Exhibition Guide to the

US Market

Contents

• Show Briefing

• Preparing for Texworld USA,

the International Apparel Sourcing Show and

Home Textiles Sourcing Expo

• US Market - Tricia Carey

• Competitive Markets

• Presentation Skills

• NYC Textile Week

• Home Textile Sourcing Expo Relocation to D-Hall

• July Floorplan

• Questions

Texworld USA, the International Apparel Sourcing Show and Home Textiles Sourcing Expo Briefing

• Who Attends:

– Global Supply Chain

Including: Brands, Retailers, Private Label and Sourcing Specialists

• Dates:

21-23 July, 2015

• Show Partners:

Lenzing Innovation and CCPIT

4

Items to Bring to Texworld USA, the International Apparel Sourcing Show and Home Textiles Sourcing Expo

• Registration Forms

• Photographs of your company and manufacturing facilities

• Copies of your company profile

• Company Brochures

• Business Cards

• Variety of Samples and Products

4

5

US Market

• Denim is a 16 billion dollar market.

Companies include: Levi, Guess, True Religion, etc.

• Uniform and Workwear is a 11 billion dollar market.

Companies include: Dickies, Walls, VF Workwear (Redcap)

• Activewear is a 33 billion dollar market with rapid growth in production and

demand.

Companies include: Nike, Adidas, Under Armour and many more

6

Competitive Markets

• Other Mills

• Free Trade

• CAFTA

• NAFTA

• These two agreements open up trade for the US market to be

nearly barrier free for the majority of Central and North American

countries.

• Other countries with free-trade agreements to the US:

• Australia, Bahrain, Israel, Jordan, Korea, Morocco, Omon,

Singapore

7

Presentation Skills: Company Fundamentals

• Company Profile:

Include with you at your booth and have available for visitors to review

• Include on your company profile the following:

• Size of your company

• Capabilities

• Capacity

• Certifications (eco-friendly, etc.) be prepared to show copies as proof

• Company Contacts: Names and Position within company

• Communication: Email, Skype, Phone and Fax

Please have this printed on your business card and highlight your

preferred method of communication

8

Presentation Skills Continued: What is Your Target Market?

• Be able to communicate what your target market is to visitors

• Target brands and retailers include:

• Mass market/big box stores i.e. Walmart and Target

• Mid tier volume i.e. Macy’s, Kohls, and Land’s End

• Top tier volume i.e. Nordstrom, Ann Taylor, Coach

• Target Product: What do you sell?

• Bottoms, knits or woven?

• Tops, knits or woven?

• Target Volume

• Low, medium or high? 50pcs, 500pcs, 5000pcs?

• Target Price points

• Low, medium or high?

Presentation Skills Continued: Presentation Materials

9

• Company Brochures:

These can be single page or folded flyer or multi-page catalogues

• Business Cards:

Include company name, contact name, email, phone, fax and skype.

Remember to let your client know your preferred method of communication

• Order forms for samples

• Prices for your product:

Printed and easy to understand

10

Presentation Skills Continued: Presentation Materials, Suggestions

• Buyers are looking for professionally presented, clear and concise

material with easily identifiable product representation

• Individual samples should include your company name, address,

telephone number, fax, email and website address

• Showcase your materials toward a common theme or color scheme

• Use your logo in a consistent manner so your brand is easily recognized

• Show certifications or eco-standard

11

Presentation Skills: Product Knowledge

• The following is important knowledge to have at the ready for buyers are

they visit your booth

• Lead time:

How long will an order take to be completed from start to finish?

• Specialized equipment:

Do you have any special equipment that may set you apart from other

companies?

• Services available:

What can you offer the buyer?

12

Presentation Skills Continued: Personal Presentation

• The way you dress and carry yourself is a direct reflection of how you

conduct business. For better or worse, judgements are made based on your

personal appearance and body language

• The following are perceptions that can be formed solely from your

appearance:

• Your level of professionalism

• Your credibility

• Your level of dedication to your business

13

Presentation Skills Continued: Personal Presentation

• Dress professionally, be alert and ready to greet your new clients

• Do not keep empty luggage or boxes in your booth

• Do not eat or drink in your booth, it will deter visitors from stopping to look at

your product

• Keep your booth clean and tidy, so that it is welcoming to visitors

• Have a representative that speaks English, or employ a translator for

assistance

Good and Bad Booth Designs

Presentation theme DD.MM.YYYY 14

- Don’t use handwritten Signage

- Booth looks plain and empty

- Use Appealing Posters

- Make sure to have a clean and

organized Booth

Good and Bad Booth Designs

Presentation theme DD.MM.YYYY 15

- Looks empty

- Not enough products

- Well used and presented

space

- Less samples doesn’t need to

mean empty booth

- Tip: Organize Samples by

Color or Pattern

16

NYC Textile Week Launches this July

• NYC Textile Week is an alignment of textile and fashion trade shows,

including Texworld USA, Kingpins Show and MRket

• By joining together and inviting other textile sourcing and wholesale

garment shows to participate, NYC Textile Week organizers hope to create

even more opportunities for textile and fashion industry professionals to

experience New York City

17

Home Textiles Sourcing Expo is Relocating to D-Hall at Jacob K. Javits Center

• With Home Textiles Sourcing Expo being in a separate, yet

accessible hall, it provides the show with its own unique identity while

maintaining easy access to co-located Texworld USA and

the International Apparel Sourcing Show

• D-Hall is a smaller more intimate setting to create a more inspirational

setting and singular purpose of the show

• Home Sourcing buyers will be drawn to D-Hall and not lost in the

crowd of textile sourcing

• Visitors will still be granted access to all three shows with registration

18

July Floorplan