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June 06, 2016
To Whom It May Concern:
This letter is to confirm that based on the records available with Verizon Data
Services India Private Limited (“Company”) Mr. Anshu Kumar EMP ID: 2495984
was a full-time employee of the Company from 15-July-2013 to 31-May-2016. At the
time of exit, he held the position of Software Engineer
We hereby verify that during the aforesaid tenure, Mr. Anshu Kumar worked on the
following roles and skills
Worked as client side / TV based developer in Lua scripting.
Delivered end to end TV based CRM Campaigns from requirement
gathering to prod deployment.
Worked extensively on CRM campaign reporting and metrics using Sql
Server. Reported key campaign metrics like take rate, view rate, control vs
treatment comparison for all campaigns.
He ensured lead list integration for all targeted campaigns while closely
working with Verizon Data Warehouse. His proactive tracking of the process
has helped the business run on time on multiple instances, catering to the
goal of customer satisfaction.
Worked closely with deployment team to field test and operationalize
campaigns every week.
Worked with studio to refresh messaging slates on TV shown during
ordering of packages from TV Self Service platform.
Analyzed behavioral response of VZ Fios customers and shared insights
with marketing to refine process flow and tweak lead list mix across
campaigns to drive best take rate per week through the campaigns.
Sincerely, For Verizon Data Services (I) Pvt Ltd
Manish Kumar Jain HR