1. Consumer-driven innovationin businessAlvaro del PozoVice
President MarketingConsumer, Small and Medium Business, Dell Asia
Pacific & Japan Power to do more
2. Power to do more2 Confidential CeBit, Australia, 2011
3. 3 Confidential CeBit, Australia, 2011
4. Disruptions in Cloud Virtualisation # Web 2.0 # Wireless
broadband # Data Micro- processing explosion # Profusion power # of
devices Variousecosystems # # # 4 Confidential CeBit, Hannover,
2011 CeBit, Australia,
5. The virtual era5 Confidential CeBit, Hannover, 2011 CeBit,
Australia,
6. Consumerisation of IT isinevitable Rise of social Blurring
The Changingmedia and new of work emergence employee tech-focused
and home of new expectationsbusiness models mobile devices of IT
Greater worker choice More mobility More devices with fewer
restrictions Enablement of new applications Blending of work and
personal devices Cultural enablement through technology enablement6
Confidential CeBit, Hannover, 2011 CeBIT Australia, 2011
7. Result: User-driven IT experience Desktop Virtualisation
Security Management Services Seamless Better design and IT based on
connections and functionality end-user needs collaboration7
Confidential CeBit, Hannover, 2011 CeBIT Australia, 2011
8. Preventing the Consumerisation Catch-22 Analysis Security
BYOD Cost sharing The power to do more8 Confidential CeBit,
Hannover, 2011 CeBit, Australia,
9. Analyse youremployee population and technology9 Confidential
philosophy CeBit, Hannover, 2011 CeBit, Australia,
10. 1. What are the demographics or your user population and
what type of work do your user segments do? 2. Where are your
employees doing their work? 3. How strongly is your company moving
towards flexible working arrangements? 4. Are business executives
advocating for expanded device usage or trying to prevent it? 5.
What regulations and security concerns limit your options? 6. In
your organisation, how important are the Internet and social media
to driving customer engagement?10 Confidential CeBit, Hannover,
2011 CeBIT Australia, 2011
11. Look at your security policies11 Confidential CeBit,
Hannover, 2011 CeBit, Australia,
12. Bring your own device12 Confidential CeBit, Hannover, 2011
CeBit, Australia,
13. Clear point of view on cost sharing13 Confidential CeBit,
Hannover, 2011 CeBit, Australia,
14. Devices forwork and home More dynamic, flexible and
intuitive Sophisticated new form factors Socially optimised and
solution-ready14 Confidential CeBit, Australia, 2011
15. Facilitating changewith Dell enterprise solutions Open,
capable and affordable solutions Employee-driven IT Lets continue
the conversation Hall 2, Stand # C2515 Confidential CeBit,
Hannover, 2011 CeBIT Australia, 2011