LG E: laureng1214@gmail.comC: 315.225.3001W: houseoflo.co

Be bold.

@houseoflo

Lauren Guerrieri

Thank you for taking time out of your busy day to view my experience package. I believe creating powerful customer relationships is the only

way any business will survive.

I attribute my success to relationship development fueled by collaboration and creativity. I’m privileged to work with artists who take

pride in creating memorable experiences. My work embodies the spirit of true partnerships and the exchange of ideas in business.

Here is my promise to you: I will take care of your business as if I built it. My approach is fresh, innovative and rooted in love. I thrive in a

collaborative environment and celebrate how difference creates true art. Together, we can connect with our customers on a deeper level.

Let’s begin.

If you’re not passionate enough about what your company does to find fuel for conversations every day, for hours on end, with as many people as possible, maybe you’re in the wrong business.

“

”Gary VaynerchukAuthor, The Thank You Economy

LGDigital & Social Media Manager

E: laureng1214@gmail.comC: 315.225.3001W: houseoflo.co

Be bold.

@houseoflo

Social Media Strategy Digital Marketing

Lauren Guerrieri

[ •campaign development•experiential marketing•live event coverage•training / education•presenting

•Curalate•HTML / CSS•Google Analytics•Omniture•Wordpress

•Facebook•Youtube•Twitter•Instagram•Pinterest

[

•Vimeo•Vine•Google+•Tumblr•Foursquare

Digital & Social Media Strategy

Stamford, Connecticut July 2012 - PresentDWR is a furniture retailer bringing authentic modern design to the consumer, trade and contract markets. With over 40 showrooms, DWR is the innovative retailer in the modern furniture industry. • Create and oversee the development and execution of the entire DWR social media program and ensure its alignment with overall business goals. • Activated over 400K new followers across Facebook, Twitter, Instagram, Pinterest and Tumblr through a cohesive social media and content strategy in 2 years. • Build a strategic and consistent digital brand voice across 13 social media communities that positioned DWR as a leader in the online design community. • Established visual analytics platform, Curalate, as a key partner for in-depth analysis of current social media programs,measuringspecificallyinInstagram,PinterestandTumblr. • Grew social media presence across all digital applications by 80% through an effective content strategy and eCommerce integration. • Develop campaign strategy and creative briefs and manage major digital and social projects monthly. • Cover major brand events integrating innovative contests and exclusive content to elevate the event experience. • Execute multiple large-scale contests, sweepstakes, giveaways including DWR Champagne Chair, WantedDesign Voting, Eames House Trip Sweepstakes, holiday surprise and delight campaigns, email acquisition initiatives and Instagram photo hunts. • Handled over 400 client service issues and remedied 200 of those situations to positive client experiences. • Launched firstinfluencercampaign,highlightingfourNewYorkpersonalitiesthroughdigitalandsocialmediastrategies resulting in over 2,000 interactions. • Manage large-scale promotions, contests, activations and blog content across eCommerce, marketing and social media in a fast-paced retail environment. • Educateandconducttraininginternallyonthecompany-widebenefitofsocialmediaasabusinesstool. • Delivered a cohesive social media toolkit for store locations to carry out strategic marketing tactics in local markets. • Inspire sharingandcollaborationinternallyfromthesalesfieldusingSalesforcesocialnetwork,Chatter.

Social Media Manager [Design Within Reach]

Spirited communicator passionate about developing powerful digital brand voices rooted in strong content strategies. Constantly working towards the education and implementation

of social business as the quintessential business model for the future.

Social / eCommerce Consultant [paper + stitch]

Trinity College, Oxford University July 2011 - August 2011A startup in the U.K. responsible for innovating an experiential learning system using game-based training techniques. Targeting higher education, consumers, and corporations, this product is purposefully rooted in the education of entrepreneurial and leadership skills. •Developed and presented time-sensitive, strategic social media and digital marketing plan for review by investors, BBC News Corp. & Sony Inc. •Successfully influenced start-up company launch in the game-based learning industry throughout the UK. •Acculturated founder, co-founder and product developer regarding benefits of incorporating social media. into the overall business plan.

Social Media Strategist [My First Million]

Trinity College, Oxford University July 2011 - August 2011Creative and design agency in the small enterprise sector of the Oxford region. Specializing in producing print, web, promotional and exhibition collateral, focused on the results attainable. •Conceptualized final website and blog re-design and oversaw project, coordinating strategies for theme, layout, features and interface from all other internal team members. •Recommended and presented potential social media model and integration into the agency’s overall lead generation strategy.

Digital Marketing Strategist [Clear & Creative Communications]

Greenwich, Connecticut August 2013 - PresentA local real estate agent who specializes in fine home real estate across Fairfield County. •Built and launched a company website, blog and Facebook Business Page. •Manage special advertising campaigns on real estate aggregator sites Trulia, Zillow and Google Adwords. •Executed blogger outreach campaign to gain local and national press in the Greenwich real estate market.

Digital Marketing Manager [John Galletta Real Estate]

Master’s Thesis, St. Bonaventure University March 2012A comprehensive, marketing plansbook that invented Q.you, a customizable purchasing channel personalizing the QVC shopping experience online. Focused on a convenient user experience and advancing an eCommerce strategy in order to increase sales and acquire a new market. •Founded an eCommerce, personalization shopping service using research-based strategies. •Created and oversaw campaign budget and calculated return on investment to convey importance of service to the brand’s overall consumer business strategies.

Product Developer [QVC Inc.]

St. Bonaventure, New YorkM.A. Integrated Marketing Communications May 2012 [GPA: 3.8]

B.A. Journalism/Mass Communication May 2011 [GPA: 3.5]

Sole Recipient: Outstanding Achievement in Integrated Marketing Communications

St. Bonaventure UniversityEducation

Digital & Social Media Strategy, contd.

Greenwich, Connecticut August 2013 - PresentA local small business specializing in making unique favors and gifts for special occasions such as baby showers, birthday parties and more. •Create cohesive monthly digital marketing campaigns using email marketing, social media and blogging. •Strengthened search engine optimization for company website through HTML Semantic Markup. •Launched an Instagram account in order to participate in relevant conversations about party planning.

Social Media Community Manager [All About the Presentation]

Greenwich, Connecticut January 2014 - PresentA local gift shop specializing in monogrammed gifts and stationery. •Built and launched first eCommerce website with a unified online merchandising approach. •Manage monthly marketing campaigns through blogging, email marketing, Pinterest, Facebook, Twitter and Instagram.

Digital Product Development

Community Management

Ms. Guerrieri is a force of nature. She is possessed of an amazing drive to accomplish, the energy to get things done and a creative talent which allows her to see solutions others cannot. The one caution I would offer to any prospective employer: Don’t under-utilize her. Give her whatever challenge you want. She will rise to it – and then blow you away with the way she can present and defend it.

“

”Mike Jones–KelleyFounder, Creative Circus