정도를 제거하게 되고, 나머지는 투과성 상태로 남게 된

다. 그러므로, 제품업체의 사용법에 따른 양의 과산화수소나

현상액을 사용하면, 모발에는 너무 지나친 작업이 되는 것이

다. 이것은 과산화수소나 현상액이 큐티클층을 지나 피질까

지 침투하게 되기 때문인데, 큐티클의 저항성이 없어지고 결

합 조직내의 천연 오일과 수분이 달아나게 된다.

릴렉서를 사용한 모발의 염색을 위한 올바른 염색약은 다음과 같다.

염색약에서 지시하는 원래의 양과 동일한 염색액을 사용하

되, 과산화수소나 현상액의 양은 반으로 줄여라. 대신 증류수

나 탈염수(시중 마켓에서 흔히 구매할 수 있다. 증류수나 탈

염수라는 라벨이 붙어있는지 꼭 확인해라)로 줄어든 나머지

반의 양을 채워라. 모발에 컨디셔닝 효과를 줄 수 있도록 탈

지유를 사용하거나, 낮은 산도나 중성 샴푸를 사용해서 컬러

비누 캡을 생성해라. 이렇게 조절

된 염색약에 액상 단백질을 몇 방

울 떨어트려라. 이것은 지나친 투

과성 상태가 되지 않도록 필러 역

할을 할 것이다. 이 액을 잘 흔들

어서 제품 사용 방법에 따라 모발

에 적용해라. 이렇게 희석된 염색

약을 릴렉서가 사용된 모발에 적

용할 경우, 원래의 염색약을 순수

한 생머리에 적용한 후 며칠이 지

나도 모발이 건조해지거나 생기

가 없어지지 않는 것과 같은 결과

의 색상을 얻게 될 것이다. 염색

하기 며칠 전에 액상 단백질 트리

트먼트를 하는 것도 좋은 아이디

어인데, 이렇게 하면 릴렉서 사용으로 악화된 큐티클층의 여

기저기 뚫린 부분을 보수하는데 도움이 된다. 헤어 컬러 혼합

액에 물을 섞을 때, 수돗물을 사용해서는 안된다. 수돗물은

긴 금속 파이프를 흘러온 것이기 때문에 모발에 녹색이나 보

라색 하이라이트를 만드는 금속성 결과를 만들게 된다.

영구 헤어 컬러 트리트먼트에 사용하는 과산화수소

나 현상액은 주로 20 볼륨이다. 위에서 설명한 용액 대신 염

색액과의 비율이 반반인 5나 10 볼륨을 사용해도 된다. 이것

은 피부 상처에 사용하는 과산화수소와 같은 볼륨이다.

위에서 말한 4가지 방법 중 어떤 것이든 릴렉서를 사

용한 모발의 염색에 효과가 있을 것이다. 그렇지만 모발에 컨

디셔닝 효과까지 준다는 점에서

보면 탈지유 방법이 최고일

것이다. 전지유에 포함된

지방산 크림은 큐티클층

의 투과성을 차단할 수

있기 때문에 반드시 탈

지유를 사용해야만 한다.


Dr. Edward Tony Lloneau received his doctoral from the National Beauty Culturist League (N.B.C.L.), and sanctioned through Howard University in Washington, D.C. in 1985. Lloneau attended the institute as both a student and instructor. His specialized field of study is Tricology as it relates to ethnic cosmetology. He has written several books on this subject, and has authored many articles in trade magazine drawing attention to some of the pitfalls and professional related problems that ethnic cosmetologist and students encounter on a daily basis. Contact Dr. Lloneau at [email protected] or call 310-323-7100.

NOTE:Peroxide and/or developers actually serve two functions; one is to oxidize the cuticle in order to render it porous so that the color can reach the cortex. The other purpose is to allow the color to grab to the cortex so that it stays permanently embedded. When using only half as much peroxide as described above, you are only using what is needed to allow the color to grab onto the cortex, because the cuticle that was not dissolved by the relaxer is more porous then the peroxide would ever render it. Plus, about 30 percent or more of the cuticle is gone. Never use any form of bleach on relaxed hair because it will deteriorate the already weakened hair from the relaxer. The same holds true for permanently waved hair. If you want a lighter color on dark hair try using color that is two or three shades lighter than the shade you want.

참고:과산화수소 혹은 현상액은 실제로 두 가지 기능을 제공한

다. 첫번째는 컬러가 피질까지 도달할 수 있도록 구멍을 내

기 위해서 큐티클을 산화하는 것이다. 또 다른 목적은 컬

러가 피질에 부착되어 영구적으로 스며든 상태를 유지하

기 위한 것이다. 앞서 설명한 것처럼 과산화수소의 양을 반

으로 줄여 사용할 경우, 당신은 단지 컬러가 피질에 부착

될 수 있을 만큼의 양만을 사용하는 것이다. 릴렉서에 의해

녹지 않고 남은 큐티클은 과산화수소를 사용할 때보다 훨

씬 구멍이 많이 뚫려있다. 게다가 큐티클의 30% 정도는 없

어진다.

릴렉서를 사용한 모발에는 어떤 종류의 탈색제도

사용하지 마라. 릴렉서로 이미 약해진 모발을 더욱 악화시

킬수가 있기 때문이다. 영구적인 웨이브 모발 역시 이와 마

찬가지다. 만일 진한 모발에 밝은 염색을 원한다면, 당신이

원하는 색상보다 2, 3단계 밝은 색상을 사용해라.


by Lafayette Jones

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi).For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

The preceeding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

Lafayette Jones

President Barack Obama’s second inauguration in January not only represented transformation in American politics and culture, but also embodied the purpose of the Emancipation Proclamation. Though we’re celebrating the 150th anniversary, the deed declared by President Abraham Lincoln continues to be one of the most important writings ever issued by a government for human freedom from slavery. It is important for beauty marketers to educate themselves on the history of their African-American consumers. Understanding the experiences of this demographic segment allows marketers the opportunities to personally connect with Black consumers, whose history has much to do with their views on cultural history. This article will cover the historical people and events that influenced or were influenced by the declaration of emancipation including President Thomas Jefferson; the Battle of Antietam [an-tee-tuh m]; The Emancipation Proclamation; the 54th Infantry Regiment; the Gettysburg Address; Dr. Martin Luther King, Jr.; the Gettysburg Remembrance Day; the Oatlands Plantation; and slavery during the Civil War.

Urban Call Briefs

Emancipation proclamation

Barack H. Obama, U.S. PresidentHistorical Person: Barack H. Obama, U.S. PresidentCity: Chicago & Washington, D.C.Year: 2008 - 2016Website: Barackobama.com Significance: Barack Hussein Obama II is the 44th and current President of the United States. He is the first African American to hold the office. Born of a Caucasian-American mother and an African father from Kenya, President Obama grew up in Hawaii and Indonesia before attending college at Columbia University and Harvard Law School. Major domestic, military and social initiatives in his first presidential term included the Lilly Ledbetter Fair Pay Act of 2009; the Patient Protection and Affordable Care Act; the Don’t Ask, Don’t Tell Repeal Act of 2010; the ending of U.S. military involvement in the Iraq War and the military operation that resulted in the death of Osama bin Laden.

Urban Call Briefs


The 54th Massachusetts Infantry Regiment

Battle of AntietamHistorical Person: Battle of AntietamCity: Sharpsburg, MDYear: September 17, 1862Website: Nps.govSignificance: The Battle of Antietam was fought on what is now known as ‘Bloody Lane,’ the scene of one of the most horrific battles to take place on American soil. The Civil War was between the Union Army from the northern states, fighting to preserve the union of states, and Confederate Army from the southern states fighting to govern their own selves. An estimated 4,000 soldiers died, leaving over 18,000 wounded on the farm land. The Battle of Antietam propelled President Abraham Lincoln to issue the preliminary Emancipation Proclamation just five days after the battle.

Historical Person: the 54th Massachusetts Infantry RegimentCity: Fort Wagner, SCDate: July 18, 1863Website: Civilwar.org Significance: The 54th Massachusetts Infantry Regiment is of the most recognizable regiments of black soldiers that fought in the Civil War. The regiment is famous for their heroic but deadly assault on Fort Wagner, SC. Leading under heavy fire, the 54th suffered mass casualties before withdrawing. Their courage and sacrifice eradicated doubt within the Union Army about the ability of black soldiers to fight in war. The battle earned the regiment battlefield glory. On the 54th’s casualty list includes the names of 116 enlisted men who died at Fort Wagner. Of 600 men who raced to fight, 272 were killed, wounded, or captured by the Confederacy.

(Left) “A list of the names of the missing enlisted men of the 54th Regiment after the assault on Ft. Wagner on July 18th, 1863.” Source: United States National Archives

(Right) “An aerial view of Bloody Lane, at Antietam National Battlefield.” Source:

Kenneth Garrett (Photographer)


Historical Person: The Emancipation Proclamation City: Washington, D.C.Date: January 1, 1863Website: Archives.govSignificance: President Abraham Lincoln issued the Emancipation Proclamation as the country began to enter into its third year of civil war. The proclamation declared “that all persons held as slaves” within the rebellious states “are, and henceforward shall be free.” The Emancipation Proclamation did not end slavery in every state but it changed the Union’s reasoning for fighting the war. The fight began to be about not restoring the values of the old Union but to create a new Union without slavery. The Emancipation Proclamation also deemed Black soldiers eligible to fight in the army with the Union.

The Emancipation Proclamation

Thomas Jefferson, an inspiration to Abraham Lincoln

Historical Person: Thomas Jefferson, an inspiration to Abraham LincolnCity: Charlottesville, VAYear: 1778-1784Website: Monticello.orgSignificance: Throughout President Thomas Jefferson’s life, he remained a steady opponent of slavery. Though he owned several Africans of his own, he thought that slavery was contrary to the laws of nature, which decreed that everyone had a right to personal liberty. His views were radical in a time when slave labor was the norm. In 1778, Jefferson drafted a Virginia law prohibiting African slave importation and in 1784, proposed a ban of slavery in northwest territories. But he knew that emancipating slaves would have to be a democratic process and voted on by all. Jefferson’s ideology on the freedom of people would eventually inspire President Lincoln.

(Left) “A painting of Thomas Jefferson, the third president of the United States of America from 1775 – 1800.” Source: United States National Archives

(Left) “A photo of the Emancipa-tion Proclamation document in the handwriting of President Abraham Lincoln.” Source: United States National Archives

Slavery During the Civil WarHistorical Person: Slavery During the Civil WarCity: VariousYear: 1861 - 1865Website: Hallowedground.orgSignificance: The state of Virginia had the largest African slave population in the Confederacy. During the years of the Civil War, some black people volunteered to work on the side of the Confederacy while others were forced. Many escaped to the northern territories where freedom was ensued. “Honoring their Paths: African American Contributions Along the Journey Through Hallowed Ground,” written by Deborah A. Lee in 2009, includes numerous historic sites within the Journey Through Hallowed Ground National Heritage Area that present, interpret or exhibit African-American history within the swath of land that runs from Gettysburg, PA to Thomas Jefferson’s Monticello in Charlottesville, VA.

(Right) “The cover of the book “Honoring their Paths: African American Contributions Along the Journey

Through Hallowed Ground,” written by Deborah A. Lee in 2009.” Source: Kenneth Garrett (Photographer)

Oatlands Plantation


Urban Call Briefs

Gettysburg Remembrance Day

Historical Person: Dr. Martin Luther King, Jr. City: Atlanta, GAYear: b.1929 – d.1968Website: Nobelprize.orgSignificance: Dr. Martin Luther King, Jr. was a great American clergyman, activist and leader in the African-American Civil Rights Movement. He is best known for his role in the advancement of civil rights using nonviolent disobedience. He often praised President Lincoln’s accomplishment of issuing the Emancipation Proclamation. While imprisoned in Alabama in 1963 for disobeying unjust laws, Dr. King wrote in his “Letter From a Birmingham Jail,” “I was initially disappointed at being categorized as an extremist…but gained a measure of satisfaction from the label.” He thought of Abraham Lincoln as an extremist for justice. “This nation cannot survive half slave and half free,” King wrote in the words of the President.

Historical Person: Gettysburg Remembrance DayCity: Gettysburg, PADate: November 19thWebsite: Visit-gettysburg.comSignificance: On every November 19th of the year, hundreds gather to commemorate Abraham Lincoln’s visit to the town of Gettysburg’s national cemetery where the Gettysburg Address was given. The town reenacts Lincoln and Union troops’ journey through town to the cemetery. Designated as “Dedication Day” by the U.S. Senate and House of Representatives, the celebrations also honor those who died in war.

Historical Person: Oatlands PlantationCity: Loudoun Country, VAYear: 1798 – presentWebsite: Oatlands.orgSignificance: The Oatlands Plantation was formed in 1798 from 3,408 acres of prime Loudoun County, VA farmland by a young bachelor named George Carter, descendant of one of Virginia’s first families. Carter’s growing wealth was based on the labor of enslaved African Americans. When he took over the property, George Carter owned 17 slaves; in the 1840s the number had grown to 85. Just prior to the Civil War Oatlands housed the largest slave population in Loudoun County, numbering 128 people. Today the Historic Home and Gardens holds events to educate the public.

Dr. Martin Luther King, Jr.

(Above) “Dr. King and the 36th President, Lyndon B. Johnson after the signing of the Civil Rights Act of 1964.” Source: United States National Archives

(Above) “James Getty, an Abraham Lincoln reenactor, participates in the annual Gettysburg’s Remembrance Day parade.” Source: Kenneth Garrett (Photographer) (Below) “Aerial photo of Oatlands Historic Home and Gardens, in Loudoun County, Virginia.”

Source: Kenneth Garrett (Photographer)

The Gettysburg AddressHistorical Person: The Gettysburg AddressCity: Gettysburg, PADate: November 19, 1863Website: Visitingdc.comSignificance: The legacy of the Gettysburg Address is ever present in the history of American culture. The words spoken by President Lincoln are now carved into the stone, south wall of the Lincoln Memorial in Washington, D.C. It has remained among the most famous speeches in American history and is taught in American history and civics classes. One hundred years after first given, Civil Rights Leader Dr. Martin Luther King, Jr. referenced the address in his iconic “I Have a Dream” speech while standing on the steps of the Lincoln Memorial; King began with a reference of the Gettysburg Address.

(Right) “The Lincoln Address Memorial sits at the entrance of the National Cemetery in Gettysburg, PA.”

Source: Kenneth Garrett (Photographer)



by Bill McBean

Business Tips

즐거운 한 해를 위한 비즈니스 운영자 가이드

A Business Owner’s

Guide to a Happy Year:

성공적인 2013년을 가능하게 하는 9가지 결의

Nine “Resolutions” for Creating the Best Odds for Success in 2013

꽃가루가 흩날리고, 새해 소망을 담은 볼을 떨어트리고 샴페인도

이미 터트렸다. -2012년은 공식적으로 모두 마무리 되었고, 2013년이 진행

중이다. 많은 비지니스 운영자들에게 이것은 지난 해 무엇이 제대로 되었고 또

잘못되었는지를 돌아보는 계기가 됨을 의미한다. 다음은 올해 당신의 비지니스를

성공적으로 이끌기 위해 당신이 할 수 있고 지금 바로 시작해야 할 것들이다.

비지니스를 운영하다보면, 미래를 들여다 보는 듯한 어떤 확신을 항상

갖게 된다. 2013년, 당신의 경쟁자들은 더욱 나아지기 위해 노력할 것이라는 것을

당신도 알고 있다. 고객들의 요구가 늘어날 것도 알고 있다. 수익을 늘이기 위해

당신은 더욱 현명하게 열심히 일할 것이라는 것도 안다. 뿐만 아니라, 올해는

새로운 세율과 규정들이 적용되고 이것이 지출을 늘이고 비지니스 운영 방식에

영향을 미칠 수도 있다는 것을 알고 있어야한다.

나는 여러분이2013년의 계획을 보다 세분화할 것을 권하는 바이다.

내부적으로는 작업 과정, 직원, 자신 등에게 필요한 것들과 외부적으로는 고객,

마케팅 캠페인 등으로 구체적으로 구분해보길 바란다. 다음은 이에 관한 몇 가지

도움말들이다:

내부적인 결의1. 당신의 리더쉽을 평가해봐라. 훌륭한 리더가 된다는 것은 당신의 지도력을 자체

분석하는 것으로부터 시작된다. 그 다음, 당신의 비즈니스를 위한 것과 그렇지

않은 것들을 유심히 살펴봐라. 당신은 성공적인 비지니스를 위해 필요한 것들을

제공했는가? 해결되어야하는 나쁜 습관들을 그냥 내버려 두었는가? 그런 다음,

앞을 내다봐라: 올 해 당신은 어떻게 달라져야하는가?

효과적인 지도력이 없다면, 당신의 직원들도 무엇이 중요하고 무엇을

관리해야하는지, 성공이나 실패 가능성에 대한 아무런 생각이 없게 된다. 효과적인

직원들을 보유하기 위해서, 당신의 비즈니스는 우선 효과적인 지도력을 가져야

하고, 그것은 운영자로부터 시작되는 것이다.

The confetti has fallen, the ball has dropped, and the champagne has been popped—2012 is officially over, and 2013 is underway. For many business owners, that means looking back at what went right and what went wrong in the year gone by. Here is what you can do, starting now, to create success for your business this year. When you run a business, there are always some certainties as you look into the future. In 2013, you know your best competitors will work to become better. You know your customers will demand more. You know you’ll have to work smarter and harder every day to improve your bottom line. You should also know that this year brings with it new taxation and new regulations that may add expenses and affect the way you operate your business. I suggest breaking down your 2013 planning into what you need to do internally with processes, employees, yourself, etc., and what you need to do externally with customers, marketing campaigns, and so on. Below are a few tips:

Internal Resolutions1. Evaluate your leadership. Being a great leader begins with a self-analysis of your leadership ability. Next, look carefully at what’s working for your business and what isn’t. Did you supply the business with what it needed to be successful? Did you let any bad habits slide that need to be addressed? Then, look ahead: What should you do differently this year? Without effective leadership, your employees have no idea what is important, what to manage, or what success and failure look like. In order to have effective employees, your business first has to have effective leadership, and this starts with the owner.

2. Do a top-to-bottom walk-through of your systems and procedures. Examine which systems and processes are working, which need to be improved, and which processes are outdated and exist only because “it’s the way it’s always been done.”


For example, your inventory has to change with the market, as do your pricing policies. What sold well a year or two ago may have little demand today, and your competitors’ pricing changes constantly and so must yours. Your systems and procedures must be able to keep up with these rapid changes. Also, be on the lookout for bad habits that can creep in and be overlooked.

3. Kick off a cost-cutting, gross-profit-building mission. This is a powerful weapon. Look for ways to increase gross profit and cut costs as they have a dramatic positive effect on profits and cash flow.

4. Re-engage employees. In this economy, you need employees who care about your business as much as you do. Engaged employees are energized. They handle problems on their own and actively look for ways to improve the business.

5. Set some realistic, specific goals for the year ahead. Then, dial up the aggression factor. In other words, aim high but be specific. If your goals aren’t measurable you won’t be able to gauge your progress and eventually you’ll stop pursuing them. Setting realistic goals, putting a plan in place, and routinely checking in with employees to gauge their progress is the best way to be successful.

External Resolutions1. Boost your product/service offerings. The products and services you offer are the core of your business. Think about what you can do to squeeze out another product or service offering with what you already have in place. Always be looking to make new and better offerings to your customers. Doing so provides added value for your customer and for you.

2. Revamp your marketing campaign. Think about who your customers are. Are you marketing to them in a way that makes sense? It takes marketing to bring customers in and it takes marketing to keep them. Many companies see marketing as an expense, but it’s actually an investment and deserves your focused attention.

3. Find new ways to impress loyal customers. In business, few things are as important as your customer base. That’s why it’s essential that you find ways to protect yours by developing very loyal customers. Of course, the first step is offering great products and


2. 시스템과 업무 절차에

관해 처음부터 끝까지

검토해라. 어떤 시스템과

업무 절차가 효과적인지,

개선해야할 것은 무엇인지,

업데이트해야 할 업무 절차는

무엇이며 혹시 늘 그렇게

해왔기 때문에 그대로인

것은 아닌지 확인해라. 예를

들어, 당신의 재고 물품이

시장에 따라 변해야 한다면,

가격 책정 또한 달라져야

한다. 1,2년전에 잘 팔렸던

제품들이 지금은 크게 수요가

없을 수도 있고, 경쟁자들의

가격이 끊임없이 변한다면

당신의 가격도 그래야만 한다.

시스템과 업무 절차는 이런

모든 급속한 변화에 발 맞출

수 있어야한다. 또한, 서서히

스며들거나 간과되고 있는 나쁜 습관들이 있는지 늘 살펴야한다.

3. 비용 절감과 총 수익 증대를 위한 임무를 시작해라. 이것은

강력한 무기이다. 총수익을 증대시키고 비용을 절감할 수 있는

방법을 찾아라. 이윤과 자금 유동에 아주 긍정적인 효과를 보일

것이다.

4. 직원들을 적극적으로 참여시켜라. 요즘같은 경제 상황에서,

당신의 비즈니스를 당신만큼이나 적극적으로 수행하는 직원들이

필요하다. 적극적으로 참여하는 직원들은 활력이 있다. 그들은

스스로 문제를 처리하며 사업 향상을 위한 방법을 적극적으로

찾는다.

5. 몇 년 앞을 위한 현실적이고, 구체적인 목표를 설정해라. 그

다음, 공격적인 요소에 접속해라. 다시 말해, 목표는 높게 그러나

구체적으로 세워라. 만일 당신의 목표가 측정되지 않는다면, 진행

상황을 측정할 수가 없게 되고, 결국 목표 달성을 중단하게 될

것이다. 그러므로, 현실적인 목표를 설정하고 계획을 수립해라.

그리고 그 업무 절차들이 성공을 위한 최선의 방법인지를 직원들과

함께 정기적으로 확인해라.

외적인 결의1. 제품과 서비스 제공을 향상해라. 당신이 제공하는 제품과

서비스는 비즈니스의 핵심이다. 이미 당신이 비즈니스를 통해 갖고

있는 것과 더불어 다른 제품이나 서비스 제공을 악착같이 더 짜낼 수

있는지 생각해봐라. 항상 고객들에게 새롭고 더 나은 것을 제공하기

위한 것을 찾아라. 그것이야 말로 당신의 고객과 당신을 위한 부가

가치를 제공하는 것이다.

2. 마케팅 캠페인을 개편해라. 당신의 고객은 누구인지 생각해

봐라. 현재 당신은 그들에게 적합한 방법으로 마케팅하고 있는가?

고객들을 매장으로 불러오는데도 마케팅이 요구되지만, 그들을

유지하는데도 마케팅이 필요하다. 많은 기업들이 마케팅을 지출로

보지만, 사실상 그것은 투자이며 당신의 관심을 끌만한 것이다.

3. 단골 고객들을 감동시킬 수 있는 새로운 방법을 찾아라.

비즈니스에서, 고객 기반만큼이나 중요한 몇 가지가 있다. 충성도가

아주 높은 고객층을 발굴하여 당신의 비즈니스를 보호할 수 있는

방법을 찾는 것은 필수적이기 때문이다. 물론, 첫번째 단계는 최상의

Bill McBean is the author of “The Facts of Business Life: What Every Successful Business Owner Knows That You Don’t” (Wiley, October 2012, ISBN: 978-1-1180949-6-9, $24.95, www.FactsOfBusinessLife.com). A graduate of the University of Saskatchewan in Saskatoon, and Mount Royal College in Calgary, Alberta, Bill has started several successful businesses. He is currently general partner of McBean Partners, a family-owned investment company. He is also partner and chairman of Our-Mentors, a company that works with owners to improve their businesses for long-term success, and Net Claims Now.

September 2012 OTC Beauty Magazine 49

services and delivering them via a very helpful, engaged staff. To go a step further, consider what would keep customers continually coming to your business. Remember, habits are hard to break. The more customers come to your business, the stronger relationship they create with it and your employees. Think outside of the box to engage customers.

4. Get knowledgeable about economic/tax changes and how they’ll affect you. The slow-to-recover economy and the fiscal cliff debacle have taught us the importance of staying one step ahead when it comes to the economy. Be proactive and seek out a trusted financial advisor. Ask your banker about your overall market, which industries are showing strength, and which are struggling. This can give you a look into the future on what products may have increased demand and which ones may lag.

There’s no reason 2013 can’t be the best year yet for your business!

제품과 서비스를 제공하고 이것을 아주 헌신적이고 열성적인

직원들을 통해 고객들에게 전달하는 것이다. 그 다음 단계로 가기

위해서는, 무엇이 고객들을 지속적으로 당신의 매장으로 오게

만들 수 있는지를 고려해야한다. 명심해라, 습관은 깨지기 힘들다.

더 많은 고객들이 당신의 매장을 찾을수록, 그들은 당신의 매장,

당신의 직원들과 더욱 강한 유대관계를 형성하게 된다. 고객의

관심을 유도하기 위한 색다른 방법을 생각해봐라.

4. 경제/ 세금의 변화와 이것이 당신에게 미칠 영향에 대한 지식을

가져라. 느린 회복세를 보이는 경기와 재정절벽의 대실패는

경제적인 문제에 관한 한 한 발 앞서 내다보는 것이 얼마나

중요한지를 우리에게 가르쳐 주고 있다. 주도적인 자세를 갖고

신뢰할 수 있는 재정 고문을 찾아봐라. 당신의 비즈니스 시장에

관한 전반적인 흐름에 대해, 어떤 분야가 강세인지, 혹은 고전

중인지 은행 전문가에게 문의해라. 이것은 앞으로 어떤 제품의

수요가 증가할지 혹은 떨어질지를 들여다보는데 도움이 될 것이다.

당신의 비즈니스에 2013년이 최고의 해가 되지 못할 이유는 없다!

by Donna Every

Business Tips

현명한 기업가는 불확실한 시기에 차선책을 활용한다.


Savvy Entrepreneurs Play by Different Rules

in Uncertain TimesTips for Capitalizing on Unpredictability

예측할 수 없는 상황에서 시행할 수 있는 방법들

57March 2013 OTC Beauty Magazine

As we pass the five-year anniversary of the start of the economic recession in December 2007, many observers focus on what was lost: 8 million jobs, 146,000 employer businesses and 17.5 percent average individual earnings. But the businesses that survived the Great Recession and are thriving today didn’t focus on losses then, and they aren’t now. The entrepreneurs who are successful during times of uncertainty are so because they don’t rely on the standard approaches they’d use in predictable times, and they look for opportunities—the positives—in situations that would have been considered negatives five years ago. It’s similar to how we deal with the weather. In places where it’s sunny most of the summer, we wouldn’t leave our house each morning packing coats and umbrellas just in case. The weather’s predictable. But in the winter and other seasons when the weather can quickly change, we head out with a different mindset. For businesses, switching gears to deal with inclement economic conditions involves adopting new perspectives and practices. I incorporated some of these in ‘The Merger Mogul’ because it’s set during the recession and my protagonist, the mogul, had to adapt. He used many of the strategies I teach my business clients for thriving during economic uncertainty.

What are some of those strategies?

• Build on what you have, not toward what you want: Instead of setting goals and then seeking out the resources you’ll need to meet them, assess

2007년 12월 경기 침체의 시작으로부터 5

년이 지나면서, 많은 관계자들은 어떠한 손실이 있었는지에

초점을 맞추고 있다. 8백만 일자리, 146,000의 고용주

기업, 그리고 17.5%의 평균 개인 수입. 그러나 대불황에서

살아남아 현재까지 번성하고 있는 기업들은 손실에 초점을

두지 않았고, 지금도 그러하다. 불확실한 시기에 성공한

기업가들은 예측이 가능한 시기에 그들이 사용했던 표준

방식에 의존하지 않는다, 5년전 부정적으로 간주되었을

상황에서도 긍정적인 기회를 찾는다.

이것은 우리가 날씨에 대처하는 방법과 유사하다.

여름 내내 햇볕이 쨍쨍한 곳에서는, 만일을 대비해 매일

아침 우산과 코트를 들고 집을 나서지는 않을 것이다. 날씨는

예측이 가능하다. 그러나 겨울철이나 혹은 날씨가 급변할 수

있는 계절에는, 우리는 다른 사고 방식으로 출발한다.

비즈니스의 경우, 냉혹한 경제적 상황에 대처하기

위한 전환은 새로운 관점과 실행들을 내포한다. 나는 이들

중 일부를 ‘합병의 거물’ 안에 포함했는데, 왜냐하면 이것은

침체기동안 설정되었고 나의 주인공인 거물이 채택해야

했던 것이기 때문이다. 그는 내가 불확실한 경제 상황에서

번성하기 위해 비즈니스 고객들에게 가르친 많은 전략들을

사용했다.

그러한 전략들은 무엇일까?

• 당신이 원하는 방향이 아닌, 당신이 가지고 있는 것을 기반으로

해라. 목표를 설정한 다음 그것을 충족할 수 있는 자료을

찾는 대신, 현재 당신이 가진 것을 파악하고 그것으로 당신이

달성할 수 있는 것이 무엇인지를 결정해라. 이것은 당신에게

없을 수도 있는 자료들을 종합하는데 드는 시간과 비용을

절약해줄 뿐 아니라, 당신 비즈니스의 개별적이고 고유한

강점을 가지고 작업할 수 있다는 장점을 제공한다.

• 라스 베가스 규칙을 따라라. 라스 베가스에서 주말을 보내려는

관광객들은 종종 가벼운 도박으로 기꺼이 잃을 수도 있는

액수의 돈을 따로 준비한다. 그 방법은 그들이 감당할 수

있는 금액 이상을 잃게하지는 않는다. 불확실한 경기 동안,


Business Tips

what you have available and decide what you can achieve with that. This not only saves you the time and expense of pulling together resources you may not have, it also gives you the advantage of working from your business’s individual and unique strengths.

• Follow the Las Vegas rule: Tourists planning a weekend in Las Vegas will often set aside the amount of money they’re willing to gamble and lose on cards or the slots. That way, they won’t lose more than they can afford. During an uncertain economy, entrepreneurs should calculate their risks the same way. Rather than going for the biggest opportunities as you would in prosperous times, look for the opportunities that won’t require as much of your resources. Calculate how much you can afford to lose, and always consider the worst-case scenario.

• Join hands and hearts: Competition is fine when things are going well, but when times are tough, you need allies. Explore forming partnerships with other entrepreneurs so you can strategize to create opportunities together. With what your partners bring to the table, you’ll have more strength and new options to work with.

• Capitalize on the unexpected: Surprises can have positive outcomes if you handle them nimbly by finding ways to use them to your advantage. Instead of planning damage control for the next unexpected contingency, look at it

기업가들은 이와 같은 방법으로 자신들의 위험을 계산해야

한다. 당신이 번창했을 때처럼 아주 큰 기회들을 찾기 보다는,

많은 자료나 재원이 필요하지 않은 기회들을 찾아라. 당신이

감당할 수 있는 손실이 어느 정도인지 계산하고, 항상 최악의

경우를 염두해 둬라.

• 손과 마음을 모아라. 일이 잘 될 때는 경쟁이 좋지만, 힘든

시기에는 동지가 필요하다. 다른 기업인들과 협력 관계를

형성할 수 있는 방법을 찾아봐라. 그들과 함께 기회를 창출할

수 있는 전략을 세울 수 있을 것이다. 당신의 파트너가 테이블

위에 올려놓는 것과 더불어, 당신은 함께 일을 하므로 더 많은

힘과 새로운 선택의 기회들을 얻게 될 것이다.

• 예상치 못한 것에서 활용할 기회를 삼아라. 당신의 이익을 위해

그것을 활용할 수 있는 방법을 찾고 민첩하게 처리한다면

Donna Every is director of Arise Consulting Inc., a company that offers business training, and consulting services. She is a Chartered Certified Accountant with a master’s in business administration. She is the author of “What Do You Have in Your House?”; “The Promise Keeper”; “Arise & Shine”; and her first novel, “The Merger Mogul.”


as an opportunity. Get creative as you look for the positives it presents.

• When life is unpredictable, don’t try to forecast: Focus on what you can do and create now rather than what you can expect based on what happened in the past. In good times, that information can be a helpful and reliable way to make predictions, but savvy entrepreneurs don’t count on that in uncertain times.

While the U.S. economy certainly is improving, there’s still too much uncertainty both here and abroad to go back to the old ways of doing business just yet. If you’ve survived the past five years, you’ve probably been relying on many of these strategies, maybe without even realizing it. Don’t abandon them yet, and if there are some here you aren’t using, work toward incorporating them too.

놀랍게도 긍정적인 결과를 가져올 수 있다. 다음에 찾아올

예상치 못한 비상사태에 대한 위기 관리 계획 대신, 그것을

기회로 봐라. 창의력을 갖고 현재의 그것으로부터 긍정적인

면을 찾아 봐라.

• 삶이 예측 불가능할 때, 예측하려 애쓰지 마라. 과거에 일어났던

것을 기반으로 기대할 수 있는 것 보다는, 지금 당신이 할 수

있고 창조할 수 있는 것에 초점을 맞춰라. 좋은 시기에는,

정보가 예측을 위한 유용하고 신뢰할 수 있는 방법이 될

수 있지만, 현명한 기업가는 불확실한 시기에는 그것에

기대하지는 않는다.

미국 경제가 확실히 개선되고는 있지만, 이전의 비즈니스

방식대로 되돌아 가기에는 여전히 국내외적으로 너무도 많은

불확실성들이 있다. 당신이 지난 5년간 살아남았다면, 아마

당신도 모르게 이러한 많은 전략들에 의존해 왔을 것이다.

아직 포기하지 말아라. 당신이 아직 사용하지 않은 것들이

있다면, 그것들을 활용하여 앞으로 나아가면 되는 것이다.

50 OTC Beauty Magazine July 2012

Cyrus Jackson has had a successful career in the hair care industry for over 30 years including sales, marketing and product development with companies such as World of Curl, D-Orum Products and Leisure Curl. Jackson is the owner and president of Professional Products Unlimited, Inc. makers of one of the first complete products lines in the industry for the care and maintenance of natural ethnic hair types, Jamaican Mango & Lime. Jackson’s continued development and promotions of quality products for natural ethnic beauty has made him the self proclaimed King of Locs.

I


I was just a child when Dr. Martin Luther King Jr. delivered his powerful speech on the National Mall in Washington, D.C. one August day in 1963. He spoke of the rights of all men for equality and social justice. When this issue comes out, the holiday would have come and gone but I think of it on this day. I am a product of the efforts of those that have come before me to create a pathway for the realization of what is truly the American dream for so many—free enterprise. The ethnic hair care industry is a fine example of the strength of social and economic empowerment. This industry was founded on a need and the entrepreneurial spirit of men and women like Madame C.J. Walker who took a simple, yet essential idea for health and beauty and turned it into a concept, a product, a company and eventually an industry. The economic life cycle works the same in all industries whether you are producing heart catheters or hair cream. A mere spark of invention can produce jobs that affect the economy and shape the flow of capital globally. As I think on the growth of our industry, I can just hear the gears and fillers churning off hair care products throughout the nation. Factories and plants owned by average Joes like myself that were given the opportunity to maximize their greatest human potential and participate in the essence of the American experience. My life and achievements mean so much more than a jar of hair grease. What I have been allowed to accomplish through the struggle, strife and invention of so many others is a testament to America’s diverse dynamic. Across this great nation there are over a quarter of a million stores that are run by average citizens that found their niche selling goods within the hair care industry. Most OTCs are considered to be small businesses. We have all come to realize more than ever amongst the economic

rollercoaster in this country that small firms are what truly drive the American economy. It is important to view all business great and small as a foundation for greater things. It is important to look at each and every firm no matter what products it produces as contributors to the fabric of our society. We are greater than the mere sum of our parts, we are representations of what can be achieved if one truly believes in their place in this world and is committed to working hard for it. It is currently reported that over 79 percent of OTC stores are owned and operated by non African Americans. These stores sell over 90 percent of their stocks to the majority of people of color. Though I have a firm belief in reform of the economic frame work of the Black community, I would be remiss not to acknowledge the true spirit of free enterprise for those that make up the 79 percent of store owners. As more than half of those are of Asian decent and many have migrated to this country to realize the very goals that we all possess. No matter what race, color or creed, it is inspiring to see us all realize the American dream. When you look at our industry, sometimes it is hard to really place such a symbolic emphasis on a jar of grease, a weft of yaky or a double barreled curling iron, but I believe in stepping back and looking at the big picture in life and in business. I do not just see products to make this woman or that man look good on their Friday night on the town. I see a product that inspires someone else to develop goods of their own. I see a product that is going to sit on the shelf of a first time business owner and what that one product will contribute to the profit and success of that business. I see a great manifestation of a dream communicated to me some 50 years ago.

by Cyrus Jackson

King of Locs

Made Man in America


by Joy A. Johnson

Feature

DIY Homewith an introduction by Alanna Joy Littlepage

Manicures집 에 서 직 접 하 는 매 니 큐 어 손 질

69March 2013 OTC Beauty Magazine

Over the past few years, nail color has become “the” accessory to have: everyone, from celebrities on the Red Carpet to women of all ages has become obsessed with nail polish. Color trends have changed as well as nail art, the shape and the nail lengths, but one thing remains the same: a good manicure is in style. According to Women’s Wear Daily (http://www.wwd.com/beauty-industry-news/mass/critical-mass-nail-care-gains-steam-6654908?module=hp-topstories), nail polish sales have increased 32 percent from 2011, and the industry brought in $768 million last year in the U.S.

지난 몇 년간, 네일 컬러는 주요한 액세서리가 되었고, 레드 카펫의 유명 인사들부터 모든 연령대의 여성들까지, 모든 이들이 매

니큐어에 집착하고 있다. 네일 아트, 손톱의 모양과 길이뿐 아니라 컬러 경향도 변화하지만, 한가지 변하지 않고 그대로인 것이 있

다. 좋은 매니큐어가 인기를 지속하는 것이다. Women’s Wear Daily (http://WWW.WWD.com/beauty-

inDustry-neWs/mass/critical-mass-nail-care-gains-steam-6654908?moDule=hp-topsto-

ries)에 따르면, 매니큐어 판매는 2011년보다 32% 증가했고, 이 산업은 작년 미국에서 7억 6,800만 달러의 수익을 올렸다.


Feature

Joy A. Johnson is a China Glaze Nail Stylist. For more tips/information on nail care, appointments and workshops, visit www.NailsofJoy.com or look for @NailsFacesofJoy on Facebook, Twitter and Instagram.

Alanna Joy Littlepage is a beauty enthusiast and public relations professional. She has been in the beauty industry for over six years.

The rise in sales means that more and more women have nail polish in (and on) their hands. Similar to lipstick sales of the past, nail polish is an affordable pick-me-up when times get tough and other luxuries must be sacrificed. Because of this, many women are taking advantage by performing DIY (Do-It-Yourself ) manicures at home. What does it take to get a safe, long-lasting manicure at home? Joy A. Johnson, a professional nail technician and China Glaze Nail Stylist, shares the proper steps to achieve a salon perfect manicure at home:

Step by Step:• Firstwashhandswithanantibacterialsoapanddrycompletely.• Saturategauzepadtoremoveexistingnaillacquerfromnails: o I suggest gauze because with cotton you have to worry about lint or cotton pieces being left on the nail, which could prevent a smooth application of nail lacquer.• Examinenailsanddecideifyouneedtotrimanythatexceedthe desired nail length.• Usethe240gritnailfiletoshapenailsusingaonedirectionmotion. The most common natural nail shapes include: Oval, Squoval, Square, Round and Almond (see image above).• ApplyCuticleOiltotheentirenailconcentratingonthecuticle region. Use the rubber pusher to gently push skin on nail plate back towards the base of the nail.

판매 상승은 점점 더 많은

여성들이 자신들의 손에

매니큐어를 바른다는 것을

의미한다. 과거 립스틱 판

매와 마찬가지로, 매니큐

어는 시간이 여의치 않거

나 다른 고급스러움을 포

기해야할 때 저렴하게 이

용할 수 있는 기분 전환제

가 된다. 이 때문에 많은

여성들이 가정에서 할 수

있는DIY(DO-IT-YOur-

self 스스로 직접 하는)

매니큐어 손질을 활용하고

있다. 가정에서 안전하고

오래 지속되는 매니큐어 손질을 위해서는 어떤 것이 필요할

까? 네일 전문가이자 차이나 글레이즈 네일 스타일리스트인

JOY A. JOhnsOn이 집에서도 네일 샵에서처럼 완벽한 매니

큐어 손질을 할 수 있는 적절한 방법들을 알려준다:

순서:

• 먼저 항균 비누로 손을 씻고 완전히 말린다.

• 손톱에 남은 기존의 매니큐어를 지우기 위해 거즈를

적신다.

O 개인적으로 거즈를 권하는데, 솜을 사용할 경

우 조각이나 보풀이 손톱에 남아서 매니큐어를 매끄

럽게 바르는데 방해가 될 수 있기 때문이다.

• 손톱을 점검하고 손톱 길이를 원하는 정도로 다듬을

것인지 결정한다.

• 240그릿의 네일 파일을 이용해서 한 방향으로 손톱의

모양을 정리한다. 가장 일반적이고 자연스러운 손톱 모

양: 타원형, squOvAl(네모형에 양 옆이 약간 둥근 모

양)형, 네모형, 둥근형, 아몬드 모양형(아래 사진 참조)

• 손톱 주변 큐티클 부분과 손톱 전체에 각질 제거 오일

을 바른다. 고무 푸셔를 이용해서 손톱 안쪽으로 피부

를 부드럽게 밀어넣는다.

• 손톱 주변의 거스러미나 지저분하게 일어난 피부를

니퍼로 제거한다. 이것을 제거하기위해 피부를 파서

는 안된다. 상조피(흔히 큐티클이라고 부르는 부분으

Tools:Nail Clippers240 grit Nail FileRubber Cuticle Pusher240 grit Nail BufferNippersGauze

Products:Base Coat/Nail StrengthenerNail LacquerTop CoatCuticle Conditioning OilSmudge Makeup BrushHand LotionPolish RemoverSpeed Polish Dry Drops

도구 :손톱깎이240 그릿 네일 파일(손톱 다듬는 줄)큐티클 푸셔240 그릿 네일 버퍼(손톱 광택기)니퍼

거즈

제품 :베이스 코트 / 네일 강화제매니큐어탑코트각질 제거 컨디셔닝 오일메이크업용 스머지 브러쉬핸드 로션매니큐어 리무버매니큐어의 빠른 건조를 위한 네일 컨디셔닝 제품


• Usenipperstoremovetissuearoundthenailthatareliftedtagsof skin or hang nails. Do not dig for skin to remove, and do not nip skin around the eponychium (the area commonly called the cuticle).• Gentlybufftheentirenailplateusingthe240gritnailbuffer, concentrating at the base of the nail near the cuticle region.• Massageahydratinghandlotionintothehandsandfingers. o Saturate a piece of gauze with nail polish remover and use a scrubbing motion to clean the nail plate of any traces of oil or lotion. This will allow the nail lacquer to adhere best.• Applyathinlayerofbasecoatornailstrengthenerthenproceedwith 2 coats of your nail lacquer color of choice (nudes were extremely popular on the runways of NYFW SS 2013 collections), followed by a fast-drying top coat. Be sure to apply all coats along the free edge, or tips of the nails, to give complete coverage and long wearability. • Afterabouttwominutes,applyadropofspeedpolishdryertoeach freshly painted nail to help lacquer set and dry faster.

Nails are now professionally perfect without having to take a trip to the salon. Be sure to apply hydrating cuticle oil to nails a few times a day, or at least before you go to bed. To help maintain your lavishly lacquered nails, apply a thin cover of top coat every other day, being sure to apply on the free edge or tips of the nails.

로 손톱의 반월을 덮고 있는 얇은 피부) 주변의 피부

를 뜯지 마라.

• 240 그릿의 네일 버퍼로 손톱 전체에 부드럽게 광택

을 낼 것, 큐티클 주변 손톱 베이스 부분에 중점을 둘

것.

• 보습 핸드 로션으로 손톱과 손을 마사지 할 것.

O 거즈를 매니큐어 리무버로 적셔서 손톱에 남

은 오일이나 로션의 흔적을 깨끗이 닦아라. 이렇게 하

면 매니큐어를 아주 잘 바를 수가 있다.

• 베이스 코트나 손톱 강화제를 얇게 먼저 바른 다음,

선택한 색상의 매니큐어를 2겹으로 바른다(2013년

nYfW ss COlleCTIOns에서 누드 색상이 아주 인

기가 있었다). 그 다음, 건조가 빠른 탑코트를 바른다.

명심할 것은 free eDge(손톱과 피부가 붙어있지 않

은 끝부분) 혹은 손톱의 끝부분까지 이 모든 단계의

코팅이 잘 적용되어야 완벽한 커버력과 지속적인 내

구성을 줄 수 있다는 것이다.

• 2분 정도 후, 깔끔하게 잘 발라진 매니큐어가 더욱 신

속하게 건조될 수 있도록 각 손톱마다 매니큐어 건조

제를 살짝 바른다.

이제 전문 네일 샵을 가지 않고도 전문가처럼 완벽한 손톱 관

리를 할 수 있다. 하루에 몇 번, 혹은 최소한 잠자리에 들기 전

에 손톱에 보습 큐티클 오일을 꼭 바르자. 화려한 매니큐어로

손질된 당신의 손톱 관리에 도움이 될 수 있도록, 이틀에 한

번씩은 탑코트를 얇게 발러라. 물론 손톱의 끝부분인 free

eDge 부분까지도 꼼꼼히 발라야 한다.


June 2012 OTC Beauty Magazine 37 73


KAB Brands LLCApHogee Shampoos

The proper shampoo regimen is essential for maintaining healthy hair and can be the first step in correcting some

hair problems. For example, in addition to having that “Help me!” look, damaged hair can also lack body and make it

difficult to maintain your hair style. A good shampoo choice for distressed hair is ApHogee’s Shampoo for Damaged Hair.

It is formulated to clean gently and is enriched with both emollients which protect during styling, and proteins which help

add body and strength to fine and limp hair.

Overly dry hair gets unruly when exposed to humidity. Straightened curls frizz and straight hair that’s

been curled tends to droop. Avoid these styling problems by using a shampoo formulated with conditioners and

humectants. ApHogee’s Deep Moisture Shampoo solves the humidity problem for many. ApHogee Shampoos are pH

optimized and contain an exclusive PropHytamine Complex for serious care and protection. For more information, visit

www.aphogee.com.


Teamwork leads to success when two like-minded, dedicated

people work together for success. Experiencing this firsthand, OTC

Beauty Magazine spoke with Fantasia’s dynamic duo, Jack Bogosian

(Executive Vice President) and Tonilee Paladino (Advertising and Art

Director) to gain a thorough understanding of the company and

its history. This spokesperson team left no stone unturned, and they

invite you to learn about this thriving business.

팀웍은 서로 마음이 맞고 헌신적인 사람들이 성공을 위해 함께 일을 할 때 성공을

이끌어낸다. OTC 뷰티 매거진은 이것을 직접 경험하고 있는 판타지아의 열정적인

듀오, Jack Bogosian (부사장)과 Tonilee Paladino(광고 아트 디렉터)를 만나

그들의 기업과 역사에 대해 자세한 이해를 얻을 수 있는 얘기를 나눴다. 이 대변인

팀은 성공을 위해 할 수 있는 모든 방법을 동원했으며, 지금부터 그들의 번창하는

사업에 관해 여러분들에게 알려줄 것이다.

Fantasia Industries

Corporation

by Haley McNeal

Manufacturer

Profile

OTC: In your opinion, what is the most interesting aspect of the OTC beauty industry?Jack Bogosian (JB)/Tonilee Paladino (TP): This is a small, niche business, everyone knows each other, and it’s like a large family with extensions.

OTC: What is the structure of the company like? Are there multiple brands manufactured under this label? Please explain.JB/TP: Fantasia began as a dream for two brothers, Paul and Archie Bogosian. As hairdressers and New York salon owners themselves, they always kept up with the current trends and hairstyles and the products that were used to create and hold these styles. Wanting to create superior and more functional products themselves, Fantasia was born in 1964. 50 years later, Paul and Archie still own Fantasia and their sons, Jack and Paul Anthony are continuing their dream serving as Vice Presidents for the corporation.

OTC: What is one distinguishing fact that sets the company apart from their competition? JB/TP: Besides being family owned, all formulations are made by stylists for stylists. We use the finest ingredients and fragrances in the world. Only “Grade A” chemicals go into Fantasia’s products.

OTC: Briefly describe the brands that make up your product portfolio. What tips do you have to help retailers incorporate these items in their stores?JB/TP: The brands in our product portfolio consists of IC Hair Polishers, Liquid Mousse, Brazilian Hair Oil, Tea Tree Naturals, our new Argan Oil line and the classics, Thick’n Hair and Texturizer. Our products are multicultural, so while a particular product may correct, say a “frizz problem,” it can be used by all who suffer from frizzy hair.


OTC: 두 분의 관점에서 볼 때, OTC 뷰티 산업의 가장 흥미로운 부분은

무엇입니까?

Jack Bogosian (JB)/Tonilee Paladino (TP): 이것은 작은 틈새

비즈니스로 모두가 알고 있습니다. 마치 확대된 대형 가족과도 같죠.

OTC: 판타지아의 역사에 관해 간략한 설명 부탁드립니다. 지난 수년간

귀사의 전통은 어떻게 키워졌는지요?

JB/TP: 판타지아는Paul과 Archie Bogosian, 두 형제의 꿈으로

출발했습니다. 뉴욕의 헤어 스타일리스트이자 미용실을 운영하던 두 사람은,

항상 최신 유행과 헤어스타일, 그것을 유지하고 만들기 위해 사용되는

제품들을 뒤쳐짐없이 따랐죠.

그들 스스로 월등히 우수하고 더욱 기능적인 제품을 만들기를 원했기에,

1964년에 판타지아가 탄생하게 되었습니다. 50년 후, Paul과 Archie는

여전히 판타지아를 운영하고 있고, 그들의 아들인Jack과 Paul Anthony가

부사장으로 일하며 그들의 꿈을 이어가고 있습니다.

OTC: 귀사가 다른 경쟁사들과 구별되는 특별한 점은 무엇입니까?

JB/TP: 가족 중심 경영이라는 점 외에도, 모든 제품들이 스타일리스트들에

의해서 스타일리스트들을 위해 만들어집니다. 저희는 세계 최고의 재료와

향을 사용합니다. 오직 “A등급”의 성분만이 판타지아 제품에 들어가죠.

OTC: 제품 포트폴리오를 구성하는 브랜드에 관해 간단한 설명 부탁드립니다.

소매업체들이 그들의 매장에 이런 제품들을 포함시키는데 도움이 될 수 있는

방법에는 어떤 것이 있을까요?

JB/TP: 저희 제품 포트폴리오를 구성하는 브랜드에는 IC 헤어 광택제,

액상 무스, 브라질 헤어 오일, 티 트리 오일, 신상품인 아르간 오일 라인과

기존의 클래식 제품들, Thick’n Hair 와 헤어 텍스쳐라이저가 있습니다. 저희

제품은 다양한 문화층을 위한 것으로, 예를 들어, 특정 제품이 “곱슬머리

해결” 이라고 한다면, 그것은 곱슬머리로 고생하는 모든 사람들에게 사용될

수 있다는 뜻입니다

OTC: 귀사를 상징할 수 있는 가장 대표적인 제품을 하나만 고르신다면 어떤

것이며 이유는 무엇일까요?

JB/TP: ir Polisher Daily Hair Treatment 를 우선으로 꼽겠습니다. 저희는

다른업체보다 더욱 많은 광택제를 판매하고 있는데, 단지 미국 내뿐 아니라

세계 각국으로 판매됩니다.


Manufacturer Profile

OTC: If you had to pick one product that is most symbolic of your company, what would it be and why? JB/TP: Hair Polisher Daily Hair Treatment is number one. We sell more polisher than any other, not just here in the United States but all over the world!

OTC: How do you keep consumers and store owners educated on product releases, uses and general information? JB/TP: We have many “eye catching” materials for the store. Fantasia manufactures posters and shelf talkers to identify a product and display their key points. Product brochures and samples are given to all stores, heavily during a product intro so the staff can get the actual product in the consumer’s hand. Store owners and staff must be well educated to assist the consumer. Most consumers do some homework and know what type of product they are looking for. It’s up to a well-educated store employee to gear that customer to the right product for their hair. You must know the functions of a product before you can promote or recommend it. We hold representative meetings as well as distributor/in store seminars for sales staffs. We personally attend our distributor shows throughout the year as well as the large, hairdresser shows.

OTC: What form of product promotion do you believe works best in OTC stores? Why?JB/TP: For product promotions, it is important to first meet with the stores and their sales staff. Have the staff sample the product at home. Fantasia has booklets, literature packs and samples to assist. TPR’s (temporary price reduction), “buy one, get one” deals and shrink wrapped packages work well to promote product.

OTC: What trend have you seen grow the most recently in your sector of the beauty business and how has the company met consumer demand for it?JB/TP: Natural hair products—products with more natural and less chemical ingredients. Many are wearing their hair natural, with beautiful curls. Fantasia recently introduced our new, multicultural Argan Oil line. The first two products Smoothing Serum and Curl Define Crème, are for curly and straight, natural styles. The Smoothing Serum controls moistures

OTC: 제품 출시와 사용 및 일반 정보에 관해 소비자들과 매장 운영자들에게

어떤 교육 방법을 유지하시는지요?

JB/TP: 저희는 매장 비치용으로 아주 눈길을 끌만한 자료들을 많이

보유하고 있습니다. 판타지아는 제품을 인식할 수 있는 포스터와 진열대의

광고 인쇄물을 제작하고 있으며 매장은 이런 홍보물을 매장에 적절하게

배치할 수가 있죠. 다량의 제품 전단 및 샘플도 각 매장에 공급이 되므로,

제품이 소개되는 동안 직원들은 고객들의 손에 실제 제품을 전해줄 수가

있죠. 매장 운영자와 직원들은 고객들에게 도움을 줄 수 있도록 충분히

교육이 되어야 합니다. 대부분의 소비자들은 미리 숙제를 하고 오기 때문에

자신들이 찾는 제품 타입에 관해서 알고 있습니다. 고객들이 자신의 헤어에

맞는 제품을 선택하도록 돕는 것은 전적으로 잘 교육된 매장 직원들에게

달려있습니다. 고객들에게 권하거나 제품을 홍보하기 전에 반드시 제품의

기능에 대해서 잘 알고 있어야 합니다. 저희는 판매직원들을 위한 유통업체

및 매장 세미나는 물론, 판매 대리인과 상담원들 미팅도 갖고 있습니다.

또한 거대한 헤어쇼 뿐 아니라 연중 개최되는 저희 유통업체들의 쇼에도

개별적으로 참석 합니다.

OTC: OTC 매장에서 가장 효과적이라고 생각하는 제품 홍보 형태는 무엇이며

왜 그렇게 생각하시는지요?

JB/TP: 제품 홍보에 관해서는, 매장 및 그 판매 직원들과의 첫 만남이

중요합니다. 매장 직원들이 각자 집에 가져갈 수 있는 제품 샘플이 있어야

합니다. 판타지아는 제품에 관한 작은 책자나 설명서, 샘플 등이 있습니다.

TPR(임시 가격 인하), “1 + 1” 과 같은 가격 행사와 수축 포장이 제품 홍보에

효과적입니다.

OTC: 당신이 몸 담고 있는 뷰티 사업 분야에서 가장 최근 성장하고 있는

트랜드에는 어떤 것이 있으며, 고객들의 요구를 충족하기 위해서 귀사는 어떤

노력을 기울이고 계신지요?

JB/TP: 네추럴 헤어 제품이죠 - 천연 성분이 많이 함유되고 상대적으로

화학 성분이 적게 함유된 제품말이죠. 많은 사람들이 아름다운 컬의 네추럴

헤어를 갖고 있습니다. 판타지아는 최근 신제품으로 다양한 문화권을

위한 아르간 오일 라인을 소개했습니다. 첫 두 제품인Smoothing Serum

과 Curl Define Crème은 웨이브와 스트레이트, 그리고 네추럴 스타일을

위한 제품입니다. Smoothing Serum은 모든 스트레이트 스타일의 보습을

조절하고 광택을 한 층 더주며, Curl Define Crème 은 자연적인 컬 형성을

향상시켜줍니다. 두 제품 모두 모발이 부서지거나 쉽게 끊어지는 것을

방지하기 위해 탄력성을 향상시킵니다.


and adds intense shine to all straight styles while the Curl Define Crème defines and enhances natural curl formation. Both products improve elasticity to prevent breakage.

OTC: What efforts is Fantasia making to ensure excellent customer service to OTC retailers?JB/TP: Our telemarketing and customer service department staff are experts in their field. Our staff is constantly updated with product information so they may assist our customers with the most accurate, informative and updated information pertaining to Fantasia’s product lines. We do not believe in prerecorded, voice mail messages when phoning during business hours. A customer service staff member will always answer the phone to direct you properly. Fantasia’s sales representatives and corporate sales managers are always out on the road visiting with our distributors.

OTC: What are Fantasia’s goals for 2013? Are any big plans you can share?JB/TP: Our new Argan Oil based line is being very well accepted by our customers and is repeating at a very rapid pace. With new additions to the line being introduced in the next couple of months, Fantasia is excited. Plus, we have opened new advertising venues for 2013 that will get our products seen by all.

OTC: What final thoughts would you like to share with OTC readers about the company or beauty industry in general?JB/TP: It has been a great ride and learning experience. We hope that the next 50 years will be as much fun as the first 50! We truly love this business and as the saying goes, “If you love what you do, you’ll never have to work another day in your life!”

Company Name: Fantasia Industries CorporationAddress: 620 Valley Health Plaza, Paramus, NJ 07652Website: www.fantasiahaircare.com

Year in Business: 50 years

OTC: OTC 매장에 최상의 고객 서비스를 제공하기 위해서 판타지아는 어떤

노력을 하시는지요?

JB/TP: 저희 텔레마케팅과 고객 서비스 부서 직원들은 분야의

전문가들입니다. 저희 직원들은 지속적으로 제품 정보를 업데이트하기

때문에, 판타지아 제품 라인에 관한 더욱 정확하고 최신 업데이트된 제품

정보로 소비자들에게 도움을 줄 수가 있습니다. 저희는 업무 시간 중의 전화

문의에 대해 미리 녹음된 음성 메세지를 고객이 듣게 하지 않습니다. 고객

서비스 직원들은 여러분께 올바른 도움을 드릴 수 있도록 항상 전화에 바로

답변을 드릴 것입니다. 판타지아의 판매 대리인들과 기업 판매 매니저들은

항상 저희 유통업체를 직접 방문하고 있습니다.

OT C: 2013년 판타지아의 목표는 무엇입니까? 저희들에게 알려주실 만한

큰 계획을 갖고 계신지요?

JB/TP: 저희 신제품인 아르간 오일을 기초로하는 제품 라인이 고객들에게

아주 빠른 속도로 크게 환영받고 있고 있습니다. 앞으로 몇 달 안에 소개될

새로운 에디션으로 저희는 지금 들떠있습니다. 또한, 저희 제품을 모두

보여주게 될 새로운 광고 장소를 올해 오픈했습니다.

OTC: 회사와 뷰티 산업 전반에 관해 마지막으로 OTC 독자들과 나누고 싶은

생각이 있으시다면?

JB/TP: 그동안 아주 좋은 여행과 배움의 경험을 해왔습니다. 저희는

앞으로의 50년도 지난 50년만큼이나 아주 즐거울 것입니다. 저희는

진심으로 이 산업을 사랑합니다. “ 당신이 하는 일을 사랑한다면, 당신은

평생 하루도 일 할 필요가 없다.” 이런 말이 있습니다.

Available Through Participating Distributors, Ask Your Distributor for Details

MARCH SPECIAL PROMOTION

특별 할인이 있으니 각 매장에 문의해 주시기 바랍니다. 수량이 한정되어 있으니 오늘 바로 주문해주세요!

FOLD HERE

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by Tony Bae

Retailer

Profile

Basic, 즉 기본이라는 것은 어떠한 것을 이루기 위해

가장 먼저 해야 하는, 또는 꼭 있어야 하는 요소를 뜻

한다. 그렇다면 소매업을 운영함에 있어 기본요소는

무엇일까? 사람에 따라 다른 것을 생각할 수 있지만,

그 중 하나는 고객이라는 것에 이의를 달 사람은 없

을 것이다. 소매업이란 고객들에게 서비스나 제품을

제공하여 수익을 만들어 내는 것이다. 모든 수입원은

고객으로부터 파생되는 것이다. 따라서 고객을 올바

로 응대하고 관리하는 것이 소매업 성패의 중요 요소

임은 너무도 당연한 것이다. 하지만, 소매업에 오랫

동안 종사하다 보면 이를 간과하는 경우가 종종 생긴

다. 물론, 이는 ‘손님은 왕이다’ 를 이용해 안하무인

으로 행동하는 고객들에게도 문제가 있다. 하지만 마

음가짐에 따라 그러한 고객들도 잘 다룰 수 있는 기

술을 만들어 갈 수도 있는 것이다. 고객이 비즈니스

를 영위해 가는데 있어서 ‘기본 요소’ 임을 잊지 않으

면 좀더 여유로운 마음가짐으로 고객들을 대할 수 있

을 것이다. 소매점을 운영하는 모든 오너들이 그러

하겠지만, 이번에 OTC 뷰티 매거진에서 인터뷰를 한

Columbus, gA 에 위치한 queens Beauty supply 의

Aiden lee사장은 고객 응대를 가장 중요한 경영방침

으로 세우고 실천해 나가는 오너 중 하나이다. 스토어

운영이 3년차인 lee사장이 업계에선 신참에 속할지

모르지만, 가장

중요한 ‘기본’을

지키는 데는 그

어떤 베테랑들과

견주어도 뒤지지

않아 보인다. lee

사장과의 인터뷰

를 통해 그의 이

야기를 들어보자.

Queens Beauty • Columbus, GA기본에 충실한 경영


고객들 보다 많은 지식을 갖춰야 합니다

95년에 유학생으로 도미 한 lee사장은 미국에서 대학을 마

치고 그래픽 디자인 전공을 살려 10여년 이상, 관련 직장에

서 근무하였다고 한다. 그러던 중 지금의 부인을 만나 결혼을

하고, 장모가 운영하던 queens Beauty supply를 인수하게

되었다고 한다. queens Beauty supply 는 현재 같은 자리에

서만 20년이 넘게 운영되어온 스토어이다. “뷰티 서플라이에

경험이 전혀 없어, 처음 6개월 동안은 제품들을 파악하는 대

만 시간을 보냈습니다” 라는 lee사장은, 이제는 6,000 sq ft

라는 작지 않은 스토어를 능숙하게 운영하고 있다. “요즘 고

객들은 인터넷이나 미디어를 통해 그들 스스로도 제품에 대

한 공부를 많이 합니다. 본인들이 구입할 제품에 대한 정보들

로 무장하고 스토어에 오기 때문에 그들의 지식에 뒤지게 되

면 판매를 이끌어 낼 수가 없습니다. 그래서 제품에 대한 공

부는 지금도 게을리 하지 않습니다. 그렇지 않으면 손님들에

게 무시를 당하기도 합니다” 라는 lee사장에게서, 늦게 시작

한 만큼 남들보다 뒤쳐지지 않기 위해 부단히 노력을 하고 있

다는 느낌을 받았다.

고객과의 소통이 핵심입니다

queens 뷰티는 군부대 근처에 위치하고 있다. 지역의 특성상

유동인구가 많지만 단골들도 많이 있다고 한다. 그러한 데는

고객들과의 유대관계를 중요시 생각하는 lee사장의 경영 방

침도 한몫을 하고 있었다. “저희 직원 분들은 고객들과 가깝게

지내는 편입니다. 물론, 제품의 가격이 소비자들의 발걸음을

움직이는데 적지 않은 영향을 미치는 것이 사실 이지만, 고객

과의 소통이 비즈니스 성공에 더욱 중요한 요소라고 생각 합

니다” 라는 lee사장은 고객과의 교류를 가장 중요한 운영 방

침으로 삼고 있다고 한다. 이러한 방침을 실천함에 있어서 직

접적으로 고객들을 상대하는 직원들의 역할이 가장 중요하다

고 한다. 대부분의 스토어들은 비슷한 제품들을 취급하고 있


다. 하지만, 각각의 스토어는 그들만의 분위기가 있다. 이

러한 분위기는 스토어의 내부 인테리어에서도 차이가 있지

만, 고객들을 어떻게 직원들이 응대하는가에 가장 커다란

차이점이 있다고 할 수 있다. lee사장은 “잘 오던 단골 고객

들이 발길을 끊을 때는 대부분 그들만의 이유가 있습니다”

라며 그러한 상황을 파악하는 것도 매우 중요하다고 한다.

“직접적으로 고객에게 그 이유를 물어보기도 합니다. 고객

들의 만족도를 끌어내야 단골을 만들고, 성공도 할 수 있는

것입니다. 그래서 직원들의 역할이 매우 중요함을 강조하

지 않을 수 없습니다”. lee사장은 “고객들에게 너무 밀착하

여 서비스를 하면 감시한다는 느낌을 줄 수 있지만, 도움이

필요한 고객들에게는 적극적으로 다가가 제품에 대한 설명

을 해줘야 합니다” 라고 덧붙이며 고객들과의 대화에 대한

중요성을 다시 한번 강조 하였다.

남성 고객들도 겨냥해야 합니다

queens 뷰티에서는 뷰티 관련 제품들 이외에 남성복도 취

급하고 있다. 뷰티 서플라이 스토어를 방문하는 것은 대부

분 여성들이다. 요즘은 남성관련 뷰티 제품들이 많이 출시

되어 남성 고객들이 그 전 보다는 많이 스토어를 방문하고

있는 추세이긴 하지만, 그래도 아직 여성들의 방문 비율이

월등한 것은 사실이다. “남성들이 애인이나 부인과 스토어

를 같이 방문 하였을 때, 그저 서성이며 기다리는 것이 아

니라 남성복들을 보면서 관심을 갖게 되며, 이는 곧 판매

로 이어집니다” 라는 lee사장은 요즘 뷰티 업계에서 겨냥

하고 있는 남성 고객들을 이미 확보하고 있는 샘이다. lee

사장은 뷰티 제품과는 또 다른, 패션 카테고리로 분류되는

남성복에 대한 정보는 Tv를 통해서 많이 얻는 편이라고 한

Retailer Profile


다. 현재, 뷰티 업계는 남성고객들을 유치하기 위해 수 많은 제품들이 쏟아져 나

오고 있다. 그로 인해 남성들도 뷰티 서플라이 스토어를 방문하는 빈도수가 늘

고 있는 실정이다. 이러한 기회를 십분 이용하여 남성 고객들도 단골로 만들어

야 한다. 많은 뷰티 업계 전문가들이 보다 많은 남성용 제품들을 매장에 구비하

라고 조언하고 있다. 뷰티 서플라이 스토어라고 해서 꼭 여성들만을 고객으로

국한 시킬 필요는 없는 것이다!

보다 실질적인 경영방식이 필요합니다

lee사장이 운영하는 queens 뷰티 매장에서는 세일을 거의 찾아볼 수 없다고

한다. 세일이라는 명분으로 가격을 낮추면, 주위의 동 업종 스토어들도 따라서

가격 조정을 하는 경우가 있을 수 있다고 하며, 그렇게 되면 세일이라는 의미가

없어진다고 한다. “이는 세일이 아니라 그저 가격인하가 되는 것입니다. 그 본질

적인 이유가 사라지는 것입니다” 라는 lee사장은, 가격을 낮춰서 판매하는 것은

주로 오래된 재고나 판매가 저조한 제품을 처리하기 위한 수단으로만 이용하고

있다고 한다. “그러한 세일 제품을 선정하기 위해 POs 시스템을 적극 활용하고

있습니다”. 많은 스토어 오너들이 여러 가지 이유로 인해 아직도 POs 시스템을

사용하지 않고 있다. 하지만 lee사장은 POs의 기능을 80%는 활용한다고 한다.

POs를 통해 제품의 판매현황, 재고 상황은 물론, 가장 판매가 활발한 시간 및

요일 등의 자료를 뽑아 분석을 한다고 한다. 스토어내의 수 많은 제품들을 기억

이나 감각으로만 통제한다는 것은 물리적으로 불가능한 일이다. 본인의 스토어

상황을 제대로 파악을 해야 거기에 대한 올바른 계획을 세울 수 있는 것이다.

“결혼을 좀 늦게 한 편이라 아이들이 아직 어립니다. 그래서 시간이 나면 될 수

있는 대로 가족들과 함께 보내려 합니다” 라는 lee사장은 처음에 스토어를 운

영하면서 10년간의 계획을 세웠다고 한다. “하지만 막상 시작해 보니 그 이상의

시간이 필요할 것 같습니다” 라는 lee사장은 기본을 중시하고 부지런한 노력을

통하여 업계의 선배들과 어깨를 나란히 하려 끊임없는 노력을 기울이고 있었다.

그의 노력이 커다란 성공으로 이어지는 날이 멀지 않아 보인다.


Discover Unstoppable Curls that Defy Shrinkage The Ultimate Recipe for All Day Curl Elongation and Definition

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CLIPPER TIPS

4. What is the advantage of picking a dryer with a variety of heat settings?A dryer with a variety of heat settings caters to different hair textures. Different heat settings also make styling hair much easier. You’ll need a high setting to quickly remove excess moisture from hair and a lower setting for more precise styling. A blow dryer with a cool shot button is a bonus because a shot of cool air will help set styles.

5. What kind of dryer and heat settings are best for the following hair types:curly/coarse – Tourmaline/high-medium heat – Curly/coarse hair usually lacks moisture and the tourmaline dryer helps lock in moisture.short/fine – Ceramic/medium-low heat – Fine hair can be limp and lack volume. A tourmaline dryer locks in moisture which can cause the hair to appear flat. Ionic dryers usually flatten the cuticle of the hair.long – Tourmaline/medium heat – Long hair takes more time to dry depending on the density and porosity. Tourmaline dryers dry the hair quicker than ionic and ceramic hair dryers.

6. My hair takes a lot of heat from blow-drying/curling iron/flat iron. Is there a dryer that’s best to ease the blow? Tourmaline

7. Do I need a dryer with a cool setting? Yes, a dryer with a cool setting allows you to “set” a style.

8. How do I know which dryer accessories I need (i.e. combs, diffusers, nozzle attachment)? It depends on the desired style and hair texture/density. If you want to achieve a straight/sleek look and you have curly/wavy hair, then a comb attachment will help straighten your hair. Hair dryer diffusers are essential for encouraging hair’s natural texture and curl, and preventing frizz in all hair types. Drying with a diffuser is like air-drying, only quicker and with more control. Diffusers let you create soft styles while working with your hair’s natural texture and keeping it healthy. With a nozzle, more air gets directed right where you want, which means your hair dries faster, thus you spend less time drying. A direct stream is easier to aim. When you aim your dryer down the shaft of the hair, you’re sealing the cuticle and creating healthy shine. 9. What is the best piece of advice when shopping for a hair dryer? Make sure the hair dryer is diverse with various heat settings and dryer accessories, higher wattage, and a nice weight.

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Nailed by the Economy?

As we observe declines in nail salons retail outlets are

gaining in nail polishes, lacquers and dimensional kits. The

softening of the nail salon receipts and outlets may have

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Dwayne Thompson, aka “The Barber Ambassador,” is the CEO of The Fade Club, LLC and vice president of marketing and sales for Against the Grain Magazine. Thompson wears many hats—he is a blog radio host for Against the Grain Radio, he’s the founder of the Barber Academy, former vice president of corporate affairs for the Black

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Profit or LossLet’s be straight forward, losing focus of the bottom line in your

business can be disastrous in any economy. It is a priority in 2013

to take measures to find ways to increase profit margins and

minimize loss and waste without sticking it to your customers.

As of January 28th, 2013 retailers are now able to charge

customers who use credit cards during a purchase a processing

fee for all transactions. This fee was usually absorbed in the

products you sell by establishing or increasing prices. Retailers

cannot charge customers this fee if the customer uses a debit

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the transaction. Please check to see if this is lawful in your state

as there are several states not participating in this process.

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and may not appreciate or accept the fee. So I repeat, make sure

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to your customer before you charge their card.

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SowTime


The Western Beauty rep. Association was established in the mid 80s and is now celebrating

its 27th year. every January the new Year is kicked off with the Western Buying Conference

(WBC) which is held at Bally’s in las vegas. This year WBC was held on January 21-22,

2013 and was well attended by nearly 400 companies and 800 attendees. The attendees

were almost double of those in attendance in 2012. Many meetings and a steady flow of

customers provided a successful event.

The Kirschner group, Inc. was also well represented with over 30 of their sales

executives at the show. Also in attendance, John Paul DeJoria made a guest appearance

visiting John Capra and the John Paul Pet team at their WBC booth.

“It was very energizing and inspiring to see such an iconic presence at WBC,”

commented harlan Kirschner, president of the Kirschner group, Inc. “It was definitely a

highlight of the show.”

The Kirschner group, Inc. is a worldwide sales and merchandising organization,

representing manufacturers in the professional hair, skin and nail industry.

Western Buying Conference

(Left to right) Harlan Kirschner, President of the Kirschner Group, John Paul DeJoria, Founder of John Paul Mitchell Systems and Mike Nave, President at Beauty Industry Report

March 2013 OTC Beauty Magazine 89 103

Western Buying Conference 2013

An assortment of Brazilian Heat products adorn the Belson booth.

(Left to right) Alan Murphy of King Research and Steve Ma of Jinny Corp.

Conair products on display

A busy show floor aisle

Matt K. Andis, President and CEO of Andis Co.

(Left to right) Yonder Martinez and Osman Mithavayani of Xtreme Beauty Products

A Reshma Femme representative stands ready to greet attendees.

Art Davis meets with colleagues at the American International booth. A sleek Fromm International booth

Zotos offers customers numerous types of products, allowing their “love of beauty” to reach much of the industry.Company representatives conduct a meeting at the Helen of Troy booth.

Sanitizing product advertising at the William Marvy Co. booth Nail care products from CCA IndustriesAn array of William Marvy Company’s product offerings

The CCA Industries booth


The Fisk Industries booth

A busy Spilo Worldwide booth

King Research product offerings

A display of Andis Co. clippers

Kimberly Nelsen-DeGeorge and a fellow Marianna representative prepare for a busy show day.

Conair styling tools

A successful meeting is held at the Oster booth.

Lucky Tiger, one of King Research’s brands

The Orly booth

A look at Royal and Langnickel’s extensive brush collection

Making their way through the showroom, curious customers stop by to learn about new products. Wahl clippers are available in all shapes and sizes.

The new Andis Charm Clipper/Trimmer gained attention at this year’s show.

Show attendees fill the Bally’s showroom aisle.

Jinny Corp. representatives meet with fellow industry professionals at the Queen Helene booth.

Western Buying Conference 2013

March 2013 OTC Beauty Magazine 81 105

A business meeting is conducted at the Tolco booth.

The entrance to the WBC show featured a booth for the Kirschner Group. The Solano boothInspired Beauty Brands’ booth featured multiple Moisture Max products.

The nail bliss boothColorful Helen of Troy hair styling tools

A shelf bursting with Conair hair styling products

A well-stocked Graham Professional booth

The American International booth provided a large meeting space for representatives and show attendees alike. Queen Helene’s Batherapy products

(Left to right) Andrew Yoo and Soo Jin Seok of Jinny Corp. meet with Eric Dow, David Harrison and Mark Osinoff for Queen Helene A meeting takes place at the Conair booth.

A full table at the Zotos booth Gold N Hot styling tools at the Belson booth The Forsyth Cosmetics booth


업계소식

가주 뷰티서플라이 협회는 2월 11

일(월요일) gardena, CA 장수장

에서 올해 들어 첫 번째 정기 이사

회를 가졌다. 이날 이사회에는 협

회 재적이사 15명과 영입이사 1명

이 참석한 가운데 올해의 사업계

회과 실천방안에 대한 의견을 나

누었다. 주요 안건으로는 업무의

효율화를 위하여 올해부터 팀별

운영제를 실시하기로 하고 23명

의 이사들이 총무팀, 재무팀, 서기

팀, 홍보팀, 총괄지원팀 등 5개의

팀으로 나누어 업무를 분담하기로


미주뷰티서플라이총연합회(nBsDA) 13대 회장

에 유중현씨가 선출됐다. 총연합회는 지난 1월

27일 오후 뉴저지 팰리세이즈파크시에 있는 파인

플라자 내 총연합회 시무실에서 2013년 제1차 임

시총회 및 이사회를 열고, 총회장에 유중현 현 수

석부회장을 선출했다. 투표에 앞서 정연택 선거

관리위원장은 “이번 선거에서 새 선거세칙을 마

련하여 공정한 선거 과정이 진행됐다”고 평가하

고, “1만 달러로 책정됐던 후보등록금을 3천 달

러로 하향 조정했다”고 밝혔다. 이날 총 72명의

이사 중 52명이 참석하여 무기명 비밀투표로 진

행된 13대 회장 선거에서 기호 2번 유중현 후보

가 28표를 얻어, 23표를 얻은 기호 1번 박인구 후

NBSDA 미주뷰티서플라이총연합회 13대회장에 유중현 현 수석부회장 선출

가주협회

업계소식

sC 미소협은 지난 2013년 2월 10일 일요일 오후 7시 eastern

Buffet에서 2013년 1차 정기총회를 개최 하였다. 이날 총회에

서는 지난 송년회 때 연기된 감사보고가 있었고, 송년회 수입

금과 지출금에 대한 발표도 있었다. 또한, 이 날 최 윤식회장

님의 유임으로 새 집행부 명단이 발표되었고, 이 영인 정회원

(queen B/s – north Charleston)을 부회장으로 임명하였다.

다른 임원의 자리는 유임되었고 사무총장 자리는 공석으로 처

리 되었다. 그리고 최 형석 케롤라이나 엑스포 준비 위원장은

행사 진행 상황에 대해 설명하였고 다음 정기모임 때는 정회원

개개인에 대해 상세한 지시 상황을 전달할 것임을 발표하였다.

SC 미소협

보를 누르고 새회장에 당선됐다. 1표는 기권으로 처리 됐다. 유 신임회장의 임기는 주부호

전 총회장의 잔여임기 6개월을 포함하여 2013년 6월부터 2015년 12월까지이다. 총연합

회는 종전 6월1일부터 다음해 5월31일까지이던 회계연도를 2014년1월1일부터 12월31일

까지로 변경했다. 선거가 끝난 후 열린 총회는 총연합회에서 통합된 ABsA의 5명 이사들에

대해 30일 이내에 nBsDA의 지역협회에 다시 가입하면 nBsDA의 이사로 선임하기로 결

의 했다. 또 nBsDA 여성회에 여성이사 3명의 추천권을 주기로 했다. 총연합회는 이날 모

금된 샌디 피해복구 성금 2만5천달러를 샌디 피해 회원인 뉴저지 고윤호 고문, 뉴욕 백남

윤, 권준상 회원에게 전달했다.

뉴욕협회는 지난 2월 10일, 대동연회장에서 헤어 세미나를 개최하였다. 이날 세미나에는 회원 및 비회원 350명이 참

석 하였다. 7시에 시작한 세미나가 마무리될 무렵인 9시경, 3층 소연회장에서는 협회의 총회가 개최 되었다. 회원 및

이사들 총 50여명이 참석한 총회에서는 3월 17일에 있을 회원의 밤에 대한 예산인준을 하였고, nBsDA 가입 여부

에 관한 토론을 하였다. 뉴욕협회는 집행부의 결정으로 nBsDA 가입을 결정하였고, 적절한 가입 시기를 논의하였다.

뉴욕협회

하였다. 다른 안건으로는 3월 중 도매업체와 세미나를 개최하기로 하였고, 장학기금모금 골프대회 및

Outreach 행사 등 전반기사업에 대한 세부적인 일정과 계획을 조율 하였다. 강세진 이사장은 최근에 경

험했던 공익 소송에 대한 대처 경험과 새로 바뀐 법률 상식에 관해 설명하여 참석이사들에게 호응을 받

았다. 또한 이러한 공익 소송 대처요령 및 상식은 추후 전 회원업소에 홍보하기로 하였다.


JinnyNews

The Kirschner Group is proud to announce Vinnie Curcio as The Kirschner Group, Inc. Sales Executive of the Year for 2012. Vinnie is a member of the Kirschner Group Northeast Sales Team. He was recognized at the Western Buying Conference in Las Vegas, where he received the coveted “A World of Difference Award.” Jane Caris, Vice President of Sales and Marketing commented “Vinnie’s top-notch customer service skills, his professionalism and his dedication to his accounts are among the many reasons Vinnie was chosen for this award.” Congratulations to Vinnie for his accomplishments and hard work! The Kirschner Group, Inc. is a worldwide sales and merchandising organization, representing manufacturers in the professional hair, skin and nail industry.

The Kirschner Group, Inc. Announces Sales Executive of the Year

** Photo from Left to Right: Jane Caris, VP Sales; Vinnie Curcio; Harlan Kirschner, President

Powerful and petite, the Charm™ Trimmer/Clipper from Andis is the perfect all-in-one trimmer and clipper for haircuts, touch-ups and all-around grooming. Palm-sized at 4” and weighing only 3.2 ounces, this mighty machine has a snap off precision stainless steel blade that cuts to 1 mm. Replacement blades (#72270) are available. Worldwide dual voltage makes this pocket-sized trimmer/clipper a must-pack item for trips abroad. Includes four easy-to-use numbered guide combs sized 1/8”, 1/4”, 3/8” and 1/2”. “The Charm™ Trimmer/Clipper appeals to both men and women,” says Karen Formico, vice president of marketing for Andis. “The small size makes it easy for wives or girlfriends to clean up their man’s neckline in between hair cuts to keep him looking well groomed.” One-year warranty. Register it online at www.andis.com.

Introducing Charm™ Tripper/Clipper from Andis

작지만 강력한Andis사의 Charm™

Tripper/Clipper는 헤어컷은 물론,

터치업이나 전반적인 그루밍을 위한 완벽한

올인원 스타일의 트리머이자 클리퍼이다. 4인치

정도의 손바닥 사이즈와 단지3.2 온즈의 무게인 이 강력한

기구는 1mm까지도 정확하게 자르는 스냅 오프(찰칵하고

여는) 스타일의 정밀 스테인레스 스틸 블레이드를 갖고 있다. 교체

블레이드(#72270)를 사용할 수 있다. 이중 전압은 포켓 사이즈인

이 트리머/클리퍼는 전세계 어디에서도 사용할 수 있어 여행용 필수

아이템이 될 수 있다. 1/8”, 1/4”, 3/8” 그리고 1/2”의 사용이 쉬운

가이드 빗이 포함되어 있다.

“The Charm Trimmer/Clipper는 남녀 모두의 시선을 끌고

있습니다” Andis의 마케팅 부사장인Karen formico가 덧붙이기를, “

작은 사이즈라서 여성들이 남편이나 남자 친구의 목주변 헤어 라인을

깔끔하게 정리해줄 수가 있죠. 다음 헤어 컷을 하러 갈 때까지 항상

깔끔함을 유지할 수가 있습니다”

품질 보증 기간은 1년이며 www.andis.com에 제품 등록을 할 수

있다.

Andis의 Charm™ Tripper/Clipper 를소개 합니다.


IndustryNews

Andis Co. is pleased to announce that Tracy DeRose has joined the company as marketing communications manager. DeRose is responsible for the development and implementation of advertising, social media, public relations, and website strategies to increase sales for Andis tools. She will also be working with the sales and marketing team at Andis to expand the company’s presence at tradeshows. “We welcome Tracy to the Andis family,” notes Karen Formico, vice president of marketing at Andis. “She has extensive experience in planning

and implementing marketing programs. We are enthusiastic about the impact she will have on the company.” Prior to joining Andis, Tracy had nearly 18 years of experience in marketing. Most recently, she was retail account manager and senior client services manager at New Concepts in Marketing (NCiM), a national agency that specializes in consumer programs for retailers. She earned a B.S. degree from Concordia University in Communications and Business Management.

Tracy DeRose Joins Andis as Marketing Communications Manager

For the 7th year in a row, Wahl’s mobile barbershop traveled across the country looking for men to go “mano y mano” in a facial hair face-off. The style defining delegates who “made the cut” were crowned champion of their city, but only one demonstrated facial hair excellence above all

others. This year Andrew Hammer from St. Louis was named the 2012 Wahl Man of the Year for his flawlessly groomed handlebar mustache. “This contest is a way for men to come forward and share in Wahl’s mission to celebrate all things facial hair,” said Steve Yde, marketing director for Wahl. “It’s evident all our finalists are winners, as the gift for grooming is written all over their faces; however, only one could be named the champion and we’re proud to have Andrew represent the brand as Wahl Man of the Year.”

To encourage the facial hair trend the Wahl Face the Day Tour traveled the country with a team of Master Barbers giving guys free trims and shaves, determined to help men achieve their best face yet. Being recognized for the best facial hair in the country is the highest of honors. Therefore, Wahl chose the following panel of prestigious judges to pick the winner from the 14 finalists: Johnny Testa, AskMen Editor; Aaron Perlut, founder of the American Mustache Institute; Megan Collins, men’s style blogger, StyleGirlfriend.com; and Mike Parks, 2011 Wahl Man of the Year Winner. Each finalist won $500 and a Lithium Ion Stainless Steel Trimmer, and Hammer won an additional $1,000 Grand Prize. Learn more about the contest at WahlNation.com and explore Wahl’s encyclopedia of styles to learn how to create the looks yourself.

Wahl Reveals Best Facial Hair in the CountryAnnual Facial Hair Face-Off announces 2012 Wahl Man of the Year

Nail polish users that like to experiment with different nail polish colors and styles are in luck with new China Glaze Tranzitions Nail Lacquer with Hardeners because it changes color when a top coat is added to it. Tranzitions can also be worn without a top coat, as the lacquer contains China Clay—the material that gives porcelain a shiny finish—as a nail hardener. However, when a top coat is added, the nail polish color changes to a darker shade (both possible shades are indicated on the neck of each bottle). Creative consumers can apply a top coat to change the color of the whole nail or just parts of it, for example in a polka dot design. China Glaze Tranzitions comes in a large range of shades, from “Split Perso-Nail-ity” and “Duplicityy” to “Altered Reality” and “Metallic Metamorphosis.” For more information about this innovative polish manufactured by American International Industries, visit www.chinaglaze.com.

New Concept in Nail Polish: China Glaze Tranzitions Nail Lacquer with Hardeners

다른 색상의 매니큐어나 스타일을 경험해보는 것을 좋아하는 매니큐어

사용자들에게 탑코트를 바르면 색상이 변하는 차이나 글레이즈

Tranzitions 매니큐어(hardener경화제가 포함됨)는 기쁜 소식이다.

Tranzitions는 탑코트 없이도 바를 수 있는데, 매니큐어에 포슬린처럼

반짝이는 마무리를 부여하는 마치 손톱 경화제와 흡사한 차이나 클레이가

포함되어 있기 때문이다. 그러나, 탑코트를 바르면, 매니큐어 색상이 좀

더 진한 톤으로 바뀐다 (변하기 전과 후의 색상이 매니큐어 병 상단에

표기되어 있다).

창의력있는 소비자들은 탑코트로 손톱 전체의 색상을 변화시킬 수도

있고, 일부만 달라지게 할 수도 있다, 예를 들자면, 물방울 무늬 디자인도

가능하다. 차이나 글레이즈Tranzitions는Perso-nail-ity, Duplicityy”,

“Altered reality”, 그리고 “Metallic Metamorphosis”까지 다양한 색상을

보유하고 있다.

American International Industries가 생산한 이 혁신적인 매니큐어에

대한 보다 자세한 정보는 www.chinaglaze.com에서 얻을 수 있다.

Awaken and Arm the Nail Artist within Each of Your Customers

매니큐어의 신개념: 차이나 글레이즈Tranzitions 매니큐어(Hardener경화제가 포함됨)

잠자고 있는 고객들의 네일 아티스트 감각을 깨워줘라.


IndustryNews

Mehaz로 더욱 빨라진 각질 제거를 경험하세요새로운 전문가용 스테인레스 스틸 풋 파일 시스템

Zeta Phi Beta Sorority, Inc. Great Lakes Region united with the American Health & Beauty Aids Institute (AHBAI) during Black History Month to heighten awareness and support of African-American owned beauty product manufacturers. “Since 1920 Zeta Phi Beta Sorority, Inc. has initiated scholarship opportunities for young women and encourages them to pursue higher education. The founding principle of scholarship resonates throughout the sisterhood,” stated Michelle Porter Norman, Great Lakes Regional Director, Zeta Phi Beta Sorority, Inc. “As a community conscious, action oriented organization, it is only benefitting that we partner with AHBAI. Our International President, Mrs. Mary Breaux Wright has adopted a national theme of “Building on the Principles of Zeta While Blazing New Paths,” and this new endeavor certainly captures the spirit of the theme. The Great Lakes Region is truly excited about this opportunity,” Porter Norman added. “We know that this promotion will help to educate consumers about the importance of supporting African-American businesses, and in turn have a positive impact on our economy,” Geri Duncan Jones, Executive Director, AHBAI, said. At the conclusion of the promotion, AHBAI will present a scholarship for $1,000 to Zeta Phi Beta Sorority

to help further the Sorority’s endeavors to promote educational advancement in the Africa-American Community. Learn more about Zeta Phi Beta Sorority, Inc. at 773-391-2484 or [email protected]. For additional information on AHBAI, contact 708-633-6328 or visit www.proudlady.org.

Zeta Phi Beta Sorority, Inc. Unites with AHBAI

Mehaz Professional is dedicated to bringing the highest quality products to serious beauty professionals seeking the finest in precision performance. The new Stainless Steel Foot File System is another example of Mehaz innovation to make the professional’s job easier. The system features a filing surface that is 66 percent larger than most competitive products, allowing the tech to smooth calluses and rough skin in less time! The pad adhesive was extensively researched and tested to ensure the grit pads stay securely in place during the entire service—even when wet—yet remove quickly and easily without a trace of residue. The stainless steel handle can be completely disinfected in solution or sterilized in an autoclave. The Mehaz Stainless Steel Foot File System with replaceable grit pads assures the ultimate in salon safety for both the nail tech and client. Single-use pads prevent any cross-contamination from prior clients. Each kit comes with one stainless steel handle, five each 60-grit pads and five each 100-grit pads. Replacement pads are available in each grit in packs of 50. Convenient peggable clam shell packaging beautifully presents the product and makes it easy to merchandise. Mehaz Professional is the premium line of nailcare, skincare and haircare implements, offering a comprehensive array of professional products from Solingen, Germany and other European countries. Available in a range of price points, each implement is covered by the Mehaz Lifetime Guarantee. Mehaz Professional is owned by Spilo Worldwide, a leading manufacturer, importer and international master distributor to the professional beauty industry for over 70 years. Visit www.mehaz.com for further information.

Faster Filing with Mehaz

Mehaz 프로페셔널은 정밀한 성능의 가장 뛰어난 제품을 찾는 뷰티

전문가들에게 고성능의 제품을 선보이고자 최선을 다하고 있다. 새롭게

선보이는 스테인레스 스틸 풋 파일 시스템은 전문가들의 작업을 더욱

손쉽게 만들어 줄 Mehaz는 또 하나에 혁신적인 본보기가 되고 있다.

이 시스템은 기존의 경쟁 제품보다 66% 더 넓은 면적의 각질을

제거하고, 굳은 살과 거친 피부를 짧은 시간에 부드럽게 만들 수 있는

기술을 제공한다! 패드 접착제는 각질을 제거하는 동안- 심지어 젖은

표면에도 - 남은 흔적없이 빠르고 쉽게 제거할 수있는데, 그릿 패드가

제자리에 단단히 부착되어 있도록 광범위한 연구와 테스트를 거쳤기

때문이. 스텐레스 스틸 핸들은 소독액으로 완전히 소독하거나 멸균

처리기에서도 살균처리가 가능하다.

교체 가능한 그릿 패드가 포함된 Mehaz 스테인레스 스틸 풋

파일 시스템은 궁극적으로 전문 샵에서 네일 테크닉과 고객 모두를 위한

안전성을 실현할 수 있다. 일회용 패드는 고객들간의 교차 감염을 방지할

수 있다.

각 세트에는 스테인레스 스틸 핸들 1개와 60 그릿 패드 5개,

100 그릿 패드 5개가 제공된다. 교체 패드는 각 그릿 당 50개들이 팩으로

구매할 수 있다. 벽걸이가 가능한 조개껍질 모양의 편리한 포장은 제품을

더욱 돋보이게하고 상품 판매를 쉽게 해준다.

Mehaz 프로페셔널은 네일 케어, 스킨 케어 그리고 헤어 케어

도구 분야의 프리미엄 라인으로, 독일의solingen과 그 외 다른 유럽

국가들로부터 포괄적인 전문가용 제품들을 제공한다. 각 도구들은

Mehaz의 평생 품질 보증에 적용이 되며, 가격대도 적당하다. Mehaz

프로페셔널은 70년 동안 전문 미용업계의 선두 제조업체이자 수입업체이며

국제 마스터 배급처인 spilo 월드 와이드가 소유하고 있다.

자세한 정보는www.mehaz.com에서 얻을 수 있다.

Introducing the NEW Stainless Steel Professional Foot File System


IndustryNews

Belson Products were on set during the making of “Fruitvale,” the film that recently took home the two top honors at Sundance—US Dramatic Audience Award as well as US Dramatic Grand Jury. The last film to do this was “Precious,” which won two Oscars in 2009. According to key hairstylist for the film, Jihyun Kim, “It was an obvious choice to turn to Belson brands Brazilian Heat After Dark and Gold ‘N Hot for my lead female actresses Octavia Spencer, Melonie Diaz and Ahna O’Reilly on the feature film ‘Fruitvale.’ The technology behind Belson’s titanium, ionic and ceramic styling tools kept their hair looking healthy and fantastic, withstanding the daily blowouts, heavy styling and restyling demands of a feature film shoot.”

On Set with Belson

최근 선댄스 영화제에서us Dramatic Audience Award와 us Dramatic

grand Jury 를 수상한 영화 “fruitvale” 제작 중에는Belson 제품들이

있었다. 2009년 2개의 오스카상을 수상한 “Precious”에서도 그러했다.

영화의 핵심 스타일리스트인 Jihyun Kim의 얘기다. “ 영화fruitvale

에서 주요 여배우들인Octavia spencer, Melonie Diaz 그리고 Ahna

O’reilly 의 헤어 스타일을 위해 Belson 브랜드의 Brazilian heat After

Dark and gold ‘n hot로 바꾼 것은 당연한 선택이었습니다. Belson

의 티타늄, 이온 및 세라믹 스타일링 기구들의 기술력은 그들의 헤어를

건강하고 멋지게 유지해줬습니다. 촬영을 위해 매일 드라이를 하고, 무게감

있는 스타일링과 반복되는 스타일링에도 모발이 잘 견디게 해줬습니다.”

영화 현장에서 만나는 Belson

Walt Winslow and Domenic Costa have accepted full time positions with KAB Brands LLC, a division of The Visual Pak Companies, based in Chatsworth, Calif. With over 40 years of combined experience in domestic and international HBA marketing, sales, business development, production and R&D – Walt, Domenic and their team will focus on organic business development with the ApHogee brand,

as well as growth through acquisition. For more information, visit www.aphogee.com or contact [email protected].

Faces and Places


ShowCalendar Ad Index

Advanced Beauty Systems ��Cover, 91, 128www�advancedbeautysystems�com

Amazing Shine ��93www�amazingshinenails�com

American International �� 21, 49www�aiibeauty�com

Andis Co� �� 8, 14, 23www�andis�com

Belson �� 31, 55www�belsonproducts�com

Biocosmetic Research Labs ��43www�blackopalbeauty�com

Brock Beauty, Inc� ��95www�brockbeauty�com

Colomer USA ��22www�cremeofnature�com

Conair �� 2, 3, 24www�conair�com

Ecoco, Inc� ��29, 63www�ecocoinc�com

Fantasia Ind� ��81www�fantasiahaircare�com

Fisk Industries ��89www�dandrdirect�com

Fromm International ��33www�frommonline�com

Genieco/Gonesh ��92www�gonesh�com

Georgia Beauty Trade-Show ��30www�georgiabeautytrade�com

Helen of Troy �� 17www�hotus�com

House of Cheatham ��97www�houseofcheatham�com

Hoyu America ��IFC, 1www�hoyu-usa�com

Imperial Dax ��115www�imperialdax�com

Inspired Beauty Brands ��11www�inspiredbeauty�com

JBS Beauty Club ��50, 94

JBS Hair ��72, 73, 98, 126, 127www�jbshair�com

JF Labs/AFAM ��5, 42, 53, 113, 123www.jflabs.com

J� Strickland and Co� ��41, 99, 106, 121www�jstrickland�net

Jinny Corp� � 16, 60, 61, 114,124, 125www�jinny�com

KAB Brands, LLC ��39, 74, 117www�aphogee�com

Kemi Organics ��118

King Research ��83www�barbicide�com

Kirschner Group ��100, 101www�kirschnergroup�com

Liquid Gold Bonding/Lloneau Products ��108www�liquidgoldbonding�com

M&M Products ��82www�mmproducts�net

Mitchell Group ��25www�mitchellbrands�com

Nature’s Protein, Inc� �� 88www�doogro�com

Organic Root Stimulator ��15www�organicrootstimulator�com

Oster Prof� Products �� 7www�osterpro�com

Procter & Gamble ��9, 35, Insertwww�pg�com

Professional Products Unlimited ��40, 64, 75, 116rastagroup�com

Queen Helene ��71www�queenhelene�com

RA Cosmetics ��92, 129www�racosmetics�com

Royal & Langnickel ��87www�royalbrush�com

Sensitive By Nature ��66, 67

SMSi-Urban Call Marketing, Inc� ��44www�segmentedmarketing�com

Smooth Care ��122

SoftSheen-Carson ��90, IBCwww�softsheen-carson�com

Spilo Worldwide ��59www�spilo�com

Starlet International ��131

Straight Arrow/Mane ‘n Tail ��62www�manentail�com

Strength of Nature �� BCwww�strengthofnature�com

Taliah Waajid/Black Earth Products ��51www�naturalhair�org

Xtreme Beauty International ��80, 109www�xbi�co


3-4The South Florida Beauty ShowFort Lauderdale, FLwww.ibeautyshow.com

7-11Cosmoprof Worldwide Bologna & CosmopackBologna, Italywww.cosmoprof.com

9-11America’s Beauty ShowChicago, ILwww.americasbeautyshow.com

17-18Spectrum International Beauty Expo 2013Los Angeles, CAwww.sibe.us

17-20Los Angeles, CAwww.sibe.usLas Vegas, NVwww.asdonline.com

19-20International Hair and Beauty ShowSecaucus, NJ

www.ihshow.com

MARCH:

20-222013 Proud Lady Beauty ShowTinley Park, ILwww.ahbai.org

21-22Mississippi International Hair Show & ExpoJackson, MSwww.msinternationalhairshowandexpo.com

27-28NEBRA Eastern Buying ConferenceAtlantic City, NJwww.easternbuyingconference.com

27-28World Natural Hair, Health & Beauty ShowCollege Park, GAwww.naturalhairshow.org

28-29BSG Fashion FocusGalveston, TXwww.fashion-focus.net

ApRil:


Let your voice be heard! In this segment OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it through email.

Reader Feedback

Mail this form to: OTC Beauty Magazine, Attn: Editorial Dept.3587 Oakcliff Rd. - Doraville, GA 30340 Email: [email protected]

Name (성함) _________________________

Store Name (스토어 이름) ____________________

State (주) _____________

보내실곳: OTC Beauty Magazine, Attn: Editorial Dept.3587 Oakcliff Rd. - Doraville, GA 30340 Email: [email protected]

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수

있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

1. What nail art trend do you see making the biggest impact this year? Why? 1. 올해 네일 아트에는 어떤

유행이 돌고 있습니까? 왜 그렇게 생각 하시는지요? _________________________________________________________________________________________________________________________________________________________________________________________________________________________________

2. What is the best tip you have for keeping your store clean? 2. 스토어를 깨끗하게 정리하는 여러분만의 노하우가

있다면? _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

3. What nail care item is the best seller for you? What do you do to help its sales success? 3.네일케어 제품들

중 가장 잘 팔리는 제품은 무엇입니까? 이 제품이 성공할 수 있도록 어떠한 노력을 하셨습니까? ________________________

_________________________________________________________________________________________________________________________________________________________________________________________

4. What is one topic you would like to see covered in OTC Beauty Magazine? 4. OTC뷰티 매거진에서 다뤄 줬으면

하는 기사가 있다면?____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을

수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더

발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을

전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을

보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

여러분의 목소리를 내세요!

January 2012 OTC Beauty Magazine 59


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