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northernrestaurantandbar.co.uk

EXHIBIT AT NRB20

The scene here is growing so fast, to have something like this to support

it is absolutely crucial.Jason Atherton

The Social Company

The footfall that we’ve had, the leads that we’ve generated, from the first day it’s been absolutely incredible. This is one

of the those shows where there is a lot of quality in terms of decision makers.

Karan Mehta Fidelity Payment

It’s fabulous, a great place professional-wise meeting great people.

Shaun Rankin Grantley Hall

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Northern Restaurant & Bar 2020

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2020 WILL BE THE TWENTIETH YEAR OF THE

NORTH’S HOSPITALITY EXHIBITION, NORTHERN

RESTAURANT & BAR.

Data from CGA has shown that the food and drink scene in Manchester, Liverpool

and Leeds city centres has increased by an average of over 19%, whilst London recorded

barely a third of that growth. Over the last five years the major northern cities, centred around the M62 corridor, are continuing to outpace London, Edinburgh and their fellow core cities when it comes to the expansion of

their food and drink sectors.From Liverpool to Leeds, the North East

to North West and the Lake District to the Peak District, NRB20 is your opportunity to

meet, speak and do business with over 8,300 hospitality professionals.

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KEY SHOW STATS

EXHIBITORS2808,312 VISITORS

65 LIVE DEMOS, TALKS AND TASTINGS

KEY VISITOR STATS

influence or authorise buying decisions

89%said visiting NRB was

important to their business

84%visit NRB to look for

new suppliers

77%

of visitors are from the North of England

92%don’t attend any other trade show

73%

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INDUSTRY SECTOR %

JOB ROLES %

Restaurant - 23%

Pub 15%

Bars - 26%HQs - 6%Café / Coffee Shop

/ Sandwich Bar / Food Hall / Delis - 6%

Contract & Institutional Caterers - 4%

Press - 2%

LeisureVenues - 8%

Banqueting / Conference / Events / FOH / Ops - 8%

Chef - 10%

MD / CEO / Director / Proprietor / General Manager - 39%

Restaurant / Bar / Pub Staff - 10%

Head Office Based - 5%

Other- 4%

Hotel / Guest House & B&B - 7%

Streetfood,Supper Clubs Etc. - 2%

Restaurant / Bar / Pub / Manager - 23%

Restaurant - 23%

Pub 15%

Bars - 26%HQs - 6%Café / Coffee Shop

/ Sandwich Bar / Food Hall / Delis - 6%

Contract & Institutional Caterers - 4%

Press - 2%

LeisureVenues - 8%

Banqueting / Conference / Events / FOH / Ops - 8%

Chef - 10%

MD / CEO / Director / Proprietor / General Manager - 39%

Restaurant / Bar / Pub Staff - 10%

Head Office Based - 5%

Other- 4%

Hotel / Guest House & B&B - 7%

Streetfood,Supper Clubs Etc. - 2%

Restaurant / Bar / Pub / Manager - 23%

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Northern Restaurant & Bar 2020

MARKETING CAMPAIGN FOR NRB19

PRINT MATERIAL

100,000 leaflets were printed and distributed by the following means: Regional inserts in publications including The Caterer, Restaurant Magazine and Morning Advertiser. Leaflets delivered into hospitality outlets in Manchester city centre, Chorlton, Didsbury, Knutsford, Alderley Edge, Wilmslow, Hale, Liverpool, Chester & Leeds.

DIRECT MAIL CAMPAIGN

60,000 copies of the exhibition preview were mailed to operators across Greater Manchester, Cheshire, Lancashire, Merseyside, Yorkshire, East Midlands & North East. The preview included the full theatre programmes as well as details of the Kuits NRB Top Fifty.

EMAILS

Over 255,000 emails were sent out from 1 January – 31 March 2019 announcing NRB, encouraging ticket registration and promoting the various events and activities taking place throughout the two days. The average open rate is 28% and average click through rate is 27%.

ADVERTISING

Northern Restaurant & Bar was advertised in print and online with a variety of industry titles including The Caterer, Class, Restaurant Magazine, Big Hospitality and Morning Advertiser.Total paid for reach: 1.03m

THE NORTH’S HOSPITALITY EXHIBITION

19–20 MARCH AT MANCHESTER CENTRAL

NRB19 is sponsored by

GET FREE EXHIBITION TICKETS AT

NORTHERNRESTAURANTANDBAR.CO.UK

19-20 MARCH 2019MANCHESTER CENTRAL

Hold-0265 NRB19 Press Ad A4.indd 1

16/04/2019 16:26

SHOW GUIDE

An 80 page guide to the exhibition was handed free to all visitors. The guide profiled all exhibitors and included theatre timetables, feature content and an exhibition floorplan.

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Clare Tams

From: Northern Restaurant & Bar 2019 <NorthernRestaurantandBar@email.northernrestaurantandbar.co.uk>

Sent: 29 April 2019 14:25To: Clare TamsSubject: Test - Your NRB19 Show Preview

Less than two weeks until NRB19 Having problems viewing this email? View in browser.

LESS THAN TWO WEEKS TO GO UNTIL THE NORTH'S HOSPITALITY EXHIBITION

NRB19 is less than two weeks away. Below you will find a preview of what's happening at the North's hospitality exhbition, covering all areas of the industry from Michelin star chefs and plant-based fine dining to food & wine pairing and a national cocktail competition final.

Northern Restaurant & Bar's 280 exhibitors supply everything a flourishing and ambitious business needs, so whether you're looking for new tills or staff uniforms, tableware or kitchen equipment, make sure you browse the list of exhibitors to help plan your visit.

NRB19 takes place 19 & 20 March at Manchester Central. Get your free trade-only ticket now and avoid the queues.

GET YOUR FREE NRB19 TICKET

CHEF LIVE Watch the region's best chefs cooking live. This year's lineup includes Mark Birchall, Shaun Rankin, Mary-Ellen McTague and Michael Wignall. Chef Live Timetable

DRINKS LIVE See experts in their field share their knowledge and expertise of the drinks industry, and don't miss the Ms Better's Bitters national cocktail competition final. Drinks Live Timetable

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HIGHLIGHTS

804m PR reach

635k paid for advertising reach

103.9k website views

280 exhibitors

65 demos & tastings

8312 visitors

24.5k social followers

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Northern Restaurant & Bar 2020

Albert’s Schloss Arc Inspirations Black Dog BallroomBrewdogBunch Natural Wine BarBundobustCamerons’ BreweryCane & GrainChaophrayaCheshire Cat Pub & BarsChester ZooChilli BananaCity District GroupCosy ClubCottonopolis Food & LiquorCrafted ProjectsCrowne PlazaCultureplexDidsbury Park HotelEclectic Hotel GroupEi GroupElite BistrosEvunaFayre InnsFazenda Filmore & UnionFrederic Robinson BreweryGorillaGraffiti Spirits GroupGrand PacificGreat John Street HotelGreene KingGuilty By AssociationGusto Restaurants

Harvey NicholsHawksmoorHickory’s SmokehouseHilton Manchester DeansgateHispiHotel Football Iberica ManchesterImagine InnsImpossible ManchesterIndividual RestaurantsInn Collection GroupIvy SpinningfieldsJ W LeesJames Martin ManchesterJoseph BenjaminLe Cochon AveugleLevanter & BaratxuriLiar’s Club GroupLiverpool Football ClubLiving VenturesLosehill House HotelManahattaManchester Airport GroupManchester ArenaManchester United Football ClubManchester235 Casino MarayMarram GrassMarriott HotelsMarstonsMelia Hotels InternationalMisson MarsMitchells & Butler

MOJOMoor Hall Restaurant with RoomsMowgli Street FoodMr CoopersNew World Trading CompanyNicholsonsNorth Bar / North Brewing CompanyNorthcoteNutters RestaurantParkers ArmsParogon PubsPeak InnsPivovar / The Tapped Brew CoPizza Luxe GroupPlyPorta TapasPrincipal HotelsPunch TavernsReds True BarbecueRevolucion De CubaRevolution Bars Group PlcRoc & RyeRose Four GroupRoskiRosso RestaurantRoxy LeisureRoyal Birkdale Golf ClubRoyal Northern College of MusicRudy’s PizzaSapporoSeafood Pub Company

SolitaTampopoTariff & DaleTast Cuina CatalanaTate LiverpoolTattuThai Leisure GroupThe AlchemistThe Head Of SteamThe LowryThe Lowry HotelThe Midland HotelThe New World Trading Company The Star At Harome/Star Inn The CityThe Victorian Chophouse CompanyThe White Swan at FenceTimothy TaylorToastie TavernsTokyo IndustriesTre CiccioTRG ConcessionsTrust InnsUmezushi LtdVaulkhard GroupVeenoVictoria WarehouseWhere The Light Gets InWildsmith HotelsWine And WallopWood ManchesterYang SingYard & Coop

EXAMPLES OF THE 8,312 OPERATORS WHO ATTENDED NRB19

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SPECIAL EVENTS

Announcement of the annual powerlist of the top fifty operators in the North of England with three special achievement awards.

NRB’s annual debate featuring panel discussions with guest chair and headline speakers.

A unique new networking initiative to introduce the North’s hottest hospitality entrepreneurs to its leading professional advisors from law, insurance, banking, training, property, management consultancy and recruitment.

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Northern Restaurant & Bar 2020

Theatre SponsorshipPut your brand directly in front of the Northern Restaurant & Bar 2020 audience in our most popular features. Chef Live, Drinks Live, Market Kitchen, and Grape & Grain are busy with a packed timetable throughout the two days featuring Michelin starred chefs, renowned bartenders and talented experts.

Special Event SponsorshipAlongside the exhibition a number of special events take place for dedicated, specialist audiences. The NRB Debate hosts a panel discussion and one on one interview with a leading industry figure. The NRB Top Fifty awards celebrate the top fifty hospitality operators in the North. NRB Future is a invite-only lunch for ground-breaking operators in the North. Align your brand with any of these special events to tap into their dedicated top-level audiences.

Showguide AdvertisingThe official showguide for Northern Restaurant & Bar 2020 will be handed out to visitors as they enter the hall. The showguide includes timetables and details of all the theatre demonstrations and competitions taking place, a floorplan, and a list of exhibitors. Maximise your presence in the official showguide by advertising or placing your logo alongside your exhibitor entry in the directory.

SPONSORSHIP AND ADVERTISING OPPORTUNITIES

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Northern Restaurant & Bar 2020andy.clayfield@northernrestaurantandbar.co.uk

01457 866 683

@NRBManchester /NRBManchester @NRBManchester

TO BOOK YOUR 2020 STAND AND DISCUSS SPONSORSHIP OPPORTUNITIES CONTACT

EVENT DIRECTOR ANDY CLAYFIELD

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Northern Restaurant & Bar 2020

northernrestaurantandbar.co.uk

@NRBManchester /NRBManchester @NRBManchester