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Meet Malaysia’s first homegrown MPV: The amazing new Proton Exora. An ideal family vehicle conceptualized by Malaysians, designed for Malaysians, and realized by Malaysians. All to high standards in safety, technology, comfort and performance Perusahaan Otomobil Nasional Sdn.Bhd. 2009 Proton Internal Circulation Only

Exora Product Overview

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Page 1: Exora Product Overview

Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only

Meet Malaysia’s first homegrown MPV: The amazing new Proton Exora. An ideal family

vehicle conceptualized by Malaysians, designed for Malaysians, and realized by Malaysians. All to high standards in safety,

technology, comfort and performance

Perusahaan Otomobil Nasional Sdn.Bhd. 2009Proton Internal Circulation Only

Page 2: Exora Product Overview

Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only

The Product Overview

Page 3: Exora Product Overview

Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only

85o

71o

Proton Internal Circulation Only

Page 4: Exora Product Overview

Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only

Page 5: Exora Product Overview

Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only

COMFORT & PRACTICALCOMFORT & PRACTICAL• Generous space in it’s class, Seating comfortably fits full 7 adults (up to 188cm height)• Dual air-con blower units with 4 units rear ventilator – whole cabin distribution efficiency• Equipped with Intelligent Electronic Body Control Module (BCM), where all basic / standard body

functions of a car are controlled by one integrated control module, hence, offer interesting & value added features to customer.

SAFETYSAFETY• Strong body structure / European, Australia & Gulf crash standard compliances with at least 4star

EuroNCAP achievement compare to Avanza, Innova and Livina• Body Strength optimized through sensitivity analysis and effective design case study analysis –

dynamic and static stiffness – increase stability, excellent ride & handling• Dual front airbags & seat belts with pre-tensioners – standard for all models• Anti Braking System (ABS) + Electronic Braking Distribution (EBD) – standard for all models

ADVANCED TECHNOLOGYADVANCED TECHNOLOGY• Extensive application High Strength Steel Application for lightweight and improvement of crash

performance – bigger but lighter in its class• Hybrid Plastic Front End Module to improve fitting accuracy, eases in assembly and significant

weight reduction (First in Malaysia)• Hydroforming process subframe to improve frontal crash absorption, increase accuracy and

lightweight (First in Malaysia)

PRODUCT OVERVIEWPRODUCT OVERVIEW

Page 6: Exora Product Overview

Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only

Size vs. Price – Bigger in size and AffordableSize vs. Price – Bigger in size and Affordable

6.50 7.00(SIZE: O.A. length x O.A. width : ㎡)

8.00 8.50 9.006.00 9.50

(OTR

Pric

e: R

M1,00

0)

Price vs Area Mapping

70.0

100.0

110.0

120.0

130.0

140.0

7.50

160.0

60.0

80.0

90.0

150.0

NazaNaza RiaRiaRM84.0K

RM109.9K

RM103.9K

RM130.2K

RM140.2KRM147.8K

RM153.8K

RM156.9K

NazaNaza CitraCitra

Nissan SerenaNissan Serena

Toyota Toyota InnovaInnova

Toyota WishToyota Wish

Toyota Toyota AvanzaAvanza

Honda StreamHonda StreamVolume mostly come Volume mostly come from the entry level MPVfrom the entry level MPV

RM109.8K

RM96.8K

RM62.0K

RM77.1K

RM109.9K

RM96.8K

Nissan G. Nissan G. LivinaLivina

RM75.9K

RM69.9K

EXORAEXORARM79.9K

Page 7: Exora Product Overview

Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only

FEATURES EXORA CPSEXORA CPS G.Livina 1.6 Avanza 1.5EXTERIOR DIMENSIONS *

• Exterior Length 1380 1245 1120

• Exterior Width 1906 1785 1635

• Exterior Height 4592 4420 4150• Wheelbase 1809 1690 1630

• Height 1691 1590 1695• Wheelbase 2730 2600 2655

• Ground Clearance 155 180 180

• Turning Radius 5.4 5.2 4.7INTERIOR DIMENSIONS *

• Interior Length 2597 2600 2455

• 3rd Row Headroom 954 855 902• 1st Row Legroom 856 835 800• 2nd Row Legroom 804 680 760

• Interior Width 1480 1400 1400• Interior Height 1323 1208 1260• 1st Row Headroom 1039 992 992• 2nd Row Headroom 1010 980 988

• 3rd Row Legroom 767 620 700

Against Competitors - Bigger & SpaciousAgainst Competitors - Bigger & Spacious

EXORA

AVANZA

LIVINA

* Based on Proton Internal data

Page 8: Exora Product Overview

Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation OnlyProton Internal Circulation Only

Page 9: Exora Product Overview

Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only

10 Controllers

BCM

1 Integrated controller

Central Lock

Flasher Alarm

BuzzerHazard

Speed Chime

Wiper INT

FR/RR FOG cancellationTimer

Defogger timer

BCM means that all basic/standard body functions of a car will be controlled by one integrated control module. Normally used on high end models such as

Camry, BMW (I-Drive) and Mercedes, Nissan Sylphy.

What is BCM? Body Control Module

What is BCM? Body Control Module

EXORA Technology – Body Control ModuleEXORA Technology – Body Control Module

Additional features abilityReduce total componentsReduce weight Diagnostic ability

More value added featuresAs a selling point to customer.Improve productivityCost reduction, Cost efficiency

Advantages of BCM

Page 10: Exora Product Overview

Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only

Body Control Module Features in EXORABody Control Module Features in EXORASAFETY SECURITY COMFORT

1. Lane change flashing tap switch once flash 3 times: easy during lane

change. 2. Hazard on deceleration Sudden braking

at vehicle speed >96 km/h will activate hazard light. Purposely for safety.

3. Driver door only unlock – In driver door unlock mode, push unlock button 1st time will only unlock driver door. 2nd time push unlock, will unlock all doors.

4. Actuator over heating protection (after 30 times consecutive operation lock/unlock, actuator will prevent any more operation.

5. Auto unlock the door after key removed from key cylinder.

6. Auto room lamp ON after key transmitter disarmed for the period of 30s.

7. Door open warning if vehicle reach speed >7km/h and any door still ajar.

8. Auto unlock during vehicle crash with hazard – command send to BCM from airbag control unit.

1. Vehicle alarm system to monitor and activate vehicle horn incase of any possible illegal intrusion.

2. Driver door only unlock – In driver door unlock mode, push unlock button 1st time will only unlock driver door. 2nd time push unlock, will unlock all doors.

3. Auto unlock during vehicle crash with hazard – command send to BCM from airbag control unit. SAFETY

4. Remote key transmitter function: switch unlock mode between driver door unlock and all door unlock. Method: push lock + unlock button for 2s, mode will swap.

5. Vehicle reminder if rear door not fully closed after remote key transmitter lock command sent.

6. Remote command inhibit if any of front door not fully closed during key transmitter lock command sent.

7. Auto lock after vehicle speed reached 20km/h.

1. Battery saver for all room lamps, luggage and key ring illumination: in-case of driver forgot to switch OFF room lamp switch.

2. Dimming (in/out) for room lamp 3. Front & rear wiper drip wiping: operation

during wash + wipe to remove excess water:4. Alarm history for all 7 inputs: doors, hood and

trunk will produce history incase of any intrusion.

5. Auto rear wiper wiping during reverse gear engage if front wiper ON: automatic wipe on rear glass.

6. Rear wiper mode follow front wiper mode. 7. Room lamp ON after key disarm for 30s. 8. Remote key function: vehicle search – push

lock button twice within short time.9. Transmitter key LED battery level indicate

at meter combination LCD display. 10.Front wiper change mode from low speed to

INT when vehicle move and fully stop such as at traffic light.

11.Programmable front wiper INT (1s 25s) default 4.5s: change of intermittent mode depends on rain amount.

12.Follow home lamp: guide in the dark. Operation; within 20 minutes after ignition off, manually switch ON-OFF the lighting switch to tail/headlamp within 2s.

HIGH TECH FEATURES AT AFFORDABLE PRICEProton Internal Circulation Only

Page 11: Exora Product Overview

Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only

Model Proton Exora Nissan Livina Toyota Avanza

Toyota Innova

Ref:CamPro 1.6

AFMCapacity 1.6 CPS 1.6 1.5

POWER125hp/92kW

@6500rpm

104hp/77kW

@5200rpm

108hp/80kW

@6000rpm

134hp/100kW

@5600rpm

110hp/82kW

@6000rpm141Nm

@4400rpm

96.4bhp/ton@1120kg

1.6 IAFM2.0

182Nm@4000rpm

85.1bhp/ton@ 1575kg

TORQUE150Nm

@4500rpm150Nm

@4400rpm148Nm

@4000rpmPower /Weight Ratio

88.0bhp/tan@ 1422kg

83.5bhp/ton@1245kg

1.6 CamPro CPS…sufficient power!

Better power than competitors

EXORA Performance vs. CompetitorsEXORA Performance vs. Competitors

* Based on Proton Internal data

Page 12: Exora Product Overview

Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only

BEST OCCUPANT CABIN INTEGRITY FOR VARIOUS CRASH CONDITION

Side strength• Structural Loading : > 45% better than regulation requirement• Structural Deformation : > 35% better than regulation requirementBenefit : Increase survival space in event of side crash

Roof strengthStructural deformation :> 75% better than regulation requirementBenefit : Increase survival space in event of rollover crash

Front strengthOverall > 30% better than regulation requirementBenefit : Increase energy absorbance during crash event

EXORA – Safest cabin with global standardEXORA – Safest cabin with global standard

*The above photos shown are based on actual crash regulation tests

Page 13: Exora Product Overview

Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only

Bending StiffnessOverall, among the highest in the Proton range and competitors.

Torsion stiffnessOverall, the highest among competitors.

Benefits : • Contributes to better vehicle control, ride and handling especially during braking

and negotiating corners.• Less body response to suspension movement contributes to vehicle control

which leads to greater security feeling.• Better protection to occupant due to stronger body shell.

EXORA – Structural StrengthEXORA – Structural Strength

Hybrid Plastic Front End Module

(frontal crash absorption & lightweight)

Hydroforming process subframe(lightweight and accuracy)

* Based on Proton Internal data

Page 14: Exora Product Overview

Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009Proton Internal Circulation Only

Amaze = Rich with features

Amaze = Affordable price tag

Amaze = Enhances family lifestyle