Course Information

Executive Certi�cate in Learning & Development DesignThis executive certi�cate will help training, learning & development (L&D) and HR professionals to design, develop and deliver e�ective and practical training materials, learning resources and course documentations, to enhance quality of training and drive the best results.

Programme HighlightSmall group interactions, application exercises, webinar session and case study sharing

To be eligible for the course certificate, full programme participants are required to fulfil ALL of the requirements below:- A minimum of 75% attendance of the full programme- A pass mark in the end-of-term assessment

Learning OutcomesParticipants are able to develop:• Help training and development professionals meet the needs of their organisation, business as well as workforce• How to identify the gap between actual and the required competency and to bring employees’ awareness to the

required level• How to implement the competency framework system into the business• How to design and adapt material based around learner style and preference

(4 Evenings; 12 Hours)28, 30 Aug; 10, 19 Sep 2019 7:00 pm – 10:00 pm

HKIHRM, Suite 1503, 15/F68 Yee Wo Street, Causeway Bay, Hong Kong

Cantonese (with English materials)

Ms Eva Chan Tel: (852) 2837 3819Email: learning@hkihrm.org

Member Non-member

HK$5,900 HK$6,800

Executive Certi�cate in Learning & Development Design

Module 1:Overview of L&D and Learning Culture Development in the Organisation

• Why learning is important for organisations?

• Know your business, organisation and workforce

• What are the trends in L&D?

• L&D’s roles and responsibilities in an organisation

• Career path of L&D professionals

Module 2:Development Programme Design to Address Di�erent Business Needs

• Why L&D professionals are also sales managers?

• How to design di�erent development programmes andformats to suit stakeholders’ needs?

• How to solicit and analyse requirements from di�erentlevels of business units in an organisation?

• How to turn such requirements into programmerollout?

Enquiry:Ms Eva Chan Tel: (852) 2837 3819

Email: learning@hkihrm.org

Module 3:E�ective Use of the Right Mix (Face-to-Face, e-Learning and Blended Learning)(Remote Learning, Webinar Session)Classroom attendance is not required

• Why some online development programmes are not ase�ective as we expected?

• Crucial factors and best practices for successfule-learning/blended learning

• How to optimise the ROI of online programmes?

Module 4:Tips in Getting Buy-In from Management for New L&D Programme and Strategic Deployment

• Final learning project presentation

• Feedback and suggestions by lecturers

Lecturers

Dr Andrew Ma, Leadership Consultant & Facilitator of Chorev Consulting International

Dr Ma is a creative and seasoned consultant with extensive global experience in diversi�ed disciplines including Marketing, Business Development, Strategic Planning, and Product Management & System Engineering. In the past 17 years, he has worked in large multinational corporations as well as startups in North America (6 years) and Asia Paci�c (11 years) in the hi-tech industries.

Ms Catherine Wong, Communications & Leadership Coach of Chorev Consulting International

Ms Wong is the former Hong Kong o�ce head of APCO Worldwide, a global strategic communications consultancy headquartered in Washington D.C., the USA. As the Deputy Managing Director, she oversaw APCO's local operations with both pro�t & loss and sta� management responsibilities. She has worked with a diverse clientele throughout her career – including MNCs or mainland Chinese companies from the �nancial, chemical, professional services, property development, technology, media and transportation industries.

ENROLMENT FORM Tel: (852) 2837 3819 Email: learning@hkihrm.org

Executive Certificate in Learning & Development Design CPD: 12 hours

Venue: HKIHRM, Suite 1503, 15/F, 68 Yee Wo Street, Causeway Bay, Hong Kong Date and Time: 28, 30 August; 10, 19 September 2019 7:00 pm – 10:00 pm

Participant

Regular Fee: Member HK$5,900 Non-Member HK$6,800Discount#: HKIHRM Coupon*: Save HK$100 / HK$150

*Only one HKIHRM coupon is accepted on each enrolment and please indicate its value (HK$100 / HK$150) whicheverapplicable.

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A. Payment Method Cheque: Mail a crossed cheque payable to "Hong Kong Institute of Human Resource Management Ltd" to “L&D Department, HKIHRM,

Suite 1503, 15/F, 68 Yee Wo Street, Causeway Bay”. Post-dated cheques are not accepted. Credit Card: Please complete the authorisation form below:

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B. Cancellation Policy HKIHRM reserves the rights to replace the speaker and/or cancel or alter, content, timing, and venue of the event, as well as to reject

any enrolment for whatever reasons at any point in time. All participation fees are non-transferable and no refund will be granted on cancellation for any reasons. Also, no-shows will incur the full

cost of enrolment. If Typhoon Signal No.8 or above or Black Rainstorm Warming is hoisted at 3:00 pm and onwards, the scheduled event will be cancelled. If the event is cancelled due to any unforeseen circumstances such as bad weather or natural disaster, the HKIHRM is not responsible

for any expenses incurred by the registrant. Notice of the reschedule arrangement will be sent out within a week.

C. Personal Data Collection Statement1. Applicants' personal data is collected and kept for processing the application for course enrolment, admission, academic and related

administration purposes. The data provided will be handled in accordance with the provisions of the Personal Data (Privacy) Ordinance of the HKSAR.

2. The personal data provided in this form will be used by the Institute for direct marketing activities, including but not limited to the promotion (e.g. special offers and discounts) for HKIHRM events, activities, training programmes, awards, survey and other services that it may deploy. If you do not wish to receive such information as stated, please indicate your objection by ticking the box.

I have read, understood and agreed to all details of the above terms and conditions.

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