1. Expanding Residential RealEstate in Ghana and Uganda
Presented By: Edna Martinson Sponsored By: Dr. Lee Nordgren
2. Research Problem Where should the company expand and what
issues will it face with expansion
3. Residential Real Estate Residential Real Estate is a booming
business in Africa especially when it is tailored to serve
expatriates. There are obviously still some issues associated with
the construction and marketing of these properties, this is why the
right strategic process is important.
4. Seven conceptual foundations of international business
strategy 1. Transferable Firm Specific Advantage 2.
Non-Transferable FSAs 3. Location Advantages 4. Investment in
recombination 5. Complementary resources 6. Bounded Rationality 7.
Bounded Reliability
5. Expansion
6. Target Market Expatriates
7. Issues A lot of areas in Ghana have a poor waste system.
Transport of raw materials in Uganda Crime
8. Possible Solutions Gate Estate and partner with the local
development council. Utilize uncles export business
9. Marketing Though the marketing will be the same for all
regions, there is still a need to be culturally sensitive and abide
by the rules of the country we are operating in. Different
societies hold different views. Thus, a managerial style that works
in one culture will not necessarily work in another, and
adaptations must be made accordingly.
10. Family-Owned Business The job of operating a family-owned
company is often grievously complicated by friction arising from
rivalries involving a father and his son, brothers, or other family
members who hold positions in the business, or at least derive
income from it. Unless the principals face up to their feelings of
hostility, the business will suffer and may even die.
13. Ghana StatsRent Per Month MeanApartment (1 bedroom) in City
Centre 150.00 $Apartment (1 bedroom) Outside of Centre 137.50
$Apartment (3 bedrooms) in City Centre 2,500.00 $Apartment (3
bedrooms) Outside of Centre 1,100.00 $
14. Uganda Stats Real Estate activities: This sector grew by
5.8 percent in the year 2011/12 compared to 5.7 percent annual rate
that had been realized since 2008/09 to 2010/11 Transport and
Communication: The sector grew by 8.9 percent in 2011/12 which is
slower than the 14.1 percent growth registered in 2010/11.
Services: Services sector grew by 3.1 percent in 2011/12 compared
to a growth of 8.4 percent in 2010/11. Construction: It is
estimated that construction grew by 1.7 percent in 2011/12, which
was a small growth compared to a growth of 7.8 percent estimated in
2010/11
15. Five principles associated with due process Corporate
headquarters familiarity with the local situation at the subsidiary
level. Effective two-way communication between corporate
headquarters and subsidiaries. Consistency in decision making
across subsidiaries. Possibility for subsidiary managers to
challenge the dominant perspective at corporate headquarters. A
transparent explanation of final decisions made by corporate
headquarters.