Explode Your Business with Social Media—Don’t Get

Left Behind

Dr. Brian Austin, 8 Star Erin Hallmark, Zrii Communications Manager

1Monday, May 24, 2010

• From San Diego, CA

• In 2008 built team of over 2,000 people

• Reached 7 Star in 4 month

• Reached 8 Star 2 months later

Brian Austin

2Monday, May 24, 2010

My Story

3Monday, May 24, 2010

http://www.youtube.com/watch?v=ogi5nM0ZQS4

I Love Blank

4Monday, May 24, 2010

http://www.youtube.com/watch?v=ogi5nM0ZQS4

I Love Blank

4Monday, May 24, 2010

http://www.youtube.com/watch?v=NhPgUcjGQAw

Is Social Media a Fad?

5Monday, May 24, 2010

http://www.youtube.com/watch?v=NhPgUcjGQAw

Is Social Media a Fad?

5Monday, May 24, 2010

In 2010:

• Facebook is the 3rd largest country in the world

• Facebook commands 40% of social media traffic

• Social media is mobile 24/7 (cell phone access)

6Monday, May 24, 2010

You’ve seen the power… but

WHAT is Social Media?

7Monday, May 24, 2010

• I sell the Original ZRII Amalaki Antioxidant Supplement from the Chopra Center. Save 10% enter code ZRIIAMALAKI!

• I tried this new product called NutriiVeda. It is gr8! I lost 30 lbs in 10 dayz & u can too! Ask me how! It will change U R life!!!!!!!!

• I am just a regular person who earns $1M/mo. BE LIKE ME!! JOIN MY DOWNLINE!

• I’m giving a presentation about social media at Rising Star Academy. I love all the IEs here! They’re so friendly and fun.

• I hope you are having an amazing day! The sun is shining and the weather is gorgeous.

• This hotel is just fantastic. It reminds me of the time I went to Venice. I don’t know any Italian but it was fascinating to go there.

Let Me Introduce Myself…

8Monday, May 24, 2010

• Social media is about building relationships, not selling product

• Social media is a tool to use with your core business plan, NOT to replace it

9Monday, May 24, 2010

• Zrii’s social media policy helps you develop your personal brand

• What is a personal brand? • Think of Google as your resume• Your content reflects on who you are• Private/inappropriate information does not belong online

Zrii Social Media Policy

10Monday, May 24, 2010

• Only share business messages with those who have opted in to hear it (your Facebook page, team newsletter, etc.)

• Specific business offers should be made privately

• Post appropriately for everyone to see

• Don’t argue with people in public

• Avoid discussing sensitive issues

Etiquette: Do’s and Don’ts

11Monday, May 24, 2010

Social Media Resources

12Monday, May 24, 2010

Media base for Zrii as a company

•Zrii TV•Zrii Radio•Zrii Photos•Zrii Blog•Zrii Press

Zrii Broadcast Network

13Monday, May 24, 2010

•Fully Sharable•Embed Videos•Download Audio•Subscribe to RSS Feeds

14Monday, May 24, 2010

• Facebook: Use for family & friends, extended warm market

• LinkedIn: Business profile for recruiting

• Twitter: Share resources and learn from others

• YouTube: Create your own videos to share your story, meetings, etc.

• Blog: Demonstrate expertise; lead generation

15Monday, May 24, 2010

Social Media….It’s so easy a Neanderthal can do it!

16Monday, May 24, 2010

Key Points to Remember• ‘Old School’ MLM = high touch

• ‘New School’ MLM = high tech

• Optimal results occur when you have high tech & high touch

• #1 goal is BUILDING RELATIONSHIPS (not soliciting)

• What’s the difference between sharing information and soliciting?

• #2 goal is to find a NEED that Zrii can fulfill

17Monday, May 24, 2010

The Power of Testimonials

18Monday, May 24, 2010

http://www.youtube.com/watch?v=H1rWf2X1NBA

19Monday, May 24, 2010

Michelle Cormier

20Monday, May 24, 2010

Who wants to make a Youtube video?1. film video

2. upload to Youtube

3. edit video: add lead capture URL to video

4. post on Facebook

5. tweet about it

6. attract people to lead capture page

7. add lead to contact manager

8. follow up, follow up, and then follow up!

21Monday, May 24, 2010

Now You’re Ready for the Fast Track to Success

“pop the clutch!”

22Monday, May 24, 2010

VIDEOS

Socialmediafadvideo

h.p://www.youtube.com/watch?v=NhPgUcjGQAwshortEnglishversion

h.p://www.youtube.com/watch?v=lFZ0z5Fm‐NglongEnglishversion—updated

h.p://www.youtube.com/watch?v=yYNhlAdvfF8longSpanishversion

ILoveBlankvideo

h.p://www.youtube.com/watch?v=ogi5nM0ZQS4

MichelleNutriiVedavideo

h.p://www.youtube.com/watch?v=H1rWf2X1NBA

Social Media Resources

23Monday, May 24, 2010

SOCIALMEDIATRAINING

Twi.er101:h.p://business.twi.er.com/twi.er101/

ZriiblogtrainingeveryFriday:h.p://www.zrii.com/zbn/blog

SEOTrainingDocumenth.p://ow.ly/1NWgp

Social Media ResourcesSOCIALMEDIARESOURCES

www.zrii.com/zbn:ZriiBroadcastNetwork

www.twi.er.com:Twi.er

www.facebook.com:Facebook

www.youtube.com:YouTube

www.linkedin.com:LinkedIn

ZRIISOCIALMEDIAPOLICY

ResourceFolderinZriiOfficeorh.p://ow.ly/1MPvD

24Monday, May 24, 2010