(480) 515 -1411 � PragmaticMarketing.com

© 1993-2009 Pragmatic Marketing, Inc.© 1993-2009 Pragmatic Marketing, Inc.© 1993-2009 Pragmatic Marketing, Inc.

CompetitiveLandscape

ProductRoadmap Innovation Requirements Sales

ProcessPresentations

& DemosLaunch

Plan

StatusDashboard

SalesTools

EventSupport

LeadGeneration

Referrals &References

ChannelTraining

ChannelSupport

BusinessPlan Positioning Marketing

Plan

Win/LossAnalysis

DistributionStrategy

Buy, Buildor Partner

BuyerPersonas

CustomerRetention

DistinctiveCompetence

ProductProfitability

UserPersonas

ProgramEffectiveness

ProductPortfolio

TechnologyAssessment

UseScenarios

“Special“Calls

ThoughtLeadership Collateral

MarketDefinition Pricing Buying

ProcessCustomer

AcquisitionMarket

Problems

STR

ATE

GIC TA

CTIC

AL

MARKET READINESS SUPPORTSTRATEGY BUSINESS PLANNING PROGRAMS

PragmaticMarketingFramework™

A Market-Driven Model for Managing and Marketing Technology Products

© 1993-2010 Pragmatic Marketing, Inc.

Call (800) 816-7861 to conduct this seminar at your office

Who Should AttendDesigned for a working team of senior product managers and executives responsible for product management and marketing teams.

Thousands of companies organize and measure their product management teams using the Pragmatic Marketing Framework™ as a guide. This industry standard methodology defines the roles & responsibilities for more than 60,000 product managers worldwide.

Executive Briefings are designed to explore the strategic impact product management can have in your organization. Learn how to define the role for optimal accountability and strategic value, regardless of your current organizational structure.

Executive Briefing The Strategic Role of Product Management

AgendaRole of Product Management

The Pragmatic P’s

Accountability

The Pragmatic Marketing Framework

Hand-off to other teams

Organizing the product management role

Gap AnalysisOrganizational models

Understanding the MarketCustomers, evaluators, potentials

Buying and using criteria

Buyer and user personas

Discover then validate

SummaryMessenger of the market