© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary

Expedia, Inc

Why Personalization Matters

© 2017 Expedia, Inc. All rights reserved. Confidential and proprietarySource: Digital Trends; Sept 2017, Apple’s A11 Bionic Chip Destroys The Competition In New Benchmark Results

5 MONTHS AGO

iPHONE X LAUNCHED

© 2017 Expedia, Inc. All rights reserved. Confidential and proprietarySource: The New York Times, June 2017, “The Iphone Is 10 Years Old. Here’s The Story Of Its Birth”.

10 YEARANNIVERSARY

2017

© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary

ERAThe

PERSONALIZATION

© 2017 Expedia, Inc. All rights reserved. Confidential and proprietarySource: The Economist (12/15), Pew Research Center (1/17)*Social Media Adoption based on founding date of MySpace (2003) and Social Media Penetration calculated by Pew Research Center

THE ACCELERATING RATE OF TECHNOLOGY ADOPTION IS CHANGING THE WORLD AT AN EXPONENTIAL RATE

0

5

10

15

20

25

30

35

40

45

50

1867 1877 1887 1897 1907 1917 1927 1937 1947 1957 1967 1977 1987 1997 2007 2017

ELECTRICITY46 YEARS

TELEVISION26 YEARS

PC16 YEARS

CELL PHONE13 YEARS

INTERNET7 YEARS

SOCIAL MEDIA5 YEARSHOUSEHOLD

PENETRATION

25%TO ACHIEVE

© 2017 Expedia, Inc. All rights reserved. Confidential and proprietarySource: Forbes 2010, Meet The Fastest Growing Company Ever Business Insider 2015, The 14 fastest unicorns to reach $1 billion

18 MONTHS TO

$1B+ REVENUE

IN 2011, TWO STARTUPS BECAME THE FASTEST-GROWING COMPANIES IN THE WORLD

35 MONTHS TO

$1B+ REVENUE

© 2017 Expedia, Inc. All rights reserved. Confidential and proprietarySource Fortune Tech 2016 Tech Unicorn Valuations Are In TroubleCBInsights 2017, $1B+ Market Map: The World’s 197 Unicorn Companies In One Infographic

A NEW BILLION-DOLLAR COMPANYHAS BEEN CREATED EVERY10 DAYS IN 2017

© 2017 Expedia, Inc. All rights reserved. Confidential and proprietarySource: Bloomberg Markets- February 2017 (Hugh Son) Man years calculated using working hours (8 hours per day)

NEW JP MORGAN AI SOFTWARE DOES IN SECONDS WHAT TOOK LAWYERS

EXPEDIA, INC.

360,000HOURS PER YEAR TO DO

BTW, THAT’S

180 MAN YEARS…

© 2017 Expedia, Inc. All rights reserved. Confidential and proprietarySource: eMarketer 2017, eMarketer Updates Worldwide Internet and Mobile User Figures

HAVE ACCESS TO THE3.7B PEOPLEINTERNET TODAY

LESS THAN ½ THE WORLD’S POPULATION

© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary

75% SAY THEY PREFEREXPERIENCES OVER THINGS

Source: Fortune 2016: HSBC and Bureau of Economic Analysis Data

© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary

ONLINE TRAVELHAS BECOME TRAVEL

Source: Phocuswright

0%10%20%30%40%

U.S. & CANADA.

APACEUROPE EASTERN EUROPE

LATIN AMERICA

MIDDLE EAST

DIGITAL SHAREOF GROSS BOOKINGS BY REGION, 2017

50%60%

Online leisure/unmanaged business travel

0%

20%

40%

60%

80%

100%

PERCENTAGE OF TRAVELERS WHO DO ANYTHING TRIP-RELATED ONLINE

-5%

5%

15%

25%

35%

2014-2017 CAGR FOR SELECT DIGITAL TRAVEL MARKETS

Bubble size reflects relative digital market

size in US$

©Expedia,Inc.Allrightsreserved.Confidentialandproprietary

© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary

WHO IS THEEXPEDIA GROUP?

BroadandDiversePartnerships

TheWorld’sLargestTravelCompany

Technology-FirstCompany

© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary

OndifferentdevicesSearchingmulti-product Withdifferentpurposes

TheExpediaGroupbrandsattractdiversetravelers

DYNAMIC PORTFOLIO OF THEWORLD’S LEADING TRAVEL BRANDS

© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary

OUR BRANDS GENERATE GLOBAL DEMAND

Source:EIFourthQuarterandFullYear2016Results

+200SITES75+COUNTRIES35LANGUAGES

Nearly

1in3Expediatravelersbookahotelonanothercontinentfromwhere

theyshop.

© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary

VAST MARKETING INCREASESPROPERTY VISIBILITY

675m+monthlysitevisits

64m+loyaltymembers

HotelA

HotelB

HotelC

© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary

OUR TEAM HELPS MAXIMIZE HOTELS’REVENUE POTENTIAL

ConsultativeApproach

LocalMarketExpert

HolaBonjourHello Ciao

Multilingual,regionalteam

© 2017 Expedia, Inc. All rights reserved. Confidential and proprietarySource: Expedia

WE CONTINUED TO INNOVATEFOR OUR CUSTOMERS… AND OUR PARTNERS

REV+Revenue Management

HOTEL OPERATIONS

MICE ONLINEBy Expedia

HOTEL PACKAGEWhite Label

VOICE TECHNOLOGYWith Amazon Echo

V.R. Continued experimentation

MACHINE LEARNING/A.I.Driving more personalized experienceand digital marketing

MOBILETechnology improved

+

© 2017 Expedia, Inc. All rights reserved. Confidential and proprietary

Thank you!